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Loomly vs Buffer

What’s Better For You in 2024?


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What is Loomly?

Loomly is a comprehensive social media calendar tool that offers more than just scheduling. Its features range from post previews and optimization tips to audience engagement analytics. Loomly’s prime focus is on businesses that demand a structured, insightful approach to their social media.

With its seamless collaboration features, Loomly promotes teamwork. With real-time notifications, you can easily assign tasks, give feedback on drafts, and keep everyone in the loop. Loomly is therefore suited for teams of all sizes, delivering a consistent brand voice and fast workflow.

While scheduling is at its core, Loomly doesn’t stop there. Dive deeper into content performance with detailed analytics, track campaign successes, and gain valuable insights into audience engagement. This data-driven approach empowers you to refine your strategies and make informed decisions for continuous social media growth.

Many other platforms provide comparable features and functions if you’re searching for a Loomly alternative for your social media management needs.

What is Buffer?

Buffer is a renowned name in the world of social media management. Known for its simplicity and efficiency, it allows users to schedule, publish, and analyze their posts across various platforms. With a user-friendly interface, Buffer aims to streamline the social media process for both beginners and seasoned marketers.

Buffer’s power lies in its user-friendly scheduling and publishing capabilities. Users can effortlessly plan and schedule content, adding images or videos and choosing optimal posting times. The tool’s content calendar offers a visual overview of scheduled posts, ensuring a consistent and organized presence on social media platforms. Additionally, Buffer excels in providing insightful analytics and reporting features.

Users frequently commend Buffer for its streamlined approach to social media management. The scheduling feature, in particular, is a major draw, allowing for advanced planning and a consistent online presence. Despite its strengths, Buffer does have limitations, particularly in real-time engagement and platform-specific functionalities.

As a result, some users may find themselves exploring Buffer alternatives that offer different features or more comprehensive solutions tailored to their specific requirements. These alternatives can provide additional functionalities that complement or exceed what Buffer offers, ensuring a well-rounded and effective social media management strategy.


Selecting the ideal social media management tool often pivots on complex details that determine one from another. In this guide, we place Loomly and Buffer side by side, offering a thorough exploration of both. With our expertise in the realm of social media tools through RecurPost, we’re here to give you an unbiased breakdown.

Loomly and Buffer are both major players in the realm of social media management, each catering to a slightly different set of needs. Loomly positions itself as a combined and user friendly platform with a focus on content creation and scheduling. It’s an excellent choice for small to mid sized businesses and agencies seeking a easy workflow and content optimization. Buffer, on the other hand, is known for its simplicity and ease of use, making it a favourite among solopreneurs and small businesses. It offers clear scheduling and analytics features, making it an ideal choice for those who prioritize simplicity and efficiency.

Loomly vs Buffer: User Rating

Rating Categories Loomly Buffer
Star Rating (Out of 5) 4.2 4.4
Meets Requirements (Out of 10) 8.6 9.0
Ease of Use (Out of 10) 8.7 9.3
Ease of Setup (Out of 10) 8.5 9.2
Quality of Support (Out of 10) 8.3 8.9
Product Direction (% positive) 82% 85%
Summary: Buffer leads slightly in the user rating categories, particularly when it comes to ease of use and setup. However, Loomly offers structured planning and analytical insights that make it quite competitive.

Loomly vs Buffer: Feature Comparison

Features Loomly Buffer
Pricing (per month in USD) 25$ 15$
Free Trial Yes Yes
Platforms Supported Major platforms supported All major platforms
Visual Content Calendar Yes Limited
Post Optimization Tips Yes No
Audience Engagement Analytics Comprehensive Basic
Multi media support Yes Yes
Note on Pricing Based on social accounts Pricing varies by feature tier
Summary: On the feature front, Loomly offers complete insights and optimization tips, making it a choice for data driven strategies. Buffer, on the other hand, highlights simplicity and ease, catering more to those looking for scheduling and publishing.

Pros and Cons of Using Loomly


    • Comprehensive calendar view

    • Deep insights and optimization tips

    • Streamlined post previews


    • It is good for users looking for a simple tool.

Loomly and Buffer The Bottom Line

Loomly is tailored for businesses focused on comprehensive strategies, offering planning and valuable insights. Buffer, known for its efficiency and clarity, is a go to for those who want a clear scheduling solution. Your choice will hinge on whether you have important insights.

RecurPost as an alternative to Loomly and Buffer

RecurPost provides the best of both worlds, merging features with ease of use.

Feature RecurPost Loomly Buffer
Pricing (per month in USD) $25 Approx. $25 (Base plan) Approx. $15 (Pro plan)
Free Trial Yes Yes Yes
Bulk Scheduling Yes Yes Yes
AI Content Generation Yes No No
Advanced Analytics Yes Yes On higher plans
Team Management Yes Yes On higher plans
Platform Support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, TikTok, Snapchat Facebook, Instagram, Twitter, LinkedIn, Pinterest
Caption Customization Yes Yes Yes
URL Shortener Yes Yes Yes
White Label Reports Yes On higher plans No

Why RecurPost Is Better Than Loomly and Buffer?

As Loomly and Buffer each have their strengths, RecurPost shines by offering a complete suite that caters to a vast array of needs. Thus, the important question isn’t about choosing Loomly or Buffer but why you have yet to consider RecurPost for your social management toolkit.