How to Get More Views on Instagram: 7 Proven Strategies

Introduction

Looking to get more views on Instagram? You’re not alone. Instagram’s evolving algorithms and focus on features like Reels make visibility challenging. With proven strategies, you can boost your content reach and improve your social media presence for business. 

 This blog covers 7 proven techniques to maximize your Instagram views, including leveraging latest features, optimizing posting schedules, and engaging with your target audience effectively.

Understand the Instagram Algorithm in 2025

Understanding how the platform’s algorithm works is key to getting more views on Instagram. The ig algorithm content that generates high engagement within the first few hours of posting. This means that likes, comments, shares, and saves can greatly impact how widely your post is distributed. The Instagram algorithm favors content that users spend more time viewing, so creating engaging and visually appealing posts is essential.

Instagram factors in post recency, ranking newer content higher in followers’ feeds. Posting when your audience is most active maximizes visibility. Adapting to Instagram’s algorithm helps you create content that reaches users and drives social media engagement, increasing your Instagram views.

Leverage Instagram Reels, Stories, and Carousels

Using Instagram’s diverse content formats—particularly Reels, Stories, and Carousels—rapidly increases views. Instagram Reels, short-form videos similar to TikTok, offer the highest discoverability on the platform. 

Instagram Reels have a dedicated tab and frequently appear on the Explore page, reaching new audiences effectively. Maximize views by creating Reels that entertain, educate, or follow trends, including relevant hashtags and catchy captions for better discoverability.

Instagram Stories, though temporary, engage audiences regularly. Stories let you post multiple times daily without cluttering your feed, making them perfect for behind-the-scenes content, updates, and user-generated content (UGC). Using interactive elements like polls, questions, and stickers can also increase engagement on Instagram and, in turn, help you get more views.

Instagram carousels combine multiple images or videos in one post, uniquely engaging viewers. Carousels receive higher engagement rates because users spend more time scrolling through slides. To capitalize on this, create carousels that tell a story, provide step-by-step guides, or showcase a product from different angles.

Instagram Live is a powerful way to engage your audience in real time. Hosting a Live session—whether it’s a product reveal, Q&A, tutorial, or behind-the-scenes tour—encourages instant interaction and pushes your content to the top of your followers’ feeds. Lives also appear on Stories, boosting visibility. Announce your Live in advance and go Live consistently to build a loyal, tuned-in audience.

Digital Storytelling: Keys to Achieving Marketing Success

Optimize Post Timing and Frequency

Proper timing maximizes Instagram views. Post when your audience is most active. While weekdays during late mornings and early afternoons generally perform well, analyze your Instagram Insights to determine optimal posting times for your specific audience.

Posting consistency maintains account activity and audience interest. Scheduling Instagram carousel posts keeps your content flow steady. Prioritize quality over quantity—fewer high-quality posts that drive engagement outperform frequent low-quality content. Use Instagram scheduler tools to maintain a consistent posting without overwhelming yourself, ensuring that your content reaches your audience at the best times to get more views on Instagram.

Here’s a practical checklist to follow:

• Post 3–5 times a week for consistency
• Share 5–7 Instagram Stories daily
• Use 20–30 hashtags per post, mixing broad and niche ones
• Spend 30–60 minutes daily responding to DMs and comments
• Keep Reels between 15 to 60 seconds for best retention

Incorporate Instagram SEO and Hashtags

SEO extends beyond websites to Instagram visibility. Instagram SEO involves optimizing your profile, captions, and hashtags to make content discoverable to users searching for specific topics. Start by using relevant keywords in your bio and captions. For example, if your content is about digital marketing, make sure terms like “digital marketing,” “social media tips,” or “marketing strategy” are included in your captions. This makes it easier for users searching these terms to find your content.

 Hashtags categorize content and make posts discoverable. Optimize hashtag strategy by combining popular Instagram hashtags with niche-specific ones that target your audience directly. Tools like Instagram’s own search function or third-party apps can help identify the best hashtags to use. Hashtags increase visibility but must be relevant to the content to truly help you get more views on Instagram.

