Best time to post on Facebook [Tried and Tested]

Today, if you want to ace your game in social media marketing, you need to increase the engagement levels on your social media profiles. That means you need to make sure that your content reaches the maximum number of people, and gets more likes, comments, and shares. In the current scenario, even the people having thousands of followers on their FB page are getting only a handful of likes and comments. This is because the organic reach is at an all-time low as compared to the last 8 years. When you do not want to use paid ads, there is only one way left to reach people on Facebook – Knowing the best time to post.

If you are uploading your posts at the wrong time, then your obsession of checking the number of impressions again and again is going to prove fruitless. Put them on your Facebook page at the right time, and it will take your obsession to new heights!

When you post content on Facebook at the best time, i.e, when people are the most active; the visibility of your content will boost and it will stand out from the crowd. However, it is definitely a bit tricky to find out the best time to post on Facebook. 

Thus, in this article, we are going to show you some already tried and tested timings, and also some ways using which you can analyze and decide the best time to post on Facebook.

The lifespan of a Facebook update

life span of facebook update - recurpost - social media scheduling tool

“Two hours.”

Yes, that is the average lifespan of a Facebook update. The research done by WiseMetrics shows the surprisingly fleeting life of a post on FB and reveals how short your window of time is for getting it done in the right way.

  • When you post on Facebook, 75% of engagement is received in the first 5 hours.
  • The maximum number of impressions on a post is received in the first 2 and a half hours.
  • 75% of your audience comes across your message in the first 2 hours of posting.

Tried & tested best time to post on Facebook for different industries

tried & tested best time to post on facebook- recurpost-social media scheduling tool

Source: SproutSocial

1. The best time to post on Facebook for Tech Industry

Best days: Wednesday and Thursday

Best time: 8 AM to 3 PM

Worst days: Saturday and Sunday

Building a social presence is necessary for IT companies as 86% of consumers browse the Facebook pages to make informed decisions. Doesn’t matter whether you are targeting B2B or B2C audiences, 9 AM to 2 PM on Wednesday seems the best time to make your post live on Facebook. Mornings are the most active and evenings witness the least engagement.

2. The best time to post on Facebook for consumer goods industry

Best days: Wednesday, Thursday, and Friday

Best time: 9 AM to 5 PM

Worst days: Sunday

Consumer goods are bound to receive the highest engagement rates consistently during weekdays. One of the most important success factors for retail and B2C companies is understanding what the consumers actually need. Use social listening to find out what they are interested in and present that during the best times. 

3. The best time to post on Facebook for Education sector

Best days: Monday to Friday

Best time: 8 AM to 5 PM

Worst days: Saturday and Sunday

The best time to post on Facebook in this sector definitely matches its operating hours. Prospective students can be targeted by providing highlights of different courses and admission procedures. Upload tit-bits of campus life at your institution. These will provide valuable information and increase the engagement levels on your account.

4. The best time to post on Facebook for Healthcare industry

Best days: Wednesday, Thursday, and Friday

Best time: 9 AM to 2 PM

Worst days: Saturday and Sunday

In addition to posting promotional content, the healthcare sector can effectively use Facebook to highlight their local presence and connect with the patients. A great reputation can be built by gaining positive reviews from former patients. The typical business timings overall prove to be the best times to shoot out content on Facebook.

5. The best time to post on Facebook for media sector

Best days: Monday to Friday

Best time: 7 AM to 5 PM

Worst days: Sunday

Media companies face no shortage of time to reach active users on Facebook. People are always interested in knowing what is happening around the world and rely on media pages to get the latest updates. Apart from weekends, a considerable amount of engagement is obtained on weekends too. Media companies probably receive the highest engagement on their posts as compared to other industries on Facebook.

6. The best time to post on Facebook for non-profit sector

Best days: Tuesday to Friday

Best time: 8 AM to 4 PM

Worst days: Saturday and Sunday

Non-profit organizations can highlight their missions very well using Facebook’s platform. They can communicate and spark discussions with their community members, and get volunteers for their future missions. During the work week, the activity levels on Facebook are highest, with peak times on Wednesday and Friday mornings.

7. The best time to post on Facebook for finance sector

Best days: Monday to Friday

Best time: 6 AM to 3 PM

Worst days: Sunday

From the start of the day until noon, financial companies experience strong interaction levels during the working days. The lowest engagement rates are observed after 6 PM, as the banks and other financial institutions close. Try to focus on building trust with your customers by providing informational content and continuous support. It can build a strong foundation and trust factor amongst your audience.

