Postfity: In-depth Review
Best For:
Pricing:
Top Features
Large businesses, Organizations
Per Month
- AI-driven content creation for posts
- Unified inbox for all social media messages
- Real-time insights and automated reporting
- Content scheduling and automatic publishing
- Collaboration tools with unlimited access
- Only supports Instagram, Facebook, Twitter, and LinkedIn
Postfity Comparisons
Overview
If you have ever struggled with the challenge of handling multiple social media accounts simultaneously, Postfity is the game-changing solution that serves as a comprehensive social media management platform which revolutionizes your social media management experience through automated scheduling, content creation, and unified inbox capabilities.
Designed to simplify your workflow, Postfity functions as an all-in-one platform that allows you to manage your social media presence while connecting with your audience and gaining insights into your performance.
Let's examine what Postfity offers and how it can enhance your social media management capabilities.
Postfity is Suitable for: Social media managers, small businesses, marketing agencies, and freelancers.
Postfity Ratings
Postfity remains one of the lesser-known social media management tools, while newer alternatives with advanced features have emerged, with RecurPost standing out as a notable option.
When comparing RecurPost to Postfity, it becomes clear that RecurPost offers significant advantages in terms of advanced features and seamless social media account management.
With RecurPost, users have access to a wide range of powerful tools, such as recurring schedules, an AI assistant for curating engaging social posts and captions, white-label reports, and more. This makes RecurPost a superior choice for those evaluating Postfity reviews and seeking alternatives
Now, let’s briefly compare the ratings of Postfity and RecurPost, as RecurPost stands as an excellent Postfity alternative.
| Feature | Postfity Rating | RecurPost Rating |
|---|---|---|
| Meets Requirements | 8.1 | 9 |
| Ease of Use | 8.5 | 9.1 |
| Ease of Setup | 8.9 | 9.2 |
| Ease of Admin | 8.7 | 9.7 |
| Quality of Support | 8.2 | 8.3 |
| Product Direction | 6.5 | 9.5 |
Positive Postfity Reviews
Positive Reviews
Postfity makes scheduling social media that little bit easier, there are built in images and a platform you can use to make the posts. I like that you can filter accounts, as I schedule for 4 companies, this is a great feature to be able to see just that companies future or past posts in a daily or monthly view.
The extra functionalities such as facebook cover scheduling, post ideas, tweet snapshot generator, etc.
Very easy to use and affordable. I like that I am able to to see analytics and see what posts resonate to the audience.
Easy drag and drop / fairly easy to track posts.
Read more Postfity reviews on Capterra
Negative Reviews
I dislike that it can not automatically schedule to instagram, This has to be individually ‘pushed’ to the platform, but this is a problem that is unique to that software. Another feature that I dislike is when posting for more than one company, it only brings up that last company you were posting against, for instance i could schedule instagram for company A, push that post through to the platform and then wish to post another on instagram for company B, the software will not select company B, even though I am logged into that profile on the platform. I have to recreate the post manually and post without the postfity software.
Sometimes it cannot share facebook page. Also it still can’t share videos.
There isn’t an API available so I can’t connect this service with external tools (zapier, integromat for example).
Some of the rules, like you can’t post to two twitter accounts at the same time, but not huge.
Read Reviews on Capterra
Postfity pros and cons
Pros
Post scheduling:
Postfity provides an intuitive and user-friendly interface for scheduling posts. The user can easily select that date and time. On which they want to publish their content. That allows them to customize their social media strategy for different time zones or peak hours. Ability to schedule posts in advance during busy periods or when users are not available. That still makes it possible to maintain a consistent posting frequency.
Content calendar:
Postfity provides a content calendar view that allows users to see an overview of their planned posts. This feature helps users visualize their content distribution, ensuring a well-planned and organized social media strategy. By having a clear overview of scheduled posts, users can easily identify any gaps or overlaps in their content. Can make necessary adjustments for better consistency and diversity.
Bulk scheduling:
For users managing large amounts of content, Postfity offers the ability to upload and schedule multiple posts at once. This bulk scheduling feature simplifies the process of managing and publishing large amounts of content. Users can create a batch of posts. You can upload them at once. You can set the desired schedule for each post. Which will save significant time and effort.
Analytics and insights:
Postfity provides basic analytics and performance insights to track the engagement, reach, and other metrics of social media posts. Users can monitor the performance of their content and evaluate the effectiveness of their social media efforts. However, analytics may not be as comprehensive as dedicated social media analytics tools. Yet it provides valuable data to assess the impact of content and make informed decisions for future campaigns.
Collaboration features:
Postfity allows users to collaborate with team members by assigning roles and permissions. This is particularly useful for businesses or organizations with multiple individuals involved in social media management. Team members can work together on content creation, scheduling, and monitoring, ensuring a coordinated and efficient approach to social media management. Assigning roles and permissions also helps maintain control over the posting process. This ensures that the right people have access to specific accounts.
