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Hootsuite vs Tailwind

What’s Better in 2024?


Simplify social media management with Hootsuite


The Tool That Feels Like a Marketing Team

What is Hootsuite?

Hootsuite is a renowned all-in-one platform catering to social media management needs. From scheduling posts across multiple platforms to deep-dive analytics, Hootsuite aims to be your go-to dashboard for everything social.

The content discovery option in Hootsuite is an excellent method to identify relevant information for your social media accounts. You can search for content using keywords, hashtags, or subjects, and Hootsuite will return a list of articles, photographs, and videos to share on your social network accounts. The scheduling tool allows you to schedule your posts ahead of time so that you may post information at the most appropriate moments for your audience. Hootsuite’s analytics function gives you information about your social media accounts, such as follower growth and engagement rates.

Hootsuite is a powerful social media management tool that can help you manage all your social accounts from one place. With features such as content discovery, scheduling, and analytics, you can optimize your social media strategy and drive engagement and growth. Whether you’re a small business owner, a social media manager, or an influencer, Hootsuite can help you save time and grow your social media presence.

What is Tailwind?

Tailwind, meanwhile, is a niche master, specializing in Pinterest and Instagram management. It’s tailored to maximize your visual content strategy, offering smart scheduling, profound analytics, and the unique ‘tribe’ feature to boost your reach.

Another significant aspect of Tailwind is its profound analytics capability. It offers detailed insights into performance metrics such as engagement rates, follower growth, and content reach. These analytics are essential for understanding the impact of your social media strategy and making data-driven decisions to refine and improve your approach. The analytics provided by Tailwind are not just numbers; they offer actionable insights that can be directly applied to enhance your social media strategy.

Tailwind also introduces the unique ‘tribe’ feature, a standout component that sets it apart from other social media tools. This feature allows users to join forces with others in their niche, creating a community or ‘tribe’ of like-minded individuals. Within these tribes, members can share each other’s content, thereby amplifying their reach across Pinterest and Instagram. This collaborative approach is particularly beneficial for increasing visibility and discovering new audiences.


When navigating the vast ocean of social media management, two names often come to the fore: Hootsuite vs Tailwind. If you’re on the fence about which platform is right for you, we’re here to help. At RecurPost, we know a thing or two about the world of social media tools!

Hootsuite vs Tailwind: User Rating

Rating Categories Hootsuite Tailwind
Star Rating (Out of 5) 4.5 4.7
Meets Requirements (Out of 10) 8.8 9.2
Ease of Use (Out of 10) 9.0 9.0
Ease of Setup (Out of 10) 9.1 9.2
Ease of Admin (Out of 10) 9.0 8.9
Quality of Support (Out of 10) 8.9 9.0
Business Partnership (Out of 10) 8.6 8.8
Product Direction (% positive) 87 90
Summary: While Hootsuite provides a robust multi-platform experience, Tailwind excels in user satisfaction, particularly for Pinterest and Instagram marketers.

Hootsuite vs Tailwind: Feature Comparison

Features Hootsuite Tailwind
Pricing (per month in USD) 19$ 14.99$
Free Trial Yes Yes
Platforms Supported Multiple Platforms Pinterest & Instagram
Bulk Scheduling Yes Yes
RSS feeds Yes No
Content Suggestions Yes No
Social Inbox Yes No
Advanced Analytics Yes Yes
Approval Workflow Yes No
URL Shortener Yes No
Team Management Yes Yes
Summary: Hootsuite offers an encompassing social media management solution for various platforms. In contrast, Tailwind focuses its prowess on Pinterest and Instagram, making it a powerhouse for visual content strategists.

Pros and Cons of Using Hootsuite


  • Comprehensive social media management.
  • Streamlined content suggestions and RSS feeds.
  • Integrated social inbox.


  • Higher monthly pricing.

Pros and Cons of Using Tailwind


  • pecialized for Pinterest and Instagram.
  • Offers content suggestions.
  • Unique ‘tribe’ feature for expanded reach.


  • Limited to Pinterest and Instagram platforms.

Hootsuite vs Tailwind – The Bottom Line

Hootsuite is your jack-of-all-trades, while Tailwind is the master of two. Depending on your platform preferences and goals, your choice may vary.

RecurPost as an alternative to Hootsuite and Tailwind

RecurPost serves as a compelling alternative to Hootsuite and Tailwind, offering a comprehensive social media management solution with unique advantages.

Feature RecurPost Hootsuite Tailwind
Pricing (per month in USD) $25 19$ 14.99$
Free Trial Yes Yes Yes
Bulk Scheduling Yes Yes Yes
AI Content Generation Yes No No
Advanced Analytics Yes Yes Yes
Team Management Yes No No
Platform Support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube Pinterest, Instagram
Caption Customization Yes Yes Yes
URL Shortener Yes Yes Yes
White Label Reports Yes Yes No
Smart Schedule No No Yes

Why RecurPost Is Better Than Hootsuite and Tailwind?

Hootsuite and Tailwind are both formidable contenders. Yet, when you’re looking for a comprehensive solution with a sprinkling of extra features, RecurPost emerges as the ultimate go-to.