Sendible vs Sprout Social
What’s Better in 2024?
What is Sendible?
Founded in 2009, Sendible is tailored for agencies, businesses, and enterprises seeking an easy-to-use tool with advanced features. Its focus is on delivering comprehensive social media management tools that integrate seamlessly with a variety of platforms.
Best suite for:
Sendible is ideal for digital marketing agencies, content creators, and SMBs (small to medium-sized businesses) that need to manage multiple clients or accounts from one dashboard.
What is Sprout Social?
Founded in 2010, Sprout Social is a powerful social media management platform designed for teams of all sizes. It offers extensive features like social listening, advanced analytics, and collaboration tools, making it a popular choice among larger businesses and enterprises.
Best suite for:
Sprout Social is best suited for larger teams, enterprises, and agencies that require advanced features for social media reporting, listening, and team collaboration.
Other Sprout Social Comparisons
Overview
In today’s competitive digital landscape, managing social media accounts effectively is crucial for any business. Social media management tools like Sendible and Sprout Social help businesses schedule posts, monitor engagement, and track performance across various platforms.
This article compares Sendible and Sprout Social, focusing on their features, pricing, strengths, and ideal use cases, to help you select the best tool based on your specific requirements.
Sendible vs Sprout Social: User Rating
| Rating Categories | Sendible | Sprout Social |
| Star Rating (Out of 5) | 4.4 | 4.6 |
| Meets Requirements (Out of 10) | 8.6 | 8.9 |
| Ease of Use (Out of 10) | 9.0 | 9.2 |
| Ease of Setup (Out of 10) | 9.1 | 9.0 |
| Ease of Admin (Out of 10) | 8.8 | 8.9 |
| Quality of Support (Out of 10) | 8.7 | 8.8 |
| Business Partnership (Out of 10) | 8.5 | 8.7 |
| Product Direction (% positive) | 8.6 | 8.8 |
Sendible
- G2 Rating: 4.5/5 – Users appreciate Sendible for its simplicity and ease of use.
- Capterra Rating: 4.6/5 – Sendible’s scheduling features and client reporting are highlighted, though some users wish for more integrations.
Sprout Social
- G2 Rating: 4.6/5 – Praised for its advanced analytics, collaboration tools, and overall usability.
- Capterra Rating: 4.7/5 – Users love the social listening features, although the pricing can be a deterrent for smaller teams.
Sendible vs Sprout Social: Feature Comparison
| Features | Sendible | Sprout Social |
| Pricing (per month in USD) | 29$ | 99$ |
| Free Trial | Yes | Yes |
| Platforms Supported | Most Major Platforms | All Major Platforms |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | Yes | Yes |
| Content Suggestions | Yes | No |
| Social Inbox | Yes | Yes |
| Advanced Analytics | Yes | Yes |
| Approval Workflow | Yes | Yes |
| URL Shortener | Yes | Yes |
| Note on Pricing | Best for medium-scale agencies | Comprehensive suite for large teams and businesses |
| Team Management | Yes | Yes |
a. Scheduling and Automation
Sendible provides an intuitive scheduling tool with a drag-and-drop interface. It offers features like bulk scheduling and smart post timing, helping you reach your audience at optimal times. Sendible’s AutoScheduler automatically selects the best times for publishing based on historical engagement data.
Sprout Social offers robust scheduling features, including smart scheduling, post queue management, and bulk scheduling for easy content distribution. It also includes the ViralPost feature, which automatically chooses the best time to post based on audience engagement patterns.
From my experience, Sprout Social offers slightly more advanced scheduling features, especially with ViralPost, which can be incredibly helpful for optimizing post timing.
b. Supported Social Media Platforms
Sendible supports major social media platforms, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Google My Business, and more.
Sprout Social also supports a similar range of platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Google My Business. It also integrates with more third-party apps for enhanced functionality.
Both tools support all major platforms, but Sendible excels with its integration of more niche platforms like YouTube, which is essential for video-focused businesses.
c. Analytics and Reporting
Sendible provides analytics with post-performance insights, engagement tracking, and the ability to generate reports for individual clients. It offers automated email reports, making it easy for agencies to share performance data with clients.
Sprout Social takes analytics to the next level, offering detailed insights into post reach, engagement, and audience demographics. It features advanced reporting tools, including Sprout’s Social Listening for tracking brand mentions and sentiment.
