If you are a business owner, you know how important social media can be. Around 4.70 billion people use social media today. Social media has become an essential channel for businesses to reach, engage, and retain their customers. It can prove to be an ultimate tool for building brand awareness, reputation, and authority.
However, managing multiple social media platforms, creating and publishing engaging content, monitoring and responding to comments and messages, analyzing and optimizing performance, and staying on top of trends and best practices can be challenging and time-consuming. Most importantly, when you are a small or medium-sized business with limited resources and expertise.
After all, can you find time to manage all your company’s social media accounts, keep track of the latest changes in the industry, and learn more about new opportunities?
Of course not, unless you’re a superhuman who can clone themselves and handle multiple things at once.
And this is where social media management tools come into the picture.
These are software applications or platforms that help businesses plan, execute, and measure their social media strategies across different networks, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and more.
So, if you find yourself spending more time on social media or missing out on core activities, it might be the right time to invest in social media management tools. They can streamline your tasks and help you manage various accounts without having to log into each one individually.
Top 12 reasons why your business needs social media management tools
Helps to decide what is working and what’s not working for your business
When you first start out with social media, it can be difficult to know what is working and what isn’t.
You might feel overwhelmed by the sheer number of networks and platforms out there, and you can get confused as to where to begin. So, you can start by just trying a few platforms and seeing which ones work best for your business. Once you’ve found a few that make sense for your business, you can start looking for a social media management tool that integrates with those accounts.
A social media management tool will automatically track the results of each post you make. You can then use this information to determine what’s the best time to post. and what type of posts work best for your business.
This will make it easier for you to focus on the content ideas that are most effective for your business. Plus, you’ll be able to adjust your strategy as needed in order to make sure you are getting the most out of your posts. When you use a social media management tool, you’ll be able to track the results of every type of post, and the timing that is working best for you.
Track the ROI on your ad spend
Social media is a numbers game, which means that you need to measure every aspect of your strategy. Unfortunately, a majority of the tools available don’t allow you to track every metric that can be important to your business.
If you want to track the ROI of your ads, investing in a social media management tool can be the best decision you’d make.
Social media management tools often integrate with third-party analytics platforms that make it easy to track your data. This allows you to see which ads are working best and make changes as needed to improve the results.
This will make it easier for you to decide whether or not it is worth continuing to use the tool. If you are just starting out with social media, it can be difficult to know if it is worthwhile to invest in a tool that will help you manage your accounts. A social media management tool will make it easier for you to see how much your investment is worth.
Find influencers in your niche
Finding influencers to collaborate with can be a daunting task. But with social media management tools, it can get easier to reach out to them and set up collaborations to promote your business.
And this is why you should invest in a social media management tool because it makes it easy to find influencers in your niche. You can use the search bar on social media management platforms to look for influencers.
Simply enter the keywords, hashtags, and more to find influencers who are posting about topics that are related to your business.
Once you find influencers that are a good fit for your business, you can simply tag them in your posts and send them a message. This makes it easier for you to collaborate with the influencers on your posts.
Save time and increase efficiency
One of the most significant benefits of using a social media management tool is that it will save you time. You will no longer need to log into various profiles, respond to comments and messages, or track statistics.
Instead, your social media management tool will do all of that for you. You can also create a schedule for each profile and have the tool automatically post at times you specify, making it even easier to save time.
Social media management tools can help you to streamline tasks and save more time so that you can focus on your core business activities.
Social media management tools allow businesses to schedule and automate their posts, curate and repurpose content and manage multiple accounts and profiles from one dashboard instead of switching between different apps and websites. They also provide templates, suggestions, and integrations to help businesses create and optimize their content for each platform and audience.
Improve performance and insights
Social media management tools offer analytics and reporting features that help businesses measure and evaluate their social media goals, metrics, and ROI, such as reach, impressions, clicks, likes, shares, comments, conversions, and more.
They also provide insights and recommendations on how to optimize and improve their social media strategies, such as the best times and frequencies to post, the most engaging types and formats of content, the most effective hashtags and keywords, and the most relevant trends and topics to follow.
