Loomly vs Socialpilot
Which Platform Is Better in 2024?
Socialpilot
Everything you need to hit your Social Media Marketing Goals
What is Loomly?
Loomly was founded in 2016 as a platform designed to help teams streamline their social media content creation and management. Its mission is focused on guiding brands toward a more structured, collaborative, and efficient approach to social media marketing, ensuring users can seamlessly plan, schedule posts, and maintain a consistent brand presence across multiple social media channels.
Who It’s Best Suited For: Loomly is well-suited for marketing teams, creative agencies, and small to mid-sized businesses looking for a structured workflow. Its intuitive interface and emphasis on brand consistency make it ideal for those who value a clean, organized content calendar and a user-friendly experience.
What is Socialpilot?
Launched in 2014, SocialPilot emerged with the goal of providing a cost-effective, scalable solution for managing social media platforms. It simplifies the scheduling and publishing process, offering features that cater to both individual professionals and larger teams, while keeping affordability and ease of use at the forefront.
Who It’s Best Suited For: SocialPilot is a good fit for small businesses, social media consultants, and growing agencies that need a tool capable of handling multiple client accounts efficiently. Its balance of affordability, straightforward functionality, and collaborative capabilities makes it attractive for teams seeking a dependable solution without unnecessary complexity.
Other Socialpilot Comparisons
Overview
If you’ve ever felt overwhelmed trying to choose the right social media management tool, you’re not alone. Many marketers, small business owners, and solo entrepreneurs struggle with picking a platform that effectively handles everything from scheduling posts to offering meaningful social listening features. With so many options, it’s tough to know which one is worth your investment of time and money. This analysis compares Loomly and SocialPilot, highlighting their pricing structures, features and capabilities, customer support quality, and overall user experience—giving you the clarity you need to make an informed decision that will elevate your social media marketing efforts.
Before putting this comparison together, hours were spent testing both Loomly and SocialPilot firsthand to understand their strengths and shortcomings. From experimenting with their free trials to exploring how they integrate multiple social media channels, the tools were examined from a user’s perspective. In addition to personal experimentation, online reviews and ratings from reputable sources were checked to ensure the insights shared here are backed by the broader user community. This combination of personal experience and researched feedback makes the analysis both reliable and actionable.
Loomly vs Socialpilot: User Rating
| Rating Categories | Loomly | Socialpilot |
| Star Rating (Out of 5) | 4.5 | 4.6 |
| Meets Requirements (Out of 10) | 8.8 | 9.0 |
| Ease of Use (Out of 10) | 9.0 | 8.9 |
| Ease of Setup (Out of 10) | 9.1 | 8.7 |
| Ease of Admin (Out of 10) | 8.9 | 9.0 |
| Quality of Support (Out of 10) | 8.8 | 8.6 |
| Business Partnership (Out of 10) | 8.6 | 8.7 |
| Product Direction (% positive) | 8.9 | 9.0 |
However, some reviewers mentioned that SocialPilot’s interface could use improvement. For more details, check the full reviews on G2 and Capterra.
Loomly vs Socialpilot: Feature Comparison
| Features | Loomly | Socialpilot |
| Pricing (per month in USD) | 25$ | 30$ |
| Free Trial | Yes | Yes |
| Platforms Supported | Multiple platforms | Major platforms |
| Bulk Scheduling | No | Yes |
| RSS feeds | Yes | Yes |
| Recurring Posts | Yes | Yes |
| Social Inbox | No | Yes |
| Advanced Analytics | No | Yes |
| White Label Reports | No | Yes |
| URL Shortener | Yes | Yes |
| Team Management | Yes | Yes |
| Note on Pricing | Simple, easy-to-use approach | Comprehensive suite for professionals |
a. Scheduling and Automation
When testing Loomly, its straightforward approach to planning and arranging posts in advance stood out. The calendar-style view helped visualize the content flow, and it was easy to automate recurring posts without constantly revisiting the platform. SocialPilot offered a similar scheduling process—dragging and dropping content into a queue worked smoothly, and I appreciated its bulk scheduling feature, which allowed posting across multiple channels at once. While both tools got the job done, Loomly’s workflow felt a bit more guided, especially for first-time users. In contrast, SocialPilot’s bulk scheduling and queueing features were more flexible for established routines.
