Later vs Tailwind
How To Decide in 2025?
What is Later?
Later is a social media management platform designed to simplify scheduling, primarily for Instagram. Initially built for Instagram, Later has expanded to support other platforms over time, making it a popular tool for small businesses and content creators.
Who It’s Best Suited For:
Later is best suited for small businesses, content creators, and social media managers who are focused on Instagram. Its user-friendly interface makes it ideal for those looking for an intuitive tool with simple scheduling and content planning features.
What is Tailwind?
Tailwind started as a Pinterest-focused scheduling tool and has since expanded to include Instagram. It stands out for its deep functionality, particularly in the realm of Pinterest marketing, helping users plan, schedule, and analyze their posts effectively.
Who It’s Best Suited For:
Tailwind is perfect for businesses and marketers heavily invested in Pinterest. It’s also a great option for Instagram marketers seeking advanced features like content looping and robust analytics.
Overview
Choosing the right social media management tool can be challenging, especially with so many options available. Whether you’re a content creator or a social media manager, it’s essential to pick a tool that streamlines your processes, saves you time, and boosts engagement. After testing both Later and Tailwind, I’ve compiled my experience to help you decide which tool fits your social media needs best.
Later vs Tailwind: User Rating
| Rating Categories | Later | Tailwind |
| Star Rating (Out of 5) | 4.5 | 4.4 |
| Meets Requirements (Out of 10) | 8.5 | 8.6 |
| Ease of Use (Out of 10) | 8.7 | 8.8 |
| Ease of Setup (Out of 10) | 8.9 | 9.0 |
| Ease of Admin (Out of 10) | 8.8 | 8.9 |
| Quality of Support (Out of 10) | 8.6 | 8.7 |
| Business Partnership (Out of 10) | 7.9 | 8.1 |
| Product Direction (% positive) | 8.2 | 8.3 |
Later:
- G2: 4.5/5 (based on 300+ reviews)
Users appreciate Later’s ease of use and Instagram scheduling capabilities but wish for more advanced features like analytics and automation.
Tailwind:
- G2: 4.7/5 (based on 100+ reviews)
Tailwind is praised for its Pinterest-specific tools, SmartLoop feature, and analytics, although some users find it more complex for beginners.
Later vs Tailwind: Feature Comparison
| Features | Later | Tailwind |
| Pricing (per month in USD) | 16$ | 14.99$ |
| Free Trial | Yes | Yes |
| Platforms Supported | Primarily Instagram, with limited support for others | Pinterest and Instagram |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | Yes | Yes |
| Recurring Posts | No | No |
| Social Inbox | No | No |
| AI Content Generation | No | No |
| Hashtag Storage | Yes | Yes |
| Caption Customization | Yes | Yes |
| AI Images | No | No |
| Advanced Analytics | No | Yes |
| White Label Reports | No | No |
| URL Shortener | Yes | Yes |
| Unlimited Workspaces | No | Yes |
| Team Management | Yes | Yes |
a. Scheduling and Automation
- Later:
Later’s scheduling system is straightforward, with a visual drag-and-drop calendar that makes planning easy. The Smart Scheduling feature automatically selects the best time to post based on engagement patterns. However, while it’s excellent for Instagram, it lacks some advanced automation features, such as recurring posts. - Tailwind:
Tailwind excels with its SmartLoop feature, which automatically re-shares your content at optimal times. This is especially useful for keeping content fresh, particularly on Pinterest. Tailwind also allows for bulk scheduling, which is ideal for users handling large amounts of content.
b. Supported Social Media Platforms
- Later:
Later supports Instagram, Facebook, Twitter, and Pinterest. While it’s fantastic for Instagram, I found that Later has fewer platform options compared to Tailwind, making it less suitable for businesses that need to manage multiple channels. - Tailwind:
Tailwind supports Instagram and Pinterest, and its capabilities for Pinterest are particularly advanced. Tailwind’s platform is optimized for Pinterest marketing, offering tools such as Pin scheduling and detailed analytics. However, it supports fewer platforms overall than Later.
c. Analytics and Reporting
- Later:
Later provides basic analytics, such as engagement rates, follower growth, and post performance. It’s sufficient for small businesses or content creators who need a simple overview, but it lacks the depth that larger businesses or data-driven marketers might require. - Tailwind:
Tailwind offers more robust analytics, providing detailed reports on post performance, audience engagement, and ROI. Its comprehensive reports for Pinterest and Instagram allow for better strategic decision-making, making it ideal for businesses seeking detailed insights.
d. User Interface and Experience
- Later:
Later’s interface is clean, intuitive, and user-friendly. It’s easy to navigate, even for beginners, and the visual content calendar makes scheduling posts a breeze. However, its simplicity can be limiting for users who need more advanced features. - Tailwind:
- Later:
Tailwind has a steeper learning curve due to its more complex features, but once you get the hang of it, the platform offers extensive customization. It’s ideal for users who need advanced scheduling and analytics but may be overwhelming for beginners.
e. Pricing comparison
Pros and Cons of Using Later
Pros
- Easy-to-use interface
- Great for Instagram marketing
- Smart Scheduling feature
- Affordable pricing
Cons
- Limited analytics
- Few social platforms supported
- Basic automation features
Pros and Cons of Using Tailwind
Pros
- Excellent Pinterest tools
- SmartLoop automation
- Detailed analytics
- Bulk scheduling for large volumes
Cons
- Steeper learning curve
- Limited social media platforms
- Higher cost for small businesses
Ideal Use Cases
Later is ideal for content creators and small businesses focused on Instagram. If you’re looking for a simple, visually-oriented tool to schedule posts, Later is a great choice.
Tailwind is perfect for businesses and marketers who want to take full advantage of Pinterest’s marketing potential. It’s also an excellent option for Instagram marketers seeking advanced scheduling, analytics, and automation.
If you’re looking for a versatile, affordable option with a balance of functionality and ease of use, RecurPost could be the right alternative for you.
Both Later and Tailwind offer unique features tailored to different needs. Later is ideal for simple, Instagram-focused social media management with a user-friendly interface. On the other hand, Tailwind is better suited for users who need advanced scheduling, automation, and analytics—especially for Pinterest.