The Instagram algorithm is a complex system that determines what content you see in your feed. It’s important to understand how the algorithm works if you want to reach a wider audience and grow your following.
In this blog, we’ll break down the Instagram algorithm into simple terms and explain how it works. We’ll also share tips on how to improve your chances of ranking higher in the algorithm, schedule Instagram posts the right way, and create engaging content.
Whether you’re a beginner or a seasoned Instagram user, this blog post is for you. Let’s learn everything you need to know about the Instagram algorithm and how to use it to your advantage.
Why is it important to understand the Instagram algorithm?
Understanding the Instagram algorithm is important for a few reasons:
- It helps you create content that is more likely to be seen by your target audience. The algorithm is designed to show users content that they are likely to be interested in, so if you understand how it works, you can create content that is more likely to rank higher in the feed.
- It helps you reach new followers. The algorithm can help you reach new people who are interested in the type of content that you create. For example, if you use relevant hashtags in your posts, your posts may be shown to users who are searching for those hashtags.
- It helps you grow your engagement. When people see your content in their feed, they are more likely to engage with it if it is interesting and relevant. By understanding the algorithm, you can create content that is more likely to get people to like, comment, and share your posts.
- It helps you stay ahead of the curve. The Instagram algorithm is constantly being updated, so it is important to stay informed about the latest changes. This will help you to ensure that your content is always being seen by the right people.
Here are some specific examples of how understanding the algorithm can benefit you:
- If you are a business owner, you can use the algorithm to reach potential customers who are interested in your products or services.
- If you are a content creator, you can use the algorithm to reach a wider audience and grow your following.
- If you are an influencer, you can use the algorithm to build your brand and work with brands that are relevant to your audience.
No matter what your goals are on Instagram, understanding the algorithm is essential for success.
What are the different factors that affect the Instagram algorithm?
The Instagram algorithm takes into account a variety of factors when ranking content and deciding what to show users in their feeds.
Some of the most important factors include:
- Relationship between the creator and the viewer: Instagram is more likely to show you posts from accounts that you follow and interact with regularly.
- Engagement: The more people interact with a post (by liking, commenting, sharing, or saving it), the higher it will rank in the algorithm.
- Timeliness: Newer posts are generally ranked higher in the algorithm than older posts.
- Popularity: Posts from popular accounts (accounts with a large number of followers) are more likely to be seen by a wider audience.
- Interest: Instagram tries to show you content that you’re likely to be interested in. This is based on your past interactions with the app, such as the accounts you follow, the types of posts you like, and the hashtags you use.
Other factors that may affect the Instagram algorithm include:
- The type of content: Instagram is more likely to show you content that is popular in your region and that is similar to the content you’ve interacted with in the past.
- The quality of the content: Instagram is more likely to show you high-quality content that is well-lit and in focus.
- The captions: Instagram uses the captions on your posts to understand what your content is about. Make sure your captions are clear, concise, and relevant to your post.
- The hashtags: Hashtags are a great way to reach a wider audience on Instagram. However, don’t overuse hashtags, as this can flag your post as spam.
How to improve your chances of ranking higher in the Instagram algorithm
- Create high-quality content that is relevant to your target audience. This means creating content that is informative, engaging, and visually appealing.
- Encourage engagement by asking questions, running contests, and using interactive features like polls and stickers. The more people interact with your content, the higher it will rank in the algorithm.
- Post regularly and consistently. The algorithm favors accounts that post regularly. Aim to post at least once a day, but no more than a few times a day. You can use a social media scheduling tool for this purpose.
- Use relevant hashtags to reach a wider audience. When you use relevant hashtags in your posts, your posts will show up in the search results for those hashtags.
- Interact with other users by liking, commenting on, and sharing their content. This shows the algorithm that you are a real person and that you are interested in the Instagram community.
- Use a variety of content formats. Instagram offers a variety of content formats, including photos, videos, Reels, and Stories. Mix up your content formats to keep your audience engaged.
- Use eye-catching visuals. Instagram is a visual platform, so it’s important to use high-quality visuals in your posts. Your visuals should be relevant to your content and visually appealing.
