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Loomly vs Buffer

What’s Better For You in 2024?


Save time. Improve quality. Collaborate effectively.


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What is Loomly?

Loomly is a comprehensive social media management platform designed to simplify the content creation, scheduling, and analysis process for individuals and teams.

It provides a centralized dashboard where users can plan, create, schedule, and analyze their social media posts across various platforms.

One of Loomly’s key features is its content calendar, which allows users to visualize and organize their social media posts over time.

Furthermore, Loomly provides post previews, and analytics tools, which provide insights into the performance of social media posts.

With its seamless collaboration features, Loomly promotes teamwork. With real-time notifications, you can easily assign tasks, give feedback on drafts, and keep everyone in the loop. Loomly is therefore suited for teams of all sizes, delivering a consistent brand voice and fast workflow.

Loomly gathers all your comments, messages, and mentions from various social media platforms into one convenient location, social inbox. Users find it easy to respond promptly to comments and messages, fostering engagement with your audience

While scheduling is at its core, Loomly doesn’t stop there. Dive deeper into content performance with detailed analytics, track campaign successes, and gain valuable insights into audience engagement. This data-driven approach empowers you to refine your strategies and make informed decisions for continuous social media growth.

Many other platforms provide comparable features and functions if you’re searching for a Loomly alternative for your social media management needs.

What is Buffer?

Buffer is a renowned name in the world of social media management. Known for its simplicity and efficiency, it allows users to schedule, publish, and analyze their posts across various platforms. With a user-friendly interface, Buffer aims to streamline the social media process for both beginners and seasoned marketers.

Buffer’s power lies in its user-friendly scheduling and publishing capabilities. Users can effortlessly plan and schedule content, adding images or videos and choosing optimal posting times. The tool’s content calendar offers a visual overview of scheduled posts, ensuring a consistent and organized presence on social media platforms. Additionally, Buffer excels in providing insightful analytics and reporting features.

One of the exclusive features is Buffer’s start page which is like your friendly guide to social media management, offering an easy-to-use dashboard where you can schedule posts, see recent activity, and track performance – perfect for beginners and seasoned users alike

Users frequently commend Buffer for its streamlined approach to social media management. The scheduling feature, in particular, is a major draw, allowing for advanced planning and a consistent online presence. Despite its strengths, Buffer does have limitations, particularly in real-time engagement and platform-specific functionalities

Users frequently commend Buffer for its streamlined approach to social media management. The scheduling feature, in particular, is a major draw, allowing for advanced planning and a consistent online presence. Despite its strengths, Buffer does have limitations, particularly in real-time engagement and platform-specific functionalities.

As a result, some users may find themselves exploring Buffer alternatives that offer different features or more comprehensive solutions tailored to their specific requirements. These alternatives can provide additional functionalities that complement or exceed what Buffer offers, ensuring a well-rounded and effective social media management strategy.


Selecting the ideal social media management tool often pivots on complex details that determine one from another. In this guide, we place Loomly and Buffer side by side, offering a thorough exploration of both. With our expertise in the realm of social media tools through RecurPost, we’re here to give you an unbiased breakdown.

Loomly and Buffer are both major players in the realm of social media management, each catering to a slightly different set of needs. Loomly positions itself as a combined and user friendly platform with a focus on content creation and scheduling. It’s an excellent choice for small to mid sized businesses and agencies seeking a easy workflow and content optimization. Buffer, on the other hand, is known for its simplicity and ease of use, making it a favourite among solopreneurs and small businesses. It offers clear scheduling and analytics features, making it an ideal choice for those who prioritize simplicity and efficiency.

Loomly vs Buffer: User Rating

Rating Categories Loomly Buffer
Star Rating (Out of 5) 4.2 4.4
Meets Requirements (Out of 10) 8.6 9.0
Ease of Use (Out of 10) 8.7 9.3
Ease of Setup (Out of 10) 8.5 9.2
Quality of Support (Out of 10) 8.3 8.9
Product Direction (% positive) 82% 85%
Summary: Buffer leads slightly in the user rating categories, particularly when it comes to ease of use and setup. However, Loomly offers structured planning and analytical insights that make it quite competitive.

Loomly vs Buffer: Feature Comparison

Features Loomly Buffer
Pricing (per month in USD) 25$ 15$
Free Trial 15-day free trial 14-day free trial
Platforms Supported Major platforms supported All major platforms
Visual Content Calendar Yes Limited
Post Optimization Tips Yes No
Audience Engagement Analytics Comprehensive Basic
Multimedia support Yes Yes
Note on Pricing Based on social accounts Pricing varies by feature tier
Summary: On the feature front, Loomly offers complete insights and optimization tips, making it a choice for data driven strategies. Buffer, on the other hand, highlights simplicity and ease, catering more to those looking for scheduling and publishing.

