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TikTok Statistics 2024

TikTok Statistics 2024

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In today’s fast-paced digital world, TikTok Statistics has emerged as a cornerstone of video entertainment, reshaping how brands engage with audiences. This article deep dives into the dynamic role of TikTok in the digital marketing sphere, providing marketers with the insights needed to harness its power for unparalleled engagement and impactful brand presence.

As a digital marketer, if you find TikTok tricky to understand, we have compiled the data right from its users, to revenue, and policy adherence together in this article. Also, to know if ads are working and what content does best, this article is your one-stop solution.

 In addition, knowing how does the TikTok algorithm work,  and  the best time to post on TikTok makes your way to success easy. So, study the patterns, master the moves, and watch as your brand takes center stage on the TikTok floor.

Now let’s move to a dynamic exploration of TikTok Statistics indicating its electrifying presence in today’s social media world! 

The Rise of TikTok in Digital Marketing

TikTok’s rocketing rise as a key player in digital marketing is undeniable. With its unique blend of short-form video content, TikTok offers an unprecedented platform for creativity and connection, setting a new benchmark in user engagement and content consumption. 

Most Valuable Brands 2024

TikTok’s position highlights the significant impact of social media platforms on modern branding. 

Shining as a beacon of social media’s branding power, TikTok sits among the elite in a list dominated by tech and retail giants. Its rise underlines the shift in how brands connect with us today, standing tall alongside the long-established brands of tech, retail, and finance. This landscape paints a picture of a world where hashtags can hold as much sway as dollars and devices.

The Significance of TikTok Statistics for Marketers

For marketers, diving into TikTok statistics is not just beneficial—it’s essential. These numbers reveal the app’s immense reach and influence, guiding strategies to tap into its vibrant community. From user engagement to content trends, TikTok’s data sheds light on what captivates audiences, enabling marketers to craft campaigns that resonate and convert.

Average Time Spent on Social Media Platforms

Average Time Spent On Social Media Apps
2. Comparison of different social media apps on basis of monthly time spent

Let’s walk into the digital party and dive into the space where hours vanish in a flash; here’s a snapshot of the time we spend on social media each month. 

TikTok is the belle of the ball, keeping users twirling around the longest!

YouTube isn’t too far behind, keeping pace. Facebook and WhatsApp are a steady duo, always there, always engaging. Instagram is the flashy one, catching everyone’s eye for a good chunk of time, while Twitter pops in and out, still part of the fun. Then you have Telegram and Snapchat, followed by Messenger, to keep conversations going. Then we have Pinterest and LinkedIn at the corner. 

Each app has its own rhythm in the social media dance, with TikTok leading the waltz!

Each Social Media platform offers a unique rhythm to how we dip in and out of our digital lives. Here is the data that says on average, for how long a user stays on one app per login. 

Average Session Duration On Social Media Apps
3. Comparison of different social media platforms on the basis of app sessions

That’s quite interesting, TikTok’s engaging content seems to draw users back frequently throughout the day. A user checks TikTok between 10 to 12 times daily! That’s the power of video content.

When people check into the world of social media, they spend the longest moments on YouTube, soaking in videos like sunbathers in the park. TikTok is next, where users drop in for a quick, vibrant burst of fun. Facebook and Instagram keep users hooked for a coffee break’s time, while Pinterest and Twitter are like the quick hello to a neighbor. Apps like Linked In, WhatsApp, etc. are like a tap on the shoulder, brief check-ins that keep the conversation light and moving. 

TikTok’s Domain: Beyond Entertainment

Comparing TikTok with other leading mobile apps illuminates its unique position in the realm of video entertainment. Its innovative features and algorithmic prowess foster an environment where content consumption and user engagement reach new heights, surpassing traditional social media platforms and setting a new standard for digital interaction.

Video is the future!

Vital Statistics: Unveiling TikTok’s Reach and Growth

Active users on TikTok

Active users on TikTok are the number of people who regularly use TikTok to watch, create, and share videos. These users don’t just have the app downloaded; they engage with it, making it a part of their daily digital routine. It’s a measure of the platform’s pulse, showing how lively and bustling it is with activity.

Tiktok Quarterly Users
4. TikTok Quarterly Users Growth

TikTok’s universe of active users is like a mega-party that just keeps getting bigger!