8. The best time to post on Facebook for creative/sports sector

Best days: Wednesday, Thursday, and Friday

Best time: 9 AM to 3 PM

Worst days: Sunday

When it comes to recreational services, the audience’s interests may differ depending upon region, gender, niche, and other aspects. Thus, there are scattered opportunities for engagement at multiple times throughout the entire week. There is no harm in experimenting with the posting times during the day.

Using Facebook Audience Insights to find out the best time to post

use of Facebook audience insights ,best time to post on facebook-recurpost-social media scheduling tool

Using Facebook Audience Insights, you can see a bunch of information about people that interact with your profile on Facebook. Along with knowing their age, gender, interests, buyer persona, and location; you can use Facebook analytics to determine their active time periods on Facebook and figure out the best time to post accordingly. People typically use Audience Insights to run targeted Facebook ads, but it can also be used to know when to launch your content. 

Go to your Page Insight’s dashboard, and Facebook will present a wealth of analytics for you. 

1. Find when your fans are scrolling the feed

While on the dashboard, click on the ‘Posts’ option from the left-hand menu. You will be able to see the detailed breakdown of the days and time periods when your Facebook target audience is the most active.

The chart will show the average times of active hours across the entire week. You can hover over any day and compare its timings with the averages. 

Find out the days when people are using FB the most, and see the time that will be beneficial to you. 

2. Check the engagement that you have received previously

This analytics section keeps a record of reach and engagement that you receive on every post that you share on Facebook. You can find this data under the section “All posts published” below the graph showing when your Facebook target audience is online.

In the “Published” column, the date and time of each post published are shown. You can compare the publishing time of post with the reach and engagement received. This will let you know the best time to post according to your own experiences.

Filter this data and see the analytics only for organic posts, because the paid ones will have higher engagements and will not help in deciding appropriate times to upload content.

3. Put the data to use

When you have determined the best time to post on Facebook, it’s time to put your data into action. The assumptions need to be tested in the real world. One great way to carry out this implementation is to schedule your posts using a social media scheduling tool that offers a Facebook post scheduler. It will help you in saving time and reduce the burden of manually posting content on Facebook.

Using social media scheduling tool to manage your FB account

best time to schedule post on facebook-recurpost-social media scheduling tool

RecurPost is a smart social media management tool that will help you in posting the right content at the right time

  • Create your account by signing up for free.
  • Connect your Facebook account/page.
  • Curate your content using content libraries.
  • Schedule your posts by using the easy drag-and-drop editor.
  • Add content to your queue.

You can upload loads of content in one go without having to add all the updates individually. RecurPost supports creating content in bulk directly within the interface and by uploading a CSV file. Once you schedule your posts, RecurPost will take care of the rest of the things. 

Besides post scheduling, you can use it for a lot of other features. You can keep a constant check on the reports and analytics to see how your posts are performing. It offers white-label reports – which means you can download all the data with your company’s logo. Its advanced analytics will help you in keeping track of audience’s preferences and plan your social media marketing strategy.

When you post consistently on Facebook using this post scheduler, RecurPost studies your social engagements and recommends you the best time to post a piece of content for maximum visibility and potential leads. You can also curate content by subscribing to topics that you are interested in on Google Alerts and have it appear directly in your RecurPost feed, which you can then approve and move to your library for scheduling. 

To make things even easier, RecurPost offers an easy to use and user friendly app to manage all your content on the go. When it’s the time to post your scheduled content, you will get a push notification and can approve to upload in just a single click!

Determine YOUR best time to post on Facebook

You might have now understood that there is no universal best time to post content on Facebook. For every single person and account, this figure is going to differ. The optimal time depends on the audience you are seeking to interact and engage with, your industry, and the kind of content that you upload.

  • Use all the above data collectively

The research that has been conducted industry-wise and the data that you obtain from your Facebook analytics can be used as a base to start posting. Experiment with different days and times and note all results in a spreadsheet. It will help you in understanding your audience’s behavior and how your content performs to decide future posting timings.

  • Timing is everything. Relevance is important too.

Some pieces of content only matter when posted at the right time. Announcements of new products, sales, discount coupons, or a milestone achieved – all need to be presented to the audience at the right time. Sports teams don’t wait to post boxscores. News channels upload breaking news as fast as possible on all their social media channels. Don’t be afraid to put your content in front of people before your competitors.

Conclusion

Knowing when to post on your Facebook profile can have a huge impact on your audience engagement. When people come across your post at the right time, they are most likely to like and share it. When they do so, it lets Facebook know that people are interested in your content and the ranking improves. 

The data collected from all the above tactics combined with your own research will paint a perfect picture of your audience, their preferences, and the best way to provide content to them at the correct timings. It will just be a matter of time when you will become a pro and will not have to look at analytics again to figure the best time to post on Facebook!

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