Struggling to find the “best time to post on Pinterest” and gain traction and engagement?
You’re not alone. In today’s digital marketing era, where every click counts, it’s essential to harness the power of platforms like Pinterest, boasting a staggering 518 million monthly active users. Despite its vast potential, many businesses and content creators find themselves lost in a sea of pins, struggling to attract the attention they deserve.
But fear not, there’s light at the end of the tunnel. By posting at the best times, you can increase your visibility and engagement on Pinterest, transforming it into a powerhouse for driving traffic and boosting brand awareness.
That’s where our expert guide comes in. Curated by our team of seasoned social media marketing experts, this comprehensive resource is your roadmap to Pinterest’s success. With carefully curated timings and strategic insights, it’s time to take your Pinterest presence to new heights.
Let’s dive in and make your mark on the Pinterest board!
Best time to post on Pinterest according to the week
Best time to post on Pinterest on Monday :
Jumpstart the week by posting on Pinterest from 2 PM to 4 PM on Monday for a burst of creativity. Then, from 8 PM to 11 PM, offer late-night inspiration. These are the best times to post on Pinterest Monday, setting a tone of possibility and imagination, and inviting your audience to dream big for the week ahead.
Best time to post on Pinterest on Tuesday :
From 8 PM to 9 PM, the best time to post on Pinterest on Tuesday, the platform transforms into a sanctuary of calm. Share content that soothes and inspires, creating a peaceful retreat for your followers to unwind and find new sparks of creativity.
Best time to post on Pinterest on Wednesday:
Capture the midweek moment from 2 PM to 4 PM, the best time to post on Pinterest on Wednesday, with content that awakens wonder and curiosity. Offer a breath of fresh air with pins that inspire exploration and discovery, making Wednesday a highlight of your audience’s week.
Best time to post on Pinterest on Thursday:
The best time to post on Pinterest on Thursday is at 12 PM and from 6 PM to 8 PM. This window is ideal for introspective and meaningful content. Encourage your audience to pause and reflect, connecting with themes of mindfulness and the beauty around them, fostering a sense of gratitude and connection.
Best time to post on Pinterest on Friday:
The best time to post on Pinterest on Friday is at noon and from 6 PM to 8 PM. Set the stage for an exciting weekend with vibrant and inspiring pins. Inject joy and anticipation into your audience’s day, helping them transition into the weekend with a creative spark and a smile.
Best time to post on Pinterest on Saturday:
Saturdays are for adventure, so the best time to post on Pinterest on Saturday is between 2 PM to 4 PM and 8 PM to 11 PM. Share content that encourages discovery and personal growth, inviting your audience on a journey of exploration that enriches their weekend with unforgettable experiences.
Best time to post on Pinterest on Sunday:
The best time to post on Pinterest on Sunday is from 8 AM to 11 AM. Offer content that promotes rest and renewal. Support your audience’s need to recharge by sharing tranquil and soothing pins, helping them prepare for the week ahead with a nourished spirit and a calm mind.
Although the reach and engagement can be thriving on any of the seven days if timed and orchestrated well; Mondays, Tuesdays, and Sundays have proven to be the best day to post on Pinterest. However, great efforts even on these days can turn out to be futile if not timed well. For ideal results, the best time to post on Pinterest is between 8 PM and 11 PM.
Best time to post on Pinterest according to the Industries
| Industry | Best time to post on Pinterest |
| Food & Beverage | Around 5 PM |
| Travel | 8 PM to 11 PM (Weekdays), 8 AM to 11 AM (Weekends) |
| Health | 6 AM to 8 AM, 5 PM to 8 PM |
| Beauty | 9 AM to 11 AM, 6 PM to 8 PM |
| Clothes | 1 PM to 3 PM, 8 PM to 11 PM |
Food & Beverage: Around 5 PM is the perfect time to post mouth-watering recipes, delectable food photography, and refreshing beverage ideas. As people start to wind down their day and think about dinner, they’re more likely to engage with content related to food and drinks.