The chart shows TikTok’s user growth over several years. It started with a smaller user base and grew steadily. Each year, more people joined TikTok, with some periods showing especially fast growth. TikTok rose in popularity by the year 2021. Since then, we have seen a rising trend quarter after quarter. By the year 2023, TikTok had a much larger number of users, indicating popularity around the world. The popular social media platform is forecasted to reach approximately 2.25 billion users in 2027.

TikTok Statistics: Global App Downloads on iOS and Android

In December 2023, Instagram and TikTok led as the top downloaded apps globally, with Instagram ahead of TikTok, pointing to the rising popularity of short-form video content. Facebook and WhatsApp were next in line. 

Now let’s look at a breakdown of official download numbers, including iOS and Google Play, which provides insight into TikTok’s increasing popularity and market penetration. 

Global TikTok Downloads
5. Worldwide TikTok App Downloads, Android and iOS Combined

TikTok’s download rollercoaster has been quite the ride, with thrilling surges and a few dips. It seems In 2019-2020, TikTok’s growing popularity in several countries including India led to a significant surge in app downloads. Immediately after that (Q3, 2020), the download drops, maybe due to the ban in various countries, partially or fully. 

Interestingly, TikTok’s ban launched Instagram’s way to success in India and the app recorded 36 percent of its total downloads by Indians in 2021. The video content feature was the king by then.

Despite the ups and downs, the app’s downloads indicate TikTok’s enduring appeal and popularity over the years. The chart reveals a general upward trend with some dips along the way. 

There is a visible conflict between downloads and the number of users which suggests that many downloads could be due to app updates or individuals installing the app on multiple devices, rather than an increase in unique users.

Now let’s understand TikTok’s diverse audience. It’s all about connecting with the wide array of people who make the platform buzz. Marketers need to know these different groups to rock their TikTok strategy. 

Distribution of TikTok global audiences by age and gender

TikTok Advertising Audience Profile
6. Gender and Age Distribution of TikTok’s Audience

Looking at the graph, it’s clear that TikTok is a hit with the younger crowd! 

It’s like a party where the 18 to 24-year-olds are the life and soul, dancing at the center of the room. The 25 to 34-year-olds are enjoying the vibes too, maybe sipping a drink and nodding along to the beat. Although the platform’s buzzing with energy from all ages, the youth are leading the charge with the most zest!

It’s interesting to know what this graph will look like in the future as the ones in the 18 – 24 age group now, will after some years move into the next category. If TikTok could retain them and win among its competitors, maybe the demographics will change.

Distribution of Global TikTok Audiences by Gender

TikTok Gender Distribution
7. Male to Female Ratio Of TikTok’s Audience

It seems the guys are slightly outnumbering the gals in this virtual party!

Out of every 100 cool TikTok users showing off their moves, 52 are guys and 48 are gals. It’s pretty even, like a fun dance battle where everyone is giving it their best. TikTok really is the place to be for all kinds of creative people.

Highest TikTok Users Worldwide

Country With Largest  TikTok Users
8. Top 10 Countries With Largest TikTok Users

In this party every country brings its own flavor, making the TikTok bash one you just can’t miss! 

The USA is dropping beats that everyone’s vibing to. Indonesia has taken over the dance floor, while Brazil is the life of the party, keeping the energy sky-high. Mexico is by the snack table, with Vietnam right there starting a conga line. The Russian Federation has started a flash mob in the corner, and Pakistan is leading a sing-along that’s got everyone hooked.

The Philippines is out on the balcony, charming everyone with tales of sun and sea, Thailand’s mixing up some exotic mocktails, and Turkey’s got everyone trying out a new dance craze.

This chart does not include China as Douyin, launched in 2016 and the mainland counterpart of TikTok, is popular there with nearly 751.6 million active users as of January 2024. Although both Douyin and TikTok are owned by Bytedance and in fact have many similarities, the company operates them as separate entities. 

TikTok Statistics: Audience Overlap across Social Media Platforms

Let’s have a look at the user overlap with other social media platforms which helps marketers understand the interconnectedness of social media habits, enhancing strategy development for cross-platform campaigns and shortlisting their platforms.

Social Media Audience Overlap
9. Audience Overlap

TikTok users have significant crossover with platforms like Instagram and YouTube, indicating shared interests or content preferences. The overlap with professional-focused platforms like LinkedIn is less pronounced, suggesting that TikTok’s audience might lean more toward entertainment and social interaction. 

