Struggling to catch eyes on your Google My Business (GMB) profile? You’re not alone. But here’s a secret weapon: finding the best time to post on Google Business profile can turn things around. Imagine your business not just listed on Google but shining brightly there.
When you share your cool updates or offers at the perfect times, more people see them, and therefore, knowing the best time to post on Google My Business can significantly increase your visibility on Google’s search engine. Think of it like sending out your party invites when you know everyone will check their mail.
So, let’s dive in and discover how you can make your GMB profile the place where everyone wants to be, simply by sharing at the right times.
Best time to post on Google Business profile according to the days
A critical aspect of GBP optimisation is knowing the optimal times to engage your audience, ensuring your updates capture maximum attention. Let’s quickly look at when your posts are most likely to get noticed by your audience.
Mondays and Fridays are like the bookends of the workweek. In the morning, between 8 AM and 10 AM, people are gearing up for their day, making it a prime time to catch their eye. Then, as lunchtime rolls around from 1 PM to 3 PM, they’re ready for a midday break to explore what you have to share.
Tuesdays and Thursdays offer a slight shift, starting a bit earlier at 7 AM. This is when you can be part of their early bird routine, wrapping up as they start their day. The afternoons extend a bit later, too, especially on Thursdays, when you can capture that pre-weekend excitement until 5 PM.
Wednesdays strike a balance, mirroring Monday and Friday mornings from 8 to 10 and afternoons from 1 to 3, making the middle of the week an opportunity to maintain momentum.
Saturdays and Sundays mix things up. Saturday mornings between 9 AM and 11 AM are your window to engage with weekend planners. Sundays, however, are a bit different, offering a late afternoon slot from 3 PM to 5 PM, perfect for reaching those planning ahead for the week.
Best time to post on Google business profile according to the industry
Each industry has its own best time to post on GBP. Let’s see when your posts can shine brightest for your specific field, ensuring they catch the eyes of interested customers right when they’re most engaged.
| Industry | Best Posting Times | Days |
|---|---|---|
| Retail | 10 AM – 2 PM, 1 PM – 3 PM | Weekends (Sat-Sun), Wednesday |
| Services (Plumbers, etc.) | 7 AM – 9 AM | Early Week (Mon-Tue) |
| Restaurants and Food | 11 AM – 1 PM, 5 PM – 7 PM | Weekends (Fri-Sat), Thursday |
| Healthcare | 10 AM – 12 PM | Midweek (Tue-Thu) |
| Real Estate | 9 AM – 11 AM, 4 PM – 6 PM | Saturday, Weekdays (Mon – Fri) |
| Professional Services | 8 AM – 10 AM | Early Week (Mon-Tue) |
| Local Attractions and Events | 3 PM – 5 PM | Late Week (Thu-Fri) |
| Fitness and Wellness | 6 AM – 8 AM / 8 PM – 10 PM, 4 PM – 6 PM | Weekdays, Sunday |
Retail
For retail businesses, finding the best time to post on Google Business Profile can make a difference in weekend engagement, specifically from 10 AM to 2 PM. It’s when shoppers are in full swing, hunting for the best deals. But don’t overlook Wednesday afternoons (1 PM – 3 PM); it’s a hidden gem for catching mid-week browsers.
Services (Plumbers, Electricians, etc.)
Early birds catch the worm, and for service providers, the best time to post on GBP is early week mornings (7 AM – 9 AM on Monday and Tuesday) are golden. It’s when homeowners are on the lookout to tick boxes off their to-do lists, making it perfect for your visibility.
Restaurants and Food
The craving for culinary delights peaks on weekends (Friday & Saturday, 11 AM – 1 PM), ideal for enticing lunch plans. And let’s not forget Thursday evenings (5 PM – 7 PM)—the appetizer to the weekend when diners are planning their outings.
Healthcare
Healthcare providers have a prime window from 10 AM to 12 PM, Tuesday through Thursday. These midweek mornings are when patients are most likely to seek out appointments and health information.