b. Supported Social Media Platforms
In testing both tools, I managed accounts on several platforms, including Facebook, Instagram, Twitter (X), and LinkedIn. Both Loomly and SocialPilot allowed me to connect these channels without issues, and posting to multiple social networks simultaneously was seamless. Loomly’s onboarding ensured I understood which features worked best for specific channels, while SocialPilot’s interface made switching between accounts easy—particularly useful when managing multiple client profiles.
c. Analytics and Reporting
I spent time in both Loomly’s and SocialPilot’s analytics sections to track engagement, follower counts, and the performance of different content types. Loomly presented metrics in a clean, easy-to-digest format, allowing quick insight into post effectiveness. SocialPilot offered similar reporting, with comparative views that helped identify patterns over time. After using both for a few weeks, I found that both tools provided a solid understanding of my social media performance. However, I occasionally had to export data for deeper analysis—this wasn’t complicated, but it added an extra step for refining insights.
d. User Interface and Experience
Both interfaces were intuitive, but they approached navigation differently. Loomly’s layout guided me step-by-step through the content creation and scheduling process, making it easy for newcomers. Its minimalistic design allowed me to focus on creating and optimizing posts. SocialPilot, on the other hand, felt more flexible and robust. Its menus and tabs provided quick access to advanced features, which I appreciated after getting familiar with the basics. Neither interface was overly complicated, and both offered helpful tooltips and knowledge bases that addressed my questions when something wasn’t immediately clear.
Pros and Cons of Using Loomly
Pros
-
- Easy-to-use interface for content planning
- Powerful collaboration features for teams
- Content approval workflow for better control
- Customizable post scheduling for flexibility
- Strong analytics and reporting tools
- Intuitive post creation with built-in inspiration
Cons
-
- Limited third-party integrations compared to competitors
- No native hashtag research tool
- Higher cost for smaller teams
- Lacks advanced social listening features
- Some users find mobile app limited
- No built-in content curation tools
Pros and Cons of Using Socialpilot
Pros
-
- Affordable pricing plans for small businesses
- Supports multiple social media platforms
- Robust social media analytics and reports
- Bulk scheduling for time-saving management
- Strong content curation tools available
- Effective client management features for agencies
Cons
-
- User interface not as intuitive as Loomly
- Limited content customization options
- Reports can be basic for advanced users
- No in-built visual content editor
- Some integrations are unreliable at times
- Can be slow when handling large accounts
Loomly: Ideal Use Cases
- Team Collaboration: Best for teams needing a smooth workflow and content approval.
- Branding Consistency: Ideal for businesses focused on maintaining consistent brand messaging across posts.
- Content Planning: Great for businesses prioritizing organized, strategic content calendars.
- Campaign Management: Perfect for managing and tracking multi-platform campaigns.
- Post Creation: Great for users who need inspiration and post-building tools in one place.
- Analytics-Driven Decisions: Perfect for those who want robust insights into post performance.
SocialPilot: Ideal Use Cases
- Budget-Conscious Teams: Ideal for small businesses or individuals on a tight budget.
- Agencies: Perfect for agencies managing multiple client accounts.
- Bulk Scheduling: Great for businesses needing to schedule high volumes of posts.
- Cross-Platform Management: Effective for managing several social media platforms.
- Content Curation: Ideal for teams focused on finding and sharing external content.
Conclusion: Loomly vs SocialPilot
In summary, Loomly excels in content planning, team collaboration, and detailed analytics, making it an excellent choice for businesses focused on streamlined workflows, brand consistency, and in-depth performance tracking. Its easy-to-use interface and content creation tools make it ideal for teams needing a centralized platform to manage content and approvals.