Travel: On weekdays, post between 8 PM to 11 PM, when people are back home from work and dreaming about their next getaway. On weekends, switch it up to 8 AM to 11 AM, as individuals plan their weekend adventures and seek travel inspiration for their days off.
Health: Early birds catch the worm! From 6 AM to 8 AM, health-conscious individuals are seeking motivation and tips for their morning workouts and healthy routines. Additionally, from 5 PM to 8 PM, as people wind down their day, they’re more receptive to wellness content and self-care ideas.
Beauty: Rise and shine! Between 9 AM to 11 AM, individuals start their day looking for beauty tips, skincare routines, and makeup inspiration to kick-start their morning routine. Additionally, from 6 PM to 8 PM, as people wind down in the evening, they’re open to indulging in beauty content and pampering themselves with new products and techniques.
Clothes: Even if it is just to fantasize, what is the harm in checking out clothes that have been on your bucket list for the longest time possible! Most people are likely to browse through different varieties and designs of clothes around 9 PM to 11 PM before drowsing off to sleep.
Best Time to post across various Countries
Best time to post on Pinterest in United States of America:
The United States of America has it’s very own intense, diverse and individual culture; which is reflected in the social lives of Americans, this can be witnessed in cities like New York, Los Angeles, Las Vegas more so than others. Since, the average bed-time is pretty late, the best time to post in US is comparatively later than other countries, being around 9 pm to 11 pm EST.
Best time to post on Pinterest in United Kingdom:
The citizens of United Kingdom have a significant work-life balance, unlike any other country. While Brits party really hard when they do and the nightlife can be wild there, they have a balanced sense of traditional work schedules, which makes 8 pm to 9 pm GMT a great time to post on Pinterest to receive an amazing engagement and reach.
Best time to post on Pinterest in Europe:
Europe is different in this regard from any other country, taking in account their socializing culture. Which is why although the countries in the Northern Europe could have early sleeping routines, the countries in Southern Europe like Spain and Italy have quite contrary bed-times, due to their cultural practices such as late dinners and socializing. Thus, making 10 pm to 12 pm CET the best time to post.
Best time to post on Pinterest in Canada:
While the evening entertainment plans for bigger cities in Canada can be very elaborate, intense and time-taking; the average Canadians feel more at comfort with going off to bed at a reasonable hour, thus making the best time to post on Pinterest for Canada specifically from 8 pm to around 10 pm EST.
Best time to post on Pinterest in India:
The timings for India could differ remarkably from not just state to state, but rather from city to city! With even the small towns becoming as modernized as the big cities, some pretty big leaps have been taken, making 7 pm to 11 pm IST the best average time to schedule a post on Pinterest for the Indian audience.
Best time to post on Pinterest in Malaysia:
Malaysia’s cultural and religious influences deeply impact its citizen’s lifestyles. Thus, significantly differentiating it from other countries where the party culture is taking over. So the best time to post on Pinterest in Malaysia would range between 7 pm to 9 pm MST, especially considering what kind of a boost evening hours can give to social media posts.
Best time to post on Pinterest in Australia:
In Australia, the afterhours are not very active but not very dormant either. And since, the post engagement and response is really affected by a country’s slumber time, the best time to post on Pinterest would probably be around 7:30 pm to 10 pm AEST in Australia, since Aussies sure do prefer to browse for a bit before going off to sleep.
| Industry | Best time to post on Pinterest |
| United States of America | 9 pm – 11 pm EST |
| United Kingdom | 8 pm – 10 pm GMT |
| Europe | 10 pm – 12 pm CET |
| Canada | 8 pm – 10 pm EST |
| India | 7 pm – 10 pm IST |
| Malaysia | 7 pm – 9 pm MST |
| Australia | 7:30 pm – 10 pm AEST |
While the schedule of weekdays can be a bit foreseeable due to people attempting to maintain a work-life balance, the range of timings that are most suitable for weekends can be wide, considering how people become so much more likely to spend time on social media on weekends. Therefore, almost most hours can give a good result to engagement and activity for a post on weekends.
