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What is the Best Time to Post on Facebook?

Best Time to Post on Facebook

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When it comes to sharing content on Facebook, timing is everything. Finding the best time to post on Facebook can be the difference between your content being a hit or a miss. Have you ever wondered why some posts get lots of likes, comments, and shares, while others barely get noticed? It’s not just about what you post, but when you post it. Timing your posts well makes all the difference.

This article explores the best times to share updates on Facebook for maximum reach and engagement. By strategically scheduling posts, you can boost their impact. For marketers and influencers, timing is crucial in the digital realm. Additionally, incorporating engagement posts for Facebook groups enhances community interaction and fosters ongoing engagement.

Think about it: Facebook is like a busy street with a constant flow of traffic. If you put up your sign when the street is empty, hardly anyone will see it. But if you choose the busiest time, more people will notice. That’s what we’re going to explore – the ‘busy times‘ of Facebook when your audience is most likely scrolling through their feed.

This guide covers the following :

  • Best time to Post Day-wise
  • Customizing for Your Country’s Time Zone
  • Industry Insights
  • Finding the best timings according to your account
  • When Not to Post
  • Advanced Tools
  • How to Manage Multiple Accounts
  • Understanding the Key Factors of Marketing Success
  • Seasonal and Event-Based Strategies

Whether you are a social media manager or a small business owner looking to boost your Facebook presence, this article is packed with tips and tricks to help you make the most out of your social media posts.

The average lifespan of a Facebook update is just five hours, with 75% of engagement occurring within this timeframe. To maximize impact, consider posting times based on your audience’s location, industry, and interests. Tailoring your posts to when people are most active can significantly boost visibility and increase the chances of going viral.

Best time to post on Facebook

Finding the best time to post on Facebook is essential for optimizing your engagement and reach. By analyzing global usage patterns, demographics, and industry trends, you can pinpoint the optimal times for your FB post. This approach ensures your posts are seen by the maximum number of people, enhancing visibility and interaction.

Here’s a breakdown of the best times to post on Facebook, both on weekdays and weekends.

Weekday vs. Weekend Posting

People’s routines change on the weekend, so your posting strategy should too. During the week, many are busy with work or school. On weekends, they might relax or spend time with family and friends.

DayBest Posting TimesWhy it Works
Mondays and Tuesdays6:00 AM – 10:00 AMFresh start mentality, workday momentum
Wednesdays and Thursdays8:00 AM – 2:00 PMMid-week peak activity, during lunchtime
Fridays10:00 AM – 12:00 PM, 7:00 PM – 9:00 PMWinding down from work, Weekend anticipation, Evening Entertainment
Saturdays and Sundays10:00 AM – 3:00 PM, 7:00 PM – 9 PMLazy browsing, Family Moments, Evening Entertainment

Best time of Day to post on FB

Morning (6 AM – 9 AM): Early birds are checking their phones. Good for quick, upbeat posts to start the day.

Afternoon (12 PM – 3 PM): People often browse Facebook during lunch breaks. It’s a prime time for engaging content.

Evening (6 PM – 9 PM): As the day winds down, more people check their feeds. Great for longer, thoughtful posts.

Global Best Time for Targeting a Global Audience: If your audience spans the globe, aim for the optimal timing that accommodates various time zones. However, if you’re targeting a specific country or industry, it’s best to align with their local peak hours for maximum impact.

Time of DayIdeal forConsiderations
Morning (6:00 AM – 12:00 PM)Newsfeed newcomers, Commuters, Early birdsKeep it light, informative, and visually appealing for mobile screens
Afternoon (12:00 PM – 4:00 PM)Lunch breakers, Mid-day Scrollers, Professionals on the goShare engaging content, promote discussions, offer quick wins
Evening (4:00 PM – 9:00 PM)Relaxing post-work crowd, families unwinding, entertainment seekersPost longer reads, emotional content, interactive elements

Remember, these are general guidelines. The best time can vary based on your specific audience. It’s like picking the perfect outfit – what works well for one occasion may not be the best choice for another!

