Honni Hayton Counselling is a one-person counselling practice in Southeast Queensland, Australia, that supports women’s work-life balance. Honni Hayton wrote and published every social post by hand until she moved her posting to RecurPost.
This case study documents the schedule she set up, how each of her two destinations publishes, the image formatting problem she hit during setup, and the results she reported afterwards.
increase in Facebook group interactions and Instagram followers, reported by Honni Hayton
client consultations and bookings after the switch to a RecurPost schedule, reported by Honni Hayton
Excellence in Business Award, Professional Services category. Recorded as context, not as a RecurPost result.
Here is a workflow comparison for Honni Hayton Counselling before and after she used RecurPost:
| Dimension | Before RecurPost | After RecurPost |
|---|---|---|
| Operation | Sole proprietorship, Southeast Queensland, Australia | Unchanged: 1 owner, no marketing staff |
| Publishing method | Written and published by hand, one post per platform at a time | Scheduled once in RecurPost. Instagram Business publishes automatically; the private Facebook group arrives as a phone notification to publish |
| Posting cadence | No fixed schedule. Posting squeezed into free time between client consultations | A set daily schedule. Instagram posts go out during client sessions unattended; group posts wait for one tap |
| Social interactions | Baseline not published by Honni Hayton | Reports 50% increase in Facebook group interactions and Instagram followers |
| Client consultations | Baseline not published by customer | Double client consultations and bookings |
| Measurement period | Not stated by customer | Not stated by customer |
| Plan used | None | Not mentioned or published by customer |
Honni Hayton Counselling, A Solo Counselling Practice in Southeast Queensland
Southeast Queensland, Australia
Sole proprietorship, counselling
Honni Hayton Counselling is a 1-person counselling practice, a sole proprietorship in Southeast Queensland, Australia. Honni Hayton offers specialized counselling services to support women. She guides women through their careers and personal lives to achieve a harmonious balance.
Her practice site is Honni Hayton Counselling, and the practice is one of the operations documented in the RecurPost case studies. Honni Hayton conducts every session and writes every Facebook and Instagram post herself, with no marketing staff behind the social accounts. An hour spent on social media is an hour not spent with a client.
Honni Hayton Counselling also runs a private Facebook group, a self-care group for women with 700 members. That group is a second audience with its own rhythm, separate from the public Instagram account. She posts there about managing stress, setting boundaries and practising self-care. Her goal was to keep both audiences supplied without writing and publishing every post by hand.
Manual Posting Competed with Honni Hayton’s Counselling Hours
Honni Hayton wrote every Facebook and Instagram post by hand and published each one through the platform itself, with no fixed schedule. She posted in the gaps between appointments, whenever a gap appeared.
That routine cost time and produced an uneven presence. A fully booked week was good for the practice and bad for the posting calendar, because the hours that would have gone into writing posts went to clients instead. Honni Hayton Counselling could not publish on Facebook and Instagram during exactly the hours the practice was busiest.
Her posting was not uneven through lack of discipline. It was uneven because one person was doing two jobs, and only one of them was billable.
The Publishing Workflow Honni Hayton Counselling Set Up in RecurPost
Honni Hayton Counselling connected two destinations to RecurPost: an Instagram Business account and a private Facebook group. She set the posting times once and RecurPost ran the schedule from there. She built the setup with RecurPost publishing workflow features.
The two destinations do not publish the same way, and that difference decides how much of the routine runs without her.
One Schedule, Two Destinations That Publish Differently
RecurPost publishes on the schedule set for each connected account. Honni Hayton set her posting times once, and both destinations draw from that single schedule.
The Instagram Business account publishes automatically through Instagram’s official API, so those posts go out while she is in session. The private Facebook group works differently. RecurPost cannot publish there on its own, so it sends the post to her phone as a notification at the scheduled time and she taps to publish it. RecurPost documents that split on its Facebook scheduling page.
Writing, planning and timing come off her calendar for both destinations. The group keeps one short manual step at publish time.
Keeping the Private Facebook Self-Care Group Active
Honni Hayton Counselling’s private Facebook self-care group for women has 700 members and its own rhythm, separate from the public Instagram account. RecurPost holds and schedules that group’s posts alongside the Instagram posts, so Honni Hayton plans once instead of running a second routine for the group.
At publish time the group post arrives as a notification on her phone and she taps to publish it. The copy, the queue and the timing are already settled by then. The daily question she used to face — whether there is time to write anything for the group at all — is now answered once, when she fills the library.
Keeping Advice Posts in Recurring Libraries
Honni Hayton Counselling’s Instagram and self-care group posts sit in themed recurring libraries inside RecurPost. Each library carries its own cadence, and RecurPost publishes from it on a loop until the library is changed.
Counselling advice about boundaries, stress and self-care reads the same in November as it did in March, which is what makes it suitable for recycling. Dated material does not belong in a recurring library — a workshop date or a limited offer goes stale on its own schedule. RecurPost documents how recurring libraries work on its recurring libraries page.
