Jill Anderson’s RecurPost case study showcases Jill Lynn Design’s RecurPost workflow to publish blogs and newsletters. Jill Anderson of Jill Lynn Design is a solopreneur based in Atlanta, Georgia, USA. She creates custom WordPress websites for creative professionals. To market Jill Lynn Design, she uses content marketing techniques (blogs and newsletters on social media). Managing her time for social media efforts was the primary challenge, as she prefers developing websites.
Once Jill Lynn Design’s blog feed and LinkedIn profile were connected to RecurPost, she published every week without manual sign-in.
This case study page shows what workflow Jill Anderson set up on RecurPost, what the workflow produced, and what the setup still asks her. Browse the rest of the RecurPost case studies if you want to learn about a different operational success that matches your business’s workflow.
| Dimension | Before RecurPost | After RecurPost |
|---|---|---|
| Operation | Jill Lynn Design, solo WordPress custom website development practice in Atlanta, Georgia, USA | Unchanged |
| Main content source | Jill Lynn Design website blog feed URL | Unchanged |
| Main social channel | Unchanged | |
| Getting a post into the queue | Written and published by hand, 1 post at a time per platform | Imported from connected website blog RSS feed |
| Editorial control | Every blog, newsletter, and post written and published by hand per post per platform | Jill Anderson approves or rejects every imported item in the Content Curation stage before it is added to a content library. RecurPost sets that per feed. |
| Publishing during client work | Paused; no social media publishing during client’s website development work | Auto-posting on the content library’s repeating schedule, without manual sign-in that week |
| Shelf-life of 1 blog post | Posted once when published, then disappears from the feed | Republished as many times as needed from a recurring library with a repeat schedule |
| Posting cadence | Irregular; multi-week gaps to finish client’s website development work | Jill Anderson reported active publishing to her LinkedIn profile every week |
| Audience engagement | Baseline not published by Jill Anderson | Increased on LinkedIn (magnitude or metrics not published) |
| Setup difficulty | Not published by Jill Anderson | Jill Anderson faced RSS feed management issues and report feature concerns that were resolved by the RecurPost support team with clear configuration guidance and product function updates |
| Measurement period | Not published by Jill Anderson | Not published by Jill Anderson |
| Connected accounts and platform mix | Not applicable | Primary - LinkedIn Secondary - Google Business Profile, Facebook, X (Twitter) |
| RSS feeds connected | Not applicable | 1 |
| Plan used | Not applicable | Not published |
Jill Anderson Builds Custom WordPress Websites and Markets on LinkedIn
Solo custom WordPress and WooCommerce practice
Atlanta, Georgia, USA
Jill Anderson’s RecurPost case study includes a detailed report of Jill Lynn Design’s custom WordPress and WooCommerce website development and maintenance services workflow. Jill Anderson writes website blogs for her business and markets her paid resource ‘Client Onboarding Toolkit’ on LinkedIn.
She is a one-person brand who does all the work, from website development to social media marketing. Both types of work take time. For example, a blog post on how to brief a website or what a new development project costs stays useful for more than a year. Her regular website visitors see these blogs on the day they are uploaded. Her blogs include important information that stays relevant for years, but her posting window provides a small fraction of one-day visibility. This mismatch sets the course for the case study. Jill Anderson does not have a second person to post on her socials while she develops custom websites.
Jill Anderson RecurPost Case Study Challenge: She Stopped Posting to Start a Client’s Project
Some of the Jill Anderson RecurPost case study challenges recorded before she started using the tool:
- Write and publish blogs and newsletters by hand one at a time per platform
- Time-consuming, irregular, and inefficient social posting process
- Irregular audience engagement, missed DMs, missed @mentions, missed comment replies
- Inability to find new clients and prospects
- Inability to expand the online presence of her business
- Unable to manage RSS feeds and report features at the initial stage
Jill Anderson says, “Managing the time to contribute to the social media efforts has been a challenge as website development is the first preference. That’s where RecurPost helped my social media efforts flourish.”
Jill Anderson RecurPost Case Study: The Blog-Feed-to-LinkedIn Workflow She Set Up
Jill Anderson’s RecurPost case study documents how RecurPost helped Jill Lynn Design’s social media efforts. Jill Anderson has been using RecurPost since 2018 to post to LinkedIn, Facebook, X (Twitter), and her Google Business Profile. When she posts a blog on the Jill Lynn Design website, RecurPost automatically draws the blog from the feed with the click of 1 button. RecurPost schedules and auto-publishes the blog post to her socials from a specific content library, on that library’s repeating schedule.
Jill Anderson set up 2 of RecurPost’s publishing workflow features:
Blog-Feed-to-LinkedIn Automated Content Posting
Jill Anderson uses RecurPost to schedule and automate posts from her blog feed to her Facebook, LinkedIn, and X profiles for Jill Lynn Design. RecurPost reads any connected public RSS or Atom feed and adds each new item to a selected content library through Content Curation. Jill copy-pasted her blog feed’s URL into RecurPost once, and RecurPost publishes new articles from it. Check the full setup on the page for importing posts using an RSS feed.
