Planoly vs Later
Planoly Vs Later- Which To Pick?
Which tool is the best? Is it that hard to decide?
If you're stuck between Planoly and Later, you're not alone. Both offer great features, but the right choice depends on your needs.
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Quick Summary: Planoly and Later
When deciding on the perfect social media management tool, certain aspects, such as features, pricing, reviews, and support, must be evaluated.
Here is the overview of tools:
2 months free with annual billing
Planoly Overview
Planoly is one of the best social media management tools for creators and brands that rely heavily on visuals. It began as an Instagram planner but now supports multiple platforms, offering a workspace where content can be arranged with precision and consistency. Users can preview how their posts will appear in the feed, schedule ahead, and manage interactions, all from one dashboard.
Its interface favors those who care about design and flow, making it a strong choice for people who want control over how their online presence looks. Whether working solo or with a small team, Planoly helps shape your content with clarity and intention, without adding unnecessary steps.
Users appreciate its intuitive interface, drag-and-drop functionality, and Instagram-first approach. Many praise its simplicity and aesthetic layout, though a few note limitations in analytics and multi-platform support. Ideal for visually-driven content creators and small teams. [Capterra]
Users love its clean, visual calendar and ease of scheduling for Instagram. However, some mention limited customization options and occasional bugs. It’s often recommended for influencers and small businesses focused on visual content planning and consistency. [G2]
Later Overview
Later has transformed from a basic scheduling tool into a powerful influencer marketing platform, harnessing insights from 136 billion annual impressions to deliver outstanding campaign results. By merging social media management with advanced influencer marketing capabilities, Later achieves an impressive 136% higher return on ad spend than industry averages, along with 7.5x greater engagement rates.
What sets Later apart is its proprietary creator database, featuring 14 million profiles and over 200,000 high-affinity creators who drove $1.5 billion in tracked sales in 2024 alone. Offering full-funnel campaign management, from awareness to conversion, Later empowers enterprise brands to turn social media data into measurable business outcomes through strategic partnerships with top influencers.
Capterra users enjoy Later’s media library and platform ease of use. Some express frustration with scheduling limitations and auto-publishing failures, especially when handling video or carousel posts on Instagram. [Capterra]
Later is appreciated for its visual content calendar and Instagram-first workflow. Users like its drag-and-drop interface but wish for better analytics, quicker loading times, and improved customer support. [G2]
Rating Comparison
Feature Comparison: Planoly vs Later
Features
Scheduling & Publishing
Drag-and-drop content scheduler for Instagram, Pinterest, and TikTok with post previews and automation.
Visual content planner for Instagram, TikTok, Pinterest, LinkedIn, and Facebook with drag-and-drop functionality.
AI-powered scheduler recycles evergreen content, auto-schedules posts, and suggests best times to publish.
Engagement
Basic comment management for Instagram; no unified inbox for cross-platform engagement.
Basic comment management for Instagram; lacks full unified inbox or cross-platform engagement features.
Unified inbox helps reply faster; smart filters prioritize conversations that need attention.
Collaboration
Team collaboration with shared content calendars, drafts, and approval workflows for posts.
Team workflows with draft sharing, approval tools, and shared content calendars.
Shared workspaces and approval flows keep teams aligned with role-based access and smart task routing.
Analytics
Track engagement, follower growth, and post performance on Instagram and Pinterest.
Track Instagram and Pinterest engagement, follower growth, and best times to post.
Smart analytics track engagement, reach, and clicks; white-label reports simplify client performance tracking.
AI Features
AI Caption Assistant helps generate captions and optimize Instagram feed layout for better engagement.
AI Caption Assistant creates captions, suggests hashtags, and provides smart posting recommendations.
Generates captions, hashtags, bios, and post ideas; predicts performance; automates scheduling and reports.
Pros & Cons: Planoly and Later
Pros
- Visual Instagram grid planning
- Easy content scheduling
Cons
- Limited third-party integrations
- Lacks content recycling and RSS features
Pros
- Clean, image-focused dashboard
- Straightforward design helps teams jump right in
Cons
- Lacks content reuse tools
- Basic performance tracking tools
Pricing Comparison
Starter
1 social set (up to 9 profiles), 60 uploads per month, Best Time to Post
Starter
60 posts per profile, 1 social set (1 profile per social platform)
Starter
2 social profiles, 10 daily posts, 5 recurring time slots
Growth
1 social set (up to 9 profiles), Unlimited uploads, Best Time to Post
Growth
180 posts per profile, 2 social sets (16 profiles total)
Personal
5 social profiles, 20 daily posts, 10 recurring time slots
Professional
2 social sets (up to 18 profiles), Unlimited uploads, Best Time to Post
Scale
Unlimited posts, 6 social sets (48 profiles total)
Agency
20 social profiles, 80 daily posts, 40 recurring time slots
Why RecurPost Stands Out
Planoly and Later Social are both excellent social media management tools, but certain factors make them somewhat inferior to Recurpost. When it comes to useful integrations that enhance social media management, RecurPost offers practical, automation-friendly connections that neither Planoly nor Later fully match, especially for business users.
RecurPost stands out as the only platform that offers full support for Google My Business, YouTube (beyond Shorts), and Bluesky. This makes it especially powerful for local businesses aiming to boost local SEO, B2B brands that rely on multi-platform visibility, and creators looking to diversify their content reach. In comparison, the costs of Planoly and Later are higher, while RecurPost offers the same features at a lower price and with greater value.
While most tools focus on just the major social networks, RecurPost ensures you’re visible across niche and high-impact platforms that others ignore. It’s a smart choice for users who want greater reach, smarter automation, and better business utility, all in one place. For teams seeking a later and Planoly alternative that automates repetitive tasks, improves post visibility, and consolidates workflows, RecurPost saves time, cuts costs, and boosts marketing efficiency.
Why RecurPost is better!
RecurPost isn’t just an alternative to Planoly and Later – it’s a smarter choice for businesses that want more functionality at a lower cost.
