Loomly: In-depth Review

Loomly vs RecurPost

Feature	Loomly	RecurPost
Pricing	9/10	8/10
Users	9/10	9/10
Features	9/10	9/10
Support	8/10	9/10
Scalability	9/10	9/10

Loomly Reviews

Positive Reviews

Loomly helps us create and organize all of our social media posts in one easy to use calendar. We can schedule Twitter, Facebook, Instagram, Linkedin, and more social posts in the Loomly platform. I love the calendar view, where we can easily see all of our social posts in one section. I also love that you can drag and drop to quickly reschedule certain posts, making it very easy to organize and plan out our calendar. The auto posting function is great, where it automatically publishes your posts to your social media accounts, saving us time and energy. There is also a great approval system where you can submit your posts for review if another coworker in your company would like to review them first before publishing.

~ Sarah O. (Capterra link)

Super easy to customize for different brands & teams. Love the workflow options, auto publishing, analytics reporting. Customer service is exemplary. Product updates are valuable & responsive. Easy to use, quick to learn.

~ Faith W. (Capterra link)

Loomly was the first program I saw that had so many of the best features of its competitors, all in one place, and all for a great price! Better yet, they have kept adding to what they offer!

~ Rick N. (Capterra link)

I have used almost every social media management platform under the sun and Loomly is by far my favorite. When I started my own business I had a robust checklist of items I needed in a platform and Loomly fit 95% of those. Some of the features I love include: A schedule of upcoming holidays and important dates Advanced scheduling features like being able to move a post from one date to the next using the calendar feature. You would be surprised how many platforms don’t offer this. The ability to schedule one post across platforms and edit the content for that specific platform. This to me is HUGE.

~ Whitney D. (Capterra link)

Loomly does a great job of helping simplify and manage multiple social media platforms, providing a great experience for planning and executing your brands social media plans. I love the ease of use that Loomly provides in having multiple team members manage social media calendars, and how incredibly simple it is to create posts & plan out your posting strategy. Top that all off with very competitive and simple pricing options, this platform offers a good user experience & interface for all your social media needs.

~ Darien C. (Capterra link)

Negative Reviews

You can no longer post directly to instagram! As an agency we made this platform as a recommendation to clients and now it really stinks that it no longer does what we said it could do because they took away the instagram publishing. This is huge.

~ Katie M. (Capterra link)

I would love more analytics ideally but understand there are restrictions due to APIs. I would also like to see new features for each platform roll out more quickly but understand the challenges of testing first.

~ Elizabeth G. (Capterra link)

Nothing to run ads through; FB allows to drop a pin in which you want to run ads this app cannot do that type of heavy lifting. Loomly ends up deleting analytics at any moment. Make sure you write them down or print before they’re lost, but this is the reason you’re paying for more, right? Does not post to Instagram nor YouTube. Must manual post everything for those sites Any third parties they use for posting, they change it every year. So you need to register with those companies to get anything posted to Instagram. Don’t rely on any help from the platform. No customer service or support to speak of. Often times you’re ignored or allowed to try and figure out their platform issues. In the end, it’s not convenient to use.

~ Tara C. (Capterra link)

There are only two things that I did not like. Firstly their customer support is really bad. Secondly for reports and analytics the plan needs to be upgraded. And another matter, since they don’t let users post on their Instagram account it is a big issue.

~ Fahim Shahriar S. (Capterra link)

You have to manually push to Instagram frequently. This is time consuming. There are work around but require a sign up with other services. After making a post and scheduling it for publishing it takes you back to a screen where you have to click to reopen the calendar vs going back to the calendar view. I also think that you should be able to print your calendar out with any paid membership regardless of the tier. This should not require an upgrade.

~ Jenny H. (Capterra link)

Pros:

• Flexible Pricing Options: Loomly offers a range of pricing plans, ensuring businesses of all sizes can find a suitable option.
• Feature Set: From post scheduling to analytics, It provides a wide array of features to streamline social media management.
• Scalability: With plans catering to both small businesses and large enterprises, Loomly ensures Adaptability as your business grows.
• User Friendly Interface: Its Easy to Use Interface ensures a smooth user experience, even for those new to social media management.
• Robust Support: Loomly likely offers strong customer support, ensuring users can get assistance when needed.

Cons:

• Learning Curve: As with any thorough tool, there might be a learning curve for new users to get acquainted with all of Loomly’s features.
• Additional Costs: While Loomly offers competitive pricing, there might be additional costs for certain features or integrations.
• Integration Limitations: While it likely integrates with major social platforms, it might lack integrations with niche or emerging platforms.
• Mobile Experience: The experience on mobile devices, especially for advanced features, might vary.
• Customization Constraints: Some users might desire more customization options in terms of dashboard layout or reporting.

Pricing:

Loomly offers a variety of pricing plans to cater to different needs:

• Base Plan: Priced at $26/mo (billed annually), this plan includes 2 users, 10 social accounts, and core features.
• Standard Plan: Priced at $59/mo (billed annually), it offers 6 users, 20 social accounts, and core features.
• Advanced Plan: At $129/mo (billed annually), this plan provides 14 users, 35 social accounts, and core features.
• Premium Plan: Priced at $269/mo (billed annually), it includes 30 users, 50 social accounts, and core features.
• Enterprise Plan: For businesses with more extensive needs, the Enterprise Plan offers 31+ users and 51+ social accounts. Pricing is available upon request.

Features:

• Unified Social Media Management: It offers a centralized dashboard, allowing users to manage multiple social media profiles seamlessly.
• Advanced Analytics: Users can gain insights into their social media performance, track metrics, and make data driven decisions.
• Collaboration Tools: Loomly emphasizes teamwork with features that allow multiple team members to collaborate on posts, drafts, and strategies.
• Post Scheduling: With it, users can schedule posts in advance, ensuring consistent engagement with their audience.
• Customizable Reporting: Loomly likely offers customizable reports, allowing businesses to focus on metrics that matter most to them.

Conclusion:

Loomly stands out as a comprehensive and flexible solution in the world of social media management. With its diverse range of features and pricing options, it caters to businesses of all sizes. While it offers a robust platform, when compared to industry leaders like RecurPost, there are areas where Loomly could further enhance its offerings to provide an even more seamless experience.

Frequently Asked Questions