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Sprout Social vs Later – What’s Better For You in 2023?

Navigating the vast array of social media management tools can seem daunting. With choices aplenty, making an informed decision becomes critical. Here at RecurPost, we pride ourselves on giving you a balanced perspective, paving the way for a choice you won’t regret.

What is Sprout Social?

Sprout Social is an all-in-one social media management platform designed for businesses that need comprehensive tools. It supports multiple platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Sprout Social stands out with features such as in-depth analytics, CRM tools, and social listening capabilities.

What is Later?

Later is a visually-focused social media scheduling platform, predominantly known for its Instagram-first approach. While it does support other platforms, its main strength lies in visual content planning and automation for Instagram. Features like drag-and-drop scheduling and visual content calendars make it user-friendly.

Sprout Social vs Later: User Rating

Rating CategoriesSprout SocialLater
Star Rating (Out of 5)4.24.5
Meets Requirements (Out of 10)8.98.5
Ease of Use (Out of 10)8.28.7
Ease of Setup (Out of 10)8.18.9
Ease of Admin (Out of 10)8.58.8
Quality of Support (Out of 10)8.48.6
Business Partnership (Out of 10)8.67.9
Product Direction (% positive)7.88.2
Summary: Later seems to score higher in user-friendliness and ease of setup, but Sprout Social has an edge in areas like meeting requirements and business partnership. Both tools offer unique strengths and minor drawbacks.

Sprout Social vs Later: Feature Comparison

FeaturesSprout SocialLater
Pricing (per month in USD)99$16$
Free TrialYesYes
Platforms SupportedAll major platformsInstagram, with limited support for others
Bulk SchedulingYesYes
RSS feedsNoYes
Recurring PostsNoNo
Social InboxYesNo
AI Content GenerationNoNo
Hashtag StorageNoYes
Caption CustomizationNoYes
AI ImagesNoNo
Advanced AnalyticsYesNo
White Label ReportsYesNo
URL ShortenerNoYes
Unlimited WorkspacesNoNo
Team Management

Pros and Cons of Using Sprout Social


  • Comprehensive toolset
  • Supports multiple platforms
  • Strong analytics and reporting capabilities


  • Higher price point
  • Lacks some features like AI images

Pros and Cons of Using Later


  • Affordable pricing
  • User-friendly interface
  • Strong emphasis on visual content planning


  • Predominantly designed for Instagram
  • Lacks advanced analytics
  • No social inbox

Sprout Social vs Later – The Bottom Line

Both Later and Sprout Social cater to different user needs. If you’re a brand or influencer looking for visually-focused Instagram planning, Later might be the fit for you. For businesses requiring a comprehensive suite for multiple platforms, Sprout Social is the better choice.

RecurPost as an alternative to Sprout Social and Later

If you’re in the market for a social media management platform and considering options like Later or Sprout Social, it’s worth taking a closer look at RecurPost as a compelling alternative. RecurPost combines the strengths of both platforms while offering an affordable solution that can be appealing to various users, from individuals to small businesses and beyond.

FeatureRecurPostLaterSprout Social
Pricing (per month in USD)$25Approx. $12.50Approx. $99
Free TrialYesYesYes
Bulk SchedulingYesYesYes
AI Content GenerationYesNoNo
Advanced AnalyticsYesYesYes
Team ManagementYesYesYes
Platform SupportFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokInstagram, Facebook, Twitter, Pinterest, LinkedInFacebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Google+
Caption CustomizationYesYesYes
URL ShortenerYesNoYes
White Label ReportsYesNoYes

The Question Isn’t Sprout Social vs Later — It’s Why Not RecurPost?

If you’re seeking a feature-packed, cost-effective solution for your social media management needs, RecurPost is your go-to choice. With our platform, you’re not just another user; you’re part of our community.