The Best and Worst Time To Post on LinkedIn in 2021

best time to post on linkedin

Wondering what’s the best time to post on LinkedIn? 

When LinkedIn was launched back in 2002, it was considered a job searching and resume showcasing platform. However, today, it has evolved into a brand-building haven. It is a great platform, in fact, the major B2C and B2B marketing platforms to promote business and build strong meaningful connections. According to statistics, 91% of people say that LinkedIn is their first choice for finding professional content. However, with a base of 300 million monthly active users, your content might not get the desired spotlight.

Thus, one of the essentials to bring your content in front of people’s eyes and to get maximum engagement on your posts is finding out the best time to post on LinkedIn. When you post at the times when your audience is the most active, you’ll earn better engagement and drive conversions.

But, finding out the best time to post on LinkedIn can be a tricky business. Therefore we have made this guide which will help you in finding the best time to post for your industry and level up your LinkedIn marketing strategy.

In this guide, we’ll have a look at:

Overall best time to post on LinkedIn

First of all, let’s see the general best time to post on LinkedIn, which is based on typical work routines. Even though these posting times are generalized, they will prove to be a great start if you are new to the platform or are not much active.

a. The #1 best time to post on LinkedIn

Wednesdays – 12 PM to 2 PM

Early morning, lunchtime, and early evening hours on Wednesdays have proven to be the best times to post. Wednesday noon is one of the rarest times that have been considered the best for several years by professionals. 

b. The #2 best time to post on LinkedIn

Tuesdays – 8 AM to 10 AM

Early mornings are a busy time on LinkedIn as people tend to check their feeds before leaving for work. The posts that are published on Tuesday or Wednesday mornings have noticed a higher rate of engagement. 

c. The #3 best time to post on LinkedIn

Thursdays – 9 AM

On Thursdays, high traffic is noticed on LinkedIn, so you can experiment with the posting times without any worries. You can try out posting in the morning, lunchtime, and late afternoon hours. However, posts published in the early morning around 9 AM perform better than posts published in the rest of the day.

d. The #4 best time to post on LinkedIn

Tuesday, Wednesday, Thursday – 8 AM to 5 PM

Since most people are in the work mood from Tuesday and remain focused till Friday mornings, mid-week seems an excellent time to post on LinkedIn. In these three days, you can experiment with posting anytime during work hours.

e. The #5 best time to post on LinkedIn

Fridays – 9 AM

Fridays are basically not the most active, but early mornings can be tested to reach some highly receptive audience. 

Best time to post on LinkedIn according to industry

a. Best time to post on LinkedIn for B2B businesses

The best time for B2B companies to post on LinkedIn is:

  • Before your audience begins its workday
  • During lunch hours
  • 11 AM  – 1 PM on Tuesdays

For B2B businesses, analyzing web behavior is the best thing to do. The targeted audience is mostly other professionals, so in order to catch them, the best time to post on LinkedIn is definitely right before starting of work hours, during lunch breaks, and during commuting hours.

b. Best time to post on LinkedIn for B2C businesses

The best time for B2C brands to post on LinkedIn is between 11 AM to 2 PM. Just like B2B businesses, B2C businesses can get better engagement by posting during middle-days-of-week, on early mornings or afternoons. 

c. Best time to post on LinkedIn for media companies

The best times for media companies involving broadcasting, digital media, news, and advertising, to post on LinkedIn are between 8 AM – 10 AM from Monday to Friday. The targeted audience of media companies is most likely to check their social media in the morning, just like people have a look at the newspapers during the early hours of the day. Thus, it is best to post during that time when you’re sharing content containing news.

d. Best time to post on LinkedIn for the healthcare industry

The best time for professionals in the healthcare industry to post on LinkedIn is:

  • 11 AM – 1 PM
  • Mid-morning, about 10 AM
  • 2 PM

If you belong to the healthcare industry, you can consider posting on the most active days – Tuesdays, Wednesdays, and Thursdays, to get the most engagement.

e. Best Time To Post on LinkedIn For The Tech Industry

For tech companies, posting out of working hours has proven to be beneficial. Software companies can ideally post out of the typical time of 9 AM to 5 PM. C-suite companies can post at 8 PM when executives and decision-makers are online and actively engaging with content. This odd time came into the scene as most tech companies are working beyond 5 PM. Thus, you can successfully experiment with posting after work hours. This, however, does not mean that you don’t post during the weekdays.

f. Best time to post on LinkedIn for the education industry

On LinkedIn, the best time for the education industry to post is:

  • 11 AM to 2 PM
  • Mid-morning, around 10 AM.

Similar to the healthcare industry, the education industry gets the maximum engagement by posting during working hours, especially in the morning times. It is very easy to assume that social media for education industry is only to connect with students and their families. You can successfully use it to expand your business, grow your personal brand, and meet your future clients too.

g. Best time to post on LinkedIn for the Finance Industry

According to a report done by ‘Convince and Convert’, the best time to engage with Finance Brands on LinkedIn currently is 10 PM. This timing was 10 AM in the morning, which drastically shifted after COVID times. As the work from home culture has made huge changes in the daily routines, late evenings will produce the best results for your LinkedIn posts. Also, text posts have noticed a higher engagement rate for the finance sector as compared to posts containing media.

