Skip to content

13 Instagram Reels Templates to Boost Content Creativity

Table of Contents

Let’s face it – crafting attention-grabbing and engaging Reels from scratch can sometimes be a real challenge. But fear not! We’ve got a treasure trove of 13 fantastic Instagram Reels templates that will effortlessly ignite your imagination and spark that much-needed creativity.

As a marketing agency handling multiple social accounts for numerous clients, the task of consistently creating reels can become quite overwhelming. However, in such scenarios, these templates serve as your invaluable secret weapon for achieving success. Also, using a social media scheduler to schedule your reels in advance can further streamline your Instagram accounts!

We’ve got everything covered – from content inspiration and creative guidance to time-saving strategies and ways to amp up audience engagement.

Let’s begin!

What are Instagram Reels Templates?

Templates for Instagram reels perform precisely as their name suggests: they offer pre-designed templates with timestamps to assist you in crafting your content.

what are instagram reels templates

Displayed next to each other are two Reels featuring a “Use template” button linked to their respective videos. In the past, you had to estimate the durations of clips necessary to synchronize them with a particular audio track and manually tweak the clips accordingly.

Now, you can effortlessly insert your own photos and/or videos into a template, and you’re ready to roll.

The best part? It comes at absolutely no cost to use.

How to Create Instagram Reels Templates on your own?

Crafting templates for Instagram reels is a straightforward process. Nevertheless, to ensure the template’s availability to other users, it’s crucial to create it directly within the Instagram application. Here’s a step-by-step guide on how to do it:

1: Begin by navigating to your homepage and tapping on the plus button situated at the top, just as you would if you were about to create an Instagram Story.

2: As you do that, your gallery will open up, and you should select “Reel” to initiate the process.

3: On the left-hand side, you’ll discover a range of options to make your Reel captivating and engaging. 

create instagram reels templates

4: To begin, let’s focus on the first option from the top – setting the duration of the Reel. You can choose either 15 or 30 seconds, depending on your preference.

5: Next, add music by clicking on the music icon, which is the second one from the top on the left-hand panel. Instagram offers a plethora of music choices, or you can use your own saved music if you prefer. You even have the option to record your original audio!

create instagram reels templates

6: One by one, select the photos, videos, and music that best fits what you want to create. Make as many edits as you want until you achieve the desired result. You can also record videos on the spot instead of selecting pre-recorded videos from your phone gallery. Click on Next.

create instagram reels templates

7: Write an engaging caption and select a cover for your reel. 

8: Now, scroll down to find the option of ‘Advanced Settings.’ 

create instagram reels templates

9: Here, toggle on ‘Let others use as template.’ This will enable others to use the template of your reel!

create instagram reels templates

How to Use Instagram Reels Templates

Instagram Reels Templates offer incredible user-friendliness and significantly reduce the time needed to breathe life into a Reel. The days of editing videos on multiple external platforms are now a thing of the past!

Excited to try out these ready-to-use Instagram Reels Templates? Follow our step-by-step guide:

Step 1. Discover the Video to Repurpose on Instagram

Your first task is to decide which Instagram Reel you wish to recreate. Simply scroll through the Reels tab or explore page until you find a video template that catches your eye.

How to Use Instagram Reels Templates

Step 2. Opt for ‘Use as Template’

Once you’ve found the desired template, locate the icon positioned in the bottom left corner labeled ‘Use Template.’ If you can’t find it right away don’t fret! You can access it through the three-dot menu on the bottom right-hand side, and then click ‘Use as Template.’

How to Use Instagram Reels Templates

Tip: In case you’ve updated your app and still can’t find the feature, no worries. Although most Reels videos can be used as templates, not all of them are available. Just keep scrolling until you find one that suits your taste. Also, remember that TikTok videos reposted on Instagram Reels are not compatible with Reels templates.

Step 3. Unleash Your Creativity

Once you’ve selected the template, you’ll enter Reels creation mode, where you can effortlessly record or add videos from your camera roll into the designated clip slots within the template. These placeholders already have preset timestamps, often aligned with the audio from the original clip.