How to find YOUR best time to post on Pinterest
Generally, most people are active on Pinterest between 8 PM to 11 PM (Monday to Friday), and 8 AM to 11 AM (during weekends), but if you are just starting on Pinterest, then it is recommended to study your Pinterest analytics and note down your best timings with the help of a spreadsheet.
Sounds interesting, right?
Well, it will sound more interesting when you try it yourself with the help of this step-by-step guide.
Ensure you have a Business Account: Confirm you’re using a Pinterest business account to access analytics. If not, just make a switch by navigating to the “Account Management” option inside the ‘Settings’ menu.
Access Analytics for Data:
Navigate to your profile and click on ‘Analytics‘ > ‘Overview’ to view your pin performance.
Explore sections like ‘Impressions’, ‘Engagements’, and ‘Audience’ to understand your content’s reach.
Set Up a Spreadsheet: Create a spreadsheet to log the ‘Time’ and ‘Days’ of the week.
For your ease, a copy of the spreadsheet has already been linked below. All you need to do is create a copy of it and start using it.
Track Pin Performance: Post pins at different times across several weeks, noting their performance. Add 1 when your Pin performs well, while subtract 1 when it doesn’t.
Data Analysis: Look for patterns in your spreadsheet to identify the best times and days for posting. For instance, here the darker shades represent the best times, while the lighter ones represent the least or worst times.
Refine Posting Schedule: Adjust your posting times based on your findings and continue to monitor results.
Use Pinterest Trends: Incorporate insights from Pinterest’s ‘Trends’ feature to tailor your content strategy.
Stay Informed: Keep up with updates to Pinterest’s features and algorithms to fine-tune your approach.
Does the best time to post on Pinterest still matter?
Yes, the best time to post on Pinterest still matters and will never get outdated. Originally, Pinterest’s feed was chronological. This meant that the latest pins from people you followed appeared at the top of your feed. Posting at the right time was crucial to ensure your content was seen by your audience when they were most active.
With the introduction of ‘Smart Feeds’, Pinterest changed the game. Now, what appears in a user’s feed is based on a Pinterest algorithm that considers the quality of the pin, the pinner’s activity, and the user’s interests. This shift was designed to make feeds more relevant and engaging for users.
Despite these changes today timing your pins remains undefeated for several reasons:
- Quick Likes and Shares: Right after you pin something, if people start liking and sharing it, Pinterest thinks, “Hey, this must be good!” and shows it to more people. So, pinning when your followers are scrolling is key to getting that initial boost.
- Catching Your Audience: Everyone has their favorite Pinterest time, maybe it’s during lunch or right before bed. You want to pin when your followers are chilling on Pinterest so they’ll see your stuff first.
- Reaching Everyone: If your followers are all over the world, you’ve got to think about the best time to catch them when they’re awake and online.
- Standing Out: There’s a ton of stuff on Pinterest. Pinning at the right time can help your pins pop up before your followers see a zillion other things.
Learn how to schedule your content at the best times in advance with effective methods.
Pinterest vs other social media platforms
Want to garner more engagement on your other social media channels? Then I advised you to follow the list and level up your social media marketing game:
- Best time to post on social media
- Best time to post on Instagram
- Best time to post on Facebook
- Best time to post on Twitter
- Best time to post on Reddit
Best practices to shine on Pinterest
Posting your Pins at the best times for sure will help you garner those likes, comments, and repins that you always dreamed of. But, what if you want to take it to the next level? What if you want your Pins to shine bright like a diamond?
In that case, we advise you to follow the best practices that are mentioned below:
1. Stay Consistent:
Regular activity is key. Consistency keeps your brand fresh in the minds of your followers and signals to Pinterest’s algorithm that you’re an active, engaging pinner worth promoting.
