Skip to content
Metricool vs Later

Metricool vs Later

How To Decide in 2024?

Metricool logo


The professional Swiss Army Knife of social media


Social media management made easy

What is Later?

Later is renowned for its visually pleasing interface and being an Instagram-first scheduling tool. But don’t be fooled by its simplicity; Later goes beyond Instagram and allows businesses to visually plan, schedule, and analyze posts across multiple social media platforms. With an emphasis on visual content, it’s a go-to choice for many creators and brands.

Later excels with its user-friendly design, ideal for both novices and experts in social media management. The tool provides an easy-to-navigate visual content calendar, helping users to plan their social media posts with clarity and ease.

The platform extends its support beyond Instagram to include other major social networks like Facebook, Twitter, and Pinterest. This adaptability allows users to manage a diverse range of social media content from a single interface, streamlining the process of content scheduling and posting.

What is Metricool?

Metricool stands out with its amalgamation of social media management and analytics. Not just content scheduling, Metricool dives deep into performance analysis, offering businesses insights into what’s working and what isn’t. With robust reporting and real-time analytics, it’s more than just a scheduling tool.

The tool’s strength lies in its ability to simplify complex analytics into easy-to-understand metrics. This demystification of data is invaluable for businesses and marketers aiming to make informed decisions about their social media strategies.

Metricool also excels in providing real-time performance analysis of social media campaigns. This feature enables users to immediately gauge the impact of their content across various platforms, helping them to optimize their strategies based on live feedback and audience engagement.


In the vast universe of social media management tools, where does one even begin? Especially when faced with choices like Later vs Metricool. But worry not, with RecurPost’s deep-rooted knowledge in this domain, we’ll guide you through the essentials.

Later vs Metricool: User Rating

Rating Categories Later Metricool
Star Rating (Out of 5) 4.6 4.5
Meets Requirements (Out of 10) 8.7 8.6
Ease of Use (Out of 10) 9.0 8.8
Ease of Setup (Out of 10) 9.2 9.0
Ease of Admin (Out of 10) 9.1 8.9
Quality of Support (Out of 10) 8.8 8.7
Business Partnership (Out of 10) 8.6 8.5
Product Direction (% positive) 9.0 8.9
Summary: While both tools offer great usability, Later slightly edges out Metricool in terms of user ratings. Both platforms are revered for their features, but their core strengths differ with Later focusing on visual planning and Metricool on analytics.

Later vs Metricool: Feature Comparison

Features Later Metricool
Pricing (per month in USD) 25$ 30$
Free Trial Yes Yes
Platforms Supported Major platforms All major platforms
Bulk Scheduling Yes Yes
RSS feeds No Yes
Recurring Posts No Yes
Social Inbox No Yes
AI Content Generation No No
Hashtag Storage Yes Yes
Caption Customization Yes Yes
AI Images No No
Advanced Analytics Yes Yes
White Label Reports No Yes
URL Shortener No Yes
Unlimited Workspaces No Yes
Team Management Yes Yes
Summary: Metricool offers an analytics-driven approach to social media management, making it a favorite for those keen on insights. Later, with its visual-centric model, appeals to brands and creators who focus heavily on the visual aspect of content. Depending on your priorities, your choice may lean towards one over the other.

Pros and Cons of Using Later


  • Intuitive, visual-first interface.
  • Streamlined content planning and scheduling.
  • Instagram-first features.


  • Limited analytics compared to other platforms.

Later vs Metricool – The Bottom Line

Later’s strength lies in visual content planning, especially for Instagram. On the other hand, Metricool is a powerhouse of analytics and performance insights. The choice boils down to whether you value in-depth insights or a visually-driven approach.

RecurPost as an alternative to Later and Metricool

RecurPost is a versatile alternative to both Later and Metricool, offering a well-rounded solution for effective social media management.

A brief overview:

Feature RecurPost Later Metricool
Pricing (per month in USD) $25 $25 $30
Free Trial Yes Yes Yes
Bulk Scheduling Yes Yes Yes
AI Content Generation Yes No No
Advanced Analytics Yes Yes Yes
Team Management Yes Yes Yes
Platform Support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok Instagram, Facebook, Twitter, Pinterest, LinkedIn Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and more.
Content Calendar Yes Yes Yes
URL Shortener Yes No Yes
White Label Reports Yes No Yes
Content Curation Yes Limited Limited
Automated Publishing Yes Yes Yes

Why RecurPost Is Better Than Later and Metricool?

In the midst of Later’s visual prowess and Metricool’s analytical strengths, RecurPost emerges as a holistic solution at an unmatched price point. Unearth the potential of RecurPost and redefine your social media game.