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Metricool vs Hootsuite – What’s Better For You In 2023?

We know that picking the perfect social media management tool can be a bit of a pickle. You’ve probably landed here searching for Metricool vs Hootsuite, and guess what? You’re in great hands. At RecurPost, we don’t just build social media management tools, we live and breathe them. We’re veterans in this space and are here to share our expertise with you.

What is Metricool?

Metricool is a social media management tool that also allows you to analyze your website. It’s especially known for its analytical features, and is popular among marketers and social media professionals for its simple user interface. Metricool lets you schedule posts, create ads, and offers extensive data analytics to evaluate your social media and website performance.

What is Hootsuite?

Now let’s talk Hootsuite. Hootsuite has been around for a while, and is often considered the granddaddy of social media management tools. It allows you to schedule posts, monitor social media conversations, and analyze results. Hootsuite’s strength lies in its wide range of integrations and solid set of features for social media scheduling and monitoring.

Metricool vs Hootsuite: User Ratings

Star Rating (Out of 5)3.94.1
Meets Requirements7.58.3
Ease of Use8.38.4
Ease of Setup8.38.4
Ease of Admin88.5
Quality of Support7.17.9
Good Business Partner7.38.3
Product Direction6.17.3
User ratings for Hootsuite vs Metricool

As the table illustrates, Hootsuite takes a slight lead in most categories. However, Metricool is not far behind. Both have strengths and weaknesses, and your choice might depend on what’s more important to you.

Metricool vs Hootsuite: Feature Comparison

Bulk SchedulingNoYes
RSS FeedsYesNo
Social InboxYesNo
URL ShortenerYesNo
Advanced AnalyticsYesNo
Team ManagementNoYes
Summary of features for Metricool vs Hootsuite

Bulk Scheduling

HootSuite wins the Metricool vs Hootsuite fight when it comes to bulk scheduling.


Bulk scheduling is one feature that Metricool lacks. In today’s fast-paced social media world, bulk scheduling can be a lifesaver for many businesses. This means that you can’t schedule a large number of posts at once in Metricool, which might not work for larger companies or those looking to schedule content far in advance.


Hootsuite, on the other hand, allows you to bulk schedule posts. This feature is a huge time-saver, especially if you are managing multiple accounts or platforms. It allows you to maintain a consistent posting schedule, which is essential for engaging your audience and growing your social media presence.

RSS Feeds

RSS Feeds help you get newly published content from your favorite websites automatically as they get published. Hootsuite almost loses the Metricool vs Hootsuite fight when it comes to Rss Feeds.


Metricool comes with RSS feeds functionality, which can be a major plus for content creators and marketers. RSS feeds help you to keep track of your favorite blogs, news sites, and other websites. You can easily share content from these sources to your social media channels through Metricool. This feature helps you keep your content fresh and relevant without spending too much time on content creation.


Hootsuite does not natively support RSS feeds. For content creators and marketers who rely heavily on sharing content from various sources, this can be a disadvantage. However, Hootsuite’s wide range of app integrations may provide alternate solutions for incorporating RSS feeds through third-party applications.

Social Inbox

Social inbox lets you see all of the mentions, replies, reviews, DMs etc. from multiple accounts in a single window.


Metricool offers a social inbox feature, which consolidates messages from different social media platforms into one place. This feature is especially useful for community managers and customer service representatives who need to respond to a high volume of messages and comments from various channels.


Hootsuite does not offer a native social inbox feature, but it does have extensive integrations with other tools that provide similar functionality. Like with RSS feeds, if the social inbox is essential for your business, you might need to rely on third-party integrations within Hootsuite.

URL Shortener


Metricool provides a URL shortener feature. This is particularly useful for keeping your posts clean and for tracking the performance of the links you share. By using shortened URLs, you can also make sure that you don’t use up too many characters in your social media posts, especially on platforms like Twitter, where character count is limited.


Hootsuite does not offer a native URL shortener but, like other features, can be integrated with third-party URL shortening services like Bitly.