Pros and Cons of Using Loomly


    • Brand Success Platform: Loomly offers a comprehensive “brand success platform,” which includes tools for brand management alongside social media scheduling. This makes it useful for maintaining brand consistency across all content
    • Collaborative Workflow: Features collaborative workflows that allow team members to suggest, approve, and review content before it goes live, enhancing team coordination and content quality
    • Advanced Analytics: Provides detailed analytics and insights, including post-performance and optimization tips, which help refine marketing strategies and improve engagement
    • Ad Management: Integrates with Facebook Ads Manager to create, manage, and optimize ads directly from the platform, streamlining both organic and paid content strategies


    • Cost: While offering a free trial, Loomly’s paid plans are generally more expensive than some competitors, making it less accessible for small businesses or individuals
    • Complexity: The comprehensive features can be overwhelming for beginners or small teams that may not need such extensive tools

Pros and Cons of Using Buffer


    • User-Friendly Interface: Known for its simplicity and ease of use, Buffer allows users to quickly get up to speed with managing their social media accounts
    • Focused Features: Concentrates on essential functionalities like scheduling, analytics, and engagement, making it a straightforward choice for those new to social media management
    • Pricing Flexibility: Buffer offers a variety of pricing plans, including a free option, making it accessible for businesses of all sizes.


    • Limited Features Compared to Competitors: While user-friendly, Buffer lacks some of the more advanced features offered by competitors, such as in-depth social listening tools and CRM integration
    • No Content Recycling: Unlike RecurPost, Buffer does not offer automatic recycling of evergreen content, which can be a drawback for those looking to maximize the lifecycle of their posts.

Loomly and Buffer The Bottom Line

Loomly is tailored for businesses focused on comprehensive strategies, offering planning and valuable insights. Buffer, known for its efficiency and clarity, is a go to for those who want a clear scheduling solution. Your choice will hinge on whether you have important insights.

RecurPost as an alternative to Loomly and Buffer

RecurPost provides the best of both worlds, merging features with ease of use.

Due to Recurpost CSV bulk upload, you can easily switch and import content from any tool to Recurpost

Feature RecurPost Loomly Buffer
Pricing (per month in USD) $25(2 user/5 profile) $25(2 user/10 profile) $6(per month per channel)
Free Trial 14-day free trial 15-day free trial 14-day free trial
Bulk Scheduling Yes No No
AI Content Generation Yes Yes(Caption and Twitter posts) Yes
Advanced Analytics Yes Yes Yes
Team Management Yes Yes On higher plans
Platform Support Instagram Business
Instagram Personal
Facebook personal
Facebook page
Facebook Group
LinkedIn Profile
LinkedIn Company
Google Business profile
Instagram Reels, Stories, posts, Carousels
LinkedIn Page
Facebook Reels, Stories, posts, Carousels
Google Business profile
Snapchat(through mobile app)
Facebook Page
Facebook Group
Instagram Business
Instagram Creator
LinkedIn page
LinkedIn profile
Google Business profile
Caption Customization Yes Yes Yes
URL Shortener Yes Yes Yes
White Label Reports Yes No On higher plans

User Reviews

Why RecurPost Is Better Than Loomly and Buffer?

As Loomly and Buffer each have their strengths, RecurPost shines by offering a complete suite that caters to a vast array of needs. Thus, the important question isn’t about choosing Loomly or Buffer but why you have yet to consider RecurPost for your social management toolkit.

There are many exclusive features in Recurpost that are not available in Loomly and Buffer

Recurpost ICP is a Digital Marketing Agency

RecurPost distinguishes itself from Loomly and Buffer through its unique focus on content recycling and evergreen scheduling

RecurPost specializes in maximizing the lifespan and reach of your content by intelligently reposting evergreen posts at optimal times.

This approach ensures that your best-performing content continues to engage your audience over time, ultimately driving more traffic and conversions.

With Recurpost AI Image generator automates the creation of engaging visuals for social media posts, saving time and effort. So you no longer need to find photos on stock photo websites or on Google

Recurpost offers pre-built Libraries in which you can add images or posts to be posted recurringly on your chosen day and time and also set it to stop after being posted a certain no. of times

Another aspect where RecurPost shines is its AI-driven scheduling feature, which analyzes your content performance and suggests the best times to repost your evergreen content for maximum engagement

One of the most important things is Customer support, you can chat with Recurpost customer support and also you can schedule a meeting with them if you have uncleared doubts

With Recurpost, you can also schedule your content in bulk through a CSV file

With Recurpost you can also share the link of your calendar with any of your colleagues for approval, from which your team member can easily approve all posts scheduled on Calendar in one click

Recurpost allows you to import your existing content from your social media account, you just need to paste the link or username of your social account and it will show all your posts then you can either select any individual post or all posts in bulk to import

Additionally, RecurPost offers powerful analytics and reporting tools that provide valuable insights into your content performance, allowing you to refine your strategy and achieve better results over time.

 Overall, RecurPost’s emphasis on content recycling, AI scheduling, and analytics sets it apart as a top choice for users seeking to enhance their social media presence effectively.

One more advantage of RecurPost is its cost-effectiveness compared to Loomly and Buffer. RecurPost offers competitive pricing plans with a generous allocation of features, making it a budget-friendly option for individuals and businesses of all sizes


Recurpost Images and Videos




Recurring Post


Social Inbox


Calendar Sharing


Post Scheduling


Media Import options



RecurPost Demo   Import Content from Other Scheduling Tools

Buffer Images and Videos


Dashboard and Social Calendar


Content Import Options
Content Import Options


AI content ideas


Reports and Analytics


Content creation ideas


Buffer – The Social Media Management Tool for Small Businesses

Buffer Scheduling: How to Plan and Schedule Your Social Media Posts like a Pro

Loomly Images

Social Calendar


Content Suggestions page


Multiple Calendars for different clients


Social Inbox


Welcome to Loomly    How To Get Started With Loomly