Compose
Compose every client post, tailored to every platform.
RecurPost’s composer generates AI copy and images, pulls media from eight sources, and tailors per-platform formatting from one source post. Agencies and freelancers create per-client content once and post it everywhere natively.
RecurPost’s composer is the place inside RecurPost where every post is created – text, AI copy, AI images, media from eight import sources, and platform-native fields per platform before it goes to the scheduler. Twelve features sit inside one composer.
RecurPost generates AI copy with ChatGPT-powered prompts, tone controls, audience controls, and weekly batch planning. RecurPost generates AI images inside the same composer, so the workflow stays in one tool instead of switching to ChatGPT, MidJourney, or any external image generator and pasting back. Eight media sources (native upload, Giphy, Unsplash, Pixabay, URL import, Canva, Google Drive, Zapier) attach to a post without leaving the composer.
RecurPost’s composer produces per-platform variants from one source post. The library shows one post entry, and each connected platform sees a distinct post tailored to its native fields: Instagram first-comment plus collaborator and people-product tagging, LinkedIn document carousel, Facebook text-background customization, X 280 characters (25,000 for premium accounts), Google Business Profile CTA buttons, TikTok comment-duet-stitch controls, YouTube category and tags, Pinterest destination link and title, plus native support for Threads and Bluesky.
12 CAPABILITIES
Inside the composer
Every capability available the moment a post is created. No plugin chains, no external tools.
AI Content Generator
RecurPost generates posts, captions, special-day content, and weekly batch content from text prompts.
- ChatGPT-powered prompts with tone and audience controls
- Weekly batch generation in one session
- 10 platforms, with per-platform optimization
Explore AI Content Generator
Tailored Posts (Platform Optimizer)
RecurPost produces per-platform variants from one source post.
- Compose once, post natively to 10 platforms
- Unified library display, distinct platform posts
- Platform-specific fields (Instagram type, GBP CTA buttons, Pinterest link and title)
Explore Tailored Posts
Hashtag Suggestions
RecurPost suggests hashtags per platform and saves them as reusable groups.
- Per-platform suggestion prompts
- Save groups (Bags of Tags) and reuse across clients
- Hashtag-count guidance per platform
Explore Hashtag Suggestions
Royalty-Free Images
RecurPost pulls royalty-free images and GIFs from Giphy, Unsplash, and Pixabay inside the composer.
- Three integrated stock libraries
- No external site visit required
- Attaches directly to the post
Explore Royalty-Free Images
Canva Integration
RecurPost imports Canva designs into the composer in one click.
- Designs flow from Canva to the composer
- Edits in Canva sync without re-upload
- No file download, no re-upload
Explore Canva Integration
Custom Data Fields
RecurPost auto-fills per-account business details (location, phone, business name) into a templated post.
- Define fields once per connected account
- Auto-replace inside posts at scheduling time
- Useful for franchises and multi-location brands
Explore Custom Data Fields
Tag Users
RecurPost tags collaborators, people, and products at composition time.
- Instagram collaborator invites
- Instagram people and product tagging
- Per-platform tagging support
Explore Tag Users
First-Comment Scheduling
RecurPost schedules a first comment to publish at the same time as the post.
- Move hashtags out of the caption
- Add link, CTA, or context as the first reply
- Supported on Instagram, Facebook, LinkedIn
Explore First-Comment Scheduling
Post Preview
RecurPost previews the post per platform before scheduling.
- See how the post renders per platform
- Verify image crops, caption length, link previews
- Catch platform-specific formatting issues before publish
Explore Post Preview
Save as Draft
RecurPost saves in-progress posts as drafts.
- Resume from any device
- Share drafts across the team workspace
- Drafts do not consume scheduled post limits
Explore Save as Draft
Cover Image for Video Post
RecurPost sets a custom thumbnail for video posts at composition time.
- Pick from video frames or upload a custom image
- Per-platform thumbnail support
- Improves video click-through on Instagram, Facebook, YouTube
Explore Cover Image for Video Post
Bitly Integration
RecurPost shortens links via built-in Bitly inside the composer.
- Native link shortening, no external paste
- Per-link click tracking
- Bitly account integration optional
Explore Bitly Integration
WHAT SETS IT APART
Six dimensions that separate RecurPost's composer
1
Native in-composer AI
RecurPost generates AI copy and AI images inside the same composer where the post is scheduled. Most scheduling tools either skip AI entirely or surface it as a separate workflow that requires switching to ChatGPT, MidJourney, or another external image tool and pasting back. RecurPost’s AI is metered through add-on blocks priced per 200 generated posts or 200 generated images per month, so heavy AI users pay for capacity rather than for a feature toggle.