Content Library to Segment Blogs, Digital Courses, and Free Guides
Jill Anderson uses RecurPost’s content library to segment her content into different types and post it at the best times. She created libraries for her website blogs, a free guide she offers on her website to encourage newsletter sign-ups, and a digital product she sells called ‘Client Onboarding Toolkit’. Jill Anderson approves or rejects every imported post before it is added to any of her content libraries. RecurPost sets that per feed, and Jill Anderson chose the setting that holds each item for approval rather than the one that adds items to the library on their own. She rewrites the captions for imported posts before publishing with the ‘Generate Caption with AI’ option. RecurPost gives her the ‘Move new posts to top of the Queue’ setting to publish her newest articles first. Jill Anderson gets the approval step on RecurPost before library addition, not before publishing. The posts she approved are uploaded when she doesn’t even sign in.
Where Does Jill Anderson Save Her Posts in RecurPost
Jill Anderson’s RecurPost case study highlights that her approved posts are saved in a specific RecurPost content library on a repeat schedule for her website blogs, a free guide she offers on her website to encourage newsletter signups, and a digital product she sells called ‘Client Onboarding Toolkit’. Jill Anderson claims that she scheduled her posts with RecurPost once and forgot it, while the tool kept publishing on the library’s repeating schedule.
Check the rest of the RecurPost publishing features for blog feed, LinkedIn accounts, and content library. Also, Jill uses RecurPost’s scheduling LinkedIn posts feature.
What RecurPost Changed for Jill Anderson’s LinkedIn
RecurPost helped Jill Anderson connect with potential clients through her business profiles on Facebook, LinkedIn, and X. She did not publish any baseline, a figure, or a measurement window, and RecurPost did not measure the metrics independently. Also, RecurPost did not gain her social media inquiries but only maintained online continuity.
Using the RecurPost schedule and publish workflow for Jill Lynn Design, Jill Anderson reported benefits like:
Improved Engagement
Jill Anderson’s LinkedIn company profile experienced increased audience interactions because her automated posts reached a wider audience feed.
Increased Efficiency
Setting up an automated RecurPost posting schedule for Jill Lynn Design’s Facebook, LinkedIn, and X profiles helped free up her time to work on new client WordPress website development projects while the tool auto-posts blogs and newsletters to her social profiles without daily manual intervention.
Business Expansion
Jill Anderson reported that the RecurPost workflow supported Jill Lynn Design’s social media presence alongside the paid resources she sells for designers. RecurPost did not measure that change independently.
Jill Anderson of Jill Lynn Design on what changed after she connected her blog feed to RecurPost.
Jill Anderson reported that RecurPost increased sales of her ‘Client Onboarding Toolkit’ and helped her stay visible to clients looking for WordPress website designers and developers.
Where Jill Anderson’s RecurPost Setup Needed Work
Jill Anderson’s RecurPost case study addresses how the RecurPost support team resolved Jill Anderson’s RSS feed management issues and report feature concerns with clear guidance. Also, the in-house app-development team improved RecurPost’s in-app functionality for a smoother user experience with effective built-in tools. She says that the platform is simple and easy to use, and it works every time.
Who this RecurPost Setup Fits, and Who it Does Not
Review whether this particular RecurPost setup supports your business workflow or not.
- 1 person who does client work and writes marketing copy themselves
- When a content source for social media and website is blogs that need to publish on their own
- Same setup reliable for solo designers, developers, copywriters, and consultants who work with 1 or 2 channels instead of 5 or 6
- Freelancer or small agency that manages clients’ blogs; 1 blog feed per content library
- Teams where more than 1 person drafts and approves posts together (needs collaboration and approval features beyond Jill Anderson’s workflow)
- Clients who need to import private or paywalled feed with RecurPost
- Brands that write posts per platform without reposting do not get noticeable benefits
RecurPost does not create content but only extends the online life of content that exists. Jill Anderson still needs to write new blogs to let the RSS feed import new articles and schedule them to her LinkedIn profile from RecurPost.
RecurPost social media management software publishes posts across 10 networks and supports social inbox, approval workflows, and reports for a client base bigger than 1 blog page and 1 profile.
Try RecurPost
Jill Anderson’s RecurPost case study does not publish the plan Jill Lynn Design subscribed to. RecurPost’s Personal plan is the smallest plan that supports Jill Anderson’s workflow without an add-on.
2 social accounts. You must buy RSS feeds as a $10/feed add-on in this plan.
5 social accounts and 2 RSS feeds. The smallest plan that supports Jill Anderson’s workflow without an add-on.
20 social accounts and 20 RSS feeds without a per-user seat charge. Your go-to plan if you publish blogs for more than 5 clients.
See the RecurPost pricing page for every add-on with a unit price, or start a free trial with RecurPost for 14 days without a credit card and import your first blog from a connected RSS feed today.
Jill Anderson RecurPost Case Study FAQs
A common question about the Jill Anderson RecurPost case study:
Can RecurPost import from a private or paywalled blog feed?
No, RecurPost does not import from a private or paywalled blog feed. It imports from public RSS and Atom feeds only. RecurPost cannot connect to a private or paywalled feed, so a members-only blog cannot use this workflow. Check if your feed URL loads in a browser without a login before you connect it.