Enhance engagement and customer service
Social media management tools enable businesses to monitor and respond to their followers’ comments, questions, reviews, and messages, as well as to track and join relevant conversations, hashtags, and influencers in their niche.
They also help businesses to identify and reward their loyal fans, advocates, and potential leads, and to handle negative feedback and crisis situations in a timely and professional manner.
Make sure your posts get noticed
If your social media accounts are full of content you’ve already posted once, you’re simply kicking the can down the road, hoping the problem goes away.
Just posting content blindly won’t help! You need to make sure that your content reaches the target audience and that they take the desired action.
With a social media management tool like RecurPost, you’ll able to repurpose your evergreen content for the appropriate times, so you can even have them ready for times you’re not online. This means you’re not only reposting, but you’re also making sure your posts are getting seen.
Helps in collaboration
If you have multiple people responsible for managing social media accounts, it can be difficult to share login information among them. Some accounts may even require two-factor authentication, which makes it impossible to share logins at all.
Here social media management tools can help you!
A social media management tool makes it easier for two or more people to collaborate on the same account. You can design your social media marketing software to share content and schedules across multiple accounts so different users can see and make changes to content without needing to log into each account.
Streamline the workflow
If you need to publish new content frequently, it can feel like a full-time job. Even if you have a team of writers, finding time for each person to upload their work can be difficult.
Additionally, scheduling social media posts becomes a logistical nightmare when each person logs into their own account.
A social media management tool makes it easy to design a workflow that allows members of your team to publish content without logging into their accounts. You can even set up approval systems so that all posts published to your accounts need approval from one or more admins.
Helps to filter unwanted comments
If you use a social media management tool to moderate your members-only group or page and accept comments, you may notice that there’s a lot of unsolicited content and links.
Ever wondered how difficult it can be if you go to each of them and try to remove or filter it manually? Of course, it can be very tedious and time-consuming.
A social media management tool lets you set up filters to automatically remove spam from your posts and comments, making it easier for other members to have a genuine conversation and find the information they need. You can also use social media management tools to block unwanted commenters and report spammers.
If you want to thrive in the world of content, you need to be consistent. And for that, you want to make sure everyone on your team is adhering to brand standards when creating content. If you struggle to come up with new content ideas, you can use various AI tools like ChatGPT. If you are wondering how to use ChatGPT, all you need is to enter a prompt and AI will generate the content for you.
A social media management tool allows you to set up rules for what content is acceptable to publish and when it can be published. For example, you can set up rules so that only certain team members can publish content during non-business hours. This helps make sure that posts published to your various accounts are consistent.
Let’s say these 12 reasons don’t convince you that it’s time to invest in a social media management tool; not sure what will. And if you’re convinced, keep reading! Here are a few social media management tools that you can check out. These tools make it easier to manage your social media presence, increase the reach of your posts and better understand your audience.
Ready? Let’s go!
6 most popular and reliable social media management tools
RecurPost is a social media management tool that can prove to be the best addition to your social media management toolkit. It supports all major social media platforms like Facebook, Instagram, LinkedIn, and more.
RecurPost enables businesses to schedule and publish content, manage multiple social media accounts, and track performance. It also offers features such as post recycling, allowing businesses to repost older, evergreen content, and content suggestions based on popular topics and keywords.
And wait… RecurPost is more than just a social media scheduling tool. It can help to improve the overall customer experience by allowing you to manage messages and comments through its social inbox. It also offers advanced automation features like best time schedules, team management, Canva integration, URL shortener, Chrome plugin, and more.
RecurPost is the perfect choice among the huge pool of social media management tools because it lets you set all your major social accounts on autopilot. With this tool, you can schedule Facebook posts on profiles, pages, and groups; schedule Instagram posts on personal, creator, and business profiles; and schedule tweets on multiple profiles.
For your professional updates, RecurPost lets you schedule LinkedIn posts on profiles and company pages. You can also schedule Google my Business posts to make sure your presence is maintained on local listings. It also lets you schedule pins and build your authority on Pinterest.
