Sendible vs Hootsuite
Which To Pick in 2024?
What is Sendible?
Founded in 2009, Sendible was created with the goal of helping agencies and businesses manage social media more efficiently. Over time, it has become a go-to tool for teams looking for deep analytics and extensive reporting capabilities.
Best Suited For: After using Sendible for several client accounts, I found it works best for businesses that require detailed performance tracking and client reporting. It’s ideal for agencies or brands managing multiple profiles and looking for customizable reports to track ROI.
Other Sendible Comparisons
What is Hootsuite?
Hootsuite launched in 2008 and quickly became one of the most well-known social media management platforms. It’s designed to help businesses manage all their social media networks from a single interface, offering a variety of features aimed at enhancing social media marketing and collaboration.
Best Suited For: Hootsuite excels if you’re managing a larger team or need a platform that integrates seamlessly with third-party apps. It’s also a good choice for smaller businesses looking for an easy-to-use platform to manage social media across various channels.
Overview
Selecting the right social media management tool is crucial for businesses and individuals aiming to streamline their social media marketing efforts. Whether you’re managing multiple clients or a single brand, the right tool can make a significant difference in productivity and results.
In this comparison of Sendible vs Hootsuite, I’ll walk you through my personal experiences using both platforms. By the end, you’ll have a clear idea of which one works best for your needs.
Sendible vs Hootsuite: User Rating
| Rating Categories | Sendible | Hootsuite |
| Star Rating (Out of 5) | 4.5 | 4.1 |
| Meets Requirements (Out of 10) | 9.0 | 8.3 |
| Ease of Use (Out of 10) | 9.2 | 8.4 |
| Ease of Setup (Out of 10) | 9.3 | 8.4 |
| Ease of Admin (Out of 10) | 9.1 | 8.5 |
| Quality of Support (Out of 10) | 9.2 | 7.9 |
| Business Partnership (Out of 10) | 8.9 | 8.3 |
| Product Direction (% positive) | 90 | 73 |
- Rating: 4.5/5 on G2 with over 500 reviews.
- Users appreciate Sendible’s ability to manage multiple clients and create custom reports. However, some feel it could be simplified for those new to social media management.
Hootsuite:
- Rating: 4.3/5 on G2 with over 4,500 reviews.
Hootsuite is praised for its team collaboration features and ease of use. Some users, however, mentioned that it could improve its analytics and reporting features for more advanced use cases.
Sendible vs Hootsuite: Feature Comparison
| Features | Sendible | Hootsuite |
| Pricing (per month in USD) | 29$ | 99$ |
| Free Trial | Yes | Yes |
| Platforms Supported | Most major platforms, including blogging networks | Most major platforms, including blogging networks |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | Yes | No |
| Recurring Posts | Yes | No |
| Social Inbox | Yes | Yes |
| AI Content Generation | Yes | No |
| Hashtag Storage | Yes | Yes |
| Caption Customization | Yes | No |
| Advanced Analytics | Yes | No |
| White Label Reports | Yes | No |
| Note on Pricing | Custom plans for agencies | No additional notes |
a. Scheduling and Automation:
The scheduling feature is powerful, with options like Smart Queue, which automatically schedules posts at the optimal time based on past performance. This is especially beneficial when managing client accounts with varying peak times.
Hootsuite’s AutoSchedule feature is helpful, but it doesn’t take into account past post performance. While it’s fine for basic scheduling, I noticed it didn’t offer the same level of precision as Sendible’s Smart Queue.
b. Supported Social Media Platforms:
Supports Facebook, Twitter, LinkedIn, Instagram, Google My Business, YouTube, Pinterest, and more. It offers a broader variety of platforms compared to some competitors, which is a plus if you’re managing clients across multiple networks.
Also supports major social platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. However, I found that some integrations felt a bit more rigid compared to Sendible, especially when trying to integrate Google My Business or Pinterest.
c. Analytics and Reporting:
This was one area where Sendible really stood out. The detailed, customizable reports I could generate made a huge difference in presenting performance metrics to clients. Sendible allows for white-labeled reports, which is ideal for agencies.
While Hootsuite does provide decent analytics, I found the reports less customizable. For example, when tracking engagement for various campaigns, Hootsuite’s tools didn’t offer the same granular insights or ease of customization as Sendible.
d. User Interface and Experience:
The interface is clean but can feel a bit overwhelming at first, especially when you’re dealing with multiple accounts. However, once you get used to the layout, it’s intuitive and easy to navigate.
