Skip to content

Later vs Loomly – What To Choose in 2023?

When deliberating between social media management tools, understanding the intricate differences can be paramount. Today, we’ll guide you through a comprehensive comparison of Later and Loomly, the two best players in social media management. Why take our word for it? At RecurPost, we’ve observed the ebb and flow of many tools, giving us a unique vantage point on the matter.

Later and Loomly are primarily social media management tools with distinct strengths. Later, it shines with its user-friendly visual content calendar, making it an excellent choice for Instagram-focused content planning and scheduling. In contrast, Loomly offers versatility, supports various platforms, and emphasizes team collaboration through approval workflows. When choosing between them, consider your platform preferences and the level of cooperation needed within your team or organization.

What is Later?

Later positions itself as a visually-oriented social media scheduler, primarily tailored for Instagram, though it supports other platforms too. Their visually-rich interface aids users in crafting a cohesive and appealing social media feed. It’s a favorite among many influencers, bloggers, and visually-driven brands. Later’s drag-and-drop calendar allows for easy content planning, and it provides tools for hashtag management and user-generated content curation. It’s a go-to for those seeking an Instagram-centric solution.

What is Loomly?

Loomly is a comprehensive social media calendar tool. More than just scheduling, it offers features like post previews, optimization tips, and audience engagement analytics. For businesses that require an organized approach and insights into their social presence, Loomly stands out as a compelling choice. Loomly also emphasizes collaboration with team members and clients through approval workflows, making it suitable for agencies and larger teams.

Later vs Loomly: User Rating

Rating CategoriesLaterLoomly
Star Rating (Out of 5)4.54.2
Meets Requirements (Out of 10)8.98.6
Ease of Use (Out of 10)9.28.7
Ease of Setup (Out of 10)9.08.5
Quality of Support (Out of 10)8.88.3
Product Direction (% positive)85%82%
Summary: At a glance, Later seems to have a slight advantage in user ratings, especially in ease of use. Loomly, however, is closely on its heels and is particularly strong in structured content planning.

Later vs Loomly: Feature Comparison

Pricing (per month in USD)12.5$25$
Free TrialYesYes
Platforms SupportedInstagram, Facebook, Twitter, Pinterest, and othersMajor platforms supported
Visual Content CalendarYesYes
Post Optimization TipsNoYes
Audience Engagement AnalyticsLimitedComprehensive
Multi-media supportYesYes
Note on PricingBased on number of postsBased on social accounts
Summary: Feature-wise, both tools cater to slightly different user needs. While Later is supremely beneficial for visual content planning, Loomly offers deep insights and optimization tips, making it ideal for businesses focused on data-driven strategies.

Pros and Cons of Using Later


  • Highly visual interface for planning
  • Intuitive and easy to navigate
  • Focused on crafting a cohesive brand image


  • Limited analytics functionality
  • Primarily tailored for Instagram

Pros and Cons of Using Loomly


  • In-depth post analytics
  • Offers valuable optimization tips
  • Comprehensive calendar view


  • Interface might not be as intuitive for some

Later vs Loomly– The Bottom Line

While Later is a strong choice for brands emphasizing a visual-first strategy, especially on Instagram, Loomly offers comprehensive tools for planning, analytics, and optimization across platforms. Your decision might rest on whether you prioritize aesthetics or analytics.

RecurPost as an alternative to Later and Loomly

RecurPost provides an adorable alternative to both Later and Loomly by combining the features of both platforms into a single, complete solution. It finds a great mix of visual planning and in-depth analytics, making it a flexible solution for social media management.

Pricing (per month in USD)$25Approx. $12.5 (Plus plan)Approx. $25 (Base plan)
Free TrialYesYesYes
Bulk SchedulingYesYesYes
AI Content GenerationYesNoNo
Advanced AnalyticsYesYesYes
Team ManagementYesYesYes
Platform SupportFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokInstagram, Facebook, Twitter, Pinterest, LinkedInFacebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, TikTok, Snapchat
Caption CustomizationYesYesYes
URL ShortenerYesNoYes
White Label ReportsYesNoOn Higher Plans

The Question Isn’t Later vs Loomly — It’s Why Not RecurPost?

While both Later and Loomly have carved niches for themselves, RecurPost is all about offering holistic features for a wide range of needs. The key question is less about Later or Loomly, but why you aren’t considering RecurPost in your social management toolkit.