2
Compose-once, tailor-per-platform from one source post
RecurPost produces per-platform variants from a single library entry. Each variant carries the platform’s native fields: Instagram first-comment plus collaborator and people-product tagging; LinkedIn document carousel; Facebook text-background customization; X 280 characters (25,000 for premium); Google Business Profile CTA buttons; TikTok comment, duet, and stitch controls; YouTube category and tags; Pinterest destination link and title. The library shows the post once. Each platform sees a distinct post.
3
Eight media import sources in one composer
RecurPost attaches media from eight sources without leaving the composer: native upload, Giphy, Unsplash, Pixabay, URL import, Canva, Google Drive, and Zapier. Most scheduling tools expose two or three. Eight in one composer means an agency can pull from the brand’s Google Drive library, drop a Giphy reaction, and import a Canva carousel for the same client in the same composition session.
4
Custom data fields auto-fill per-account business details
RecurPost lets agencies define custom data fields per connected social account (location, phone, business name, custom strings) that auto-replace inside templated posts at scheduling time. A franchise marketing team templates one post and 28 location accounts each post their own address, phone, and city name. A multi-client agency drops the client name once and every client post addresses the right brand.
5
Built-in image editor with per-platform crop presets
RecurPost includes a built-in image editor: resize, crop with per-platform presets (Instagram Story, Reel, Feed; LinkedIn carousel; Facebook 1.91:1), flip, rotate, draw, shapes, icons, text, mask, and 15+ filters. Most scheduling tools require an external image editor before uploading. RecurPost handles the per-platform crop step inside the composer.
6
Per-platform hashtag suggestions and saved hashtag groups
RecurPost suggests hashtags differently per platform (Instagram’s 30-tag logic differs from LinkedIn’s 3-to-5 norm and X’s 1-to-2 norm) and saves curated groups as Bags of Tags reusable across clients and posts. An agency builds a hashtag group per client per platform once. Every future post for that client on that platform pulls from the saved group.
IN PRACTICE
How agencies use the composer
Multi-client agency
12 client accounts, 3 platforms
A four-person agency manages 12 client accounts across Instagram, LinkedIn, and Facebook. The team composes one post per client per day in RecurPost’s composer. RecurPost tailors each variant per platform from one source post: Instagram first-comment hashtag block plus location tag, LinkedIn document carousel, Facebook text-background customization. No one rewrites between platforms.
Regional franchise marketing
28 location accounts
A regional restaurant franchise marketing team manages 28 location-specific Instagram and Google Business Profile accounts. The team templates one weekly post in RecurPost’s composer. Custom data fields auto-fill each location’s address, phone, and city name. Each location’s GBP post carries a location-specific CTA button (Book a Table or Order Online).
Solo freelancer
B2B SaaS client, AI-driven scale
A solo freelancer running social for one B2B SaaS client generates a week of content in two hours using RecurPost’s AI Content Generator. Tone is set to professional-friendly. Audience is set to SaaS decision-makers. The prompt names the week’s product feature. RecurPost generates 21 post variants. The freelancer reviews and tailors per-platform inside the same composer.
When the composer fits, when it doesn't
Built for:
- Agencies and freelancers composing high-volume client content who want per-platform tailoring from one source post.
- Teams are currently rewriting the same post for each platform inside native platform composers.
- Freelancers who want AI copy and AI images built into the composer instead of paying for ChatGPT plus an image tool separately.
- Multi-location businesses (franchises, multi-city brands) where custom data fields auto-fill per-account business details.
Skip if:
- You post identical text and identical media to a single account everywhere, and RecurPost’s per-platform tailoring goes unused. If you’re on a solopreneur scheduler like Buffer, browse RecurPost comparisons for the right alternative.
- You need a full video editor. RecurPost composes the post around video; RecurPost does not edit video footage. Pair RecurPost with a separate video editor (Premiere, CapCut, Descript) and import the finished video.
- Your primary workflow is creator-side short-form video discovery and trend remixing. RecurPost’s composer is post-creation, not trend-mining. A trend-discovery tool plus RecurPost for the post and the schedule is a common pairing.
Where Compose fits the broader RecurPost workflow
Composing is the first stage of the RecurPost workflow. After a post is composed, RecurPost schedules it against a drag-and-drop calendar with bulk-upload, recurring-library, and RSS-feed options. To see the other workflow areas (Collaborate & engage, Measure) plus Tools and Templates, head to the RecurPost features overview.
Try RecurPost
RecurPost’s Agency plan covers 20 social accounts for $79/month with no per-user seat charge. AI copy and AI image generation are available as monthly add-ons.
No credit card required.