Hootsuite’s interface is cleaner and simpler, which is great for new users. However, as your team scales and your needs become more advanced, I found it lacking in some areas, like workflow customization.
e. Pricing Comparison:
Sendible Pricing:
- Free Plan: Limited to 3 social profiles and basic scheduling features.
- Creator Plan: Starts at $29/month for 1 user and 6 social profiles. While it’s great for small businesses, you’ll soon need to upgrade for advanced features like reporting.
- ScalePlan: Starts at $199/month, ideal for teams with up to 7 users and 49 social profiles. This plan offers the best value if you need comprehensive reporting and multi-user access.
Hootsuite Pricing:
- Free Plan: Offers 2 social profiles and basic scheduling. Great for individuals or startups testing the waters.
- Starter Plan: Starts at $83/month for 1 user and up to 5 social profiles. Good for solo marketers, but limited as you scale.
Pros and Cons of Using Sendible
Pros
- Customizable, detailed reporting.
- Smart Queue for optimal scheduling.
- Supports a wide range of platforms.
Cons
- Complex interface for new users.
- Pricing can be expensive for smaller businesses.
Pros and Cons of Using Hootsuite
Pros
- User-friendly interface, especially for teams.
- Strong integration with third-party apps.
- Team collaboration tools are top-notch.
Cons
- Analytics are less customizable.
- Higher-tier plans can be expensive for small businesses.
Ideal Use Cases
Sendible – Best For:
- Agencies and Larger Teams: If you need custom reports and advanced post-scheduling, Sendible is the go-to choice. I found it invaluable for clients who needed specific performance tracking.
- Businesses Focused on Analytics: For example, a brand aiming to improve social ROI will benefit from Sendible’s deep analytics.
Hootsuite – Best For:
- Small Teams and Solopreneurs: If you need a simple, user-friendly interface, Hootsuite excels. I used it when managing social accounts for a small local business, and the team collaboration tools made it easy to assign tasks and track progress.
- Integrating Third-Party Tools: If you’re using apps like Slack, Salesforce, or HubSpot, Hootsuite’s integrations make it seamless to manage your social media efforts alongside other business processes.
Conclusion of Sendible vs Hootsuite Comparison
In conclusion, Sendible and Hootsuite both have their strengths. Sendible is the better option if you’re running an agency or need advanced reporting and post-scheduling features. Its customizable reports and Smart Queue for optimal post timing are standout features.
However, if you’re looking for a more user-friendly interface with strong team collaboration tools, Hootsuite is a better fit, especially for small to mid-sized teams. Its integration with third-party tools makes it an excellent choice for businesses already using other software platforms.
Ultimately, the choice depends on your specific needs—whether you’re focused on advanced analytics and reporting (go for Sendible) or team collaboration and ease of use (Hootsuite).
If you’re still undecided between Sendible and Hootsuite, it’s worth considering RecurPost. After testing it myself, I found it to be a fantastic alternative, offering a perfect balance between affordability and advanced features like automatic scheduling, content recycling, and detailed analytics.
| Feature | RecurPost | Sendible | Hootsuite |
| Pricing (per month in USD) | $25 | $29 | $18 |
| Free Trial | Yes | Yes | Yes |
| Bulk Scheduling | Yes | Yes | No |
| AI Content Generation | Yes | No | No |
| Advanced Analytics | Yes | Yes | Yes |
| Team Management | Yes | Yes | Yes |
| Platform Support | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok | Facebook, Instagram, Twitter, LinkedIn, Google+*, Pinterest, WordPress, others | Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, others |
| Caption Customization | Yes | Yes | Yes |
| URL Shortener | Yes | Yes | Yes |
| White Label Reports | Yes | Yes | No |
How RecurPost Addresses Common Pain Points
Pain Point Analysis:
- Many tools either lack deep analytics or are priced too high for small businesses.
- Finding a tool with great automation features and affordable pricing can be tough.
RecurPost’s Solutions:
Offers affordable plans with powerful features like content recycling, social media scheduling, and advanced analytics without the hefty price tag of other platforms.
Feature Highlights of RecurPost
- Content Recycling: Repurpose evergreen content to keep posts active without extra effort.
- Analytics: Monitor performance across social media channels with clear, actionable reports.
- Multi-Profile Management: Manage multiple accounts from a single dashboard, ideal for small businesses or solo entrepreneurs.
Pricing Overview of RecurPost
- Free Plan: Includes up to 3 social profiles and 100 posts per month.
- Premium Plan: Starts at $25/month for 5 profiles, unlimited posts, and access to analytics.
- Agency Plan: Starts at $79/month for 20 profiles and team collaboration features.