The Image Formatting Problem Honni Hayton Counselling Reported During Setup
Honni Hayton Counselling’s first difficulty with RecurPost was image formatting. Each social platform accepts different image dimensions, so a single counselling graphic sized for one network arrived cropped on the other, or failed to upload at all. She reported the problem to RecurPost support.
Image dimensions are set by each social platform, not by the scheduler. Any tool publishing one graphic to several networks has to size that graphic per destination.
RecurPost’s composer prepares media per platform. It carries a built-in image editor with crop presets for each destination — Instagram Story, Reel and Feed, LinkedIn carousel, Facebook 1.91:1 — alongside resize, rotate, text, masks and filters. Honni Hayton also imports her Canva designs straight into the composer, where they stay editable with no download and re-upload.
Per-platform preparation earns its place when one graphic goes to more than one network. A practice publishing to a single account will not get much from it.
What Honni Hayton Counselling Measured After the Switch
Honni Hayton Counselling reported 2 measures to RecurPost:
Honni Hayton reported a 50% increase in her Instagram following and in interactions inside the Facebook group, after she replaced manual posting with a RecurPost schedule. She did not publish the figure she started from.
Client Consultations
Honni Hayton reported that her client consultations and bookings doubled once the schedule was running. Before RecurPost she chose between taking a booking and keeping the day free to write and publish posts by hand. The schedule removed that trade-off for the Instagram account and reduced it to a single tap for the group.
RecurPost does not claim these figures as its own measurement. They come from Honni Hayton’s own report on her Instagram Business account and her Facebook group. RecurPost publishes each customer’s numbers as the customer gave them, and the results other RecurPost customers reported start from different baselines.
Honni Hayton reviews the RecurPost workflow her counselling practice runs. Published on RecurPost’s YouTube channel.
The Excellence in Business Award
Honni Hayton Counselling won an Excellence in Business Award from the Scenic Rim Regional Council in the Professional Services category, during the period documented here. RecurPost records the award as context for the practice rather than as a result produced by the publishing schedule.
Who This Setup Fits, and Who It Does Not
This setup suits a solo practitioner with two or three connected accounts whose material stays true for months. Counselling advice about work-life balance does not expire in 30 days, so it can publish again from a recurring library without reading as stale.
The gain is specific. Hours that used to go into writing and publishing stay billable, and the Instagram account keeps publishing through fully booked weeks.
This setup is not evidence of agency work. Honni Hayton Counselling publishes for 1 brand across 2 destinations, with no approval step and no shared workspace. RecurPost supports both, but this practice did not need them.
It is also a weaker match for anyone who needs every post to publish untouched. The Facebook group leg still needs someone to tap a notification, so an operation that is offline at publish time, or that has nobody carrying the phone, should publish to a Facebook Page instead.
Try RecurPost
Honni Hayton Counselling is a 1-person practice publishing to 2 destinations. RecurPost’s published case studies do not record which subscription plan each customer used, and this one is no exception.
10 posts per account per day, 2 social accounts and 1 user.
5 social accounts, 1 user and 20 posts per account per day.
20 social accounts, 3 users and 80 posts per account per day. Extra social accounts at $4 per account per month and extra users at $20 per user per month.
All RecurPost plans start with a 14-day free trial and ask for no credit card. See RecurPost pricing for every plan and add-on with its unit price.
RecurPost social media management software runs the same publishing schedule across 10 social networks, for solo practitioners and for agencies with client portfolios. What changes between plans is the number of connected accounts, users and daily posts.
Honni Hayton Counselling FAQs
Questions about how Honni Hayton Counselling’s RecurPost workflow actually publishes:
Why does the Facebook group need a tap when Instagram does not?
RecurPost cannot publish to a Facebook group on its own, so the post arrives on Honni Hayton’s phone as a notification and she taps to publish it. Instagram is different: RecurPost publishes to Instagram Business and Creator accounts automatically through Instagram’s official API. The constraint sits with Meta rather than with RecurPost.
Could this practice publish to Facebook automatically instead?
Yes, by publishing to a Facebook Page. Pages publish automatically through the API with no manual step. Groups and personal profiles are the 2 Facebook surfaces that need the notification tap. Honni Hayton Counselling’s community is a private group rather than a Page, so the tap is part of the trade for posting where that audience already gathers.
Over what period were Honni Hayton Counselling’s results measured?
Honni Hayton Counselling did not state a measurement period for its reported results. RecurPost publishes the figures as the customer gave them rather than filling the gap with an estimate. Read the 50% and the doubled consultations as one practice’s reported change from an irregular manual baseline, not as a rate of improvement over a known window.
Does this setup evidence agency workflows?
No. Honni Hayton Counselling published for 1 brand with 1 owner and used no approval or workspace features. RecurPost does provide a post approval queue, separate workspaces per client, and password-free client account invites, but this case study documents none of them.
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