Skip to content

Planoly vs Later – Which To Pick In 2023?

As an informed content creator, you’re likely searching for the best social media management tool to streamline your content posting and monitoring. You’ve likely narrowed down your options to Planoly vs Later, but you’re not sure which one to go for.

Well, you’re in the right place. As content creators from RecurPost, we’re seasoned in using these tools and have amassed invaluable insights on their pros and cons.

What is Planoly?

Planoly is a popular tool used mainly for scheduling Instagram posts, though it also supports other platforms like Facebook, Twitter, and Pinterest. It boasts an intuitive and visually pleasing interface, perfect for planning your content aesthetically. Planoly lets you preview your feed before posting, helping maintain your brand aesthetics consistently. However, it does lack some features like in-depth analytics and direct video posting.

What Is Later?

Later, on the other hand, is known for its user-friendly design and robust scheduling features. It supports a broader range of platforms, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok. Later offers a visual content calendar and basic analytics, but falls short when it comes to bulk scheduling and recurring posts.

Planoly vs Later: User Rating

Star Rating (Out of 5)4.34.5
Meets Requirements (Out of 10)8.58.7
Ease of Use (Out of 10)9.09.2
Ease of Setup (Out of 10)9.09.1
Ease of Admin (Out of 10)9.19.3
Quality of support (Out of 10)8.78.9
Good Business Partner? (Out of 10)8.89.0
Product Direction (% positive) (Out of 10)8.48.6

A look at the ratings indicates that Later outperforms Planoly in every category. The gap isn’t vast, but users consistently rate Later slightly higher, particularly appreciating its ease of use, setup, and administration.

Planoly vs Later: Feature Comparison

Pricing (per month in USD, pricing is set for the baseline of managing 5 social media accounts)$15$18
Free TrialYesYes
Platforms supportedInstagram, Facebook, Twitter, PinterestInstagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok
Bulk schedulingNoNo
RSS feedsNoNo
Recurring postsNoNo
Social inboxYesYes
AI content generationNoNo
Hashtag storageYesNo
Caption CustomizationYesYes
AI imagesNoNo
Advanced analyticsYesNo
White label reportsNoNo

Platforms Supported

Planoly focuses exclusively on Instagram, providing users with specialized tools and features tailored to this platform.

It offers in-depth Instagram management capabilities, allowing users to plan and schedule Instagram posts, curate captions, and store hashtags efficiently.

In contrast, Later supports multiple platforms, including Facebook, Instagram, and Twitter. This broader platform support enables users to manage their social media presence across different networks from a single interface.

Bulk Scheduling

Later takes the lead when it comes to bulk scheduling. This feature allows users to upload and schedule multiple posts at once, saving time and effort.

Unfortunately, Planoly does not currently offer bulk scheduling functionality, which may be a drawback for users who require efficient batch scheduling capabilities.

Caption Customization

Both Planoly and Later provide caption customization options. This allows users to create and tailor captions for their social media posts.

Whether you’re looking to add hashtags, emojis, or personalized messaging, both platforms offer the flexibility to customize captions to match your brand voice and engage with your audience effectively.

Advanced Analytics

Later stands out in terms of advanced analytics capabilities. It offers in-depth insights into post performance, engagement metrics, follower growth, and audience demographics.

These analytics enable users to make data-driven decisions and refine their social media strategy. On the other hand, Planoly does not currently provide advanced analytics, which may limit the level of insights available to users.

Unlimited Workspaces

Later allows users to create and manage unlimited workspaces, providing flexibility for individuals and teams managing multiple accounts or brands.

In contrast, Planoly does not offer unlimited workspaces, which may be a factor to consider if you require the ability to organize and collaborate across various projects or clients.

Pros and Cons of Using Planoly


  1. Intuitive and aesthetically pleasing interface.
  2. Hashtag storage and caption customization.
  3. Advanced analytics.


  1. Limited to four social media platforms.
  2. Lacks features like bulk scheduling and recurring posts.

Pros and Cons of Using Later


  1. User-friendly and supports a broad range of platforms.
  2. Visual content calendar.
  3. Social inbox for better engagement tracking.