In terms of analytics, Sprout Social stands out for its depth, especially with social listening and custom reporting features. For those who require more than just basic insights, Sprout’s analytics are far more comprehensive.
d. User Interface and Experience
Sendible offers a clean and user-friendly interface, but it is often described as more “clunky” compared to Sprout Social. However, it’s perfect for businesses that need a simple, no-frills approach to managing social media accounts.
Sprout Social’s interface is sleek, intuitive, and designed for ease of use, even for teams. The dashboard is highly customizable, allowing users to track key performance indicators (KPIs), mentions, and customer interactions.
Pros and Cons of Using Sendible
Pros
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- Affordable for SMBs and agencies.
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- Simplified, easy-to-navigate interface.
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- Strong third-party integrations.
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- Automated email reports for clients.
Cons
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- Lacks advanced social listening features.
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- Basic analytics compared to Sprout Social.
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- More limited team collaboration options.
Pros and Cons of Using Sprout Social
Pros
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- Advanced analytics and social listening tools.
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- Excellent team collaboration and approval workflows.
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- Comprehensive reporting features.
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- Sleek, intuitive interface.
Cons
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- Higher pricing, particularly for smaller businesses.
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- Can feel overwhelming for beginners due to its extensive features.
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- Some features are only available in higher-tier plans.
Ideal Use Cases
Sendible
Best for:
- Agencies and SMBs looking for a cost-effective solution.
- Businesses that need straightforward scheduling and reporting tools.
- Content creators needing an easy-to-use platform.
Sprout Social
Best for:
- Larger teams and enterprises with multiple users and departments.
- Agencies and businesses requiring advanced analytics, social listening, and team collaboration.
- Companies that need detailed, customizable reports.
Conclusion of Sendible vs. Sprout Social Comparison
In summary, both Sendible and Sprout Social provide essential social media management features, but their strengths cater to different needs:
Sendible is a solid choice for businesses looking for an affordable, user-friendly platform with core social media management features like scheduling, reporting, and client collaboration. It’s particularly suited for small to medium-sized businesses or agencies with simpler needs, where cost-efficiency is key.
Sprout Social, on the other hand, is ideal for larger businesses, teams, or agencies that require advanced analytics, social listening capabilities, and robust team collaboration tools. While it comes at a higher price, its comprehensive suite of features can justify the investment for companies looking for detailed insights and better collaboration across teams.
When deciding between Sendible and Sprout Social, consider factors like your business size, budget, and the specific features you need most:
- If you need a straightforward, cost-effective solution for basic scheduling and reporting, Sendible is the way to go.
- If you need advanced analytics, social listening, and collaboration features for a growing team or enterprise, Sprout Social is a better fit.
Why Consider RecurPost as an Alternative?
While both Sendible and Sprout Social are excellent tools, it’s always a good idea to explore other options. One such alternative is RecurPost, a social media management platform that offers unique features designed for businesses that want to maximize content reach over time.
RecurPost Features Include:
- Content Libraries for Recurring Posts: Easily recycle and republish your best-performing content, ensuring its longevity and reaching a wider audience.
- Advanced Automation: Automate scheduling based on user behavior and time zones, saving time and improving efficiency.
- Affordable Pricing: RecurPost provides a competitive pricing structure, making it a great choice for small businesses and solopreneurs.
- Comprehensive Analytics: Track key metrics, engagement, and post performance in detailed, customizable reports.
If you’re looking for a tool that allows for more automation and long-term content management without the complexity or higher price tags of some other platforms, RecurPost might be the ideal solution for your business.
How RecurPost Addresses Common Pain Points
When comparing Sendible and Sprout Social, there are a few common pain points that businesses often encounter, and RecurPost addresses these effectively:
Pain Point 1: Limited Post Recycling
Both Sendible and Sprout Social allow for scheduling posts, but neither offers a seamless solution for reusing high-performing content regularly.
RecurPost’s Solution: Content Libraries for Recurring Posts – RecurPost allows you to easily recycle your best-performing posts by storing them in a content library. These posts can then be automatically scheduled to repost at optimal times, extending the lifespan of your content and keeping your social media active with minimal effort.
Pain Point 2: Inconsistent Automation
While Sendible and Sprout Social have scheduling capabilities, advanced automation—especially related to optimal post times and audience behavior—is lacking.
RecurPost’s Solution: Advanced Automation Features – RecurPost offers scheduling based on user activity, time zones, and behavior, ensuring posts are published when your audience is most active. This eliminates the guesswork and ensures maximum engagement with minimal manual input.
Pain Point 3: Complex Interface & Steep Learning Curve
Sprout Social can feel overwhelming to new users due to its feature-rich platform, which may lead to a longer learning curve.
