How to Shorten and Track Your Brand Links?
The RecurPost Bitly integration is a useful feature for shortening and branding links in a social network post from the composer. Create and connect your Bitly account to the RecurPost composer to fix long URLs from one screen. Agencies and freelancers who manage many client social accounts often create brand links and shorten them to track clicks for posted content.
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What Does RecurPost’s Bitly Integration Do Inside the Composer?
RecurPost’s Bitly integration shortens long links/URLs within a scheduled post from the composer through a connected Bitly account. RecurPost is an advanced social media management software that automatically shortens recurring library posts. For one-off posts, you shorten the link yourself in the composer while creating the post, using that same connected account.
For instance, your agency manages 12 client brands with 40 recurring library posts. Every post includes an outbound link redirecting audiences to a blog or a landing page. RecurPost shortens each link as the posts go out on a repeat cadence. Your team does not have to manually paste a URL from another screen or tool into the caption.
Public Bitly links can also be added directly to the RecurPost composer. The social media scheduler shortens links inside the scheduling workflow for all your connected client profiles at one go. You do not have to shorten 1 link at a time, especially in a separate browser tab.
Connect Your Account Step-by-Step
RecurPost uses the Plugins tab to connect to Bitly. The setup is a simple 6-step process. RecurPost primarily needs a Bitly account to connect. Therefore, keep your Bitly credentials handy to start. The process is as follows:
Open the Plugins tab
Open the Plugins tab in RecurPost.
Find the URL Shortener
Find the URL Shortener option.
Attach new profiles
Click to select “+ Attach new profiles”.
Choose Bitly
Choose Bitly as your link shortener.
Link your Bitly account
Link the Bitly account when RecurPost asks to connect.
Select social accounts
Select the connected social accounts where you want to apply the shortener. The supported platforms page lists every network RecurPost connects.
RecurPost finishes the setup once you select the social accounts. If you are a freelancer managing 5 clients, link one Bitly account first, then repeat the same steps to attach the shortener to each client’s profiles. Without a Bitly account, the shortener cannot be used and links go out at full length.
Add Your Brand to Every Short Link
RecurPost allows you to change the bit.ly prefix for your client’s branded domain through Bitly. The branded link includes a recognizable domain for the target audience instead of the generic shortener URL.
When your agency manages 12 brands, give each of them its own short custom domain. This allows every client to maintain a consistent and recognizable link identity. For example, a restaurant chain client uses their own name on the link address while a law firm client uses its own.
What HTTPS Covers on Your Short Links
Links shortened through Bitly are served over HTTPS. HTTPS encrypts the data in transit between the reader’s browser and the server that handles the short link, which protects that connection from being read or altered on the way. It covers the connection only; it does not check what the destination page contains.
Some clients, such as finance or healthcare brands, have their own rules for shared links. Encryption in transit can be one part of those rules, but HTTPS alone does not make a link compliant with any standard, so confirm your client’s requirements separately.
Track Clicks on Every Link for Meaningful Insights
Bitly’s own click statistics stay in your Bitly account; RecurPost does not display them. RecurPost has a separate Click Tracking setting that counts clicks on the short link it shares in your posts, and those counts appear in Calendar → History with each published post.
Turn Click Tracking on for every profile under Account Settings → Click Tracking, or for a single profile under Social Profiles → Profile Settings. When both are set, the profile-level setting takes priority.
For example, before a monthly client report, check Calendar → History to see which posts drew clicks, and keep the top-clicked links for each brand. Leave out links that got no clicks to keep the report clean. Your RecurPost reports and analytics cover the other performance metrics for the same report.
When the Feature Fits and When it Doesn’t
RecurPost’s Bitly integration is the ideal fit for agencies and freelancers who need to include outbound links in most of their posts. The best option is to use the link to promote campaigns and conversions. For example:
When the feature fits
When you include the link to blogs, landing pages, or offers
When you manage brands that desire their own custom short domain names in the link address
When you report link click data to clients every month
When you have to shorten more than 1 post link from 1 tool at once
When it doesn’t fit
You rarely post links inside posts from any social accounts
You do not track link clicks
Your team does not have a Bitly account
Note: Without a connected Bitly account, RecurPost cannot shorten links at all — not automatically on recurring library posts, and not by hand on a one-off post — so every link goes out at full length.
RecurPost Bitly Integration FAQs
Do I need a Bitly account to shorten links in RecurPost?
Yes, you need a Bitly account to use RecurPost’s link shortener feature, as the tool follows a connect-account-first model. After that, RecurPost shortens links for the profiles you chose.
Does shortening work on one-off posts or only recurring posts?
With your Bitly account connected, RecurPost shortens recurring library posts automatically. For a one-off post, you shorten the link by hand while you compose it.
Can I use my own domain instead of bit.ly?
Yes, you can use your own domain name in the link address. RecurPost lets you swap the bit.ly prefix for your client’s own branded domain through Bitly. Each brand you manage can run on its own short domain.
Are shortened links served over HTTPS?
Links shortened through Bitly are served over HTTPS, which encrypts data in transit between the reader’s browser and the server that handles the short link. HTTPS covers the connection only; it does not check the destination page and does not make a link compliant with any standard.
What link data can I see?
Bitly’s own click statistics stay in Bitly. RecurPost’s Click Tracking counts clicks on the short link RecurPost shares and shows the counts in Calendar → History with each published post.
Can I turn the shortener on for some clients and not others?
Yes. RecurPost lets you attach the shortener per social account, so you can turn it on for one client and off for another.
Try RecurPost’s Bitly Integration
Bitly link shortening is built into the RecurPost composer.
The Bitly integration is one of the tools inside RecurPost Compose, the composer that also generates copy and images and formats posts per platform. See plans and pricing for every add-on with its unit price, or start a free RecurPost trial with no credit card.
Bitly link shortening is one capability inside RecurPost, the social media management software that owns scheduling, collaboration and reporting across every connected platform.