  1. Lacks advanced analytics.
  2. Does not support bulk scheduling.

Planoly vs Later – The Bottom Line

Choosing between Planoly and Later essentially comes down to your specific needs. If you’re looking for a tool with a focus on Instagram and advanced analytics, Planoly is a good option. However, if you want a broader platform support and a visual content calendar, Later might be your pick.

RecurPost as an Alternative to Planoly and Later

Now, let’s introduce a third, but compelling, contender to the ring – RecurPost. It outshines both Planoly and Later with its competitive pricing, comprehensive feature set, and ease of use. RecurPost supports not only Instagram, Facebook, Twitter, LinkedIn, and Pinterest, but also Google Business Profile, YouTube, and TikTok. It allows bulk scheduling, supports recurring posts, and provides a social inbox. Moreover, RecurPost provides advanced analytics to help you fine-tune your content strategy.

Planoly vs Later vs RecurPost

Star Rating (Out of 5)
Meets Requirements (Out of 10)8.68.79
Ease of Use (Out of 10)
Ease of Setup (Out of 10)
Ease of Admin (Out of 10)
Quality of Support (Out of 10)98.98.3
Product been a good partner (Out of 10)
Product Direction (Out of 10)
Pricing (per month in USD, 5 accounts)13$18$25$
Free TrialYesYesYes
Platforms SupportedInstagram, Tiktok, PinterestFacebook, Instagram, Twitter, LinkedIn, Pinterest, Tik TokFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, Youtube, Tik Tok
Bulk SchedulingYesNoYes
RSS feedsNoNoYes
Recurring PostsNoNoYes
Social InboxNoYesYes
AI Content GenerationNoNoYes
Hashtag StorageNoNoYes
Caption CustomizationNoNoYes
AI ImagesYesNoYes
Advanced AnalyticsNoNoYes
White Label ReportsNoNoYes
URL ShortenerNoNoYes
Unlimited WorkspacesNoNoYes
Team ManagementYesNoYes
Note on PricingThis is a major disadvantage of Planoly that if you want to post something separately on Facebook or twitter then you cant because it does cross-posting through Instagram. Cross-posting means that the post  you share on Instagram will be posted on facebook and twitter. Hence, your posts must be less than 280 characters.

This table should help compare these tools side by side. The decision to choose one over the others would depend on the specific features that are most important to you.

The Question Isn’t Planoly Vs. Later — It’s Why Not RecurPost?

In the vibrant landscape of social media management, the real question isn’t about choosing between Planoly or Later, but rather, why not choose RecurPost?

Designed with the needs of modern businesses in mind, RecurPost goes beyond the standard features of its counterparts to provide a comprehensive solution for your social media needs.

In terms of features, RecurPost truly shines. Not only does it offer robust scheduling tools, including bulk scheduling and recurring posts, but it also provides a social inbox for managing all your interactions, something absent in both Later and Planoly.

With AI content generation and AI images, it even offers a hand in crafting engaging and eye-catching posts.

The advanced analytics provided by RecurPost gives you valuable insights into the performance of your content, while its ability to create white label reports, unavailable in Later or Planoly, provides a professional touch when sharing these insights with clients or stakeholders.

RecurPost also includes a URL shortener, unlimited workspaces, and team management features, allowing for enhanced collaboration and efficiency in your social media efforts.

The pricing of RecurPost is another point of advantage. For just $25 per month, you get access to all the powerful features.

This pricing strategy is highly competitive when compared with Planoly’s $13 per month or Later’s $18 per month, considering the extensive functionalities you receive with RecurPost. R

Ultimately, RecurPost is not just a social media management tool. It’s a comprehensive solution designed to simplify your social media activities, increase your engagement, and enhance your digital presence. Instead of asking whether to choose the winner of the competition Planoly vs Later, perhaps it’s time to ask why you’re not already using RecurPost. For more details visit RecurPost.