The worst time to post on LinkedIn 

The worst time to post on LinkedIn is after 5 PM, any day. For a majority of industries, posting after work hours doesn’t prove to be fruitful because people don’t tend to check LinkedIn after reaching their homes, as they are more inclined towards platforms like Instagram and FB for relaxation. 

According to a survey, 95% of posts published after work hours have a lower engagement rate as compared to the ones posted during work hours. Also, Saturdays, Sundays, and Mondays are the worst times to post, until and unless you’re in a weekend industry, such as food and beverage or sports.

On Mondays, people are generally catching up with the work left in the previous week, and are blending into the 9-5 routine. Similarly, when people finish with the workweek, LinkedIn activity drops too, as people aren’t receptive to new content.

How to find your best time to post on Linkedin

For every social media platform, analytics is one of the most vital things in 2021. Every social media site provides its own analytics, which can be super helpful in learning about your audience. Your audiences’ behavior can change periodically, depending on major external events outside their control, such as lockdowns, social unrest, and natural disasters.

The good part is that you can easily view analytics and find out when your audience is the most active on the platform. In order to see the analytics for your LinkedIn posts, follow the below steps:

  • Go to your profile by clicking on the profile picture icon on the top left corner and select ‘View profile’. 

  • Scroll down to the ‘Your dashboard’ section and click on ‘Post views.’

  • Now, you will see a list of all the posts that you have made.
  • Below each post, you’ll see the statistic stating the total views for that particular post.

  • Click on it and a pop-up will open showing the detailed info including the designation of people who saw your post and their geographical location.

Now, according to the number of views, you can easily decide which post performed the best and at what time it was posted.

These basic analytics are available for everyone using LinkedIn. If you wish to access the advanced analytics including your competitor’s data, you need to join LinkedIn Business Premium.  

Schedule your LinkedIn posts for the best times

Now you know the best time to post on LinkedIn according to different industries. You also know how to see the analytics of your previous posts and decide your own best time. Still, got doubts and can’t figure out the perfect time to post your content? Then leave the heavy task on a social media scheduling tool that offers the feature of AI-based scheduling. RecurPost is one such tool that has the unique feature of auto-scheduling your posts for the best time.

While scheduling a post, you simply need to select the option of ‘Auto-schedule for best time’. RecurPost will study the engagement received on your previous posts and schedule accordingly. Thus, you don’t have to look after finding the best times on your own. 

Along with a LinkedIn Post Scheduler, RecurPost also offers features like support for other social media platforms, advanced analytics, team management, recurring libraries, white-label reports, RSS feeds, bulk scheduling, and a lot more. Click here to know more and take the 14-day free trial

How often to post on LinkedIn

Now that you know everything about the best time to post on LinkedIn, you might be thinking about the frequency to post. While deciding the posting frequency, keep the below points in mind:

  • The ideal posting frequency on LinkedIn is 2 to 5 times a week.
  • Do not publish more than one post in a day.
  • Do not publish more than 20 posts per month.

According to a study, publishing more than 5 posts in a week can reduce the overall engagement on your profile. And if you publish more than one post per day, your first post will be buried by the second one. Also, if you post too often, LinkedIn will consider you spam and is most likely to punish you. It will also hurt your reputation and content distribution. 

LinkedIn looks out to feature posts from multiple users on the feed, rather than some posts from mega-users. If you post multiple posts in a day, you will eventually see that your overall post views will be reduced.

LinkedIn’s algorithm tries to score the quality of your post by looking out for pre-engagement signals such as:

  • Who published the post
  • Post content
  • Text
  • Images included
  • Relationship between publisher and potential viewer

When you post on LinkedIn, make sure the content is meaningful and well-written for your target audience. This will help improve your consistency and ranking for the algorithm. If you choose to publish the maximum limit, i.e. 5 posts per week, decide what kind of content you’ll post. For example, if you are posting a video on Monday, go for an article on Wednesday, and a compelling status on Friday.

As you slowly grow your LinkedIn Marketing Strategy, you can use this opportunity to find out what kind of content is liked by your audience. 

Start posting on your LinkedIn profile today!

Ultimately, building a successful LinkedIn posting and marketing strategy is a game of the long run. Try out the posting times listed above and experiment for yourself. Since everyone’s audience is unique, you will slowly uncover powerful insights as you continuously post high-quality content and take out time to engage with the content of other users as well.

However, knowing the best time to post isn’t enough to get the desired attention. It is more like a chance to show off the high-quality content that you create. Because in the end, it all comes to the information that you are putting in front of people.

Also, don’t forget to utilize relevant digital marketing tools and social media schedulers like RecurPost to schedule your social media posts! Click here to try out RecurPost free for 14-days!