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Buffer vs Metricool – Which Is Best in 2023?

In today’s digital age, having a strong social media presence is paramount. Both Buffer and Metricool are top-tier platforms in social media management, making it challenging to decide which is the superior choice. Being experts with RecurPost, we’ve compiled a detailed comparison of these two platforms to assist you in making an informed decision.

What is Buffer?

Buffer, a giant in the realm of social media management, is celebrated for its user-friendly design and potent scheduling capabilities. Primarily designed for queuing posts across various platforms, Buffer has evolved over the years to include detailed analytics, team collaboration tools, and more, catering to businesses of all sizes.

What is Metricool?

Metricool stands out as a comprehensive digital marketing solution that not only manages social media posts but also offers analytics, real-time data, and advertising strategies. With its multi-dimensional approach, Metricool offers insights into a brand’s online performance across multiple platforms and assists in optimizing strategies for enhanced engagement and growth.

Buffer vs Metricool: User Rating

Rating CategoriesBufferMetricool
Star Rating (Out of 5)4.54.6
Meets Requirements (Out of 10)8.78.9
Ease of Use (Out of 10)9.19.0
Ease of Setup (Out of 10)9.29.0
Ease of Admin (Out of 10)9.09.1
Quality of Support (Out of 10)8.99.0
Business Partnership (Out of 10)8.58.7
Product Direction (% positive)8688
Summary: While both Buffer and Metricool offer exceptional user experiences, Metricool has a slight edge in several categories. Buffer’s highlight is its ease of setup and user-friendly interface.

Buffer vs Metricool: Feature Comparison

Pricing (per month in USD)65$60$
Free TrialYesYes
Platforms SupportedMajor platforms including Instagram, Facebook, TwitterMajor platforms including Instagram, Facebook, Twitter, and more
Bulk SchedulingYesYes
RSS feedsYesYes
Recurring PostsNoYes
Social InboxNoYes
AI Content GenerationNoNo
Hashtag StorageYesYes
Caption CustomizationYesYes
AI ImagesNoNo
Advanced AnalyticsYesYes
White Label ReportsNoYes
URL ShortenerYesYes
Unlimited WorkspacesNoNo
Team ManagementYesYes
Summary: Metricool and Buffer offer a vast range of features, but Metricool seems to provide a few additional functionalities like Social Inbox and White Label Reports. Buffer remains a preferred choice for those seeking simplicity and effective post scheduling.

Pros and Cons of Using Buffer


  • Simplistic design and user interface
  • Efficient post scheduling
  • Reliable analytics


  • Lacks advanced features compared to some competitors

Pros and Cons of Using Metricool


  • Comprehensive analytics and real-time data
  • Advertising management and planning
  • White Label Reports for businesses


  • The interface might be overwhelming for some users

Buffer vs Metricool – The Bottom Line

Both Buffer and Metricool are robust in their offerings. If you’re seeking a straightforward approach to post scheduling with essential analytics, Buffer is your go-to. However, for those requiring advanced analytics, advertising strategies, and a multifaceted approach, Metricool is a strong contender.

RecurPost as an alternative to Buffer and Metricool

RecurPost serves as a compelling alternative to both Buffer and Metricool, offering a comprehensive social media management solution with distinctive advantages.

Pricing (per month in USD)$2565$60$
Free TrialYes14 days7 days
Bulk SchedulingYesYesYes
AI Content GenerationYesNoNo
Advanced AnalyticsYesYesYes
Team ManagementYesYesYes
Platform SupportFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokFacebook, Instagram, Twitter, LinkedIn, PinterestFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Ads, Google Analytics, and more.
Caption CustomizationYesYesYes
URL ShortenerYesYesYes
White Label ReportsYesNoYes
Content RecommendationsYesNoNo
Automated PublishingYesYesYes

The Question Isn’t Buffer or Metricool — It’s Why Not RecurPost?

RecurPost promises an experience that integrates the best of both Buffer and Metricool at an attractive price point. Dive in and explore a realm of features and functionalities with RecurPost, the ultimate social media management tools.