Best days to post on Facebook

Understanding the best days to post on Facebook can significantly boost your engagement. Activity and engagement levels vary between weekdays and weekends, so it’s crucial to adjust your posting times accordingly. On weekdays, users are generally more active during work breaks and early afternoons, while on weekends, engagement tends to peak later in the day. By checking your calendar and setting your posting schedule based on these peak times, you can ensure your posts get maximum visibility and interaction.

Here is a breakdown of the best day to post on Facebook :

Best time to post on Facebook on Monday

People are starting their workweek and often check social media early in the morning to catch up on news and updates before they begin their day. Hence, the best time to post on Facebook on Monday is between 6 AM to 12 PM, as captures the morning traffic and the mid-morning break.

Best time to post on Facebook on Tuesday

Early mornings on Tuesday can see high engagement as users settle into the workweek and catch up on content they might have missed on Monday. Hence, the best time to post on Facebook on Tuesday is between 4 AM to 10 AM. Posting early ensures your content is seen as people start their day.

Best time to post on Facebook on Wednesday

Mid-week, people are in their routines and tend to check social media during breaks or lunch hours. Posting between 8 AM to 2 PM makes it the best time to post on Facebook on Wednesday as it takes advantage of these natural breaks in the day when users are more likely to be online.

Best time to post on Facebook on Thursday

Similar to Wednesday, Thursday sees high engagement during late morning and early afternoon. Hence, the best time to post on Facebook on Thursday is between 8 AM to 2 PM. As the week winds down, people are more likely to browse social media during their breaks.

Best time to post on Facebook on Friday

Engagement tends to peak in the morning on Fridays as people start winding down for the weekend. Making 8 AM to 12 PM the best time to post on Facebook on Friday. As by the afternoon, many users are less focused on social media and more on their weekend plans, so posting in the morning ensures better visibility.

Best time to post on Facebook on Saturday

On weekends, people tend to sleep in and start their day later. Hence, the best time to post on Facebook on Saturday is between 10 AM and 2 PM. This timings aligns with when users are most active on social media, engaging with content during their leisure time.

Best time to post on Facebook on Sunday

Similar to Saturday, Sunday mornings and early afternoons are prime times for social media activity. Making 10 AM to 2 PM the best time to post on Facebook on Sunday. People are often relaxing and catching up on content before the new week begins, making this an ideal window for posting.

Best time to post on Facebook

The best time to post on Facebook is between 8 AM and 12 PM. This time frame captures high engagement periods across multiple days, aligning with users’ mid-morning activities and breaks.

Best day to post on Facebook

The best day to post on Facebook are Wednesday and Thursday. These days consistently show high user engagement and activity, providing a greater likelihood that your posts will be seen and interacted with.

Best Time to Post Reels on Facebook

For maximum engagement, post Reels on Facebook during weekdays around 12 PM – 2 PM when users take lunch breaks. On weekends, aim for 9 AM – 11 AM when people are more relaxed and active online.

Best Time to Post a Picture on Facebook

The best time to post pictures on Facebook is during weekdays from 1 PM—3 PM, targeting afternoon breaks. On weekends, post between 10 AM and 12 PM for optimal engagement.

Best Time to Upload Video on Facebook

Upload videos on Facebook during weekdays from 2 PM – 4 PM, as people wind down their workday. On weekends, the best time is 11 AM – 1 PM, when users are actively browsing.

Best Time to Post a Story on Facebook

Post stories on Facebook during weekdays from 12 PM – 1 PM to capture lunchtime viewers. On weekends, aim for 10 AM – 11 AM to reach a more engaged audience.

Use RecurPost for Facebook Post Scheduling

Industry-Specific Strategies: Data-Driven Insights

Different industries have different peaks and valleys when it comes to Facebook engagement. Just like a surfer picks the right wave, businesses need to post when their audience is most likely to engage.

Let’s look at key industries and the best times for them to post on Facebook.

