Tailwind: In-depth Review
Best For:
Pricing:
Top Features
Large businesses, Organizations​
Per Month
- Visual scheduling for Instagram, Facebook, and Pinterest
- Smart.bio custom link and hashtag suggestions
- Advanced analytics in higher-tier plans
- Post designs for social media content
- No best time scheduling feature
Individuals, businesses, Agencies
$25
Per Month
- AI-powered scheduling for Instagram, Facebook, Twitter, Pinterest, LinkedIn, TikTok, YouTube, and Google My Business
- AI-driven content generation for engaging posts
- Comprehensive analytics with white-label reporting
- Extensive social inbox for managing all interactions
- Offers best time scheduling feature.
- Advanced team collaboration tools
No credit card required
Tailwind Comparisons
Overview
In the realm of social media scheduling and brand growth, Tailwind emerges as a comprehensive tool designed to cater to a variety of needs. From individual influencers to businesses managing multiple brands, Tailwind offers a suite of features to optimize and streamline the content strategy across major platforms like Pinterest, Instagram, and Facebook. This review will delve deep into Tailwind's offerings, its pricing tiers, and how it compares to industry stalwarts like RecurPost.
Tailwind Ratings
Tailwind secures a solid 8.1 out of 10 in our ratings. The platform excels with its multi platform support, especially its focus on Pinterest, which is often miss by other tools. Its tiered pricing and features make it accessible to a wide range of users. However, when benchmarked against RecurPost, there are areas, notably in analytics and post design capabilities, where Tailwind could further enhance its offerings.
| Feature | Tailwind | RecurPost |
| Pricing | 8/10 | 9/10 |
| Multi-Platform Support | 9/10 | 8/10 |
| Post Designs | 8/10 | 9/10 |
| Analytics | 8/10 | 10/10 |
| User Management | 8/10 | 9/10 |
Tailwind Reviews
Positive Reviews
Tailwind is best for generating content for your marketing automation. It is straightforward to use. The UI is intuitive, and the calendar feature is outstanding. Copilot is very smart and gives good suggestions. The tools for social media management are fantastic. ~ Pawan K. (G2 link)
I really like the Communities feature of Tailwind because it is easy to find likeminded Pinterest users who you can share your pins with and since each community represents a wide array of resources you can re-pin and save on your own account, you run out of high quality pins you can share with your followers. ~ Bernadette G. (Capterra link)
I have to say that what I MOST like about Tailwind is that they continuously evolve and improve their feature set. Most similar tools tend to stagnate and just offer the same set of features they did years ago, and only add new capabilities when Instagram or Facebook changes the AP. However, Tailwind thinks outside of the box and incorporates different feature sets into their offering to make their tool stand out from the others. For example, they’ve added new functionality into their platform by introducting Tailwind Create, which allows you to design different types of graphics for social media posts, and also email marketing functions, which I haven’t explored fully yet. In addition to the unique features, Tailwind also has a great intuitive workflow and supports almost all the functions that you’d need out of a social media scheduler. ~ Carol C. (Capterra link)
I like that not only can I time my social media posts but I can also see my the display of the feed that will be displayed on IG. Easy to use and you can store lists of # for different types of posts. Smart bio link is very helpful to drive traffic off the platform. ~ Karrie B. (G2 link)
One of the best features of tailwind is that it allows you to schedule your instagram posts. So, you can curate content for a whole week and upload it according to your schedule. ~ Atulya B. (G2 link)
Negative Reviews
We upgraded our account to have access to the pin designer. This feature will have you pulling your hair out. After creating the pin, 90% of the time there would be an error and you’d have to completely start over. Save yourself time and money by not upgrading to this and creating your pins elsewhere. ~ Brandy V. (Capterra link)
The return on investment is simply bad. The app is just too expensive for what it does. ~ Alexandra Z. (Capterra link)
Pricing plans – they’ve raised the prices recently which from a business standpoint is understandable but doesn’t suit many small businesses anymore especially when there is so much Pinterest and Instagram approved that offer similar features for a lot less. ~ Craige H. (G2 link)
I dislike how slow and clunky the Tailwind site can load when you are automating pin creation. I know it requires a lot of the app to make these graphics but it can freeze up and be slow at times. ~ Monique K. (G2 link)
I feel Tailwind Plus is too expensive, and I cannot schedule pins on my phone through the app. ~ Alaina W. (G2 link)
Tailwind pros and cons
Pros
Comprehensive Multi-Platform Support: Tailwind’s strength lies in its extensive support for Pinterest, Instagram, and Facebook. This ensures that brands can maintain a cohesive presence across these major platforms.
