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Buffer vs Later – Which One Is Better In 2023?

As a content creator, choosing the right social media management software is crucial for effectively managing your online presence.

If you’ve been searching for a comparison of Buffer vs Later, you’ve come to the right place.

At RecurPost, we understand the importance of finding the best tool that suits your needs. In this article, we will provide you with an in-depth analysis of both “Buffer” and “Later,” so you can make an informed decision. Let’s dive in!

What is Buffer? 

Buffer is a popular social media management software that allows you to schedule, publish, and analyze content across various platforms.

It offers a user-friendly interface and provides essential features such as bulk scheduling, social inbox, and advanced analytics.

Buffer has earned a solid reputation in the market for its reliability and ease of use. If you are not too keen on Buffer, we have written about a lot of Buffer alternatives.

What is Later? 

Later is another leading social media management software designed to help you schedule and organize your social media content.

With a focus on visual platforms like Instagram and Pinterest, Later offers intuitive planning tools, media library integration, and hashtag suggestions.

It has gained popularity among users seeking seamless content management for visually-driven platforms.

Again, if Later is not the final contender in your list of social media management tools, we have a list of Later alternatives.

Buffer vs Later: User Rating

FeatureBufferLater
Star Rating (Out of 5)4.34.5
Meets Requirements (Out of 10)98.7
Ease of Use (Out of 10)9.19.2
Ease of Setup (Out of 10)9.29.1
Ease of Admin (Out of 10)9.79.3
Quality of Support (Out of 10)8.38.9
Has the product been a good partner in doing business? (Out of 10)9.59
Product Direction (% positive) (Out of 10)8.18.6

Now let’s compare the features of Buffer vs Later!

Buffer vs Later: Feature Comparison

FeatureBufferLater
Pricing (per month in USD, the baseline of managing at least 5 social media accounts)$30$18
Free TrialYesYes
Platforms supportedFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, Youtube, Tik Tok, Shopify, MastodonFacebook, Instagram, Twitter, LinkedIn, Pinterest, Tik Tok
Bulk SchedulingYesNo
RSS FeedsYesNo
Recurring PostsYesNo
Social InboxYesYes
AI Content GenerationYesNo
Hashtag StorageYesNo
Caption CustomizationYesYes
AI ImagesYesNo
Advanced AnalyticsYesNo
White Label ReportsYesNo
URL ShortenerYesNo
Unlimited WorkspacesYesNo
Team ManagementYesNo
Note on PricingIf you need more than 3 accounts, you’ll need to buy the yearly subscription, which costs double the price. For 5 accounts, the yearly plan is $60. For additional features, you can purchase another plan at double the price.

Feature Comparison:

  • Pricing: Buffer offers a plan starting at $30 per month, while Later’s plan starts at $18 per month.
  • Platforms Supported: Buffer supports a wide range of platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, and TikTok. Later focuses on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok.
  • Bulk Scheduling: Buffer allows bulk scheduling, while Later does not.
  • AI Content Generation: Buffer offers AI content generation capabilities, whereas Later does not.
  • Advanced Analytics: Buffer provides advanced analytics features, which are not available in Later.
  • Team Management: Buffer includes team management functionality, which is not offered by Later.

Pros and Cons of Using Buffer: 

Pros: 

Buffer provides a user-friendly interface, advanced analytics, team management capabilities, and AI content generation features. It supports a wide range of platforms and offers bulk scheduling and white-label reports. 

Cons: 

Buffer’s pricing structure may be a disadvantage for users requiring more than 3 accounts, as they need to purchase the yearly subscription, which costs double the price.

Pros and Cons of Using Later: 

Pros: 

Later focuses on visual platforms like Instagram and Pinterest, making it a suitable choice for content creators with a strong emphasis on visual content. It offers caption customization and supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok. 

Cons: 

Later lacks certain features such as bulk scheduling, AI content generation, and advanced analytics. It does not provide team management capabilities or support for other platforms like YouTube and Google Business Profile.

Buffer vs Later – The Bottom Line: 

Both Buffer and Later have their strengths and weaknesses. Buffer stands out with its extensive platform support, advanced analytics, and team management capabilities.

On the other hand, Later specializes in visual platforms and provides caption customization. Consider your specific requirements and priorities when choosing between the two.

RecurPost as an Alternative to Buffer and Later 

If you’re looking for a social media management software that combines the best features from Buffer and Later, consider RecurPost.

RecurPost offers a user-friendly interface, comprehensive platform support, bulk scheduling, social inbox, AI content generation, and advanced analytics.

With RecurPost, you can effectively manage your social media presence and streamline your content creation process. It is budget friendly too!

Comparison: Buffer vs Later vs RecurPost

FeatureRecurPostBufferLater
Pricing$25$30$18
Free TrialYesYesYes
Bulk SchedulingYesYesNo
AI Content GenerationYesYesNo
Advanced AnalyticsYesYesNo
Team ManagementYesYesNo
Platform SupportFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokFacebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok
Caption CustomizationYesYesYes
URL ShortenerYesYesNo
White Label ReportsYesYesNo

The Question Isn’t Buffer vs. Later — It’s Why Not RecurPost?

 RecurPost offers a comprehensive set of features, including bulk scheduling, AI content generation, advanced analytics, team management, and platform support for various social media platforms.

With a user-friendly interface and flexible pricing options, RecurPost aims to provide the ultimate social media management experience.

Whether you’re a content creator, marketer, or business owner, RecurPost has the tools you need to elevate your social media presence and engage with your audience effectively.

In conclusion, when comparing “Buffer” and “Later,” it’s important to assess your specific needs and preferences.

However, if you’re looking for a comprehensive social media management solution that combines the best features from both tools, RecurPost is the ultimate choice.

Embrace the power of RecurPost and unlock new possibilities for your social media success. Visit our website to learn more and start your social media management journey today.