First Comment
Schedule a first comment on Instagram, Facebook, and LinkedIn
RecurPost schedules a first comment that publishes automatically with your post on Instagram, Facebook, and LinkedIn. You write the first comment inside the composer, and RecurPost publishes it as soon as your post goes live. As a result, your caption stays clean, while your hashtags, links, and calls to action appear in the first comment. If your agency manages multiple client accounts, RecurPost publishes the first comment automatically with every scheduled post. Therefore, your team does not need to publish it manually.
No credit card required.
What a first comment does in RecurPost
A first comment in RecurPost is a comment that RecurPost publishes on your post as soon as the post goes live. You add the first comment in the composer, right next to the caption, hashtags, location tags, and mentions. As a result, your caption stays short and easy to read, while the additional text appears in the first comment.
Written in the composer
You add the first comment next to the caption, hashtags, location tags, and mentions.
Published with the post
RecurPost publishes the comment as soon as your post goes live.
Keeps the caption clean
Your caption stays short and easy to read, while the additional text appears below.
One post, many versions
RecurPost creates a version of the post for each supported platform from a single source post.
For example, if your agency manages 15 Instagram Business Profiles, you can move each client’s 20 to 30 hashtags from the caption into a scheduled first comment. RecurPost creates a version of the post for each supported platform from a single source post. As a result, the Instagram version publishes the hashtags in the first comment, while the Facebook version uses its own content where applicable.
RecurPost also detects more than 850 documented platform errors that cause scheduled posts to fail. As a result, RecurPost publishes the first comment reliably instead of leaving it unpublished because of common publishing issues.
A first comment works best when you want to keep the caption clean while placing additional information below the post. However, it does not work on platforms or profile types that do not support first comments. This is precisely explained in the following section.
Which platforms support a scheduled first comment
RecurPost supports scheduled first comments on Instagram, Facebook, and LinkedIn. On each supported social platform, RecurPost publishes the first comment automatically when the post goes live.
RecurPost publishes the first comment with your Feed post or Reel. However, Instagram requires a Business Profile for automatic publishing, so personal profiles do not support this feature.
RecurPost adds the first comment to your Page post as it publishes.
RecurPost posts the first comment on your Profile or Company Page update.
First comment scheduling is available only on these three platforms. Take B2B LinkedIn marketing as an example. You can drop a lead magnet link in the first comment, keeping the primary post focused on your main message. Likewise, if your agency manages Facebook Pages for a multi-location retailer, you can publish a store locator link in the first comment for each Page.
First comments work with Instagram Business Profiles, Facebook Pages, and LinkedIn Profiles or Company Pages. However, they do not work with personal Instagram profiles because Instagram does not support automatic first-comment publishing for those profile types.
How to add a first comment while composing
You add a first comment in the RecurPost post composer while creating your post instead of adding it after the post is scheduled. The process includes four simple steps.
Create a source post
Create a source post in the composer.
Select client accounts
Select the client accounts where you want to publish the post.
Write the first comment
Open the First Comment field, and write the first comment for each supported platform.
Choose a publishing time
RecurPost publishes the post and its first comment together.
RecurPost creates a separate version of the post for each supported platform from a single source post. Each version includes its own first comment, so Instagram hashtags stay in the Instagram first comment, while a LinkedIn link stays with the LinkedIn version. As a result, your agency can create one source post for each client and manage platform-specific first comments from the same composer.
This workflow fits teams that plan the first comment at a scheduled time. However, it does not cover edits you make after a post is published, because those edits must be made in the native social media app.
What to put in the first comment: hashtags, links, or CTAs
The first comment works best for content that makes your caption longer, such as hashtags, links, and calls to action.
Hashtags
On Instagram, place your hashtag block in the first comment, so your caption stays clean while the hashtags appear below the post.
Links
On Facebook and LinkedIn, place a link in the first comment, so the post stays focused on one message.
Calls to action
A call to action also fits the first comment, with the additional information appearing underneath the post.
The first comment is not just a place to hide links. Instead, use it to avoid platform algorithm penalties that trigger when you add links directly to the caption. Treat it as a cleaner placement rather than a workaround.
For example, if your agency manages multiple retail locations, focus each Facebook Page caption on the main message. Include the store locator link in the first comment to help users find the right location.
RecurPost schedules the post and its first comment together for each platform version. This workflow ensures that every platform version includes the correct caption and first comment, thereby helping you maintain consistent publishing across all client accounts.
Hashtags in the first comment — RecurPost publishes them with the post, so the caption stays clean.
Managing first comments across many client accounts
RecurPost lets you schedule first comments for multiple client accounts from a single composer, so you do not need to log in to each account separately. The Agency plan includes 20 social accounts under one flat plan with no per-seat charges. Therefore, you can add a first comment to every scheduled post from the same screen.
Clients connect their own social media accounts through an email or link invitation, so you never need access to their passwords. This setup helps your agency maintain a consistent caption-and-first-comment workflow across Instagram, Facebook, and LinkedIn for multiple clients.
Notably, this workflow fits agencies and teams that manage content across a large client portfolio. However, a single personal or hobby account is unlikely to require this level of account capacity.
Works with the rest of your composer
The first comment works alongside other RecurPost features in the composer.
Saved hashtag groups
Insert hashtags from your saved hashtag groups while you write the post.
Save as draft
Save the post as a draft before it goes out.
One scheduling workflow
Schedule everything from the same workflow.
This approach keeps your caption, first comment, and other post elements together until the post is published.
Frequently asked questions
Which platforms support first comment scheduling in RecurPost?
RecurPost supports scheduled first comments on Instagram, Facebook, and LinkedIn. RecurPost publishes the first comment automatically when the post goes live on each of these platforms.
Does the first comment post automatically?
Yes. RecurPost automatically posts the first comment when your post is published. Hence, it does not require publishing the first comment manually after the post goes live.
Does an Instagram first comment need a Business Profile?
Yes. Instagram requires a Business Profile for automatic first-comment publishing. Therefore, RecurPost publishes the first comment automatically on Instagram Business Profiles, while personal profiles do not support this feature.
Can I put a link or a CTA in the first comment?
Yes. You can add a link or a call to action to the first comment. This approach keeps your caption clean while placing the link or call to action directly below the post.
Can each platform have a different first comment?
Yes. Each platform can have its own first comment. RecurPost creates a separate version of your post for each platform, so your Instagram hashtags remain separate from your LinkedIn link.
Try RecurPost
RecurPost’s Agency plan includes 20 social accounts under one flat plan with no per-user seat charges. You can schedule first comments for your clients’ Instagram, Facebook, and LinkedIn accounts from a single composer. This makes it easier to manage publishing across multiple accounts. See RecurPost’s plans and pricing for full plan and add-on details, or start your free trial with the RecurPost social media scheduler.
No credit card required.