IndustriesBest DaysBest TimesWhy it works
RetailWeekdays1 PM – 4 PMPost during breaks, early afternoon
HealthcareWednesday9 AM – 12 PMPeople are more likely to focus on health
EntertainmentFriday and Saturday6 PM – 9 PMPeople are relaxing
TechnologyTuesday and Wednesday10 AM – 12 PMTechies want the latest updates
EducationMonday and Wednesday4 PM – 6 PMStudents are likely seeking educational resources
NewsEveryday6 AM – 9 AMLatest news in the morning

1. Retail

Best Times: Weekdays, 1 PM – 4 PM

Retail businesses thrive when they catch people during their breaks or downtime. Posting in the early afternoon on weekdays can capture shoppers planning their next purchase.

Worst Times: Early mornings and late nights

Retail posts often get lost in the noise outside typical shopping hours.

2. Healthcare

Best Times: Wednesdays, 9 AM – 12 PM

For healthcare, mid-morning during the middle of the week works best. It’s when people are more likely to focus on health-related content.

Worst Times: Late evenings and weekends

Healthcare-related content needs to be noticed during leisure time.

3. Entertainment

Best Times: Fridays and Saturdays, 6 PM – 9 PM

The entertainment industry sees higher engagement when people are relaxing and looking for leisure activities, making evenings and weekends the prime time.

Worst Times: Early weekday mornings

Entertainment content is less engaging when people are starting their work or school day.

4. Technology

Best Times: Tuesdays and Wednesdays, 10 AM – 12 PM

Tech enthusiasts often engage more during mid-mornings on weekdays, possibly seeking the latest tech news and products.

Worst Times: Late nights and weekends

Tech enthusiasts are less likely to engage with content during off-hours.

5. Education

Best Times: Mondays and Wednesdays, 4 PM – 6 PM

For educational content, late afternoons on weekdays are ideal. This is when students and educators are likely seeking educational resources and updates.

Worst Times: Weekends and late evenings

Educational content is often missed outside the usual school or work hours.

6. News

Best Times: Mornings (6 AM – 8 AM) every day

News outlets tend to engage their audience early in the morning when people are catching up on the latest news.

Worst Times: Late-night

As news is typically consumed early in the day, late-night posts may not get much attention.

These industry-specific recommendations provide a roadmap for various sectors to optimize their Facebook posting schedule. Each industry has its unique audience behavior, and understanding these patterns can make a significant difference in engagement rates.

Remember: These are just starting points! Analyzing your audience demographics and using Facebook Insights can further refine your strategy for hyper-targeted engagement.

Best time to post on Facebook India

The best time to post on Facebook India is between 1 PM to 3 PM IST. This mid-afternoon period is an ideal time to post on Facebook. It aligns with lunch breaks and a general lull in the workday, providing a perfect window when people are likely to browse social media. Posting during this time captures the attention of users who are taking a break from their activities, leading to higher engagement and interaction with your content.

Best time to post on Facebook USA  

Best time to post on Facebook USA is between 9 AM and 12 PM EST. Late morning is a strategic time to post. This timing effectively covers both the East Coast’s mid-morning and the West Coast’s early morning. By posting , on this time you can maximize your reach across different time zones, ensuring your content is seen by a broader audience during their peak online activity periods.

Best time to post on Facebook Philippines

For audiences in the Philippines, early afternoon is the optimal posting time, making 1 PM – 3 PM PHT the best time to post on Facebook Philippines . This timeframe aligns with lunch hours and early afternoon breaks when people are more likely to check their social media. Posting during these hours can lead to higher visibility and engagement, as users are more relaxed and open to consuming content.

Best time to post on facebook UK

Early afternoon, that is, the time between 1 PM and 3 PM GMT is the best time to post on Facebook UK. This period coincides with lunch breaks and a dip in work activity, making it a prime time for social media usage. You can easily take advantage of users’ increased likelihood to engage with content during their mid-day downtime.

Read our other studies:

Step-by-Step Guide to Checking Your Best Time Based on Meta Business Insights.

Facebook insights

Step 1: Access Meta Business Suite

  1. Log in to Facebook: Ensure you’re logged in to the Facebook account that has administrative access to your business page.
  2. Navigate to Meta Business Suite: On your Facebook homepage, click on the menu (usually represented by three horizontal lines or a grid of dots) and select “Meta Business Suite” from the dropdown menu.