Real Estate
Saturday mornings (9 AM – 11 AM) are prime real estate for, well, real estate, capturing the attention of weekend house hunters. Weekday afternoons (4 PM – 6 PM) also offer valuable opportunities to connect with those planning their viewings.
Professional Services
Monday and Tuesday mornings (8 AM – 10 AM) are crucial for professionals offering services like legal advice or financial planning. It’s when clients are gearing up for the week, seeking expert assistance.
Local Attractions and Events
As the week winds down, interest in local attractions and events winds up. Thursday and Friday afternoons (3 PM – 5 PM) are your stages to shine, drawing in those planning their weekend adventures.
Fitness and Wellness
The fitness and wellness sector thrives on routine, making weekday early mornings (6 AM – 8 AM) and late evenings (8 PM – 10 PM) perfect for motivating clients. Sundays (4 PM – 6 PM) also offer a sweet spot for those planning their week of wellness.
Best time to post on GBP according to the categories
Whether it’s updates, products, services, events, or offers, knowing the best time to post on Google Business Profile is crucial for catching your audience’s attention.
So, let’s navigate through the ideal moments to share your content, ensuring it lands in front of your customers when they’re most likely to engage.
| Content Category | Best Posting Time | Recommended Days |
|---|---|---|
| Posts (General Updates) | 8 AM – 10 AM | Weekdays |
| Products | 7 PM – 9 PM / 10 AM – 1 PM | Late Evenings / Saturdays |
| Services | 7 AM – 9 AM | Early Week (Mon-Wed) |
| Events | 3 PM – 5 PM | Midweek (Wed-Thur) |
| Offers and Promotions | 2 PM – 4 PM | Thursdays and Fridays |
Posts (General Updates)
Kickstart the weekdays with fresh energy by sharing general updates between 8 AM and 10 AM. It’s when people are sipping their morning coffee, scrolling through their feeds, ready to absorb the day’s news. This slot is your daily check-in, keeping your audience in the loop and engaged.
Products
Introducing new products? Capture the intrigue of your audience in two prime windows: during the late evenings (7 PM – 9 PM) when they’re unwinding and more likely to indulge in online shopping, and on Saturdays (10 AM – 1 PM) when weekend leisure time sparks the urge to discover and shop.
Services
For services, the early week mornings (7 AM – 9 AM, Monday to Wednesday) are golden. It’s when your potential clients are mapping out their week, making decisions, and looking for services that fit their plans. Being visible in these moments means being top of mind when they’re ready to take action.
Events
Midweek (Wednesday and Thursday, 3 PM – 5 PM) is your window to spotlight events. This timing taps into the growing anticipation for the weekend, catching your audience as they’re looking for exciting ways to fill their upcoming free time.
Offers and Promotions
Thursdays and Fridays, between 2 PM and 4 PM, are ripe for sharing special offers and promotions. With the weekend on the horizon, your audience is in the mindset to plan activities, meals out, and shopping trips. Your offer could be the deciding factor in how they choose to spend their weekend.
Worst days to post on Google Business Profile
Like the best time to post on Google Business Profile, identifying the worst days to post on Google Business Profile can save your efforts from being overlooked. Let’s focus on those times when your audience might be less active, ensuring your content gets the attention it deserves at the right moments.
| Time of Week | Less Optimal Posting Times |
|---|---|
| Early Mornings | Before 7 AM |
| Late Nights | After 9 PM |
| Sunday | Evenings |
| Midday Weekends | 12 PM – 2 PM (Saturday & Sunday) |
| Major Holidays | Throughout the day |
Early Mornings: Before 7 AM
The world is still stirring, coffee hasn’t kicked in, and your audience is likely not scrolling through GMB. These early hours are your prep time, not showtime.
Late Nights: After 9 PM
As the day winds down, so does the audience’s online activity. This time is for rest and recharge, both for you and your potential customers.
Sunday Evenings
While Sunday evenings might seem like a prime time for planning the week ahead, they’re more about relaxation and family time, making GMB posts less likely to catch the audience’s eye.