Cons
Instagram limitations:
Due to Instagram’s API restrictions, Postfity has limitations when it comes to direct posting and automated publishing for Instagram. Users may need to manually post their content to Instagram or use alternative methods to schedule posts. Like getting reminders to manually publish content at scheduled times. These limitations are not specific to Postfity but are imposed by Instagram’s API policies.
Third-party tool:
Postfity is a third-party tool that relies on the APIs of various social media platforms. Any changes or updates to these platform APIs can impact the functionality or features provided by Postfity. In some cases, certain features may become temporarily unavailable or require adjustments due to changes in the APIs. Users should be aware that relying on third-party tools always carries some degree of dependency on external factors.
Lack of advanced features:
While Postfity offers essential features for social media management, it may lack some advanced features found in more comprehensive social media management tools. Advanced analytics, social listening capabilities, or audience targeting options may be limited or not available in Postfity.
Users with specific or advanced requirements may need to explore other tools that cater to those needs.
Learning curve:
Postfity can have a learning curve, especially for users who are new to social media management or scheduling platforms. Users may need some time to explore and understand all the features and functionalities of the tool. However, Postfy provides tutorials and support documentation to help users learn the platform.
Customer support:
Some users have reported issues with the responsiveness and quality of customer support provided by Postfity. This could include delayed responses, difficulty in reaching support, or unsatisfactory resolutions to inquiries or issues. It’s important to consider the level of customer support you expect and do some research on user experiences with customer support before committing to a social media management tool like Postfity.
Postfity Pricing
The basic plan costs $20 per month, allowing management of 7 social accounts and scheduling 100 posts in advance. Businesses with social media teams can select the Pro or Advanced plan based on their requirements.
Postfity Features
Post Preview
The post preview feature in Postfity shows users how their posts will appear on various social media platforms. When creating content, users see a real-time preview of how posts will display on Facebook, Twitter, Instagram, LinkedIn, and other platforms.
The ability to preview posts optimizes content for each platform’s specific formatting and visual requirements. Different social media platforms have distinct display characteristics, such as image sizes, character limits, and text truncation. By utilizing the post preview feature, users can ensure that their posts appear as intended, avoiding any unexpected cropping, distorted visuals, or cut-off text.
Hashtag Suggestions
The hashtag suggestions feature in Postfity helps users enhance the visibility and reach of their social media posts by suggesting relevant and popular hashtags. When composing a post, users can utilize this feature to discover hashtags that are related to the content they are sharing.
By suggesting hashtags, Postfity assists users in leveraging trending topics, industry-specific keywords, or popular tags that are currently in use by the online community. This increases the chances of posts being discovered by a wider audience.
Image Editing
Postfity includes basic image editing tools for adjusting visuals directly within the platform, eliminating the need for separate image editing software and streamlining content creation.
Users can enhance image quality through cropping, resizing for optimal platform display, and adding filters to adjust tone or mood, creating consistent aesthetics or specific visual styles.
Watermarking
Postfity allows users to add customizable watermarks to images before publishing, protecting visual content and maintaining brand identity. Users can incorporate logos, website URLs, or other branding elements, making images identifiable and properly attributed.
RSS Feed Integration
Postfity integrates RSS feeds, enabling automatic sharing of blog posts or articles from websites or favorite sources. Connecting RSS feeds automates content sharing on social media accounts, maintains consistency, saves time, and keeps followers updated with latest content.
Conclusion
While Postfity offers a range of useful features for social media management based on user reviews and testing, RecurPost emerges as the superior Postfity alternative. With RecurPost, you gain access to a more comprehensive feature set, transparent pricing, and advanced functionalities such as AI content generation, social inbox management, and white label reports.
RecurPost serves both individual content creators and businesses seeking efficient social media management. Sign up for the free trial to test its capabilities.
Frequently Asked Questions
1. Which platforms does Postfity support?
Postfity supports posting on Facebook, Instagram, Google My Business, LinkedIn, Twitter, Pinterest, and Vkontakte.
2. What are the best alternatives to Postfity based on reviews?
Based on user reviews and feature comparisons, one of the best Postfity alternatives is RecurPost, which offers advanced features like evergreen content marketing, tailored posts, ChatGPT for content generation, Canva integration, and much more at a competitive price.
3. Does Postfity provide a free plan?
No, Postfity doesn’t provide a free plan. After the trial period, you can choose from plans starting at $14.99 per month.
4. What are the limitations of Postfity?
The limitations of Postfity include fewer features due to changes in social media platform APIs, limited direct posting and automated publishing capabilities for Instagram, and the lack of advanced features found in more comprehensive social media management tools.