Step 2: Go to Insights

  1. Select Your Page: If you manage multiple pages, choose the one you want to analyze from the left-hand sidebar.
  2. Click on Insights: In the left-hand menu, find and click on “Insights” to access detailed analytics for your page.

Step 3: Analyze Audience Insights

  1. Navigate to Audience: Within the Insights section, find and click on “Audience”. This tab provides detailed information about the demographics and behavior of your followers.
  2. Check Active Times: Look for information about when your audience is most active online. This data is often displayed in a graph showing peak times of activity by day and hour.

Step 4: Review Post Performance

  1. Go to Posts: In the Insights menu, click on “Posts”. This section gives you detailed data on the performance of your individual posts.
  2. Analyze Post Timing: Look at the times and days when your posts have received the most engagement (likes, comments, shares). Identify patterns in the data that indicate optimal posting times.

Step 5: Compare and Optimize

  1. Compare Active Times and Post Performance: Cross-reference the times your audience is most active with the times your posts have received the most engagement.
  2. Identify Trends: Look for consistent trends that suggest the best times and days to post. For example, if you notice higher engagement on posts made at 2 PM on Wednesdays, consider making this a regular posting time.

Step 6: Test and Refine

  1. Schedule Posts: Use the insights you’ve gathered to schedule posts during identified optimal times using the Meta Business Suite’s scheduling tool.
  2. Monitor and Adjust: Continuously monitor the performance of your posts and adjust your posting schedule as needed based on ongoing insights and engagement data.

Let’s explore how you can use Facebook Insights to tailor your posting schedule for maximum impact.

Understanding Your Audience’s Activity

Imagine having a magic window that shows when your audience is online. That’s what Facebook Insights does! It provides a graph showing the days and times your fans are scrolling through their feed. This information is gold. It helps you identify the peak times when your posts are most likely to be seen.

Analyzing Past Engagement

Past behavior often predicts future actions. Dive into your previous posts and check which ones got the most likes, comments, and shares. Look for patterns. Were these successful posts shared at a certain time of day or on specific days of the week? This historical data gives you clues about when your audience is most responsive.

Introducing Your Personalized Best Time Picker Template

We’ve created something special just for you – a unique Personalized Best Time Picker Template! This user-friendly template, available in Google Sheets, is our gift to help streamline your social media strategy. It’s designed to easily capture and analyze your Facebook activity, guiding you to pinpoint the perfect posting times.

Using the Personalized Best Time Picker Template

To start, simply access the template we’ve provided below. It’s set up with columns for each day of the week and rows for every hour. As you gather data from Facebook Insights, note the peak activity times in your template. For each successful post, add a mark in the corresponding cell. If a post doesn’t do well, make a note of that too.

Using the Personalized Best Time Picker Template

Spotting the Best Times for Engagement

As weeks go by, keep updating your template with fresh data. You’ll begin to see patterns emerge – darker cells highlight your prime posting times, while lighter ones indicate less favorable periods.

Spotting the Best Times for Engagement

Optimize Your Posting Schedule

Use these insights to schedule Facebook posts during the peak times you’ve identified. Monitor how these posts perform in terms of likes, comments, and shares, and keep track of these metrics in your template.

Refine and Evolve

Over time, your Personalized Best Time Picker Template will become an invaluable tool, offering clear insights into the best times to post for your unique audience. Adjust your strategy as needed, based on the evolving data.

Stay Updated

Audience behavior can shift, so it’s crucial to regularly revisit your Facebook analytics. Keep your template updated to catch any new trends and ensure your posting strategy stays on point.

For your ease, we have linked the template below. All you need to do is make a copy of it and then use it. 

Crafting Your Perfect Schedule

Now, it’s time to put these insights into action. If you notice that your audience is most active on Wednesday afternoons, make that a key time for your posts. If your in-depth articles get the most engagement on Sunday evenings, save your best long-reads for them.