Considering the insight, digital marketers may revisit their content bucket. Also, these crossovers allow an opportunity to select a budget-friendly or more apt platform without worrying about their presence on more platforms.

TikTok’s Engagement Metrics

Insights into the average time spent on TikTok, compared to other social media giants, shed light on its superior engagement levels. This section will explore how TikTok’s user interaction impacts marketing effectiveness, setting it apart as a prime channel for digital campaigns.

Whether you are just starting or already a TikTok superstar, it seems that originality might just be your ticket to rocking the TikTok charts, whereas trendy may witness a dip!

While looking for the engagement metrics, we came across TikTok statistics from several big players in the market. However, the study gave us contradicting data and a lot of conflicting reports on various websites. Hence, we could not zero down the actual engagement rate on TikTok. However, we have listed a few formulas to extract the engagement rate on your account:

1. Engagement Rate By Followers:

Here the number of followers is taken into account and this is a common metric for comparison of different social media platforms. Sum up all the likes, shares, and comments (i.e. interactions) and divide this by total posts. Now, divide this by the total followers and multiply by 100 to get in percentage. 

Engagement Rate (by Followers) =  (Likes + Shares + Comments per Post / Total Followers) * 100

2. Engagement Rate by Views

This metric is common for platforms with videos where views on videos are considered to calculate the engagement rate. Sum up all the likes, shares, and comments (i.e. interactions) and divide this by total posts. Now, divide this by the total views and multiply by 100 to get in percentage. 

Engagement Rate (by Views) =  (Likes + Shares + Comments per Post  /  Total Views) * 100

Note: Average Engagement stats for various platforms and industries are available on different websites on various platforms. If your rate is close to or above these benchmarks, you’re on track! If not, it’s time for a creative strategy refresh.

TikTok statistics: Influential and Preferred Content by Users

TikTok’s content is a powerful trendsetter, shaping what’s hot and what’s not, and guiding the choices and styles of its global community. It’s where just a thing can turn into a cultural phenomenon, influencing everything from fashion to food, and beyond.

Activity on TikTok
10. Preferred Activity Of TikTok Users

Well, on TikTok, laughter and fun lead the charge with users looking for fun. A good chunk is there to check out and follow the latest trends and products from TikTok’s trendy digital mall.  And then there are those creators adding to TikTok’s vibrant tapestry of content; posting videos, photos, etc. Keeping up with current events and connecting with friends and family also has its dedicated corner in the digital world of TikTok. 

TikTok’s varied menu has something for everyone’s taste!

Preferred Content Of TikTok Users
11. Preferred Content Of TikTok Users

TikTok is a laugh factory where fun remains the leader. It is a canvas for creative minds and a lounge for chill seekers. It’s a thrill-seeker’s playground and a classroom with the coolest mentors. Imagine a catwalk for the latest fads and a pep rally for daily motivation. Plus, it’s a go-to helper’s hub for quick, savvy solutions. It’s the ultimate mixtape of content that keeps on serving its users!

Here is the data to illustrate a colorful array of interests and dynamic groups that thrive on the platform

Distribution Of TikTok Users In U.S.

This TikTok statistics highlights that those having some High school and college education swipe through TikTok quite a bit, and college graduates tune in less so. We do not have biased income groups here; it’s a hit across different salary bands regardless of the paycheck size. Urban dwellers are a bit more likely to scroll through TikTok compared to their suburban and rural counterparts. 

And here we can witness the power of women. They lead the charge on TikTok, engaging with content more than men. 

The US Young adults are tuning into TikTok’s news beat more each year

News Consumption Pattern Of U.S. Adults  From TikTok Over The Years
13. News Consumption Pattern Of U.S. Adults From TikTok Over The Years

TikTok has grown into a news hub for U.S. adults, especially among the younger folks. Over the years, it’s like TikTok has turned from that new kid on the block to the one everyone listens to. For sure, TikTok is not just for dance challenges anymore.  The older folks are starting to catch on, but still seem to prefer their news served up the traditional way. 

Did you know TikTok and not Instagram is a go-to platform for Fun among GenZ of the European Union (EU)5? 

Comparison Of GenZ Use of Instagram and TikTok In EU5
14. Comparison Of GenZ Use of Instagram and TikTok In EU5

If Gen Z of EU5 is on the hunt for a good dose of entertainment, they swipe through TikTok’s endless stream of fun. If it’s about spotting the latest trends and brand buzz or catching up on current events, maybe just for a quick hello for a personal connection or sharing their travel pictures and videos, Instagram is the slice of cake. 

