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Sprout Social vs Later

What’s Better For You in 2024?

Sprout Social

A powerful solution for social media management


Social media management made easy

What is Sprout Social?

Sprout Social is an all-in-one social media management platform designed for businesses that need comprehensive tools. It supports multiple platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Sprout Social stands out with features such as in-depth analytics, CRM tools, and social listening capabilities.

The most notable feature is its advanced analytics and reporting capabilities, which provide detailed insights into audience behavior and campaign performance. Another significant feature is the content scheduling tool, which allows for efficient planning and consistent posting across multiple social media channels. Additionally, Sprout Social offers a sophisticated social listening tool, enabling brands to track and analyze conversations about their industry, competitors, or brand across social media.

Users frequently praise Sprout Social for its intuitive interface and streamlined workflow, significantly reducing the time and effort involved in managing multiple social media accounts. The platform’s ability to consolidate messages and notifications from various channels into a single, unified inbox is particularly appreciated, as it simplifies engagement and response strategies.

While Sprout Social stands tall in its offerings, exploring Sprout Social alternatives can provide additional perspectives and solutions tailored to specific needs and preferences, ensuring a comprehensive approach to social media management.

What is Later?

Later, originally recognized for its Instagram-centric approach, has transformed into a comprehensive social media scheduling platform that caters to a variety of social networks. It places a strong emphasis on visual content and provides businesses with tools for planning, scheduling, and analyzing their posts across multiple platforms.

What sets Later apart is its user-friendly interface, making it an ideal choice for individuals ranging from beginners to experts in social media management. The platform offers a straightforward visual content calendar, allowing users to schedule their social media posts with clarity and convenience. This simplicity enhances the user experience and streamlines the content scheduling process.

In addition to its Instagram roots, Later has expanded its support to include major social networks like Facebook, Twitter, and Pinterest. This versatility empowers users to manage a wide range of social media content all from a single interface, simplifying the content scheduling and posting workflow.


Navigating the vast array of social media management tools can seem daunting. With choices aplenty, making an informed decision becomes critical. Here at RecurPost, we pride ourselves on giving you a balanced perspective, paving the way for a choice you won’t regret.

Sprout Social vs Later: User Rating

Rating Categories Sprout Social Later
Star Rating (Out of 5) 4.2 4.5
Meets Requirements (Out of 10) 8.9 8.5
Ease of Use (Out of 10) 8.2 8.7
Ease of Setup (Out of 10) 8.1 8.9
Ease of Admin (Out of 10) 8.5 8.8
Quality of Support (Out of 10) 8.4 8.6
Business Partnership (Out of 10) 8.6 7.9
Product Direction (% positive) 7.8 8.2
Summary: Later seems to score higher in user-friendliness and ease of setup, but Sprout Social has an edge in areas like meeting requirements and business partnership. Both tools offer unique strengths and minor drawbacks.

Sprout Social vs Later: Feature Comparison

Features Sprout Social Later
Pricing (per month in USD) 99$ 16$
Free Trial Yes Yes
Platforms Supported All major platforms Instagram, with limited support for others
Bulk Scheduling Yes Yes
RSS feeds No Yes
Recurring Posts No No
Social Inbox Yes No
AI Content Generation No No
Hashtag Storage No Yes
Caption Customization No Yes
AI Images No No
Advanced Analytics Yes No
White Label Reports Yes No
URL Shortener No Yes
Unlimited Workspaces No No
Team Management

Pros and Cons of Using Sprout Social


    • Comprehensive toolset

    • Supports multiple platforms

    • Strong analytics and reporting capabilities


    • Higher price point

    • Lacks some features like AI images

Sprout Social vs Later – The Bottom Line

Both Later and Sprout Social cater to different user needs. If you’re a brand or influencer looking for visually-focused Instagram planning, Later might be the fit for you. For businesses requiring a comprehensive suite for multiple platforms, Sprout Social is the better choice.

RecurPost as an alternative to Sprout Social and Later

If you’re in the market for a social media management platform and considering options like Later or Sprout Social, it’s worth taking a closer look at RecurPost as a compelling alternative. RecurPost combines the strengths of both platforms while offering an affordable solution that can be appealing to various users, from individuals to small businesses and beyond.

Feature RecurPost Later Sprout Social
Pricing (per month in USD) $25 Approx. $12.50 Approx. $99
Free Trial Yes Yes Yes
Bulk Scheduling Yes Yes Yes
AI Content Generation Yes No No
Advanced Analytics Yes Yes Yes
Team Management Yes Yes Yes
Platform Support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok Instagram, Facebook, Twitter, Pinterest, LinkedIn Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Google+
Caption Customization Yes Yes Yes
URL Shortener Yes No Yes
White Label Reports Yes No Yes

Why RecurPost Is Better Than Sprout Social and Later?

If you’re seeking a feature-packed, cost-effective solution for your social media management needs, RecurPost is your go-to choice. With our platform, you’re not just another user; you’re part of our community.