Facebook Insights isn’t just about numbers; it’s about understanding the heartbeat of your audience. By aligning your posting schedule with these insights, you’re not just throwing posts into the void. You’re strategically placing them where they have the best chance to thrive.

Recommend: How to Perfectly Schedule a Post on Facebook

Seasonal and Event-Driven Timing Strategies

Just like you change your wardrobe with the seasons, scheduling a post on facebook should also adapt to seasonal and event-driven changes. Why? Because your audience’s interests and online behavior can shift during holidays, events, and different seasons. Let’s explore how to make these changes work for you.

Adapting to Holidays

Holidays are like special spices – they can add a unique flavor to your Facebook content. During major holidays like Christmas or Diwali, people are in a festive mood, often looking for related content, offers, or greetings. This is a great time to tailor your posts to these themes. But remember, it’s not just about posting on the day itself. Build up to the holiday with relevant posts to maximize engagement.

Riding the Wave of Events

Whether it’s the Super Bowl or a popular music festival, events grab attention. If there’s a big event that resonates with your audience, joining the conversation can boost your visibility. Create posts that tie into the event’s theme. But be authentic – if it doesn’t relate to your brand or audience, it’s best to skip it.

Tuning into Seasonal Trends

Each season brings its own vibe and interests. For example, summer might be about travel and outdoor activities, while winter might focus on cozy indoor moments. Align your content with these seasonal trends. For instance, a fitness brand might focus on outdoor workouts in the summer and indoor routines in the winter.

By staying in tune with holidays, events, and seasonal trends, you can make your Facebook content more relevant and engaging. This approach shows your audience that you’re not just a brand – you’re part of their world, experiencing the same moments they are.

Remember: Flexibility is key! Stay tuned to trending topics, seasonal changes, and local events to tailor your content and timing accordingly. Embrace the dynamic nature of the online world, and keep your audience engaged throughout the year with seasonal and event-driven flair.

Key Considerations When Looking for the Best Times to Post on Facebook

When you are picking the best times to post on Facebook for maximum reach, you should take into account all the following factors:

  • The goal for your social media posting – your goals for posting on social media can be getting maximum views, increasing awareness about your brand, gaining followers, or selling products. 
  • Days of a week – what days of the week you choose is important because they form a part of audience behavior.  For B2B audiences, they are most active on workdays or work hours. For B2C users, weekends are a good time.
  • Time zone- this is an important factor for targeting a global audience. Your posting schedule should match the target audience’s time zone.
  • Posting frequency – You should not post too often because then the Facebook algorithm will declare you as a spammer. At the same time, you need to post just about enough to remain consistent. So, try to strike a balance.
  • Industry – a lot of things like the audience base, frequency of posting, and the type of social media posts will depend on the industry that you operate in. So, if you are thinking of the best time to post a video on Facebook, do think of what industry you are operating in.

Advanced Scheduling Tools and Techniques

While Facebook’s built-in publishing options allow basic scheduling, third-party social media management platforms offer advanced capabilities for optimized timing.

Advanced scheduling tools not only save time but also help you post consistently at optimal times. Alongside scheduling regular posts, you can also schedule a Facebook live at the best time when your audience is most active.

RecurPost: AI-Based Best-Time Prediction

RecurPost offers an automated Best Time Suggestion engine based on machine learning algorithms. It analyzes your Page’s historical performance and your update’s content such as text, images, and video to predict the ideal time your post will perform best.

The tool maps out high-visibility spots – say Tuesdays at 10:30 AM for a promotional sale post. This eliminates manual trial and error around scheduling.

Maximizing Efficiency with RecurPost

With RecurPost, you can batch-create content and set it to go live at the times predicted by the AI. This not only saves you time but also takes the guesswork out of your posting schedule.

For example, a “Thoughtful Thursday” opinion segment can be set to automatically go live every Thursday at 5 PM based on prior traction.

auto schedule for best time

Worst time to post on Facebook

Posting during off-peak hours results in less reach and engagement, affecting your profile or page quality score. Avoid posting when your audience is inactive to maintain content visibility and interaction.

