Struggling to find the “best time to post on Pinterest” and gain traction and engagement?
You’re not alone. In today’s digital marketing era, where every click counts, it’s essential to harness the power of platforms like Pinterest, boasting a staggering 482 million monthly active users. Despite its vast potential, many businesses and content creators find themselves lost in a sea of pins, struggling to attract the attention they deserve.
But fear not, there’s light at the end of the tunnel. By posting at the best times, you can increase your visibility and engagement on Pinterest, transforming it into a powerhouse for driving traffic and boosting brand awareness.
That’s where our expert guide comes in. Curated by our team of seasoned social media marketing experts, this comprehensive resource is your roadmap to Pinterest’s success. With carefully curated timings and strategic insights, it’s time to take your Pinterest presence to new heights.
Let’s dive in and make your mark on the Pinterest board!
Does the best time to post on Pinterest still matter?
Yes, the best time to post on Pinterest still matters and will never get outdated. Originally, Pinterest’s feed was chronological. This meant that the latest pins from people you followed appeared at the top of your feed. Posting at the right time was crucial to ensure your content was seen by your audience when they were most active.
With the introduction of ‘Smart Feeds’, Pinterest changed the game. Now, what appears in a user’s feed is based on a Pinterest algorithm that considers the quality of the pin, the pinner’s activity, and the user’s interests. This shift was designed to make feeds more relevant and engaging for users.
Despite these changes today timing your pins remains undefeated for several reasons:
- Quick Likes and Shares: Right after you pin something, if people start liking and sharing it, Pinterest thinks, “Hey, this must be good!” and shows it to more people. So, pinning when your followers are scrolling is key to getting that initial boost.
- Catching Your Audience: Everyone has their favorite Pinterest time, maybe it’s during lunch or right before bed. You want to pin when your followers are chilling on Pinterest so they’ll see your stuff first.
- Reaching Everyone: If your followers are all over the world, you’ve got to think about the best time to catch them when they’re awake and online.
- Standing Out: There’s a ton of stuff on Pinterest. Pinning at the right time can help your pins pop up before your followers see a zillion other things.
Best time to post on Pinterest according to the week
Monday Magic: Jumpstart the week from 2 PM to 4 PM with a burst of creativity. Then, from 8 PM to 11 PM, offer late-night inspiration. Set a tone of possibility and imagination, inviting your audience to dream big for the week ahead.
Tranquil Tuesday: From 8 PM to 9 PM, Pinterest transforms into a sanctuary of calm. Share content that soothes and inspires, creating a peaceful retreat for your followers to unwind and find new sparks of creativity.
Wonderful Wednesday: Capture the midweek moment from 2 PM to 4 PM with content that awakens wonder and curiosity. Offer a breath of fresh air with pins that inspire exploration and discovery, making Wednesday a highlight of your audience’s week.
Thoughtful Thursday: 12 PM and 6 PM to 8 PM is the window for introspective and meaningful content. Encourage your audience to pause and reflect, connecting with themes of mindfulness and the beauty around them, fostering a sense of gratitude and connection.
Fabulous Friday: Again at noon and from 6 PM to 12 PM, set the stage for an exciting weekend with vibrant and inspiring pins. Inject joy and anticipation into your audience’s day, helping them transition into the weekend with a creative spark and a smile.
Superb Saturday: Saturdays are for adventure, so post between 2 PM to 4 PM and 8 PM to 11 PM. Share content that encourages discovery and personal growth, inviting your audience on a journey of exploration that enriches their weekend with unforgettable experiences.
Serene Sunday: From 8 AM to 11 AM, offer content that promotes rest and renewal. Support your audience’s need to recharge by sharing tranquil and soothing pins, helping them prepare for the week ahead with a nourished spirit and a calm mind.
Best time to post on Pinterest according to the Industries
| Industry | Best time to post on Pinterest |
|---|---|
| Food & Beverage | Around 5 PM |
| Travel | 8 PM to 11 PM (Weekdays)8 AM to 11 AM (Weekends) |
| Health | 6 AM to 8 AM, 5 PM to 8 PM |
| Beauty | 9 AM to 11 AM, 6 PM to 8 PM |
Food & Beverage: Around 5 PM is the perfect time to post mouth-watering recipes, delectable food photography, and refreshing beverage ideas. As people start to wind down their day and think about dinner, they’re more likely to engage with content related to food and drinks.
Travel: On weekdays, post between 8 PM to 11 PM, when people are back home from work and dreaming about their next getaway. On weekends, switch it up to 8 AM to 11 AM, as individuals plan their weekend adventures and seek travel inspiration for their days off.
Health: Early birds catch the worm! From 6 AM to 8 AM, health-conscious individuals are seeking motivation and tips for their morning workouts and healthy routines. Additionally, from 5 PM to 8 PM, as people wind down their day, they’re more receptive to wellness content and self-care ideas.
Beauty: Rise and shine! Between 9 AM to 11 AM, individuals start their day looking for beauty tips, skincare routines, and makeup inspiration to kick-start their morning routine. Additionally, from 6 PM to 8 PM, as people wind down in the evening, they’re open to indulging in beauty content and pampering themselves with new products and techniques.
How to find YOUR best time to post on Pinterest
Generally, most people are active on Pinterest between 8 PM to 11 PM (Monday to Friday), and 8 AM to 11 AM (during weekends), but if you are just starting on Pinterest, then it is recommended to study your Pinterest analytics and note down your best timings with the help of a spreadsheet.
Sounds interesting, right?
