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Later vs Tailwind – How To Decide in 2023?

Social media management tools can be challenging to navigate. In the age of digital media, many options are available, all of which claim to be the best fit for your unique requirements. We will analyze Later vs Tailwind, two well-known companies in the field of social media scheduling and management, in this thorough comparison.

We’ll review their advantages, disadvantages, and noteworthy qualities to assist you in making a choice that supports your social media goals. Regardless of your level of experience with Instagram or your need for a flexible platform management solution, this analysis will be your go-to resource for improving your online identity.

What is Later?

Later, originally designed with Instagram in mind, has flourished into a user-friendly platform suitable for scheduling and visually planning social media posts. While Instagram remains its forte, it has broadened its horizons to include other social platforms. With features like drag-and-drop scheduling and visual content calendars, Later promises ease and efficiency.

What is Tailwind?

Tailwind is a specialized scheduling and analytics tool primarily for Pinterest and Instagram. It allows users to discover content, schedule posts, monitor conversations, amplify their reach, and analyze results. Tailwind’s unique selling point is its deep integration with Pinterest, making it a go-to for businesses and bloggers using this platform. While Tailwind is a popular social media scheduling tool, there are other options available that might better suit your specific needs. In this guide, we’ll introduce you to some noteworthy Tailwind alternatives to help you make an informed choice and optimize your social media strategy.

Later vs Tailwind: User Rating

Rating CategoriesLaterTailwind
Star Rating (Out of 5)4.54.4
Meets Requirements (Out of 10)8.58.6
Ease of Use (Out of 10)8.78.8
Ease of Setup (Out of 10)8.99.0
Ease of Admin (Out of 10)8.88.9
Quality of Support (Out of 10)8.68.7
Business Partnership (Out of 10)7.98.1
Product Direction (% positive)8.28.3
Summary: A close contest, both tools fare excellently in user ratings. Tailwind has a slight edge in areas like setup, administration, and overall support, while Later maintains a strong stance across categories.

Later vs Tailwind: Feature Comparison

Pricing (per month in USD)16$14.99$
Free TrialYesYes
Platforms SupportedPrimarily Instagram, with limited support for othersPinterest and Instagram
Bulk SchedulingYesYes
RSS feedsYesYes
Recurring PostsNoNo
Social InboxNoNo
AI Content GenerationNoNo
Hashtag StorageYesYes
Caption CustomizationYesYes
AI ImagesNoNo
Advanced AnalyticsNoYes
White Label ReportsNoNo
URL ShortenerYesYes
Unlimited WorkspacesNoYes
Team ManagementYesYes
Summary: While Later is ideal for visual content planning with an affordable price, Tailwind stands out for its deep integration with Pinterest and advanced analytics. Both tools present an array of features, making them suitable for varied user requirements.

Pros and Cons of Using Later


  • Affordable and user-friendly interface
  • Visual content planning for Instagram
  • Drag-and-drop scheduling


  • Lacks advanced analytics
  • Primarily focused on Instagram

Pros and Cons of Using Tailwind


  • Deep integration with Pinterest
  • Advanced analytics for result-driven strategies
  • Tailored content discovery features


  • Limited to Pinterest and Instagram
  • No social inbox

Later vs Tailwind – The Bottom Line

While Later excels in visual content planning, especially for Instagram, Tailwind outshines with its Pinterest-focused features and analytics. Your choice should align with your platform priorities and the depth of analytics you require.

RecurPost as an alternative to Later and Tailwind

Before making a choice, have you considered RecurPost? Bridging the best of both tools, RecurPost offers a dynamic suite without digging deep into your pockets.

Pricing (per month in USD)$25Approx. $12.50Approx. $14.99
Free TrialYesYesYes
Bulk SchedulingYesYesYes
AI Content GenerationYesNoNo
Advanced AnalyticsYesYesYes
Team ManagementYesYesYes
Platform SupportFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokInstagram, Facebook, Twitter, Pinterest, LinkedInPinterest, Instagram
Caption CustomizationYesYesYes
URL ShortenerYesNoYes
White Label ReportsYesNoNo

The Question Isn’t Later vs Tailwind — It’s Why Not RecurPost?

Are you in the market for a holistic, feature-rich, and affordable solution? Look no further. RecurPost promises not just tools but a commitment to make your social media journey seamless.