Best Social Media Management Tools in 2024
Social media management tools are used by businesses of all sizes for a strong social media presence across a variety of platforms.
A good social media management tool is crucial if you manage multiple social media accounts. Managing these platforms manually results in spending a lot of time and occasional publishing erroneous posts.
Furthermore, getting any kind of analytics to quantify the return on investment is a tedious job. We are going to help you pick the tool that fits your requirements like a glove. We assume that you have a social media strategy already as without that the tool will not be of much use. Your strategy should ultimately result in a social media calendar that you approve of for your business.
Best Social Media Management Tools to Take your Marketing to the Next Level
While choosing a social media management tool, you must consider features that fit your requirements. Ensure the tool is user-friendly and has good support and training resources. Also, it offers scheduling, automation, customization, analytics, team collaboration, security, compliance with data regulations, other tool integration, and platform connection based on your specifications.
The social media management tool must have scalability to grow with your business and offer multiple plans. Customer reviews and tool reputations are some of the crucial factors to survey before buying services of a social media management tool. These factors will help you choose a tool that enhances your social media strategy and aligns with your business goals.
Let’s have a look at the top 6 social media management tools, including one free tool for various social media service providers.
RecurPost - An all-in-one comprehensive social media management tool(Web, iOS, Android)
RecurPost is the #1 choice for over 100,000 marketers. If you have evergreen content, such as blogs, then RecurPost is the only tool you want to use. RecurPost gets mentioned prominently in the marketing agency tools across the Internet.
RecurPost is an intuitive and streamlined social media management tool.Â
It offers a huge suite of features that include content publishing, evergreen scheduling, analytics, team collaboration, and much more.
Using RecurPost, you can seamlessly publish content on multiple sites including but not limited to Facebook, Instagram, LinkedIn, Twitter, Google my Business, YouTube, Pinterest.
Here is a glimpse of what businesses say about RecurPost:
“ Since I found RecurPost I have been able to schedule regular content in no time at all, I Feel More Engaged With All My Networks , and my followers have grown exponentially. I’m so glad I found this service and don’t know how I ever managed my social channels without it. “
Melissa Carter
Artist, USA
Features of RecurPost
Schedule Posts in Bulk
With RecurPost, you have the ability to generate loads of social media posts in one go. While creating bulk schedules, you can also customize the posts for individual social media platforms as per your specific requirements. Apart from creating images, links, and text posts, RecurPost also allows you to create bulk schedules using CSV or excel files.
Maintain and Share Social Calendar
Creating a social media calendar using RecurPost will ensure that your social accounts never stay idle. The evergreen content libraries let you create recurring schedules, set a frequency for posting, and let it bring new traffic to you every time posts get shared.
To make things easier, you can categorize your posts into libraries, such as My Blogs, Educational Videos, Promotional Posts, Festive Posts, etc., and set one or more time slots for each library.
This will help you keep things sorted when you schedule multiple posts across numerous social media accounts. You can share this calendar with anyone by sharing a link to it. This makes it easy for marketing agencies to get feedback and approval from their clients.
Create White Label Reports
RecurPost offers robust analytics and reports for your social media accounts in the form of charts and graphs. These reports can be white-labeled using your logo and downloaded for business and comparison purposes. These are especially helpful when you need to send performance reports to your clients or share them with your internal marketing team.Â
Moreover, if you are a digital marketing agency that is managing the social media accounts for multiple clients, each white-label report can include a different business logo to suit your client’s specific requirements.
Create Workspaces
When you are in charge of managing a lot of social profiles, your dashboard is bound to look a bit cluttered. To make things more organized, you can use RecurPost’s workspaces. These are basically spaces created to divide your social accounts and libraries. For example, if you handle multiple clients then you can create a workspace for each client, or if you have multiple team members, they can create a workspace for each member where common libraries are shared across everyone.
Invite your Team Members
The ability to add your team members to your account makes RecurPost one of the best social media management tools. The workspaces that you create can be assigned to your team members. They simply need to have a RecurPost account for this – no requirements for purchasing a paid plan. This feature can be used to hand over the management of the social accounts of different clients to specific team members.
Use the Canva Integration
If you use Canva for designing your social posts or are planning to do so in the future, then you will love RecurPost’s Canva integration. From within the tool’s social media scheduler, you can create, design, edit, and schedule your social media graphics. This altogether eliminates the need for switching tabs, downloading, and uploading images time and again.
Use Royalty Free Images
There might be instances when you’d like to use stock images for your posts. In such cases, RecurPost offers you millions of high-quality, royalty-free images from stock websites such as Unsplash, Pixabay, and Giphy.Â
Check out RecurPost’s tool comparison pages to know why it is better.Â
Later - Offers the best visual editing features for Instagram and Pinterest(Web, iOS, Android)
With Later, a potent social media management tool, businesses can plan social media posts across various channels. It is loaded with easy-to-use features and quick insights to help you increase your reach and ROI. Your social media marketing strategy will be more effective and efficient if you employ Later’s social media scheduling, which blends detailed images with simple features.
Instagram, Facebook, Twitter, and Pinterest are all integrated with Later. Its drag-and-drop user interface makes scheduling simple and quick. Users can schedule posts to the main feed on Facebook, Twitter, and Pinterest. For scheduling posts on Instagram, users can schedule posts on the feed but have to manually upload stories through the Later app.