Pricing: Paid plan starts at $12.5/month (with a 14-day free trial)
Hootsuite is one of the best social media platforms used by over 18 million people and more than 800 Fortune 1000 companies.
It’s a comprehensive and versatile platform that allows businesses to create, schedule, publish, monitor, engage, analyze, and optimize their social media content across over 35 platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and TikTok.
Hootsuite also offers integrations with various other tools and services, such as Canva, Mailchimp, Google Analytics, and Shopify, to enhance and expand their social media capabilities. However, there are various Hootsuite alternatives available that you can try.
Pricing: Paid plan starts at $49/month (with a 30-days free trial)
Buffer is the most trusted platform by individuals and small businesses. It is a simple and intuitive platform that supports social networks like Facebook, Twitter, LinkedIn, Pinterest, and more. It offers features such as scheduling, automation, content creation, analytics, and engagement.
So, if you are a business looking to drive meaningful engagement on your social media handles, switch to Buffer. It can help you to work more effectively and efficiently.
Pricing: Buffer offers a free plan. Paid plan starts at $6/month per channel (with a 14-days free trial)
If you want to learn more about your audience’s behavior, Sprout Social can help!
Sprout Social is a powerful and sophisticated social media marketing software that supports several social networks like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Reddit, and more. It offers features such as scheduling, automation, content creation, monitoring, analytics, engagement, customer relationship management, and social listening.
The best part is that it offers features such as social listening, social CRM, social media audits, and social media reports. This helps businesses to understand what their audience is looking for, make improvements in the current strategy and improve their social media impact and ROI.
Pricing: Paid plan starts at $89/month per channel (with a 30-days free trial)
Looking to improve social media engagement and build relationships with your audience? Try Agorapulse!
From scheduling the content and interacting with followers to analyzing the report and determining the ROI of engagement, Agorapulse can help you with all.
Agorapulse is a robust and affordable platform that allows businesses to create, schedule, publish, monitor, engage, analyze, and optimize their social media content across seven platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and TikTok.
Agorapulse also offers features such as a social inbox, social media calendar, social media contests, and social media reports to help businesses manage and streamline their social media workflow and performance.
Pricing: Agorapulse offers a free plan. Paid plan starts at $99/month.
Sendible is a social media management tool designed specifically for agencies.
The topmost feature of Sendible is that it allows you to customize the dashboard as per your needs and attract new customers. It also offers impressive integrations like YouTube search, Canva graphics editor, and more.
It comes with a customizable content calendar that can help you to collaborate with your team to create, plan, and share the content. Plus, you can use the content suggestion feature to come up with more unique ideas.
Sendible also has a single-view inbox where you can check all the messages at once or even prioritize the chats based on filters.
Pricing: Paid plan starts at $29/month (with a 14-day free trial)
Social media management tools are not a luxury but a necessity for businesses looking to succeed and grow in the digital age. They can help in creating, scheduling, publishing, monitoring, engaging, analyzing, and optimizing social media content, across multiple platforms, with ease, efficiency, and effectiveness.
With social media automation, businesses can save time and money, enhance their online presence and reputation, and connect with their customers and prospects in a meaningful and effective way.
So, if you are a business looking to improve productivity, boost visibility, build credibility, and enhance customer satisfaction and loyalty, leverage the power of social media management tools.
Frequently Asked Questions
Social media management tools help streamline social media marketing efforts, increase efficiency, and improve overall performance.
The main features of social media management tools include content scheduling, social listening, analytics, and collaboration tools.
Social media is extremely important for businesses today as it can help increase brand awareness, customer engagement, and drive sales.
Using tools for social media marketing is essential to efficiently manage and analyze multiple social media platforms, create and publish content, and track performance metrics.
There are many great social media management tools available, and RecurPost is one of them, offering features such as content scheduling, social listening, and collaboration tools at an affordable price.
Amaiya Rathi is a Senior Content Writer at RecurPost. She helps RecurPost communicate with their readers in their own language. Whether it is the web copy, social media posts or blogs, Amaiya has worked on all aspects of copywriting. You can reach out to her at [email protected].