Midday Weekends: 12 PM – 2 PM (Saturday & Sunday)
This slice of the weekend is when adventures happen offline. People are out and about, enjoying lunch, or starting on a weekend adventure, making it a quiet period for online engagement.
Major Holidays: Throughout the Day
Major holidays are for festivities and spending time away from screens, leading to a significant dip in online presence. It’s a time when your business posts might go unnoticed in the celebratory shuffle.
Discover the best times to post on GMB and schedule your posts accordingly. By posting during high engagement times, you can ensure your posts reach the maximum audience. Learn the best methods to schedule your GMB posts and make sure your content is always timely and relevant.
Best practices for better brand recognition
Following the best time to post on Google Business Profile will help your audience discover your post better, but these best times are not the only ones that will get your posts noticed.
Implementing these best practices is essential for successful Google business marketing, helping your brand stand out on Google Business Profile.
So, let’s explore these best practices further to understand how they can benefit your business on Google Business Profile:
Include Relevant Information
Just share what matters most. Imagine you’re telling a friend about something cool in just a few words. That’s how your posts should feel – easy to get and interesting.
Add High-Quality Videos and Images
Use awesome pictures or videos that pop. Think of them like the colorful pictures in your favorite book that make you stop and look. They make everything more fun and lively. To ensure your photos are not rejected, check out our guide on why Google rejects Google Business Profile posts.
Link to Relevant Web Pages
Put in a link to your website like you’re showing someone where to find the best part of a game. It’s like handing out a treasure map that leads right to you.
Include Keywords
Throw in some keywords like secret codes that help people find you when they’re searching. It’s like using the right magic words to make sure your message gets seen by people and Google.
Optimize for Mobile Screens
Make sure everything looks good on a phone because that’s where everyone’s looking. It’s like making sure your handwriting is neat so it’s easy to read.
Understand Your Customers
Think about what your customers like or what makes them smile. It’s like picking out the perfect gift for a friend – you know what they’ll love.
Stay Updated on Any Local Events
Talk about things happening in your town as if you’re sharing exciting news with neighbors. It shows you’re part of the community and care about the same things they do.
Test and Experiment
Try out different things to see what works best, kind of like trying on different outfits to see which one looks coolest. You’ll find out what catches people’s eyes the most.
Switch to Post-Automation
Use social media scheduling tools like Recurpost to schedule your posts ahead, like setting reminders for yourself so you remember to do something important. It keeps your message out there without you having to push the button every time.
Best times to post on any other social media channels
Like Google My Business, other social media channels like Linkedin, Pinterest, Instagram, YouTube, etc, also have their best time to post, which helps businesses to shine on the algorithms.
So, if you want to know the best times to post on other social media channels, it is advised to follow the list that is mentioned below:
- Best time to post on Instagram
- Best time to post on Facebook
- Best time to upload to YouTube
- Best time to post on LinkedIn
Conclusion
Google Business Profile (GMB) might seem big at first, but you’ve got this! Remember, it’s not just about posting whenever. It’s about sharing cool stuff when most people are looking. Switching to an Upgraded GMB Profile can be a game-changer, offering advanced features that enhance your visibility and engagement even further.
Plus, adding great pictures, responding nicely to reviews, and keeping your info up-to-date makes a huge difference. Just like in a video game, these tips are your power-ups to help your business win online. Keep it up, and soon, you’ll see more people noticing your business.
Here’s to making your business posts a star on Google Business Profile!
Frequently Asked Questions
Ensure your GMB listing is verified, filled with detailed and accurate business information, and optimized with relevant keywords. Completeness and activity boost visibility.
Post at least once a week to keep your audience engaged and inform Google that your Google business profile is active, helping improve your local search ranking and SEO.
Upload high-quality, authentic photos of your business, including your logo, premises, team, and products or services. This builds trust and engagement.
Respond professionally and offer to resolve the issue offline. Showing you value feedback can improve your business’s perception.
Check if your GMB posts are at optimal times, relevant, and engaging. Use compelling content and visuals to catch your audience’s attention.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.