Here’s a quick guide to the times that are generally less favorable for posting on each day of the week:

DayWorst Times
MondayEarly mornings before 6 AM
Tuesday1 PM – 3 PM afternoons
WednesdayMidnight after 11 PM
ThursdayWeekday early afternoons 2 PM – 4 PM
FridayPost-evening nights after 10 PM
SaturdayFriday late nights after 8 PM
SundayAll mornings before 10 AM

Generally, weekends, especially Sundays, tend to have lower engagement rates. People are often out and about, spending time away from their screens, making it less likely for them to interact with Facebook content. Sunday, therefore, might be the day to hold off on those important posts or announcements.

Remember, these are guidelines based on general trends. Your specific audience might have different habits, so it’s always a good idea to check your Facebook Insights to tailor your strategy accordingly.


Mastering the best times to post on Facebook is an ongoing journey, one that blends careful analysis with a keen eye for evolving trends. Remember, the landscape of social media is dynamic – what works today may need adjustment tomorrow. Regularly diving into your Facebook Insights is crucial. This tool is your guide, helping you understand your audience’s behavior and refining your strategy for better engagement.

Stay agile and open to learning, especially when it comes to how to post on Facebook. The key to success lies in your ability to adapt to changing trends and audience preferences. Experiment, analyze, and grow your posting strategies. By staying informed and flexible, you’ll not only keep up with the pace of social media but also create meaningful connections with your audience.

Want to get your posts seen by more people on Facebook?

Try Recurpost’s AI-based best time schedules and see the magic!

Frequently Asked Questions

When is the best time to post on facebook?

The best times are usually weekdays, especially from 6 AM to 12 PM. This varies based on your audience, so checking Facebook Insights for when your followers are most active is ideal.

What is the best day to make a Facebook post?

Weekdays, particularly Tuesday, often see higher engagement. However, the best day can vary depending on your specific audience.

What is the best time of the day to post on social media?

Generally, mid-mornings (8 AM to 12 PM) and early afternoons (1 PM to 3 PM) are effective times. The specific best time can vary based on the platform and audience. Want to know when to share on social media for the most impact? Dive into our detailed guide on the best times to post on social media!

When to post on Facebook, and why?

The best time is typically early afternoon, around 6 AM to 10 AM and 12 PM to 2 PM, because this is when many users are active during their lunch breaks or just starting to wind down their day.

How do you find the best time to post on Facebook groups?

Monitor the group’s activity levels and engagement. Many groups have peak times when members are more active, which you can identify by observing patterns over a period.

How many times should you post on Facebook?

Quality over quantity is key. For most pages, 1-2 daily posts are sufficient to engage your audience without overwhelming them.

What are the best times to post on Facebook for businesses?

Weekdays, especially from 1 PM to 4 PM. It’s important to tailor this based on your audience’s specific habits, which can be determined through Facebook Insights.

When is the best time to upload a video to my Facebook Page?

Videos often do well in the evening, from 6 PM to 9 PM, when people are more likely to have free time to watch longer content.

What are the Best And Worst Times To Post On Social Media?

The best time to post on Facebook is between 6 AM to 10 AM on weekdays. The worst time to post on Facebook tends to be late at night after 9 PM to early mornings before 6 AM when fewer people are online.

Am I posting at the right time?

To determine if you’re posting at the right time, review your engagement metrics. If your posts are consistently reaching a good number of people and receiving engagement, you’re likely posting at effective times for your audience. If not, consider adjusting your posting schedule based on insights and trends.

What is the best time to post on Facebook for more likes?

If you want to get more likes on your Facebook posts, you should stick to posting between 6:00 AM to 12:00 PM on weekdays. You will see specific periods on each weekday when the engagement will be very high. Also, during weekends from 12:00 PM to 4:00 PM.

Dr. Dinesh Agarwal is a research scientist turned entrepreneur. He is fascinated with the social media world and has been working in the industry since 2013, where he built his first social media management tool that got acquired a few years later. He likes sharing his experience on podcasts, conferences and via his articles.


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