Well, it will sound more interesting when you try it yourself with the help of this step-by-step guide.
Ensure you have a Business Account: Confirm you’re using a Pinterest business account to access analytics. If not, just make a switch by navigating to the “Account Management” option inside the ‘Settings’ menu.
Access Analytics for Data:
Navigate to your profile and click on ‘Analytics’ > ‘Overview’ to view your pin performance.
Explore sections like ‘Impressions’, ‘Engagements’, and ‘Audience’ to understand your content’s reach.
Set Up a Spreadsheet: Create a spreadsheet to log the ‘Time’ and ‘Days’ of the week.
For your ease, a copy of the spreadsheet has already been linked below. All you need to do is create a copy of it and start using it.
Track Pin Performance: Post pins at different times across several weeks, noting their performance. Add 1 when your Pin performs well, while subtract 1 when it doesn’t.
Data Analysis: Look for patterns in your spreadsheet to identify the best times and days for posting. For instance, here the darker shades represent the best times, while the lighter ones represent the least or worst times.
Refine Posting Schedule: Adjust your posting times based on your findings and continue to monitor results.
Use Pinterest Trends: Incorporate insights from Pinterest’s ‘Trends’ feature to tailor your content strategy.
Stay Informed: Keep up with updates to Pinterest’s features and algorithms to fine-tune your approach.
Pinterest vs other social media platforms
Want to garner more engagement on your other social media channels? Then I advised you to follow the list and level up your social media marketing game:
- Best time to post on social media
- Best time to post on Instagram
- Best time to post on Facebook
- Best time to post on Twitter
- Best time to post on Reddit
Best practices to shine on Pinterest
Posting your Pins at the best times for sure will help you garner those likes, comments, and repins that you always dreamed of. But, what if you want to take it to the next level? What if you want your Pins to shine bright like a diamond?
In that case, we advise you to follow the best practices that are mentioned below:
1. Stay Consistent:
Regular activity is key. Consistency keeps your brand fresh in the minds of your followers and signals to Pinterest’s algorithm that you’re an active, engaging pinner worth promoting.
2. Quality Over Quantity
Focus on high-quality, vertical images and videos that fit the 2:3 aspect ratio. High-quality visuals are more likely to get noticed, shared, and saved. They represent your brand at its best.
3. Experiment and Adapt
Don’t be afraid to try new things. Experiment with different pin styles, posting times, and content types to see what resonates with your audience. Use Pinterest analytics to guide your strategy and adapt based on what works.
4. Diversify Your Content
Mix up your content types. Use images, videos, infographics, and how-to guides to engage your audience in different ways. Variety keeps your feed interesting and caters to different preferences.
5. Engage With Your Audience
Actively engage by responding to comments on your pins, commenting on other pins, and participating in group boards. Engagement builds community and encourages others to interact with your content.
6. Craft Eye-catching Descriptions
Your pin descriptions should grab attention. Use clear, compelling language that includes relevant keywords. This makes your pins more discoverable on search engines and enticing to click on. Also, if you are selling your services or products then make sure you use a call to action inside your description.
7. Stay Updated With Trends
Keep an eye on Pinterest trends to ensure your content is timely and relevant. Pinning content that’s currently popular can increase your visibility and attract maximum engagement.
8. Study Your Competitors
Take note of what’s working for your competitors. This can inspire your strategy and help you find gaps in your content that you can fill to stand out.
9. Use Automation Tools
Automate your pinning process with social media management tools like Recurpost to save time and maintain a consistent presence on Pinterest. These tools can help you schedule pins at optimal times, so you’re always active, even when you’re not online.
10. Leverage Rich Pins
Use Rich Pins whenever possible. They provide more context about an idea because they include extra information directly on the pin. Rich Pins can make your content more useful and actionable, leading to higher engagement rates.
Conclusion
With well-timed posts, you can captivate your audience’s attention when they’re most receptive, driving increased visibility and interaction with your content.
Moreover, by employing the structured analysis method of spreadsheets, you gain valuable insights into your audience’s behavior, enabling you to refine your strategy with precision and confidence.
As you take off on this journey of strategic timing and data-driven decision-making, may your Pinterest endeavors be met with boundless success and fruitful connections. Wishing you all the best on your Pinterest adventure!
Frequently Asked Questions
Yes, absolutely. The time you post can significantly impact your visibility and engagement. Posting when your audience is most active increases the likelihood of your content being seen and interacted with.
Optimal posting times vary because different audiences have different habits. For example, a fitness audience might scroll Pinterest early morning or late evening, while a food-related audience might be more active around meal times. Each industry attracts a unique set of users with distinct online behaviors.
Pinterest Analytics provides insights into what content performs best, who your audience is, and when they’re most active. Leveraging this data helps tailor your content and posting schedule to match your audience’s preferences, leading to increased engagement and reach.
There’s no secret sauce for overnight success. Building Pinterest engagement takes time, quality content, consistent posting, and engagement with the community. However, a focused approach using analytics to guide strategy adjustments can accelerate growth.
It’s wise to revisit your posting strategy every few months or when you notice a significant change in engagement patterns. Keeping an eye on Pinterest Analytics will help you stay adaptable and responsive to your audience’s evolving interests and online habits. Regular reviews ensure your strategy remains effective and aligned with your goals.
Ashish Pawar is a content writer at Recurpost. He is on a mission to give out solutions to his readers in a simplistic way. He has worked on blogs and social media posts. During his free time, you can catch him exploring new tech features and products. You can contact him at [email protected].