In today’s digital age, having a strong social media presence is paramount. Both Buffer and Metricool are top-tier platforms in social media management, making it challenging to decide which is the superior choice. Being experts with RecurPost, we’ve compiled a detailed comparison of these two platforms to assist you in making an informed decision.
What is Buffer?
Buffer, a giant in the realm of social media management, is celebrated for its user-friendly design and potent scheduling capabilities. Primarily designed for queuing posts across various platforms, Buffer has evolved over the years to include detailed analytics, team collaboration tools, and more, catering to businesses of all sizes.
What is Metricool?
Metricool stands out as a comprehensive digital marketing solution that not only manages social media posts but also offers analytics, real-time data, and advertising strategies. With its multi-dimensional approach, Metricool offers insights into a brand’s online performance across multiple platforms and assists in optimizing strategies for enhanced engagement and growth.
Buffer vs Metricool: User Rating
| Rating Categories | Buffer | Metricool |
| Star Rating (Out of 5) | 4.5 | 4.6 |
| Meets Requirements (Out of 10) | 8.7 | 8.9 |
| Ease of Use (Out of 10) | 9.1 | 9.0 |
| Ease of Setup (Out of 10) | 9.2 | 9.0 |
| Ease of Admin (Out of 10) | 9.0 | 9.1 |
| Quality of Support (Out of 10) | 8.9 | 9.0 |
| Business Partnership (Out of 10) | 8.5 | 8.7 |
| Product Direction (% positive) | 86 | 88 |
Buffer vs Metricool: Feature Comparison
| Features | Buffer | Metricool |
| Pricing (per month in USD) | 65$ | 60$ |
| Free Trial | Yes | Yes |
| Platforms Supported | Major platforms including Instagram, Facebook, Twitter | Major platforms including Instagram, Facebook, Twitter, and more |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | Yes | Yes |
| Recurring Posts | No | Yes |
| Social Inbox | No | Yes |
| AI Content Generation | No | No |
| Hashtag Storage | Yes | Yes |
| Caption Customization | Yes | Yes |
| AI Images | No | No |
| Advanced Analytics | Yes | Yes |
| White Label Reports | No | Yes |
| URL Shortener | Yes | Yes |
| Unlimited Workspaces | No | No |
| Team Management | Yes | Yes |
Pros and Cons of Using Buffer
Pros:
- Simplistic design and user interface
- Efficient post scheduling
- Reliable analytics
Cons:
- Lacks advanced features compared to some competitors
Pros and Cons of Using Metricool
Pros:
- Comprehensive analytics and real-time data
- Advertising management and planning
- White Label Reports for businesses
Cons:
- The interface might be overwhelming for some users
Buffer vs Metricool – The Bottom Line
Both Buffer and Metricool are robust in their offerings. If you’re seeking a straightforward approach to post scheduling with essential analytics, Buffer is your go-to. However, for those requiring advanced analytics, advertising strategies, and a multifaceted approach, Metricool is a strong contender.
RecurPost as an alternative to Buffer and Metricool
RecurPost serves as a compelling alternative to both Buffer and Metricool, offering a comprehensive social media management solution with distinctive advantages.
| Feature | RecurPost | Buffer | Metricool |
| Pricing (per month in USD) | $25 | 65$ | 60$ |
| Free Trial | Yes | 14 days | 7 days |
| Bulk Scheduling | Yes | Yes | Yes |
| AI Content Generation | Yes | No | No |
| Advanced Analytics | Yes | Yes | Yes |
| Team Management | Yes | Yes | Yes |
| Platform Support | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok | Facebook, Instagram, Twitter, LinkedIn, Pinterest | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Ads, Google Analytics, and more. |
| Caption Customization | Yes | Yes | Yes |
| URL Shortener | Yes | Yes | Yes |
| White Label Reports | Yes | No | Yes |
| Content Recommendations | Yes | No | No |
| Automated Publishing | Yes | Yes | Yes |
The Question Isn’t Buffer or Metricool — It’s Why Not RecurPost?
RecurPost promises an experience that integrates the best of both Buffer and Metricool at an attractive price point. Dive in and explore a realm of features and functionalities with RecurPost, the ultimate social media management tools.