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Buffer vs Zoho Social

What’s Better in 2024?

Zoho Social

The easiest way to manage your brands on social media


Grow your audience on social and beyond

What is Buffer?

Buffer is a prominent tool of social media management, celebrated for its ability to simplify and streamline the management of various social media platforms. Designed to cater to the needs of marketers, entrepreneurs, and small business owners, Buffer provides a unified dashboard for managing social media accounts, optimizing strategies, and organizing content. Its evolution over the years has seen it support major platforms like Twitter, Instagram, Facebook, LinkedIn, and Google Business Profiles.

Buffer’s power lies in its user-friendly scheduling and publishing capabilities. Users can effortlessly plan and schedule content, adding images or videos and choosing optimal posting times. The tool’s content calendar offers a visual overview of scheduled posts, ensuring a consistent and organized presence on social media platforms.

Despite its strengths, Buffer does have limitations, particularly in real-time engagement and platform-specific functionalities. As a result, some users may find themselves exploring Buffer alternatives that offer different features or more comprehensive solutions tailored to their specific requirements. These alternatives can provide additional functionalities that complement or exceed what Buffer offers, ensuring a well-rounded and effective social media management strategy.

What is Zoho Social?

Zoho Social is part of the vast Zoho suite, tailored exclusively for social media marketers. With the capability to schedule posts, monitor keywords, collaborate with teams, and access in-depth analytics, Zoho Social aims to be a comprehensive tool for businesses of all sizes.

Zoho Social’s publishing calendar, bulk scheduler, and repeat post features empower businesses with all the social media publishing tools they need. The monitoring capabilities help track relevant social conversations and respond to what matters. Advanced reporting features help analyze performance using intuitive graphs and create unlimited custom reports for you or your clients. Zoho Social’s collaboration features and custom user roles make it easy for teams to manage social accounts for multiple brands. Agencies can bring all their clients onto Zoho Social and manage their social media presence effectively.

Zoho Social has received positive reviews from its users. Users have praised Zoho Social for being one of the most powerful social media management platforms they have come across. They appreciate the platform’s basic as well as advanced features that help businesses grow. Zoho Social is also the first tool to track revenue from social media marketing efforts. Its integration with Zoho CRM helps engage with prospects and generate leads from social media. The integration lets enrich leads and contacts in Zoho CRM with social data and helps the sales force close deals faster.


In today’s digitally connected world, it’s imperative to have the right tools in your arsenal to ensure effective social media management. Two such frontrunners are Buffer vs Zoho Social. But how do they compare? And which tool could potentially give you the edge you need? Let RecurPost be your guide.

Buffer vs Zoho Social: User Rating

Rating Categories Buffer Zoho Social
Star Rating (Out of 5) 4.6 4.8
Meets Requirements (Out of 10) 8.9 9.3
Ease of Use (Out of 10) 9.1 9.0
Ease of Setup (Out of 10) 9.3 9.1
Ease of Admin (Out of 10) 9.0 9.2
Quality of Support (Out of 10) 8.8 9.0
Business Partnership (Out of 10) 8.7 9.0
Product Direction (% positive) 88 91
Summary: In user ratings, Zoho Social slightly overtakes Buffer, particularly in meeting user requirements, administrative ease, and overall product direction.

Buffer vs Zoho Social: Feature Comparison

Features Buffer Zoho Social
Pricing (per month in USD) 15$ 10$
Free Trial Yes Yes
Platforms Supported Most Major Platforms All Major Platforms
Bulk Scheduling Yes Yes
RSS feeds No Yes
Content Suggestions No Yes
Social Inbox No Yes
Advanced Analytics Yes Yes
Approval Workflow No Yes
URL Shortener Yes Yes
Team Management Yes Yes
Summary: While Buffer is a strong contender for general social media tasks, Zoho Social’s comprehensive suite seems to offer more features, especially at its competitive price point.

Pros and Cons of Using Buffer


  • Supports multiple platforms.
  • User-friendly scheduling and analytics.
  • Great for beginners.


  • Lacks advanced features such as content suggestions.

Buffer vs Zoho Social – The Bottom Line

For those who want a basic scheduling tool, Buffer stands tall. However, for businesses aiming for comprehensive social media management, Zoho Social seems more promising.

RecurPost as an alternative to Buffer and Zoho Social

RecurPost is a robust social media management tool that stands out as a compelling alternative to popular platforms like Buffer and Zoho Social. It offers a comprehensive suite of features designed to streamline and enhance your social media scheduling and management experience.

Feature RecurPost Buffer Zoho Social
Pricing (per month in USD) $25 $15 (Buffer Publish Pro) $10 (Standard Plan)
Free Trial Yes Yes Yes
Bulk Scheduling Yes Yes Yes
AI Content Generation Yes No No
Advanced Analytics Yes Yes Yes
Team Management Yes Yes Yes
Platform Support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok Facebook, Instagram, Twitter, LinkedIn, Pinterest Facebook, Twitter, LinkedIn, Google My Business, Instagram
Caption Customization Yes Yes Yes
URL Shortener Yes Yes Yes
White Label Reports Yes No Yes

Why RecurPost Is Better Than Buffer Bs Zoho Social?

While Buffer and Zoho Social both have their unique strengths, RecurPost provides a perfect blend of comprehensive features and user-friendly design. With its top-notch ratings and unmatched capabilities, RecurPost beckons as the ideal choice for a holistic social media management experience.