- Write informative and engaging captions. Your captions should be clear, concise, and relevant to your post. You can also use your captions to ask questions, start conversations, and promote your other content.
- Use relevant stickers and geotags. Stickers and geotags are a great way to add personality to your posts and reach a wider audience.
- Promote your Instagram account on other platforms. Let your followers on other platforms know that you are also active on Instagram. You can do this by adding a link to your Instagram profile in your bio and by sharing your Instagram posts on other platforms.
Maintain a Consistent Presence on Instagram using RecurPost
RecurPost is a social media scheduling tool that can help you maintain a consistent presence on Instagram as scheduling Instagram posts affect engagement. RecurPost also has a variety of features that can help you improve your engagement, which is good for the algorithm.
Here are some ways that RecurPost can help you maintain a consistent presence on Instagram:
- Schedule posts in advance. RecurPost allows you to schedule posts in advance for up to 18 months. This means that you can create a content calendar and schedule your posts in advance, so you’re not scrambling to come up with new content on the spot.
- Bulk schedule posts. RecurPost also allows you to bulk schedule posts, which can save you a lot of time. You can upload a CSV file with all of your scheduled posts, and RecurPost will schedule them for you.
- Auto-schedule posts. RecurPost also has an auto-schedule feature that can automatically schedule your posts for the best time to post on Instagram. This feature uses artificial intelligence to determine the best time to post based on your audience’s engagement data.
- Create a content calendar. A content calendar is a great way to plan your content in advance and to ensure that you’re posting regularly. RecurPost has a built-in content calendar that you can use to plan and schedule your posts.
- Use a variety of content formats. Instagram offers a variety of content formats, including photos, videos, Reels, and Stories. Mix up your content formats to keep your audience engaged. RecurPost supports all of Instagram’s content formats.
- Interact with your audience. Instagram is a social platform, so it’s important to interact with your audience. Respond to comments, ask questions, and participate in conversations. RecurPost has a built-in social media inbox that you can use to manage all of your interactions.
Here are some ways that RecurPost can help you improve your engagement, which is good for the algorithm:
- Use recurring posts. RecurPost allows you to create recurring posts, which are posts that are automatically reposted at regular intervals. This is a great way to keep your feed fresh and to recycle your best content.
- Use the best time to post the feature. RecurPost’s best time to post feature can help you schedule your posts for the time when your audience is most active. This will help you get more views and engagement on your posts.
- Use the collaboration feature. RecurPost’s collaboration feature allows you to collaborate with other users on Instagram posts. This is a great way to cross-promote your content and reach a new audience.
By using RecurPost, you can maintain a consistent presence on Instagram and improve your engagement, which is good for the algorithm.
In conclusion, the Instagram algorithm is a complex system that takes into account a variety of factors when ranking content. However, by understanding the basic principles of how the algorithm works, you can create content that is more likely to be seen by your target audience.
And if you’re looking for a way to save time and maintain a consistent presence on Instagram, consider using a social media scheduling tool like RecurPost. RecurPost can help you schedule posts in advance, bulk schedule posts, and auto-schedule posts for the best time to post. It also has a variety of features that can help you improve your engagement, such as recurring posts, the best time to post feature, and the collaboration feature.
Frequently Asked Questions
The Instagram algorithm is a set of rules that Instagram uses to rank content and decide what to show users in their feeds.
To increase your Instagram algorithm, create high-quality content that is relevant to your target audience and encourage engagement.
Your Instagram may be doing so badly because you are not posting regularly, creating high-quality content, or engaging with your audience.
The best time to post on Instagram varies depending on your audience, but generally speaking, it is best to post during the day when people are most active on the app.
Yes, it is generally better to post daily on Instagram to maintain a consistent presence and reach a wider audience.
The Instagram algorithm ranks content based on a variety of factors, including the relationship between the creator and the viewer, engagement, timeliness, popularity, and interest.
The Instagram algorithm counts views when a user’s screen is at least 50% visible for at least 3 seconds.
Amaiya Rathi is a Senior Content Writer at RecurPost. She helps RecurPost communicate with their readers in their own language. Whether it is the web copy, social media posts or blogs, Amaiya has worked on all aspects of copywriting. You can reach out to her at [email protected].