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Later vs Loomly

What To Choose in 2024?


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Save time. Improve quality. Collaborate effectively.

What is Later?

Later positions itself as a visually-oriented social media scheduler, primarily tailored for Instagram, though it supports other platforms too. Their visually rich interface aids users in crafting a cohesive and appealing social media feed. It’s a favorite among many influencers, bloggers, and visually-driven brands. Later’s drag-and-drop calendar allows for easy content planning, and it provides tools for hashtag management and user-generated content curation. It’s a go-to for those seeking an Instagram-centric solution.

One of Later’s standout features is its user-friendly interface, which caters to both beginners and social media specialists. The platform provides a straightforward visual content calendar that enables users to schedule their social media posts with clarity and convenience. This visual approach simplifies the process of content planning, allowing users to curate their posts and maintain a cohesive and appealing aesthetic.

While Later is known for its Instagram-first approach, it has expanded its support to include major social networks such as Facebook, Twitter, and Pinterest. This versatility enables users to manage a wide variety of social network content from a single interface, streamlining the content scheduling and posting process. It provides a centralized hub for social media management, making it easier for users to maintain a consistent online presence across multiple platforms.

If you’re seeking alternatives to Later, there are other social media planning tools available that offer similar or different features to meet your specific needs and preferences.

What is Loomly?

Loomly is a social media calendar tool that does more than just scheduling. Its features vary from post previews and optimization recommendations to data on audience interaction. Loomly’s primary focus is on enterprises that require an organized, in-depth approach to social media.

With its seamless collaboration features, Loomly promotes teamwork. With real-time notifications, you can easily assign tasks, give feedback on drafts, and keep everyone in the loop. Loomly is therefore suited for teams of all sizes, delivering a consistent brand voice and fast workflow.

While scheduling is at the core of Loomly, it does not stop there. With detailed statistics, you can go deeper into content performance, track campaign success, and receive important insights into audience interaction. This data-driven strategy enables you to fine-tune business plans and make sound decisions for long-term social media growth.

Many other platforms provide comparable features and functions if you’re searching for a Loomly alternative for your social media management needs.


When deliberating between social media management tools, understanding the intricate differences can be paramount. Today, we’ll guide you through a comprehensive comparison of Later and Loomly, the two best players in social media management. Why take our word for it? At RecurPost, we’ve observed the ebb and flow of many tools, giving us a unique vantage point on the matter.

Later and Loomly are primarily social media management tools with distinct strengths. Later, it shines with its user-friendly visual content calendar, making it an excellent choice for Instagram-focused content planning and scheduling. In contrast, Loomly offers versatility, supports various platforms, and emphasizes team collaboration through approval workflows. When choosing between them, consider your platform preferences and the level of cooperation needed within your team or organization.

Later vs Loomly: User Rating

Rating Categories Later Loomly
Star Rating (Out of 5) 4.5 4.2
Meets Requirements (Out of 10) 8.9 8.6
Ease of Use (Out of 10) 9.2 8.7
Ease of Setup (Out of 10) 9.0 8.5
Quality of Support (Out of 10) 8.8 8.3
Product Direction (% positive) 85% 82%
Summary: At a glance, Later seems to have a slight advantage in user ratings, especially in ease of use. Loomly, however, is closely on its heels and is particularly strong in structured content planning.

Later vs Loomly: Feature Comparison

Features Later Loomly
Pricing (per month in USD) 12.5$ 25$
Free Trial Yes Yes
Platforms Supported Instagram, Facebook, Twitter, Pinterest, and others Major platforms supported
Visual Content Calendar Yes Yes
Post Optimization Tips No Yes
Audience Engagement Analytics Limited Comprehensive
Multi-media support Yes Yes
Note on Pricing Based on number of posts Based on social accounts
Summary: Feature-wise, both tools cater to slightly different user needs. While Later is supremely beneficial for visual content planning, Loomly offers deep insights and optimization tips, making it ideal for businesses focused on data-driven strategies.

Pros and Cons of Using Later


    • Highly visual interface for planning

    • Intuitive and easy to navigate

    • Focused on crafting a cohesive brand image


    • Limited analytics functionality

    • Primarily tailored for Instagram

Pros and Cons of Using Loomly


    • In-depth post analytics

    • Offers valuable optimization tips

    • Comprehensive calendar view


    • Interface might not be as intuitive for some

Later vs Loomly- The Bottom Line

While Later is a strong choice for brands emphasizing a visual-first strategy, especially on Instagram, Loomly offers comprehensive tools for planning, analytics, and optimization across platforms. Your decision might rest on whether you prioritize aesthetics or analytics.

RecurPost as an alternative to Later and Loomly

RecurPost provides an adorable alternative to both Later and Loomly by combining the features of both platforms into a single, complete solution. It finds a great mix of visual planning and in-depth analytics, making it a flexible solution for social media management.

Feature RecurPost Later Loomly
Pricing (per month in USD) $25 Approx. $12.5 (Plus plan) Approx. $25 (Base plan)
Free Trial Yes Yes Yes
Bulk Scheduling Yes Yes Yes
AI Content Generation Yes No No
Advanced Analytics Yes Yes Yes
Team Management Yes Yes Yes
Platform Support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok Instagram, Facebook, Twitter, Pinterest, LinkedIn Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, TikTok, Snapchat
Caption Customization Yes Yes Yes
URL Shortener Yes No Yes
White Label Reports Yes No On Higher Plans

The Question Isn’t Later vs Loomly — It’s Why Not RecurPost?

While both Later and Loomly have carved niches for themselves, RecurPost is all about offering holistic features for a wide range of needs. The key question is less about Later or Loomly, but why you aren’t considering RecurPost in your social management toolkit.