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Buffer vs Metricool

Buffer vs Metricool

Which Is Best in 2024?

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What is Buffer?

One of the biggest names in social media management, Buffer is praised for both its powerful scheduling features and easy-to-use interface. Buffer was first created to queue postings across many platforms, but it has now expanded to provide organizations of all sizes with comprehensive analytics, team collaboration tools, and more.

Buffer, in addition to key scheduling and analytics features, allows users to interact across teams and manage various social media accounts straight from the platform. You may create content calendars, experiment with posting times for optimal impact, integrate with other popular tools, and more. Robust analytics then provide insight to help you shape your strategy.

Buffer has a proven track record of streamlining workflows so marketers can focus on strategy. Buffer’s long-term survival is due to its intuitive design, smooth user experience, and customer-centric innovation. Buffer deserves serious attention whether you’re an entrepreneur managing your social presence or a full-fledged marketing team.

What is Metricool?

Metricool stands out as a comprehensive digital marketing solution that not only manages social media posts but also offers analytics, real-time data, and advertising strategies. With its multi-dimensional approach, Metricool offers insights into a brand’s online performance across multiple platforms and assists in optimizing strategies for enhanced engagement and growth.

The tool’s strength is its ability to convert complex analytics into simple metrics. This data demystification is crucial for organizations and marketers looking to make educated judgments regarding their social media strategies.

Metricool also excels at analyzing the performance of social media efforts in real-time. This feature allows users to instantly assess the impact of their content across many platforms, allowing them to optimize their strategy based on real-time feedback and audience interaction.


In today’s digital age, having a strong social media presence is paramount. Both Buffer and Metricool are top-tier platforms in social media management, making it challenging to decide which is the superior choice. Being experts with RecurPost, we’ve compiled a detailed comparison of these two platforms to assist you in making an informed decision.

Buffer vs Metricool: User Rating

Rating Categories Buffer Metricool
Star Rating (Out of 5) 4.5 4.6
Meets Requirements (Out of 10) 8.7 8.9
Ease of Use (Out of 10) 9.1 9.0
Ease of Setup (Out of 10) 9.2 9.0
Ease of Admin (Out of 10) 9.0 9.1
Quality of Support (Out of 10) 8.9 9.0
Business Partnership (Out of 10) 8.5 8.7
Product Direction (% positive) 86 88
Summary: While both Buffer and Metricool offer exceptional user experiences, Metricool has a slight edge in several categories. Buffer’s highlight is its ease of setup and user-friendly interface.

Buffer vs Metricool: Feature Comparison

Features Buffer Metricool
Pricing (per month in USD) 65$ 60$
Free Trial Yes Yes
Platforms Supported Major platforms including Instagram, Facebook, Twitter Major platforms including Instagram, Facebook, Twitter, and more
Bulk Scheduling Yes Yes
RSS feeds Yes Yes
Recurring Posts No Yes
Social Inbox No Yes
AI Content Generation No No
Hashtag Storage Yes Yes
Caption Customization Yes Yes
AI Images No No
Advanced Analytics Yes Yes
White Label Reports No Yes
URL Shortener Yes Yes
Unlimited Workspaces No No
Team Management Yes Yes
Summary: Metricool and Buffer offer a vast range of features, but Metricool seems to provide a few additional functionalities like Social Inbox and White Label Reports. Buffer remains a preferred choice for those seeking simplicity and effective post scheduling.

Pros and Cons of Using Buffer


  • Simplistic design and user interface
  • Efficient post scheduling
  • Reliable analytics


  • Lacks advanced features compared to some competitors

Buffer vs Metricool – The Bottom Line

Both Buffer and Metricool are robust in their offerings. If you’re seeking a straightforward approach to post scheduling with essential analytics, Buffer is your go-to. However, for those requiring advanced analytics, advertising strategies, and a multifaceted approach, Metricool is a strong contender.

RecurPost as an alternative to Buffer and Metricool

RecurPost serves as a compelling alternative to both Buffer and Metricool, offering a comprehensive social media management solution with distinctive advantages.

Feature RecurPost Buffer Metricool
Pricing (per month in USD) $25 65$ 60$
Free Trial Yes 14 days 7 days
Bulk Scheduling Yes Yes Yes
AI Content Generation Yes No No
Advanced Analytics Yes Yes Yes
Team Management Yes Yes Yes
Platform Support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok Facebook, Instagram, Twitter, LinkedIn, Pinterest Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Ads, Google Analytics, and more.
Caption Customization Yes Yes Yes
URL Shortener Yes Yes Yes
White Label Reports Yes No Yes
Content Recommendations Yes No No
Automated Publishing Yes Yes Yes

Why RecurPost Is Better than Buffer and Metricool? 

RecurPost promises an experience that integrates the best of both Buffer and Metricool at an attractive price point. Dive in and explore a realm of features and functionalities with RecurPost, the ultimate social media management tools.