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Buffer vs Planoly

Which Is Best in 2024?


Grow your audience on social and beyond


Meet the social tool creators are raving about

What is Buffer?

Buffer is a renowned social media management tool that allows users to schedule, publish, and analyze their posts across different platforms. With its straightforward interface and a range of integrations, Buffer is a top choice for businesses aiming to enhance their social media presence without hassle.

Buffer’s publishing and scheduling features are what make it so powerful. Content may be easily planned and scheduled, with users able to upload photographs or videos and select the best times to post. The content calendar feature of the application provides a graphical summary of all planned posts, guaranteeing a dependable and well-organized social media presence. Furthermore, Buffer is excellent at offering options for reporting and deep statistics.

Users frequently commend Buffer for its streamlined approach to social media management. The scheduling feature, in particular, is a major draw, allowing for advanced planning and a consistent online presence. Despite its strengths, Buffer does have limitations, particularly in real-time engagement and platform-specific functionalities.

As a result, some users may find themselves exploring alternatives to Buffer that offer different features or more comprehensive solutions tailored to their specific requirements. These alternatives can provide additional functionalities that complement or exceed what Buffer offers, ensuring a well-rounded and effective social media management strategy.

What is Planoly?

Planoly, on the other hand, puts its focus on visual planning, predominantly for platforms like Instagram, TikTok, and Pinterest. Its emphasis on aesthetics, bulk scheduling, and advanced analytics makes it a favored tool, especially for brands and influencers who rely heavily on visual appeal.

One of its standout advantages is its user-friendly interface, designed for simplicity and efficiency. This intuitive layout ensures that users, regardless of their level of expertise, can easily navigate the platform. It simplifies tasks such as scheduling posts and managing content, allowing users to focus on creating engaging content without getting lost in complex features.

Planoly’s visual planning feature is another highlight, setting it apart from other social media management tools. This innovative feature allows users to see how their upcoming posts will fit into their Instagram feed. By drag-and-dropping images, users can curate a visually appealing and cohesive aesthetic, captivating their audience as they scroll through their profile. Maintaining a consistent brand image has never been easier with Planoly’s visual planning.

While Planoly excels in managing Instagram content, it’s important to note that its platform support is limited, which can be a drawback for users looking for a comprehensive solution to manage multiple platforms. Additionally, the absence of certain advanced features, such as AI integration and native cross-posting support for Facebook and Twitter, may be limitations for some users and hence they will look for alternatives to Planoly.


When it comes to social media management tools, there’s a plethora of options out there. In this sea of choices, two names that stand out are Buffer and Planoly. In this Buffer vs Planoly comparison, we’ll look at the tools’ strengths, weaknesses, and important features, allowing you to make a smart selection that aligns with your social media goals. Buffer, a well-known leader in the sector, provides an easy-to-use interface and smooth connections that suit individuals as well as businesses. It is particularly good at content scheduling, curation, and analytics. Planoly, on the other hand, focuses on visual planning and scheduling, with a focus on Instagram but flexibility for other platforms. Let’s dive in.

Buffer vs Planoly: User Rating

Rating Categories Buffer Planoly
Star Rating (Out of 5) 4.5 4.3
Meets Requirements (Out of 10) 8.9 8.6
Ease of Use (Out of 10) 9.0 8.7
Ease of Setup (Out of 10) 9.2 9.1
Ease of Admin (Out of 10) 8.8 8.9
Quality of Support (Out of 10) 9.1 9.0
Business Partnership (Out of 10) 8.2 7.8
Product Direction (% positive) 83 81
Summary: Buffer holds a slight edge in user ratings, particularly in areas like ease of use, setup, and support. Planoly, however, is not far behind and competes closely in almost all categories.

Buffer vs Planoly: Feature Comparison

Features Buffer Planoly
Pricing (per month in USD) 15$ 13$
Free Trial Yes Yes
Platforms Supported Multiple platforms including Facebook, Instagram, Twitter Instagram, TikTok, Pinterest
Bulk Scheduling Yes Yes
RSS feeds Yes No
Recurring Posts Yes No
Social Inbox No No
AI Content Generation No No
Hashtag Storage No No
Caption Customization Yes No
AI Images No No
Advanced Analytics Yes Yes
White Label Reports No No
URL Shortener Yes No
Unlimited Workspaces No No
Team Management Yes Yes
Summary: While Buffer offers a slightly higher pricing than Planoly, it provides a wider range of features and supports multiple platforms. However, Planoly has its unique strengths, particularly for those who focus more on visual platforms.

Pros and Cons of Using Buffer


    • Supports a wider range of platforms

    • User-friendly interface

    • Offers URL shortener and RSS feeds


    • Slightly higher cost

    • Lacks hashtag storage

    • No white-label reports

Pros and Cons of Using Planoly


    • Emphasis on visual planning

    • Lower cost

    • Tailored for Instagram, TikTok, and Pinterest


    • Limited platform support

    • No URL shortener or RSS feeds

Buffer vs Planoly – The Bottom Line

Buffer and Planoly cater to somewhat different audiences. If you need a more general tool that caters to various platforms, Buffer might be your go-to. However, if you’re seeking specialized features, especially for visual platforms, Planoly is worth considering.

RecurPost as an alternative to Buffer and Planoly

RecurPost is the ideal combination of Buffer’s efficiency and Planoly’s visual planning. With RecurPost, you can easily schedule and post social media content while benefiting from an easy-to-use visual planner. It’s an excellent alternative for companies and individuals looking for a complete social media management solution that prioritizes both efficiency and appearance.

Here’s a snapshot:

Feature RecurPost Buffer Planoly
Pricing (per month in USD) $25 $15 (Buffer Publish Pro) $30 (for Solo plan)
Free Trial Yes Yes Yes
Bulk Scheduling Yes Yes Yes
AI Content Generation Yes No No
Advanced Analytics Yes Yes Yes
Team Management Yes On higher plans On higher plans
Platform Support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok Facebook, Instagram, Twitter, LinkedIn, Pinterest Instagram, Pinterest (Twitter, Facebook, and Google My Business only with higher plans)
Caption Customization Yes Yes Yes
URL Shortener Yes Yes No
White Label Reports Yes No No

why RecurPost Is Better Than Buffer and Planoly?

In the quest for the perfect social media management tool, why compromise? RecurPost offers a comprehensive solution at a competitive price. Discover the magic of RecurPost today!