Later vs Hootsuite

Now, let’s compare the two tools in terms of some of their features:

a. Scheduling and Automation

Later’s scheduling functionality is incredibly easy to use. The drag-and-drop content calendar allows users to visually plan posts. Later is particularly strong in Instagram scheduling, allowing for visual post creation, tagging, and hashtag management. It also supports automation for posting at optimal times.

Hootsuite offers comprehensive scheduling tools with a focus on automation. It allows bulk scheduling, auto-scheduling, and the ability to set posts for multiple platforms at once. Hootsuite also supports automated reports and notifications for better team collaboration.

b. Supported Social Media Platforms

The number and type of social media platforms supported by a tool is critical for users who manage multiple profiles across various platforms.

Later supports six platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok. This range should meet the needs of many users, especially those focusing on visually-oriented platforms like Instagram and Pinterest.

Hootsuite, however, supports seven platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok.

In addition to the platforms supported by Later, Hootsuite also includes YouTube, which is a significant advantage for users who also manage video content.

c. Analytics and Reporting

Later offers basic analytics, including insights into post engagement and audience growth. It’s sufficient for users who need general performance data but lacks advanced reporting features.
Hootsuite shines when it comes to analytics. The platform provides in-depth reports on performance, engagement, ROI, and more. Users can customize reports and track metrics across multiple platforms to assess the success of their social media campaigns.

d. User Interface and Experience

Ease of use is crucial when it comes to any kind of software. It directly impacts user experience, affecting the speed of adoption, productivity, and overall satisfaction.

According to the given data, Later scores a high 9.2 out of 10 in ease of use. This suggests that Later is intuitive and user-friendly.

It likely has an interface that is easy to navigate, making it simple for users to find and use the features they need.

This simplicity is critical in a social media management tool, where users often need to schedule posts, track engagement, and manage comments or messages across various platforms.

On the other hand, Hootsuite scores a little lower with 8.4 out of 10 in ease of use. Although it’s still a relatively high score, it indicates that some users may find the platform a little more complex or challenging to navigate.

With Hootsuite being a comprehensive tool that integrates a wide array of features, it may take some time for new users to familiarize themselves with the platform and effectively utilize its features.

e. Pricing Comparison

Later offers its services for $18 per month. This makes it a more affordable option compared to many other social media management tools in the market, including Hootsuite.

For small businesses or individual users who are budget-conscious, this could be a deciding factor.

It’s important to note, though, that the features offered within this price range must also meet the users’ needs.

Hootsuite, on the other hand, is priced at $99 per month, making it one of the more expensive options in this comparison.

However, the higher cost comes with a broader range of features and capabilities, which could justify the pricing for larger businesses or for users with more extensive needs.

Hootsuite’s pricing may reflect its comprehensive suite of tools, providing a one-stop-shop for all social media management needs.

HootSuite is infamous for raising their prices even as much as 10X at times. They don’t even grandfather existing users, so keep that in mind as your pricing might just shoot up in no time. Later is a good alternative, but we have talked about a plethora of other Hootsuite alternatives.