Navigating the vast array of social media management tools can seem daunting. With choices aplenty, making an informed decision becomes critical. Here at RecurPost, we pride ourselves on giving you a balanced perspective, paving the way for a choice you won’t regret.
What is Sprout Social?
Sprout Social is an all-in-one social media management platform designed for businesses that need comprehensive tools. It supports multiple platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Sprout Social stands out with features such as in-depth analytics, CRM tools, and social listening capabilities.
What is Later?
Later is a visually-focused social media scheduling platform, predominantly known for its Instagram-first approach. While it does support other platforms, its main strength lies in visual content planning and automation for Instagram. Features like drag-and-drop scheduling and visual content calendars make it user-friendly.
Sprout Social vs Later: User Rating
| Rating Categories | Sprout Social | Later |
| Star Rating (Out of 5) | 4.2 | 4.5 |
| Meets Requirements (Out of 10) | 8.9 | 8.5 |
| Ease of Use (Out of 10) | 8.2 | 8.7 |
| Ease of Setup (Out of 10) | 8.1 | 8.9 |
| Ease of Admin (Out of 10) | 8.5 | 8.8 |
| Quality of Support (Out of 10) | 8.4 | 8.6 |
| Business Partnership (Out of 10) | 8.6 | 7.9 |
| Product Direction (% positive) | 7.8 | 8.2 |
Sprout Social vs Later: Feature Comparison
| Features | Sprout Social | Later |
| Pricing (per month in USD) | 99$ | 16$ |
| Free Trial | Yes | Yes |
| Platforms Supported | All major platforms | Instagram, with limited support for others |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | No | Yes |
| Recurring Posts | No | No |
| Social Inbox | Yes | No |
| AI Content Generation | No | No |
| Hashtag Storage | No | Yes |
| Caption Customization | No | Yes |
| AI Images | No | No |
| Advanced Analytics | Yes | No |
| White Label Reports | Yes | No |
| URL Shortener | No | Yes |
| Unlimited Workspaces | No | No |
| Team Management |
Pros and Cons of Using Sprout Social
Pros:
- Comprehensive toolset
- Supports multiple platforms
- Strong analytics and reporting capabilities
Cons:
- Higher price point
- Lacks some features like AI images
Pros and Cons of Using Later
Pros:
- Affordable pricing
- User-friendly interface
- Strong emphasis on visual content planning
Cons:
- Predominantly designed for Instagram
- Lacks advanced analytics
- No social inbox
Sprout Social vs Later – The Bottom Line
Both Later and Sprout Social cater to different user needs. If you’re a brand or influencer looking for visually-focused Instagram planning, Later might be the fit for you. For businesses requiring a comprehensive suite for multiple platforms, Sprout Social is the better choice.
RecurPost as an alternative to Sprout Social and Later
If you’re in the market for a social media management platform and considering options like Later or Sprout Social, it’s worth taking a closer look at RecurPost as a compelling alternative. RecurPost combines the strengths of both platforms while offering an affordable solution that can be appealing to various users, from individuals to small businesses and beyond.
| Feature | RecurPost | Later | Sprout Social |
| Pricing (per month in USD) | $25 | Approx. $12.50 | Approx. $99 |
| Free Trial | Yes | Yes | Yes |
| Bulk Scheduling | Yes | Yes | Yes |
| AI Content Generation | Yes | No | No |
| Advanced Analytics | Yes | Yes | Yes |
| Team Management | Yes | Yes | Yes |
| Platform Support | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok | Instagram, Facebook, Twitter, Pinterest, LinkedIn | Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Google+ |
| Caption Customization | Yes | Yes | Yes |
| URL Shortener | Yes | No | Yes |
| White Label Reports | Yes | No | Yes |
The Question Isn’t Sprout Social vs Later — It’s Why Not RecurPost?
If you’re seeking a feature-packed, cost-effective solution for your social media management needs, RecurPost is your go-to choice. With our platform, you’re not just another user; you’re part of our community.