RecurPost’s Solution: User-Friendly Interface – Unlike Sprout Social, RecurPost is designed to be intuitive, with a streamlined dashboard that is easy to navigate, whether you’re a beginner or an experienced social media manager. This makes it much easier for users to quickly get started without being bogged down by complex tools.
Pain Point 4: Inadequate Analytics for Small Businesses
Sendible offers basic analytics, but lacks deeper insights and customizable reports that many businesses need to make data-driven decisions.
RecurPost’s Solution: Comprehensive Analytics and Reporting – RecurPost provides detailed, customizable analytics that allow businesses to track specific metrics such as engagement rates, post performance, audience demographics, and more. This level of detailed reporting helps small businesses understand what’s working and optimize their social strategy effectively.
Recurpost Vs. Sendible Vs. Sproutsocial
| Feature | RecurPost | Sendible | Sprout Social |
| Pricing (per month in USD) | $25 | $29 (Starter Plan) | $89 (Standard Plan) |
| Free Trial | Yes | Yes | Yes |
| Bulk Scheduling | Yes | Yes | Yes |
| AI Content Generation | Yes | No | No |
| Advanced Analytics | Yes | Yes | Yes |
| Team Management | Yes | Yes (On higher plans) | Yes |
| Platform Support | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok | Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google My Business | Facebook, Instagram, Twitter, LinkedIn, Pinterest |
| Caption Customization | Yes | Yes | Yes |
| URL Shortener | Yes | Yes | Yes (via Bit.ly) |
| White Label Reports | Yes | Yes | Yes |
Feature Highlights of RecurPost
Here are the key features that make RecurPost stand out as a strong alternative to Sendible and Sprout Social:
- Content Libraries for Recurring Posts
Unlike other platforms, RecurPost allows users to create a content library for recurring posts, meaning high-performing content can be reused multiple times with no extra effort. - Advanced Automation Features
RecurPost’s automation features go beyond simple scheduling. You can schedule posts based on peak user engagement times, optimize for different social networks, and set recurring posts to keep content flowing continuously. - Multi-Platform Scheduling
RecurPost supports all major social platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business. You can manage all your accounts from one unified dashboard, saving time and effort. - Smart Scheduling
RecurPost’s Smart Scheduling feature optimizes the posting times based on user behavior and time zones, ensuring your content reaches the widest audience possible. - Advanced Analytics & Reporting
RecurPost’s customizable reports provide insights into engagement, post reach, and follower growth. The tool allows businesses to track metrics that matter most to their strategy, including engagement over time, audience demographics, and post reach. - Whitelabel Reports
For agencies or businesses managing client accounts, RecurPost offers whitelabel reports, allowing you to send branded reports with your logo to clients, providing a professional and personalized experience. - Integration with Canva
RecurPost integrates with Canva, allowing you to create eye-catching social media visuals directly within the platform. This saves you time by eliminating the need to use a separate design tool.
Pricing Overview of RecurPost
RecurPost offers a variety of pricing plans to cater to different business needs, with each plan providing unique features at an affordable rate.
The Free Plan is designed for individual users or small startups who are just starting with social media management. It allows for 3 social profiles and up to 10 scheduled posts per profile, making it a great starting point for those looking to explore basic social media management features without any financial commitment.
For solopreneurs or small businesses in need of more flexibility, the Solo Plan is available at $12.99 per month. This plan includes 1 user, 10 social profiles, and 1,000 scheduled posts, as well as advanced features such as content libraries, recurring posts, and detailed analytics. It’s ideal for users who want to maximize the efficiency of their social media posts and manage them more effectively across multiple platforms.
The Small Team Plan, priced at $25.99 per month, is tailored for small teams or agencies who need to collaborate on social media campaigns. It includes 2-3 users, 25 social profiles, and up to 2,500 scheduled posts, along with all the features found in the Solo Plan. Additionally, this plan provides team collaboration tools to streamline workflows and ensure smooth coordination across users.
Finally, the Agency Plan, which costs $49.99 per month, is designed for larger teams, agencies, and businesses with more complex social media management needs. This plan supports 5+ users, 50 social profiles, and 5,000 scheduled posts. It also includes advanced features such as white-label reporting, more advanced automation tools, and additional customizability for managing larger-scale social media campaigns.
Each of RecurPost’s pricing plans is structured to provide scalable and affordable options, with the flexibility to meet the needs of both small businesses and larger organizations.