Advanced Analytics


One of Metricool’s strengths is its advanced analytics. It not only helps you analyze your social media performance but also your website’s performance. This kind of deep analytics is essential for understanding what works and what doesn’t, helping you to optimize your social media and content strategies.


Hootsuite also offers analytics, but it’s not as advanced as what Metricool offers. If in-depth analytics are important to you, Metricool might be the better option. Hootsuite’s analytics are more straightforward and provide a good overview of your social media performance.

Team Management


Metricool does not offer team management features. This means that if you have a team working on your social media accounts, Metricool might not be the best option. It’s more suited for individuals or small businesses with only one person handling social media.


Hootsuite, on the other hand, offers team management features. This is a great asset if you have a team of people working on your social media accounts. You can assign roles, monitor progress, and make sure your team is on the same page.

Pros and Cons of Using Metricool


  1. Affordability: Metricool’s pricing is more budget-friendly compared to Hootsuite, making it an attractive option for smaller businesses or individuals.
  2. User-Friendly Interface: Metricool’s dashboard is intuitive and easy to navigate, allowing users to easily manage their social media platforms.
  3. Unified Analytics: Metricool provides a combined view of stats from different social media networks in one place, which can be helpful for a quick overview of performance.
  4. Customizable Reports: Users can create customized reports, which can be handy for showcasing specific data.


  1. Limited Functionality: Compared to Hootsuite, Metricool has fewer features, especially in areas like team management and integration options.
  2. Customer Support: As per some users, Metricool’s customer support response times can be slower compared to other platforms.

Pros and Cons of Using Hootsuite


  1. Robust Features: Hootsuite offers an extensive set of features, including team management, advanced scheduling, and integration with a wide variety of third-party applications.
  2. Strong Customer Support: With access to community forums, tutorials, and priority support for premium users, Hootsuite’s customer support is more comprehensive.
  3. Collaboration Tools: Hootsuite excels in features that allow for team collaboration, such as task assignment and content approval processes.


  1. Cost: Hootsuite’s pricing is generally higher than Metricool’s and may not be as cost-effective for smaller businesses or individuals.
  2. Complex Interface: Some users find Hootsuite’s dashboard to be cluttered and less intuitive compared to Metricool’s.

Metricool vs Hootsuite – The Bottom Line

Metricool is best suited for individuals and small businesses looking for an affordable and user-friendly tool to manage social media platforms and get combined analytics. Hootsuite, on the other hand, is better for larger businesses or those who need more extensive features, especially in team management and third-party integrations. The choice between Metricool and Hootsuite should be based on your specific needs regarding features, budget, and user experience.

RecurPost as an alternative to Metricool and Hootsuite

RecurPost is another social media management tool that allows users to schedule updates, analyze performance, and manage social media accounts efficiently.

What sets RecurPost apart is its content recycling feature, which automatically reshares your best content over time.

This can be particularly useful for evergreen content that remains relevant. RecurPost also offers a social inbox feature that lets you manage messages and comments across various platforms from one place.

Social Media SchedulingYesYesYes
Team CollaborationNoYesYes
Custom ReportsYesYesYes
Content RecyclingNoNoYes
Social InboxNoNoYes
Third-Party IntegrationsLimitedExtensiveLimited

Don’t miss to checkout our detailed RecurPost vs Metricool comparison. If you are in the starting phase of your discovery for a social media management tool, we have listed a bunch of them in our Hootsuite alternatives page.

The Question Isn’t Metricool Vs. Hootsuite — It’s Why Not RecurPost?

When comparing Metricool and Hootsuite, RecurPost emerges as a strong alternative, especially if content recycling and having a social inbox are high priorities. It combines some of the best features of both tools, such as social media scheduling, analytics, and custom reports. Moreover, its pricing is more in line with Metricool, making it affordable for small businesses.

For those looking for an efficient way to keep their social media content fresh without constantly creating new content, RecurPost’s content recycling feature is an invaluable asset. Its social inbox feature further consolidates its position as a comprehensive social media management tool. In essence, RecurPost offers a blend of essential features at an affordable price, making it a worthy contender against both Metricool and Hootsuite.

If you are still not sure, just say hello to our support team. They will wow you with their knowledge and congenial nature.