2. Quality Over Quantity
Focus on high-quality, vertical images and videos that fit the 2:3 aspect ratio. High-quality visuals are more likely to get noticed, shared, and saved. They represent your brand at its best.
3. Experiment and Adapt
Don’t be afraid to try new things. Experiment with different pin styles, posting times, and content types to see what resonates with your audience. Use Pinterest analytics to guide your strategy and adapt based on what works.
4. Diversify Your Content
Mix up your content types. Use images, videos, infographics, and how-to guides to engage your audience in different ways. Variety keeps your feed interesting and caters to different preferences.
5. Engage With Your Audience
Actively engage by responding to comments on your pins, commenting on other pins, and participating in group boards. Engagement builds community and encourages others to interact with your content.
6. Craft Eye-catching Descriptions
Your pin descriptions should grab attention. Use clear, compelling language that includes relevant keywords. This makes your pins more discoverable on search engines and enticing to click on. Also, if you are selling your services or products then make sure you use a call to action inside your description.
7. Stay Updated With Trends
Keep an eye on Pinterest trends to ensure your content is timely and relevant. Pinning content that’s currently popular can increase your visibility and attract maximum engagement.
8. Study Your Competitors
Take note of what’s working for your competitors. This can inspire your strategy and help you find gaps in your content that you can fill to stand out.
9. Use Automation Tools
Automate your pinning process with social media management tools like Recurpost to save time and maintain a consistent presence on Pinterest. These tools can help you schedule pins at optimal times, so you’re always active, even when you’re not online.
10. Leverage Rich Pins
Use Rich Pins whenever possible. They provide more context about an idea because they include extra information directly on the pin. Rich Pins can make your content more useful and actionable, leading to higher engagement rates.
Conclusion
With well-timed posts, you can captivate your audience’s attention when they’re most receptive, driving increased visibility and interaction with your content.
Moreover, by employing the structured analysis method of spreadsheets, you gain valuable insights into your audience’s behavior, enabling you to refine your strategy with precision and confidence.
As you take off on this journey of strategic timing and data-driven decision-making, may your Pinterest endeavors be met with boundless success and fruitful connections. Wishing you all the best on your Pinterest adventure!
Frequently Asked Questions
Evening time is considered the most suitable time for posting. The best timings to post on Pinterest are; 3 pm, 6 pm, 8 pm, 9 pm, and 12 pm. Undoubtedly, on what day the content is being posted also matters but these are the timings in general that work for almost every day.
When people have a message, talent, business, information, or content that they wish to share with more people and reach a large or even a small audience for their personal gain, or their business purposes, or to make some money out of it, people begin to post on various social media platforms, including Pinterest.
While most sources advise to post around 5 to 15 times a day, some sources also claim that it is good to even post 25 to 30 times a day! However, what it really depends upon is the capacity of a person to post. If someone can post more than 20 pins a day, that’s great; but if someone else might only be able to put up 4 pins a day, that is good too.
According to this year’s statistics, it is most suitable to post at 12 pm, 6 pm, and 8 pm.
Yes, absolutely. The time you post can significantly impact your visibility and engagement. Posting when your audience is most active increases the likelihood of your content being seen and interacted with.
Optimal posting times vary because different audiences have different habits. For example, a fitness audience might scroll Pinterest early morning or late evening, while a food-related audience might be more active around meal times. Each industry attracts a unique set of users with distinct online behaviors.
Pinterest Analytics provides insights into what content performs best, who your audience is, and when they’re most active. Leveraging this data helps tailor your content and posting schedule to match your audience’s preferences, leading to increased engagement and reach.
There’s no secret sauce for overnight success. Building Pinterest engagement takes time, quality content, consistent posting, and engagement with the community. However, a focused approach using analytics to guide strategy adjustments can accelerate growth.
It’s wise to revisit your posting strategy every few months or when you notice a significant change in engagement patterns. Keeping an eye on Pinterest Analytics will help you stay adaptable and responsive to your audience’s evolving interests and online habits. Regular reviews ensure your strategy remains effective and aligned with your goals.