While TikTok takes a bow as the home of hilarity. In the vibrant world of social media, Instagram wears many hats. 

Now let’s check the videos that could make to the top choice of users. 

Top 10 Most Watched Videos on TikTok

Top 10 Most Watched Videos on TikTok
15. Ranking Of Top 10 Videos On TikTok Based On Views

The latest TikTok statistics tells us that Zach King’s enchanting “Magic Ride” soared to the top of TikTok’s most-watched list in July 2023, becoming a sensational hit. Not far behind, the festive flair of James Charles’ Christmas video charmed its way into hearts, snagging the runner-up spot. 

King wasn’t done yet, though; he clinched third place too with his clever “Unexpected Hiding Spots,” captivating a massive audience with his signature blend of magic and mischief. These viral sensations underscore the creative spirit that thrives on TikTok, where imaginative content can lead to staggering popularity.

Up next, let’s look at the most popular TikTok accounts. 

Most Popular TikTok accounts
16. The Top 15 TikTok Accounts Based On Followers

Let’s peek at the VIP list for the most exclusive TikTok party around. The host with the most is a creator with killer content that has got everyone talking, The Khabane Lame. 

Skimming through the TikTok A-list, we have got a lineup of stars from the laugh-out-loud funny to the super stylish, and from catchy tune makers to silver-screen celebs. They all have got one thing in common: they are the talk of TikTok town, each bringing their own brand of cool to your feeds!

Advertising on TikTok by Statistics

TikTok’s advertising platform has matured, offering a variety of formats from in-feed videos to branded challenges.

A detailed examination of TikTok’s advertising landscape, including audience overview and ad revenue, provides a comprehensive view for marketers looking to invest in TikTok ads effectively.

TikTok’s Advertising Audience Overview

TikTok’s Advertising Audience Overview
17. Comparison Of TikTok’s Audience With Different Population Segments

TikTok’s advertising reach is like a wide net across internet users. It’s possible that you can reach almost 20 percent of the total world population with one TikTok ad. 

Wonder what that number can do to a brand and business if positioned well. Whether you are selling sneakers or serenades, TikTok’s ad audience is a fertile ground for planting your brand’s message.

Trending Hashtags on TikTok

Highlighting the most popular hashtags, this section emphasizes their significance in boosting visibility and fostering engagement, essential for viral marketing success.

At the top of the trending topics, we’ve got the classic hashtags that are like the golden keys to TikTok fame – they are what everyone uses to get on the radar.

Then there’s a mix of the usual suspects that signal the hottest trends, the funniest clips, and those viral moments. Some tags are like the secret handshake of TikTok – use them, and you might just get into the cool creators’ club.

An Overview of TikTok’s Revenue

An overview of TikTok’s Revenue
19. Dramatic Rise of TikTok’s Quarterly Revenue

This graph shows TikTok’s increasing revenue over time, with a particularly noticeable growth. With a slight up & down, the upward trajectory continues,  indicating a strong and consistent financial performance for TikTok, the latest quarters reflecting the highest revenue in the period displayed. Each quarter stacks up higher and higher, showcasing a booming business. 

TikTok is not just a playground for dance challenges but a goldmine for savvy marketers.

TikTok Statistics: Navigating the U.S. And India TikTok Ban

The United States has been considering a ban on the TikTok app due to various concerns, mainly National Security. For a long, there has been a lot of ambiguity regarding the app ban. There have been groups divided in favor of TikTok & against it. In recent times there has been a major shift in the number of supporters and those who oppose. 

Take Of U.S Adults On Ban of TikTok in their Country
20. Take Of U.S Adults On Ban of TikTok in their Country

In this graph, we can see that support for banning the app has decreased, indicating that people might be getting more comfortable with the platform or seeing its value. On the flip side, the opposition to a ban has also decreased slightly, suggesting some people are less fervent in their defense of the app or perhaps indifferent to the outcome. 

Take Of U.S. Teens On Ban Of TikTok in their Country
21. Take Of U.S. Teens On Ban Of TikTok in their Country

The chart shows the opinions of U.S. teens regarding a potential TikTok ban. Teens who use TikTok are largely against the ban, for obvious reasons. They are enjoying the app. Conversely, the teens who are not on TikTok seem more split, with a noticeable slice supporting the ban.

