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Buffer vs Later

Which One Is Better In 2024?


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What is Buffer? 

Buffer is a well-known social media management application that enables users to plan, publish, and evaluate their posts across many platforms. With its straightforward interface and a range of integrations, Buffer is a top choice for businesses aiming to enhance their social media presence without hassle.

The publishing and scheduling aspects of Buffer are what make it so powerful. Users can upload images or videos and choose the optimum times to post, allowing content to be easily planned and scheduled. The application’s content calendar feature provides a graphical summary of all planned posts, ensuring a consistent and well-organized social media presence. Furthermore, Buffer excels at providing alternatives for reporting and detailed information.

Buffer’s simple approach to social media management is widely praised by users. The scheduling tool, in particular, is appealing because it allows for advanced preparation and a regular online presence. Buffer has limits, particularly in real-time interaction and platform-specific functionalities.

Buffer has earned a solid reputation in the market for its reliability and ease of use. However, if you are not fully sold on it as one of the two contenders for your needs then we have a list of Buffer alternatives.

What is Later?

Later is another leading social media management software designed to help you schedule and organize your social media content. With a focus on visual platforms like Instagram and Pinterest, Later offers intuitive planning tools, media library integration, and hashtag suggestions. It has gained popularity among users seeking seamless content management for visually-driven platforms.

One of Later’s standout features is its user-friendly interface, which caters to both beginners and social media specialists. The platform provides a straightforward visual content calendar that enables users to schedule their social media posts with clarity and convenience. This visual approach simplifies the process of content planning, allowing users to curate their posts and maintain a cohesive and appealing aesthetic.

While Later is known for its Instagram-first approach, it has expanded its support to include major social networks such as Facebook, Twitter, and Pinterest. This versatility enables users to manage a wide variety of social network content from a single interface, streamlining the content scheduling and posting process. It provides a centralized hub for social media management, making it easier for users to maintain a consistent online presence across multiple platforms.

Again, if Later is not the final contender in your list of social media management tools, we have a list of alternatives to Later.


As a content creator, choosing the right social media management software is crucial for effectively managing your online presence.

If you’ve been searching for a comparison of Buffer vs Later, you’ve come to the right place.

At RecurPost, we understand the importance of finding the best tool that suits your needs. In this article, we will provide you with an in-depth analysis of both “Buffer” and “Later,” so you can make an informed decision. Let’s dive in!

Buffer vs Later: User Rating

Feature Buffer Later
Star Rating (Out of 5) 4.3 4.5
Meets Requirements (Out of 10) 9 8.7
Ease of Use (Out of 10) 9.1 9.2
Ease of Setup (Out of 10) 9.2 9.1
Ease of Admin (Out of 10) 9.7 9.3
Quality of Support (Out of 10) 8.3 8.9
Has the product been a good partner in doing business? (Out of 10) 9.5 9
Product Direction (% positive) (Out of 10) 8.1 8.6

Now let’s compare the features of Buffer vs Later!

Buffer vs Later: Feature Comparison

Feature Buffer Later
Pricing (per month in USD, the baseline of managing at least 5 social media accounts) $30 $18
Free Trial Yes Yes
Platforms supported Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, Youtube, Tik Tok, Shopify, Mastodon Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tik Tok
Bulk Scheduling Yes No
RSS Feeds Yes No
Recurring Posts Yes No
Social Inbox Yes Yes
AI Content Generation Yes No
Hashtag Storage Yes No
Caption Customization Yes Yes
AI Images Yes No
Advanced Analytics Yes No
White Label Reports Yes No
URL Shortener Yes No
Unlimited Workspaces Yes No
Team Management Yes No
Note on Pricing If you need more than 3 accounts, you’ll need to buy the yearly subscription, which costs double the price. For 5 accounts, the yearly plan is $60. For additional features, you can purchase another plan at double the price.

Feature Comparison:

    • Pricing: Buffer offers a plan starting at $30 per month, while Later’s plan starts at $18 per month.

    • Platforms Supported: Buffer supports a wide range of platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, and TikTok. Later focuses on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok.

    • Bulk Scheduling: Buffer allows bulk scheduling, while Later does not.

    • AI Content Generation: Buffer offers AI content generation capabilities, whereas Later does not.

    • Advanced Analytics: Buffer provides advanced analytics features, which are not available in Later.

    • Team Management: Buffer includes team management functionality, which is not offered by Later.

Pros and Cons of Using Buffer: 


Buffer provides a user-friendly interface, advanced analytics, team management capabilities, and AI content generation features. It supports a wide range of platforms and offers bulk scheduling and white-label reports.


Buffer’s pricing structure may be a disadvantage for users requiring more than 3 accounts, as they need to purchase the yearly subscription, which costs double the price.

Buffer vs Later – The Bottom Line: 

Both Buffer and Later have their strengths and weaknesses. Buffer stands out with its extensive platform support, advanced analytics, and team management capabilities.

On the other hand, Later specializes in visual platforms and provides caption customization. Consider your specific requirements and priorities when choosing between the two.

RecurPost as an Alternative to Buffer and Later 

If you’re looking for a social media management software that combines the best features from Buffer and Later, consider RecurPost.

RecurPost offers a user-friendly interface, comprehensive platform support, bulk scheduling, social inbox, AI content generation, and advanced analytics.

With RecurPost, you can effectively manage your social media presence and streamline your content creation process. It is budget friendly too!

Comparison: Buffer vs Later vs RecurPost

Feature RecurPost Buffer Later
Pricing $25 $30 $18
Free Trial Yes Yes Yes
Bulk Scheduling Yes Yes No
AI Content Generation Yes Yes No
Advanced Analytics Yes Yes No
Team Management Yes Yes No
Platform Support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok
Caption Customization Yes Yes Yes
URL Shortener Yes Yes No
White Label Reports Yes Yes No

Why RecurPost Is Better Than Buffer and Later?

RecurPost offers a comprehensive set of features, including bulk scheduling, AI content generation, advanced analytics, team management, and platform support for various social media platforms.

With a user-friendly interface and flexible pricing options, RecurPost aims to provide the ultimate social media management experience.

Whether you’re a content creator, marketer, or business owner, RecurPost has the tools you need to elevate your social media presence and engage with your audience effectively.

In conclusion, when comparing “Buffer” and “Later,” it’s important to assess your specific needs and preferences.

However, if you’re looking for a comprehensive social media management solution that combines the best features from both tools, RecurPost is the ultimate choice.

Embrace the power of RecurPost and unlock new possibilities for your social media success. Visit our website to learn more and start your social media management journey today.