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Later vs Tailwind

How To Decide in 2024?


Social media management made easy


The Tool That Feels Like a Marketing Team

What is Later?

Later is a social media planning tool that places a strong emphasis on visual content and is particularly tailored for Instagram, while also offering support for other platforms. It has gained recognition for its user-friendly interface, drag-and-drop functionality, and visually appealing calendar layout, making it a popular choice among businesses and influencers who prioritize aesthetics in their social media strategy.

One of Later’s standout features is its user-friendly interface, which caters to both beginners and social media specialists. The platform provides a straightforward visual content calendar that enables users to schedule their social media posts with clarity and convenience. This visual approach simplifies the process of content planning, allowing users to curate their posts and maintain a cohesive and appealing aesthetic.

While Later is known for its Instagram-first approach, it has expanded its support to include major social networks such as Facebook, Twitter, and Pinterest. This versatility enables users to manage a wide variety of social network content from a single interface, streamlining the content scheduling and posting process. It provides a centralized hub for social media management, making it easier for users to maintain a consistent online presence across multiple platforms.

If you’re seeking alternatives to Later, there are other social media planning tools available that offer similar or different features to meet your specific needs and preferences.

What is Tailwind?

Tailwind, on the other hand, is a specialty tool laser-focused on Pinterest and Instagram marketing. From smart scheduling to detailed analytics and a unique tribe feature, Tailwind is tailored to elevate your Pinterest and Instagram game.

Tailwind’s powerful analytics capability is yet another important aspect. It offers a thorough examination of performance metrics like follower growth, engagement rates, and content reach. Understanding the effects of your social media strategy and making data-driven decisions to strengthen and improve it depends on these analytics. Tailwind analytics offer useful information that can be applied to enhance your social media strategy; they are not just statistics.

Tailwind also introduces the distinct ‘tribe’ feature, a prominent feature that distinguishes it from other social media applications. This feature enables users to collaborate with others in their niche, forming a community or ‘tribe’ of like-minded people. Members of these tribes can share each other’s material, increasing their exposure across Pinterest and Instagram. This collaborative approach is especially advantageous for growing awareness and identifying new audiences.

While Tailwind offers these distinct features, exploring alternatives to Tailwind can provide additional options and functionalities that may better suit diverse marketing needs or preferences. Such alternatives could offer different approaches or additional features that complement Tailwind’s capabilities, catering to a wider range of social media management requirements.


Social media management tools can be challenging to navigate. In the age of digital media, many options are available, all of which claim to be the best fit for your unique requirements. We will analyze Later vs Tailwind, two well-known companies in the field of social media scheduling and management, in this thorough comparison.

We’ll review their advantages, disadvantages, and noteworthy qualities to assist you in making a choice that supports your social media goals. Regardless of your level of experience with Instagram or your need for a flexible platform management solution, this analysis will be your go-to resource for improving your online identity.

Later vs Tailwind: User Rating

Rating Categories Later Tailwind
Star Rating (Out of 5) 4.5 4.4
Meets Requirements (Out of 10) 8.5 8.6
Ease of Use (Out of 10) 8.7 8.8
Ease of Setup (Out of 10) 8.9 9.0
Ease of Admin (Out of 10) 8.8 8.9
Quality of Support (Out of 10) 8.6 8.7
Business Partnership (Out of 10) 7.9 8.1
Product Direction (% positive) 8.2 8.3
Summary: A close contest, both tools fare excellently in user ratings. Tailwind has a slight edge in areas like setup, administration, and overall support, while Later maintains a strong stance across categories.

Later vs Tailwind: Feature Comparison

Features Later Tailwind
Pricing (per month in USD) 16$ 14.99$
Free Trial Yes Yes
Platforms Supported Primarily Instagram, with limited support for others Pinterest and Instagram
Bulk Scheduling Yes Yes
RSS feeds Yes Yes
Recurring Posts No No
Social Inbox No No
AI Content Generation No No
Hashtag Storage Yes Yes
Caption Customization Yes Yes
AI Images No No
Advanced Analytics No Yes
White Label Reports No No
URL Shortener Yes Yes
Unlimited Workspaces No Yes
Team Management Yes Yes
Summary: While Later is ideal for visual content planning with an affordable price, Tailwind stands out for its deep integration with Pinterest and advanced analytics. Both tools present an array of features, making them suitable for varied user requirements.

Pros and Cons of Using Later


    • Affordable and user-friendly interface

    • Visual content planning for Instagram

    • Drag-and-drop scheduling


    • Lacks advanced analytics

    • Primarily focused on Instagram

Pros and Cons of Using Tailwind


    • Deep integration with Pinterest

    • Advanced analytics for result-driven strategies

    • Tailored content discovery features


    • Limited to Pinterest and Instagram

    • No social inbox

Later vs Tailwind – The Bottom Line

While Later excels in visual content planning, especially for Instagram, Tailwind outshines with its Pinterest-focused features and analytics. Your choice should align with your platform priorities and the depth of analytics you require.

RecurPost as an alternative to Later and Tailwind

Before making a choice, have you considered RecurPost? Bridging the best of both tools, RecurPost offers a dynamic suite without digging deep into your pockets.

Feature RecurPost Later Tailwind
Pricing (per month in USD) $25 Approx. $12.50 Approx. $14.99
Free Trial Yes Yes Yes
Bulk Scheduling Yes Yes Yes
AI Content Generation Yes No No
Advanced Analytics Yes Yes Yes
Team Management Yes Yes Yes
Platform Support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok Instagram, Facebook, Twitter, Pinterest, LinkedIn Pinterest, Instagram
Caption Customization Yes Yes Yes
URL Shortener Yes No Yes
White Label Reports Yes No No

The Why RecurPost Is Better Than Later and Tailwind?

Are you in the market for a holistic, feature-rich, and affordable solution? Look no further. RecurPost promises not just tools but a commitment to make your social media journey seamless.