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Buffer vs Planoly – Which Is Best in 2023?

When it comes to social media management tools, there’s a plethora of options out there. In this sea of choices, two names that stand out are Buffer and Planoly. In this Buffer vs Planoly comparison, we’ll look at the tools’ strengths, weaknesses, and important features, allowing you to make a smart selection that aligns with your social media goals. Buffer, a well-known leader in the sector, provides an easy-to-use interface and smooth connections that suit individuals as well as businesses. It is particularly good at content scheduling, curation, and analytics. Planoly, on the other hand, focuses on visual planning and scheduling, with a focus on Instagram but flexibility for other platforms. Let’s dive in.

What is Buffer?

Buffer is a renowned social media management tool that allows users to schedule, publish, and analyze their posts across different platforms. With its straightforward interface and a range of integrations, Buffer is a top choice for businesses aiming to enhance their social media presence without hassle.

What is Planoly?

Planoly, on the other hand, puts its focus on visual planning, predominantly for platforms like Instagram, TikTok, and Pinterest. Its emphasis on aesthetics, bulk scheduling, and advanced analytics makes it a favoured tool, especially for brands and influencers who rely heavily on visual appeal.

Buffer vs Planoly: User Rating

Rating CategoriesBufferPlanoly
Star Rating (Out of 5)4.54.3
Meets Requirements (Out of 10)8.98.6
Ease of Use (Out of 10)9.08.7
Ease of Setup (Out of 10)9.29.1
Ease of Admin (Out of 10)8.88.9
Quality of Support (Out of 10)9.19.0
Business Partnership (Out of 10)8.27.8
Product Direction (% positive)8381
Summary: Buffer holds a slight edge in user ratings, particularly in areas like ease of use, setup, and support. Planoly, however, is not far behind and competes closely in almost all categories.

Buffer vs Planoly: Feature Comparison

Pricing (per month in USD)15$13$
Free TrialYesYes
Platforms SupportedMultiple platforms including Facebook, Instagram, TwitterInstagram, TikTok, Pinterest
Bulk SchedulingYesYes
RSS feedsYesNo
Recurring PostsYesNo
Social InboxNoNo
AI Content GenerationNoNo
Hashtag StorageNoNo
Caption CustomizationYesNo
AI ImagesNoNo
Advanced AnalyticsYesYes
White Label ReportsNoNo
URL ShortenerYesNo
Unlimited WorkspacesNoNo
Team ManagementYesYes
Summary: While Buffer offers a slightly higher pricing than Planoly, it provides a wider range of features and supports multiple platforms. However, Planoly has its unique strengths, particularly for those who focus more on visual platforms.

Pros and Cons of Using Buffer


  • Supports a wider range of platforms
  • User-friendly interface
  • Offers URL shortener and RSS feeds


  • Slightly higher cost
  • Lacks hashtag storage
  • No white-label reports

Pros and Cons of Using Planoly


  • Emphasis on visual planning
  • Lower cost
  • Tailored for Instagram, TikTok, and Pinterest


  • Limited platform support
  • No URL shortener or RSS feeds

Buffer vs Planoly – The Bottom Line

Buffer and Planoly cater to somewhat different audiences. If you need a more general tool that caters to various platforms, Buffer might be your go-to. However, if you’re seeking specialized features, especially for visual platforms, Planoly is worth considering.

RecurPost as an alternative to Buffer and Planoly

RecurPost is the ideal combination of Buffer’s efficiency and Planoly’s visual planning. With RecurPost, you can easily schedule and post social media content while benefiting from an easy-to-use visual planner. It’s an excellent alternative for companies and individuals looking for a complete social media management solution that prioritizes both efficiency and appearance.

Here’s a snapshot:

Pricing (per month in USD)$25$15 (Buffer Publish Pro)$30 (for Solo plan)
Free TrialYesYesYes
Bulk SchedulingYesYesYes
AI Content GenerationYesNoNo
Advanced AnalyticsYesYesYes
Team ManagementYesOn higher plansOn higher plans
Platform SupportFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokFacebook, Instagram, Twitter, LinkedIn, PinterestInstagram, Pinterest (Twitter, Facebook, and Google My Business only with higher plans)
Caption CustomizationYesYesYes
URL ShortenerYesYesNo
White Label ReportsYesNoNo

The Question Isn’t Buffer vs Planoly — It’s Why Not RecurPost?

In the quest for the perfect social media management tool, why compromise? RecurPost offers a comprehensive solution at a competitive price. Discover the magic of RecurPost today!