Captions and visuals are equally important. Use the first 125 characters of your caption to hook attention. Emojis and line breaks improve readability. Maintain a consistent visual style by using brand colors, clean fonts, and high-quality images. A polished aesthetic increases time spent on your profile—and that matters to the algorithm.

To learn more about how to use hashtags for business and grow your brand’s reach, check out our in-depth guide on effective hashtag strategies.

Engage with Followers and Leveraging UGC

Regular engagement maintains relevance. When you engage with followers through comments, DMs, and niche conversations, they reciprocate, increasing your Instagram views and signaling value to the algorithm. This not only increases your visibility but also builds a loyal community around your brand.

User-generated content (UGC) increases views effectively. UGC includes images, videos, and reviews created by users featuring your brand. Sharing UGC provides free content while encouraging others to create brand-related content, expanding your reach organically.Create a branded hashtag to make it easier for users to tag their content, and don’t forget to give credit when sharing UGC to encourage more submissions.

Boost reach further by promoting your Instagram across other platforms. Add your handle to YouTube videos, email footers, blog sidebars, and Pinterest Pins. Cross-promoting your content helps you funnel traffic from active channels and drive new views from people who already trust your brand elsewhere.

Want to see who’s engaging with your content?

Instagram Followers Viewer Tools help you track insights, analyze activity, and refine your strategy to boost engagement.

Collaborate with Influencers

Influencer collaborations boost Instagram visibility. Partnering with influencers whose followers overlap with your target audience rapidly increases views and expands your reach to new potential followers. Choose influencers whose audience aligns with your brand values and goals. Micro-influencers, in particular, tend to have higher engagement rates and can be more cost-effective for collaboration.

Influencers can help you reach a new audience that might not be familiar with your brand. Whether through sponsored posts, giveaways, or collaborative content like Instagram reels, these partnerships can drive significant traffic to your Instagram profile. Be sure to use Instagram’s “Collabs” feature, which allows posts to appear on both your and the influencer’s profiles, maximizing exposure. 62% B2C marketers will incorporate influencer marketing in 2024.

Pro Tip: To build authentic connections and maximize your campaign’s success, learn how influencer marketing on Instagram works effectively by focusing on shared values, clear communication, and creative collaboration.

Exciting Giveaway Contests

Giveaway contests effectively increase Instagram views. Giveaways generate buzz and attract new followers by offering prizes that resonate with your social media audience, driving engagement and visibility. In return, ask participants to engage with your content in specific ways, such as following your account, liking a post, tagging friends, or sharing your content.

Giveaways work because they leverage the power of word-of-mouth marketing. When participants tag their friends, your content reaches a broader audience, driving more traffic to your profile. Moreover, since the platform algorithm favors posts with high engagement, your giveaway post is more likely to appear on the explore page, further increasing your chances to get more views on Instagram.

If you’re looking for expert guidance on implementing these strategies, consider reaching out to a professional agency that specializes in Instagram growth.

Conclusion

These strategies increase Instagram views while building loyal, engaged followers who drive business results. Use a social media calendar to plan and schedule content strategically. Views represent only the first step—convert them into engagement and long-term growth for sustainable success.

Also to get more views on Instagram, take inspiration from the best Instagram marketing campaigns that excel in capturing attention through creative visuals, engaging storytelling, and strategic use of trends. By analyzing these campaigns, you can craft a tailored approach that resonates with your audience and maximizes visibility, helping your brand stand out on the platform.

Are you ready to change your instagram increase engagement and boost your marketing game on Instagram? Which is your favorite strategy to increase viewers on Instagram?

FAQs

Ruchi Dhimar

Ruchi Dhimar is a skilled content writer with 4 years of experience. She is  passionate about crafting compelling narratives, specializing in writing content for different industries.