Take Of Democratics and Republicans On Ban of TikTok in U.S.
22. Take Of Democratics and Republicans On Ban of TikTok in U.S.

Over time, more Republicans\Leaning Republicans seem to favor banning TikTok, while Democrats/Leaning Democrats show a trend towards opposing the ban. Additionally, there’s a noticeable rise in uncertainty about the ban among Democrats/Lean Democrats, while the Republicans/Lean Republicans have remained relatively unchanged in their uncertainty. 

This indicates a political divide in attitudes toward TikTok and its presence in the U.S. This also can be an influential factor in the change of public opinion on the proposed ban. 

List of Countries With Complete or Partial Ban On TikTok
23. List of Countries With Complete or Partial Ban On TikTok

While in the United States, the TikTok ban is still in discussion, above is the list of countries that have already banned the app given security concerns. A partial ban in Pakistan suggests a more nuanced restriction, possibly limiting TikTok’s use in certain contexts or areas. On the other end of the spectrum, Afghanistan and India have implemented full bans, indicating a more stringent approach to the perceived risks associated with the app. 

TikTok Statistics: Spotlight on Policy Reinforcement

TikTok’s commitment to maintaining a vibrant and safe community is exemplified through its robust policy enforcement. As a platform that celebrates creativity and connection, TikTok continually updates and enforces its community guidelines to foster a positive and inclusive environment. 

TikTok Fake Interactions Prevented

The bar graph shows TikTok’s efforts to clamp down on fake interactions. 

There are two types of fake interactions highlighted: fake follower requests and fake likes. This reveals that TikTok has been actively preventing a substantial number of fake likes and follower requests over the given periods. The measures taken against fake follower requests appear to be particularly effective. 

TikTok Accounts Removed

There are peaks where the number of removed accounts is particularly high, suggesting intensified clean-up efforts during those times. By the end, the graph indicates that the platform reached a notable high in account removals. This reflects TikTok’s proactive approach to moderating its platform, which is a positive signal for the community and marketers who prioritize authentic interaction.

TikTok Videos Removed From The Platform

The graph indicates a general increase in video removals over time, with some fluctuations. Notably, the last quarter shows a significant peak, suggesting a considerable uptick in content moderation. This trend could reflect TikTok’s ongoing efforts to enforce its community guidelines more strictly, ensuring a safer and more compliant online environment for users.

By removing accounts and content that violate the policies, TikTok underscores its dedication to ensuring that the platform remains a welcoming space for genuine expression and engagement. These stances depict TikTok’s commitment to authenticity. 


TikTok stands at the forefront of digital marketing innovation, offering unparalleled opportunities for engagement and brand growth. By understanding and leveraging TikTok statistics, marketers can unlock new avenues for creativity, connection, and consumer influence, ensuring their brand not only thrives but dominates in the digital age.

For marketers looking to stay ahead in the digital race, embracing TikTok’s dynamic environment is not just an option; it’s a necessity. As we move forward, the key to success on TikTok lies in understanding its community, leveraging its trends, and continually adapting strategies to engage with the ever-changing digital zeitgeist.

Frequently Asked Questions

What are the key demographics of TikTok users?

TikTok’s user base is young and dynamic, with the majority of users being between the ages of 16 and 24. It’s a global platform, with users spread across 150 countries, making it a hotspot for brands targeting a youthful audience.

What types of content perform best on TikTok?

Considering the latest TikTok statistics authentic, creative, and entertaining content reigns supreme on TikTok. Videos that leverage current trends, challenges, and music often see higher engagement rates. Educational content presented in a fun and engaging manner also performs well.

How does the TikTok algorithm work for marketers?

The TikTok algorithm favors content that generates high engagement through likes, shares, comments, and watch time. For marketers, creating content that resonates with their target audience and encourages interaction is key to gaining visibility on the platform.

Is paid advertising worth it on TikTok?

Yes, TikTok’s paid advertising options can significantly boost your visibility and reach on the platform. With various ad formats available, including In-Feed Ads, Brand Takeovers, and Hashtag Challenges, marketers can find effective ways to engage with their target audience.

What are the best practices for using hashtags on TikTok?

Use a mix of trending, niche, and branded hashtags to increase your content’s reach. Trending hashtags help gain visibility, niche hashtags connect with specific audiences, and branded hashtags build your community. The recent TikTok statistics reveal #FYP to be the most popular hashtag.


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