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Hootsuite vs Tailwind – What’s Better in 2023?

When navigating the vast ocean of social media management, two names often come to the fore: Hootsuite vs Tailwind. If you’re on the fence about which platform is right for you, we’re here to help. At RecurPost, we know a thing or two about the world of social media tools!

What is Hootsuite?

Hootsuite is a renowned all-in-one platform catering to social media management needs. From scheduling posts across multiple platforms to deep-dive analytics, Hootsuite aims to be your go-to dashboard for everything social.

What is Tailwind?

Tailwind, meanwhile, is a niche master, specializing in Pinterest and Instagram management. It’s tailored to maximize your visual content strategy, offering smart scheduling, profound analytics, and the unique ‘tribe’ feature to boost your reach.

Hootsuite vs Tailwind: User Rating

Rating CategoriesHootsuiteTailwind
Star Rating (Out of 5)4.54.7
Meets Requirements (Out of 10)8.89.2
Ease of Use (Out of 10)9.09.0
Ease of Setup (Out of 10)9.19.2
Ease of Admin (Out of 10)9.08.9
Quality of Support (Out of 10)8.99.0
Business Partnership (Out of 10)8.68.8
Product Direction (% positive)8790
Summary: While Hootsuite provides a robust multi-platform experience, Tailwind excels in user satisfaction, particularly for Pinterest and Instagram marketers.

Hootsuite vs Tailwind: Feature Comparison

Pricing (per month in USD)19$14.99$
Free TrialYesYes
Platforms SupportedMultiple PlatformsPinterest & Instagram
Bulk SchedulingYesYes
RSS feedsYesNo
Content SuggestionsYesNo
Social InboxYesNo
Advanced AnalyticsYesYes
Approval WorkflowYesNo
URL ShortenerYesNo
Team ManagementYesYes
Summary: Hootsuite offers an encompassing social media management solution for various platforms. In contrast, Tailwind focuses its prowess on Pinterest and Instagram, making it a powerhouse for visual content strategists.

Pros and Cons of Using Hootsuite


  • Comprehensive social media management.
  • Streamlined content suggestions and RSS feeds.
  • Integrated social inbox.


  • Higher monthly pricing.

Pros and Cons of Using Tailwind


  • Specialized for Pinterest and Instagram.
  • Offers content suggestions.
  • Unique ‘tribe’ feature for expanded reach.


  • Limited to Pinterest and Instagram platforms.

Hootsuite vs Tailwind – The Bottom Line

Hootsuite is your jack-of-all-trades, while Tailwind is the master of two. Depending on your platform preferences and goals, your choice may vary.

RecurPost as an alternative to Hootsuite and Tailwind

RecurPost serves as a compelling alternative to Hootsuite and Tailwind, offering a comprehensive social media management solution with unique advantages.

Pricing (per month in USD)$2519$14.99$
Free TrialYesYesYes
Bulk SchedulingYesYesYes
AI Content GenerationYesNoNo
Advanced AnalyticsYesYesYes
Team ManagementYesNoNo
Platform SupportFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokFacebook, Twitter, LinkedIn, Instagram, Pinterest, YouTubePinterest, Instagram
Caption CustomizationYesYesYes
URL ShortenerYesYesYes
White Label ReportsYesYesNo
Smart ScheduleNoNoYes

The Question Isn’t Hootsuite vs Tailwind — It’s Why Not RecurPost?

Hootsuite and Tailwind are both formidable contenders. Yet, when you’re looking for a comprehensive solution with a sprinkling of extra features, RecurPost emerges as the ultimate go-to.