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Buffer vs Zoho Social – What’s Better in 2023?

In today’s digitally connected world, it’s imperative to have the right tools in your arsenal to ensure effective social media management. Two such frontrunners are Buffer vs Zoho Social. But how do they compare? And which tool could potentially give you the edge you need? Let RecurPost be your guide.

What is Buffer?

Buffer has steadily gained a reputation as a simple yet efficient social media scheduling tool. Perfect for those who desire a straightforward solution to their social media needs, Buffer aids in hassle-free post scheduling, all-encompassing analytics, and direct customer engagement.

What is Zoho Social?

Zoho Social is part of the vast Zoho suite, tailored exclusively for social media marketers. With the capability to schedule posts, monitor keywords, collaborate with teams, and access in-depth analytics, Zoho Social aims to be a comprehensive tool for businesses of all sizes.

Buffer vs Zoho Social: User Rating

Rating CategoriesBufferZoho Social
Star Rating (Out of 5)4.64.8
Meets Requirements (Out of 10)8.99.3
Ease of Use (Out of 10)9.19.0
Ease of Setup (Out of 10)9.39.1
Ease of Admin (Out of 10)9.09.2
Quality of Support (Out of 10)8.89.0
Business Partnership (Out of 10)8.79.0
Product Direction (% positive)8891
Summary: In user ratings, Zoho Social slightly overtakes Buffer, particularly in meeting user requirements, administrative ease, and overall product direction.

Buffer vs Zoho Social: Feature Comparison

FeaturesBufferZoho Social
Pricing (per month in USD)15$10$
Free TrialYesYes
Platforms SupportedMost Major PlatformsAll Major Platforms
Bulk SchedulingYesYes
RSS feedsNoYes
Content SuggestionsNoYes
Social InboxNoYes
Advanced AnalyticsYesYes
Approval WorkflowNoYes
URL ShortenerYesYes
Team ManagementYesYes
Summary: While Buffer is a strong contender for general social media tasks, Zoho Social’s comprehensive suite seems to offer more features, especially at its competitive price point.

Pros and Cons of Using Buffer


  • Supports multiple platforms.
  • User-friendly scheduling and analytics.
  • Great for beginners.


  • Lacks advanced features such as content suggestions.

Pros and Cons of Using Zoho Social


  • Part of the comprehensive Zoho suite.
  • Offers keyword monitoring and team collaboration.
  • Extremely feature-rich for its price.


  • Might feel overwhelming for those who are new to social media tools.

Buffer vs Zoho Social – The Bottom Line

For those who want a basic scheduling tool, Buffer stands tall. However, for businesses aiming for comprehensive social media management, Zoho Social seems more promising.

RecurPost as an alternative to Buffer and Zoho Social

RecurPost is a robust social media management tool that stands out as a compelling alternative to popular platforms like Buffer and Zoho Social. It offers a comprehensive suite of features designed to streamline and enhance your social media scheduling and management experience.

FeatureRecurPostBufferZoho Social
Pricing (per month in USD)$25$15 (Buffer Publish Pro)$10 (Standard Plan)
Free TrialYesYesYes
Bulk SchedulingYesYesYes
AI Content GenerationYesNoNo
Advanced AnalyticsYesYesYes
Team ManagementYesYesYes
Platform SupportFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokFacebook, Instagram, Twitter, LinkedIn, PinterestFacebook, Twitter, LinkedIn, Google My Business, Instagram
Caption CustomizationYesYesYes
URL ShortenerYesYesYes
White Label ReportsYesNoYes

The Question Isn’t Buffer vs Zoho Social — It’s Why Not RecurPost?

While Buffer and Zoho Social both have their unique strengths, RecurPost provides a perfect blend of comprehensive features and user-friendly design. With its top-notch ratings and unmatched capabilities, RecurPost beckons as the ideal choice for a holistic social media management experience.