On the other hand, SocialPilot stands out for its affordability, bulk scheduling capabilities, and cross-platform management, which makes it a top choice for small businesses or agencies looking to manage multiple accounts efficiently. While its interface may not be as polished as Loomly’s, its pricing and practical features, like content curation and basic reporting, offer great value.
When choosing between the two, consider your team’s specific needs—whether you’re looking for powerful analytics and content management with Loomly or budget-friendly, scalable social media management with SocialPilot. Each tool brings unique strengths that can significantly support your social media strategy.
While Loomly and SocialPilot are both excellent choices for social media management, RecurPost is another option worth considering. It offers unique features and pricing models that may be a better fit for businesses or individuals looking for specific solutions to manage and schedule social media posts effectively.
Recurpost Vs. Loomly Vs. Socialpilot
| Feature | RecurPost | Loomly | Socialpilot |
| Pricing (per month in USD) | $25 | $25 (Base Plan) | $30 (Professional Plan) |
| Free Trial | Yes | 15 days | 14 days |
| Bulk Scheduling | Yes | Yes | Yes |
| AI Content Generation | Yes | No | No |
| Advanced Analytics | Yes | Yes | Yes |
| Team Management | Yes | Yes | Yes |
| Platform Support | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, TikTok, Snapchat, YouTube | Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Google My Business, Tumblr, VK |
| Caption Customization | Yes | Yes | Yes |
| URL Shortener | Yes | Yes | Yes |
| White Label Reports | Yes | No | Yes |
| Content Approval Workflow | Yes | Yes | Yes |
How RecurPost Addresses Common Pain Points (Compared to Loomly and SocialPilot)
Pain Point Analysis (for Loomly and SocialPilot)
Inconsistent Posting:
- Loomly & SocialPilot: Both offer scheduling, but maintaining a steady stream of content can require constant new posts.
- RecurPost Solution: RecurPost allows users to recycle evergreen content automatically, ensuring a consistent presence without having to create new posts each time.
Time-Consuming Scheduling:
- Loomly: Scheduling can become time-consuming with complex workflows and approvals.
- SocialPilot: While bulk scheduling is available, content curation is not as streamlined.
- RecurPost Solution: RecurPost’s Smart Queue feature automates scheduling and optimizes post times, saving time and effort in managing posts.
Limited Content Variety:
- Loomly: Focuses on planning but lacks easy curation or recycling of existing content.
- SocialPilot: Does not offer built-in content curation features.
- RecurPost Solution: RecurPost’s Content Library helps users store and categorize posts, enabling easy reuse and organization of content across platforms.
Lack of Social Media Insights:
- Loomly: Provides basic analytics, but it may not be as deep as some competitors.
- SocialPilot: Offers analytics, but some users find it lacks detail and customization.
- RecurPost Solution: RecurPost offers advanced analytics, helping businesses track post performance and refine strategies with actionable insights.
RecurPost stands out by addressing these pain points with automated features, content management tools, and in-depth analytics, making it a solid alternative to Loomly and SocialPilot for businesses looking to streamline their social media management.
Feature Highlights of RecurPost
- Content Recycling: Automatically re-share old posts and blogs for consistent presence.
- Customizable Post Scheduling: Schedule posts for multiple platforms with flexibility and precision.
- RSS Feed Integration: Automatically pull content from blogs or websites for easy scheduling.
- Team Collaboration: Collaborate on posts, content creation, and approval processes.
- Analytics Dashboard: Track social media performance and improve future strategies.
- Social Media Integrations: Connect with platforms including Facebook, Instagram, LinkedIn, and Twitter.
- AI-Powered Content Creation: RecurPost is integrating AI tools to help generate content ideas, enhance copywriting, and suggest optimal posting times, streamlining content creation.
Pricing Overview of RecurPost
RecurPost offers a freemium model, with a free plan allowing users to manage up to 3 social profiles and schedule up to 100 posts. Paid plans start at $25/month for individuals and small teams, offering more profiles, posts, and advanced features like the content library and enhanced analytics. Agency plans are available with tools like priority support and white-label options. RecurPost provides great value for those needing automation, analytics, and content management.