When deliberating between social media management tools, understanding the intricate differences can be paramount. Today, we’ll guide you through a comprehensive comparison of Later and Loomly, the two best players in social media management. Why take our word for it? At RecurPost, we’ve observed the ebb and flow of many tools, giving us a unique vantage point on the matter.
Later and Loomly are primarily social media management tools with distinct strengths. Later, it shines with its user-friendly visual content calendar, making it an excellent choice for Instagram-focused content planning and scheduling. In contrast, Loomly offers versatility, supports various platforms, and emphasizes team collaboration through approval workflows. When choosing between them, consider your platform preferences and the level of cooperation needed within your team or organization.
What is Later?
Later positions itself as a visually-oriented social media scheduler, primarily tailored for Instagram, though it supports other platforms too. Their visually-rich interface aids users in crafting a cohesive and appealing social media feed. It’s a favorite among many influencers, bloggers, and visually-driven brands. Later’s drag-and-drop calendar allows for easy content planning, and it provides tools for hashtag management and user-generated content curation. It’s a go-to for those seeking an Instagram-centric solution.
What is Loomly?
Loomly is a comprehensive social media calendar tool. More than just scheduling, it offers features like post previews, optimization tips, and audience engagement analytics. For businesses that require an organized approach and insights into their social presence, Loomly stands out as a compelling choice. Loomly also emphasizes collaboration with team members and clients through approval workflows, making it suitable for agencies and larger teams.
Later vs Loomly: User Rating
|Star Rating (Out of 5)||4.5||4.2|
|Meets Requirements (Out of 10)||8.9||8.6|
|Ease of Use (Out of 10)||9.2||8.7|
|Ease of Setup (Out of 10)||9.0||8.5|
|Quality of Support (Out of 10)||8.8||8.3|
|Product Direction (% positive)||85%||82%|
Later vs Loomly: Feature Comparison
|Pricing (per month in USD)||12.5$||25$|
|Platforms Supported||Instagram, Facebook, Twitter, Pinterest, and others||Major platforms supported|
|Visual Content Calendar||Yes||Yes|
|Post Optimization Tips||No||Yes|
|Audience Engagement Analytics||Limited||Comprehensive|
|Note on Pricing||Based on number of posts||Based on social accounts|
Pros and Cons of Using Later
- Highly visual interface for planning
- Intuitive and easy to navigate
- Focused on crafting a cohesive brand image
- Limited analytics functionality
- Primarily tailored for Instagram
Pros and Cons of Using Loomly
- In-depth post analytics
- Offers valuable optimization tips
- Comprehensive calendar view
- Interface might not be as intuitive for some
Later vs Loomly– The Bottom Line
While Later is a strong choice for brands emphasizing a visual-first strategy, especially on Instagram, Loomly offers comprehensive tools for planning, analytics, and optimization across platforms. Your decision might rest on whether you prioritize aesthetics or analytics.
RecurPost as an alternative to Later and Loomly
RecurPost provides an adorable alternative to both Later and Loomly by combining the features of both platforms into a single, complete solution. It finds a great mix of visual planning and in-depth analytics, making it a flexible solution for social media management.
|Pricing (per month in USD)||$25||Approx. $12.5 (Plus plan)||Approx. $25 (Base plan)|
|AI Content Generation||Yes||No||No|
|Platform Support||Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok||Instagram, Facebook, Twitter, Pinterest, LinkedIn||Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, TikTok, Snapchat|
|White Label Reports||Yes||No||On Higher Plans|
The Question Isn’t Later vs Loomly — It’s Why Not RecurPost?
While both Later and Loomly have carved niches for themselves, RecurPost is all about offering holistic features for a wide range of needs. The key question is less about Later or Loomly, but why you aren’t considering RecurPost in your social management toolkit.