12 Automation Tools You Should Use for Marketing

marketing automation tools recurpost

There is no doubt to the fact that Automation tools make your job less painful. Marketers today are faced with many choices when it comes to Automation Tools, it is very difficult to understand the differences between these tools. Automation tools help you get things done in an efficient manner with minimal human interference.

Why should you use marketing automation?

Marketing automation is the future. It gives the power to lean teams at Startups to compete with large enterprises. There are many benefits of using Marketing Automation, according to Email Monday, 91% of users agree that marketing automation saves time and resources.

Here are the reasons why you should be using Marketing Automation:

  • It saves your time
  • It saves your money
  • Creates value for your CRM
  • Make informed decisions using intelligent insights
  • Efficient Team Management
  • All your tasks and to-dos at one place

Marketing activity involves many repetitive tasks. Managing these tasks is tedious, time-consuming and boring. You can start using Marketing Automation Softwares from today.

Here, we have curated a list of top 12 automation tools that every marketer should use:

Customer.io

Drip Email Automation

What’s in it for you?

Customer.io is one of the best email automation tools that can streamline your email communication with leads and customers. The tool can help you to send targeted emails, push notifications, and SMS which will help you develop a strong relationship with customers.

What is the cost?

Customer.io is extremely easy to use, and the lowest plan costs about $150 per month and with this plan, you will get to send unlimited emails. Along with that, you will get support for SMS, Push, Slack, and Webhook.

Constant Contact

Email Marketing Automation

What’s in it for you?

Constant Contact is another leading Saas based Email Marketing Automation software provider. It is one of the most user-friendly tools with a very easy setup process. With the help of this tool, you will be able to re-engage your users in the form of automated email workflow. For instance, welcome emails, user-onboarding, lead nurturing and many other workflows can be made using Constant Contact. You can create lists, manage events, registrations, and tickets (Email Plus Plan. Also, it comes with lots of powerful list-building tools and plugins.

What is the cost?

The basic version of the tool costs about $20, and the plus version costs $45 per month.

SendInBlue

Marketing Automation

What’s in it for you?

It is a complete Marketing Automation Tool that combines both email marketing and SMS. With the help of this tool, you will be able to import your contacts and create an SMS campaign in seconds. Plus, you will be able to send targeted promotional campaigns or transactional messages. Also, you will get detailed, real-time reporting so you can track your campaigns.

What is the cost?

You can get started for free. But if you need extra features, then the basic plan would cost you 19 euro per month.

Hubspot

Marketing Automation

What’s in it for you?

Hubspot is one of the most comprehensive marketing and sales automation tool available in the market. With Hubspot, you will be able to publish engaging content on social media websites, create landing pages, automate emails, manage a blog, and handle CRM all in one dashboard. Along with the tools, Hubspot is also a great source of knowledge for marketing and sales team. It has tons of free courses, resources, and blogs on its platform.

What is the cost?

Hubspot has a forever free plan along with paid plans starting from $50/month

Marketo

Lead Management

What’s in it for you?

Marketo is the best lead management service that you can try out. With this tool, you will get features like Marketing Automation, B2B marketing & lead management, Consumer Engagement Marketing, Email & campaign management, Real-time Personalization, Personalize messages across channels, Marketing Management, Budgets & marketing calendar and so on.

What is the cost?

Contact their sales team for the exact pricing of their products.

Ad Roll

Ad Management

What’s in it for you?

Ad Rolls is one of the leading Ad management and social media automation tool that specializes in retargeting ads.  Across different platforms like web and mobile, AdRoll provides plenty of features for more effective retargeting, providing maximum reach, expert retargeting, and flexible segmentation that reaches high-intent customers with relevant ads at the right time. Moreover, you also get other features like Audience Segmentation, Behavioral Targeting, Reporting & Analytics, Geo Targeting and so on.

What is the cost?

To get started with this tool you must have a budget of $1000 per month.

Intercom

Chat and Support Management

What’s in it for you?

Intercom is a pretty good tool for customer communication and support management. It has a suite of different products for every team including sales, marketing, product, and support. The tool offers you quite a lot of features including A/B testing, Audience segmentation, Behavior triggered messages, Conversation search, Customer user profiles, Email campaign creation, In-app message/email composer, Inbound email address amongst many others. Overall, it helps you to streamline your customer communication and support channels.

What is the cost?

You can get the basic version of the tool for $38 per month.

Render Forest

Video and Animation

What’s in it for you?

Render Forest is an online video, animation, logo and website maker. By using their online application, you will be able to design your logo, create professional intros for your website or animated videos to impress your clients. There are many professional features available as well that can be used by creative agencies to save their time. Moreover, it is very easy and intuitive to use.

What is the cost?

You can get started with the free version or else you can get the Basic Plan for $14 per month.

RecurPost

Social Media Automation

What’s in it for you?

RecurPost is one of the best automation tools for social media. The tool helps you to recycle your old posts on Social Media by reposting them automatically and increasing post engagement. You can segment your social posts as content libraries, create a schedule, and just let RecurPost do its job. By using RecurPost, you will save your time and increase your engagement consistently.  

What is the cost?

You can start for free, or you can purchase the RecurPost Small for $15 per month.

Ambassador

Referral Tracking

What’s in it for you?

If you want help with Referral tracking for your business, then you can try out Ambassador. The tool offers you features like Multi-programs, Customization Options, Segmentation, Cross Department Permissions, Visual Editor, Ready to Use Templates and so on.

What is the cost?

However, for pricing, you will need to talk with their customer support.

Zapier

Workflow automation

What’s in it for you?

Zapier is a workflow automation tool. With Zapier, you will be able to automate most of your mundane (or unproductive) work and focus on your core tasks. It helps you automate actions between different web applications. Zapier offers more than 1000+ web app integrations.

What is the cost?

Getting started with Zapier is free. However, for premium features, you have to $20 per month for the starter plan.

IFTTT

Workflow Automation

What’s in it for you?

If this then that. It is a free way to make all your devices and app connect with each other and create communication between the apps easy. It comes with amazing features, and you can automate almost every task with a little bit of pairing.

What is the cost?

IFTTT is free to use.

Asana

Team Management

What’s in it for you?

If you want help with team management, then you can try out Asana. Asana allows you to visualize your work and prioritize your tasks with an auto promotion. Moreover, the tool can also Assign Tasks to Multiple Projects and allows you to create hidden teams for handling sensitive data.

What is the cost?

You can start using the tool free of cost or you can get a premium version for $9.99 per month.

Stop procrastinating and start saving time and money by utilizing these automation tools available in the market.

2 Comments

  1. Yilmaz Sarac April 15, 2019 Reply

    The IFTTT tool has always worried me of getting out of control and risking turning into spam.

    • Team RecurPost April 16, 2019 Reply

      Hey Yilmaz,

      IFTTT can be a helpful tool, but unchecked automation can be harmful. One should use automation to do exactly what they would do if they had time. That is how you get the best benefit.

      – Dinesh from RecurPost

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