Later offers a thorough analytics dashboard with a wide range of data from the platforms you integrate with the tool. You can view a comprehensive breakdown of your account’s activity, including the number of followers you have (including any new ones), impressions, interactions, and your growth rate in percentages.Â
Pricing:Â Plans start from $18 per month, with a 14-day free trial.
Check out how RecurPost stands as the best social media management tool and tops the list of Later alternatives  for social media management tools comparison.
Sprout Social - A social media management tool with robust publishing features(Web, iOS, Android)
Sprout Social is a tool for managing social media, however, it functions more like a social media management suite. Keep in mind that it is more of an enterprise software.Â
There are several different features in this web and mobile application for managing your social media calendar, inbox, mentions, and statistics. For the main social networking platforms, the software supports LinkedIn, Twitter, Facebook pages, Pinterest, YouTube, and Instagram business accounts.Â
You can also link accounts from Google Analytics, Tripadvisor, Glassdoor, and schedule Google My Business posts when you connect a profile. The Publishing feature is what makes social media scheduling applications like Sprout Social so important to any company’s social media marketing strategy. You can schedule all of your posts with a single draft, instead of logging into individual social media platforms you publish to and creating posts for each of them.
While creating posts, you get the option to include emojis, targeting for platforms that accept them, on-the-spot media uploads, media imported from the Asset Library, your location, and product links.
Pricing:Â Standard plans start at $250 per month, with a 30-day free trial.
Social media management tool comparison Sprout Social alternative.
Buffer - A social media management tool with intuitive features(Web, iOS, Android)
With plans for bloggers, small businesses, startups, and everyone else, Buffer will be suitable for anyone looking to establish a social media presence. You can schedule multiple posts on Instagram, Facebook, LinkedIn, Twitter, and Pinterest using this platform.Â
Buffer includes a few other functions in addition to its primary function, which is social media scheduling, to ensure that your posting goes as smoothly as possible. Any of your favorite blogs’ RSS feeds may be viewed in Buffer, and you can publish directly from there to quickly share its content.
Buffer provides a strong collection of post interaction and performance analytics. You can view a breakdown of the total likes, comments, clicks, reshares, mentions, and reach for each article by going to the Analytics section.
Pricing:Â Starts from $6 per channel per month.
Find Buffer too expensive? Check out RecurPost – the best buffer alternatives you can come across!
Tools comparison: Buffer Vs Agorapulse
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Hootsuite - One of the oldest social media management tools(Web, iOS, Android)
One of the oldest social media management tools available on the market, Hootsuite is renowned for increasing productivity on social media. It enables you to handle all of the connected social media networks from a single unified dashboard. You can obtain a clear, comprehensive picture of the activity on your social media profiles.Â
HootSuite makes it possible for you to instantly reply to user messages and remarks, assisting you in participating whenever your business is mentioned on social media. The software monitors clicks across all of your connected social platforms and present them in a clear series of charts.Â
Additionally, Hootsuite offers a wide range of monitoring and reporting tools that let you make printable, professional-looking reports on the social media activity of your company. Hootsuite’s ability to track important words and phrases throughout other users’ postings so you can see when your expertise might be useful is another fantastic feature. Being really attuned to their demands can be a great strategy to attract new clients.
Pricing:Â Starts at $49 per month.
RecurPost is a more affordable and easy to use free HootSuite alternative that offers a lot of additional features.
Meta Business suite - Free social media management tool for Facebook and Instagram(Web, iOS, Android)
In order to manage several Facebook pages and Instagram profiles effectively, you need a social media management tool. Meta business suite can be a good option when you are not looking to manage any other social platforms, and are only focused on these two. You can’t schedule tweets or LinkedIn posts from here.
Creator Studio is one of the free social media management tools from Meta, that is primarily meant for publishing and creating content. Creator Studio only supports Facebook and Instagram accounts as a Meta tool. It does not allow you to manually link profiles, in contrast to the majority of social media management tools.
Instead, it instantly connects Facebook pages that are linked to either your personal Facebook account or your company’s Business Manager account. Additionally, it allows Instagram accounts linked to Facebook pages you are in charge of managing.
Pricing:Â Free
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While these tools offer incredible functionality, sometimes having a dedicated person to manage your social media strategy can make all the difference. Learn more about How to Hire a Social Media Manager to enhance your business’s online presence.
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Looking for an easy-to-use and affordable social media management tool?
We have just the right features you need for your socials.
Conclusion
The reality is that we live in an impulse-driven culture, with various forms of artificial intelligence at the forefront of technological advancement. The field of social media management services is no different in this regard. Your specific business objectives, budget, and preferences will determine which type of social media management platform is best for you.
With various pricing ranges serving the market and a myriad of capabilities given by social media management solutions, it is recommended you select a tool that will save you and your team important time automating social media marketing procedures, collaborative workflows, and actionable insights.
Make a list of your company’s needs in order of priority, then undertake a social media management tools comparison to see which one meets the majority of them, whether it’s a fully integrated end-to-end solution to increase engagement and brand awareness, a lead-generation tool, or a monthly content calendar.