Tiered Pricing: With plans ranging from Free to Max. Tailwind ensures that both individual users and businesses can find a package that aligns with their needs and budget.
Advanced Analytics: Tailwind’s analytics, especially in the Pro and Advanced plans, provide users with deep insights into their content’s performance. This aids in data-driven decision-making.
Ghostwriter Credits: A unique feature, the Ghostwriter credits allow users to enhance their content strategy. This ensures that the content remains fresh and engaging.
Tailwind Communities: This feature fosters collaboration and networking, allowing users to tap into communities that align with their brand’s niche.
Cons
Limited Features in Free Plan: While the Free Forever plan is a great starting point. It might feel restrictive for users who are looking to scale their content strategy quickly.
Post Limitations in Lower Tiers: The post limitations, especially in the Pro plan, might be a constraint for brands with a more aggressive content strategy.
Lack of Support for Other Platforms: Tailwind covers major platforms. The absence of support for platforms like Twitter or LinkedIn might be felt by some users.
Analytics Depth: While Tailwind offers analytics, platforms like RecurPost might offer more granular insights, especially for users who are deeply invested in data-driven strategies.
User Limitations: The user limitations, especially in the Pro and Advanced plans, might be a constraint for larger teams or agencies.
Tailwind Pricing
Tailwind offers a diverse range of pricing plans to meet different needs.
Free Forever: Priced at $0/month, this plan offers support for 1 Pinterest, Instagram, and Facebook account each, 20 posts/month across these platforms, 20 post designs/month, 10 Ghostwriter credits/month, and basic analytics.
Pro: Priced at $12.99/month (billed annually at $155.88), this plan includes support for 1 account on each platform, 100 posts/month, 200 post designs/month, 50 Ghostwriter credits/month, advanced analytics, and more.
Advanced: Priced at $19.99/month (billed annually at $239.88), this plan supports 2 accounts on each platform, 1,000 posts/month, unlimited post designs, 250 Ghostwriter credits/month, and additional features.
Max: Priced at $39.99/month (billed annually at $479.88), the Max plan offers support for 3 accounts on each platform, unlimited posts, unlimited post designs, 500 Ghostwriter credits/month, and more.
Tailwind Features
Multi-Platform Support: Tailwind’s extensive support for Pinterest, Instagram, and Facebook ensures that users can maintain a consistent brand presence across these platforms. This multi-platform approach ensures that content reaches a diverse audience, maximizing engagement and reach.
Advanced Analytics: Beyond just posting content, understanding its performance is crucial. Tailwind’s advanced analytics, especially in its higher-tier plans, provide users with insights into content engagement, reach, and more. This data driven approach aids in refining content strategies.
Ghostwriter Credits: Tailwind’s Ghostwriter credits are a unique feature that allows users to enhance their content. Whether it’s crafting engaging captions or creating compelling posts, these credits ensure that the content remains fresh and resonates with the audience.
Tailwind Communities: Networking and collaboration are at the heart of a successful content strategy. Tailwind Communities allow users to connect with like minded individuals, share insights, and collaborate on content, ensuring a more robust and diverse content strategy.
Conclusion
Tailwind, with its focus on Pinterest, Instagram, and Facebook, offers a comprehensive suite of features for content creators and businesses. Its tiered pricing ensures accessibility, and features like Ghostwriter credits and Tailwind Communities set it apart in the market. However, when compared to tools like RecurPost, there are areas where Tailwind could further enhance its offerings. Overall, for those looking to optimize their presence on the supported platforms, Tailwind is a worthy contender.
Frequently Asked Questions
Does Tailwind support platforms other than Pinterest, Instagram, and Facebook?
Currently, Tailwind focuses on these three platforms. Users should check the official website for any updates on platform support.
What are the Ghostwriter credits in Tailwind?
Ghostwriter credits allow users to enhance their content, be it through captions or post designs, ensuring content remains engaging.
How do Tailwind’s analytics compare to other tools?
Tailwind offers robust analytics, especially in its higher tier plans. However, some tools, like RecurPost, might offer more detailed insights.
Can I collaborate with my team on Tailwind?
Yes, Tailwind’s higher tier plans, like Advanced and Max, offer support for multiple users, easy to team collaboration.
Is there a mobile app for Tailwind?
Many content management tools offer mobile apps for added convenience. Users should check app stores or Tailwind’s official platform for mobile compatibility.