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Meta Threads Scheduler

Schedule Threads posts for every client account

RecurPost is a social media scheduler that publishes straight to client Threads accounts through Meta’s official Threads API. Text posts, photo sets, videos and link posts all go live at the scheduled minute, with no phone handoffs and no reminder notifications. Alt text, link cards and the 500-character limit are all handled in the composer, before anything reaches Threads.

Schedule Threads posts for every client account

500  characters, checked at compose time

20  images in one Threads photo post

850+  platform errors handled

20  accounts for $79/mo

Every Threads format, published natively

RecurPost publishes each of the post types Threads’ API accepts, and keeps the mechanics that make each one work.

Text posts

The format Threads runs on. Up to 500 characters, checked while you type, so a long thought gets trimmed in the composer instead of bouncing at publish time.

Photo posts

One image or a swipeable set of up to 20. Every image carries its own alt text, written in the composer and sent through the API with the post.

Video posts

One video per post. RecurPost checks the file against Threads’ specs before publishing, then keeps confirming with Threads until the post is actually live, since Threads processes video after accepting it.

Link posts

A link publishes as Threads’ native link card through the API’s link attachment, not as a bare URL pasted into the text. The post keeps its full 500 characters for the message.

Reply chains and polls are Threads-app features the API does not open to schedulers. RecurPost publishes standalone posts, which is what client accounts schedule anyway.

From client invite to published post

1

You invite the client by email or link.

2

The client signs into their own Threads profile with Meta and approves access. The profile lands in your workspace as its own account, and no password changes hands.

3

Your team queues posts on the social media calendar, uploads a month by CSV with bulk scheduling, or lets recurring time slots place each post in the client’s own time zone.

4

The client approves the queue from a shared calendar link, with no RecurPost login needed. Approvals come with every paid plan, from $9 per month.

5

RecurPost publishes to the Threads API at the scheduled minute. Photo sets upload image by image and publish as one post; videos are confirmed live before the post is marked published.

In practice

A freelancer running a specialty coffee roaster’s Threads account stages the week in one sitting: three text posts, a photo set from the roastery, and a link post to the new subscription page. Each lands at the scheduled minute without anyone opening the Threads app. That flow is part of how the RecurPost social media scheduler handles client work.

client invite to published post Meta Threads
Client accounts

Clients connect their own Threads. You never hold a password.

RecurPost connects a client’s Threads profile through an invite link. The client signs into their own account with Meta, approves access, and the profile shows up in your workspace ready to schedule. Every connected profile is its own account with its own queue, schedule and report, and existing Threads posts can be imported into a content library for reuse.

If a client wants you replying inside their Threads conversations all day, that lives in the Threads app itself. RecurPost’s job here is publishing and reporting.

Client accounts
Clients connect their own Threads. You never hold a password.​
Reporting

Replies, reposts and quotes, broken out

RecurPost pulls per-post insights from Threads’ API: views, likes, replies, reposts, quotes and shares, rolled up into totals, engagement rate and follower growth. Top posts, top countries and an engagement funnel sit in the same report, and the data refreshes on demand before a client call.

The report separates quotes from reposts and originals, so you can show a client which posts got carried into other people’s conversations rather than just counting likes. Every report exports as a PDF under your own logo, so the client sees their agency’s name on the cover, not RecurPost’s.

Replies, reposts and quotes, broken out
Reliability

When a Threads post fails, you get the cause and the fix

RecurPost recovers first and reports second.

The 500-character limit is enforced while you type, so an over-length post is fixed in the composer during work hours, not discovered as a failed publish at 7 PM when the queue runs.

Video files are checked against Threads’ published specs before upload, and a wrong aspect ratio, bitrate or frame rate comes back as plain instruction about the file, not an API error code.

Threads processes video posts after accepting them. RecurPost keeps checking the publish status with Threads and only marks the post live once Threads confirms it, retrying the confirmation when Threads is slow.

If a client’s Threads access expires or is revoked, the account is flagged for a one-click reconnect and the queue holds, so posts resume instead of silently failing for a week.

When Threads rejects a post, the failure lands in your dashboard translated into what actually went wrong and what to change, drawn from a catalog of 850+ documented platform errors built across ten platforms.

In practice

An agency schedules a launch-day photo set for the roaster at 9 AM. One image is oversized; the composer flags it Tuesday while the post is being built. The set publishes Thursday at 9:00 and the report shows it pulling replies by 9:40.

Some schedulers drop failed posts silently, and the client notices before the agency does.

Threads' rules, handled before publish day

Threads' rules, handled before publish day

RecurPost’s composer counts the 500-character limit as you type and blocks scheduling until the post fits. A photo post carries up to 20 images with alt text on each, a video post carries one video checked against Threads’ specs, and a link publishes as the native link card. A post carries images or one video, not a mix, and the composer makes that clear before you schedule.

Meta Threads image and video specs

Sizes, ratios and file limits for images, photo sets and video.

Best time to post on Meta Threads

Days, hours and cadence, by industry.

Built for client work

A fit when
Not the tool when

Meta Threads is one of ten platforms RecurPost publishes to, alongside Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, YouTube, Google Business Profile and Bluesky. One draft, tailored per platform. See all supported social media platforms.

Try RecurPost with your client accounts

RecurPost’s Agency plan covers 20 social accounts for $79 per month with no per-user seat charge, and extra accounts cost $4 each. Every Threads account you connect publishes through the official API from day one of the free trial, no credit card required. See RecurPost pricing for every plan and add-on.

14-day trial. No credit card.

Meta Threads scheduler FAQs

RecurPost publishes directly through Meta’s official Threads API. The post goes live at the scheduled minute on its own; nobody gets a notification asking them to finish the job on a phone.

The composer counts characters as you type and blocks the post from being scheduled until it fits. The limit is enforced at compose time, so over-length posts never reach Threads as failures.

Yes. RecurPost publishes a single image or a swipeable set of up to 20 images in one Threads post, with individual alt text on each image. A post carries images or one video, not a mix of both.

Yes, one video per post. RecurPost checks the file against Threads’ video specs before publishing, and because Threads processes video after accepting it, RecurPost confirms the post is actually live before marking it published.

Yes. RecurPost attaches the URL through the Threads API’s link attachment, so the post renders Threads’ native link card instead of a bare pasted URL, and the full 500 characters stay available for your text.

Through an invite link. The client signs into their own Threads profile with Meta and approves access; no passwords are shared, and each connected profile becomes its own account in your workspace.

Views, likes, replies, reposts, quotes and shares per post, plus totals, engagement rate, follower growth, top posts and top countries. Reports export as white-label PDFs under your agency’s logo.

No. The Threads API publishes standalone posts, and that is what RecurPost schedules. Replies, reply controls, polls and topic tags remain features of the Threads app itself.

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