How to Use Instagram Reels Templates

Step 4. Finalize and Publish Your Content

Now that your videos are uploaded, the trendy audio is set, and your Reel is edited, it’s time to hit that publish button. Add your captions, and you’re good to go! It’s truly the easiest way to create engaging Reels. 

Instead of spending hours meticulously timing your videos to match the music, templates make it incredibly simple to replicate trending Reels formats in no time at all.

And after you have edited a few reels, you can create a content calendar and use social media bulk scheduling to schedule them in advance!

Third-Party Tools Providing Instagram Reels Templates

While the new Instagram Reels Templates feature provides a convenient way to replicate popular Reels effortlessly, it does come with the risk of your Reels looking similar to others.

For businesses seeking an alternative approach to crafting Reels, an excellent option is to utilize the professionally designed and fully customizable Instagram Reels Templates available through third-party video-making tools. This way, you can maintain a unique and distinct look for your Reels.

Some of these tools are:


instagram reels templates-canva

Canva is a versatile graphic design platform that has expanded its offerings to include video creation, making it an excellent Instagram reel template app. With Canva’s user-friendly interface and extensive library of pre-designed templates, businesses, and content creators can quickly create engaging and visually appealing Reels. 

Whether you need templates for product promotions, announcements, or storytelling, Canva provides a diverse array of options to suit various themes and purposes. Additionally, you can customize colors, fonts, animations, and add your brand elements, ensuring that your Reels stand out with a distinct and professional look.


instagram reels templates-invideo

InVideo is a powerful online video editing tool specifically designed to cater to businesses and marketers. It offers an impressive collection of best Instagram reel templates that are designed to capture attention and drive engagement. InVideo’s templates cover a wide range of industries and styles, from fashion and lifestyle to technology and education. 

Beyond the templates, you have complete control over editing, allowing you to personalize each aspect of your Reels to match your brand’s tone and messaging. InVideo also provides access to a vast library of stock footage, music, and animations, enabling you to create captivating and high-quality Reels without the need for professional videography skills.

Vista Create

instagram reels templates-vista create

Vista Create is a comprehensive online video maker that simplifies the process of creating Instagram Reels. Its collection of templates caters to diverse needs, making it suitable for both individual content creators and businesses with various marketing objectives. 

Vista Create offers the best Instagram reel templates for different formats, including how-to videos, product showcases, and storytelling sequences. The platform allows you to import your own media, customize colors and text, and even add voiceovers, giving you the flexibility to craft Reels that perfectly align with your brand identity and messaging.


instagram reels templates-flexclip

FlexClip is a user-friendly Instagram reel template app designed to streamline the creation of Instagram Reels. It boasts a wide selection of professionally designed Reels Templates, covering various themes and industries. FlexClip’s templates are fully customizable, giving you the freedom to personalize every aspect of your Reels, such as adding your logo, adjusting the layout, and incorporating animations. 

With its drag-and-drop functionality, creating engaging and dynamic Reels is intuitive and accessible to users of all experience levels. Whether you’re an individual content creator or part of a marketing team, FlexClip empowers you to produce high-quality Reels that resonate with your audience.

Content Inspiration: Unique and Creative Instagram Reels Templates

A. Tips on customizing the templates to align with individual styles and branding

  • Add your brand colors and logo: Incorporate your brand’s signature colors and logo elements into the templates to create a cohesive and instantly recognizable visual identity.
  • Use on-brand fonts and graphics: Experiment with fonts and graphics that align with your brand’s tone and style, ensuring a consistent look across all your Reels.
  • Inject your personality: Don’t be afraid to infuse the templates with your personality, humor, and quirks. Let your authenticity shine through, making your Reels stand out from the crowd.
  • Tailor the content: Adapt the templates to deliver content that resonates with your specific audience. Whether it’s educational, inspirational, or entertaining, keep your audience’s preferences in mind.
  • Test and iterate: Don’t hesitate to try different variations of the templates and gather feedback from your audience. Use insights to refine your approach and create content that truly connects with your followers.

B. Template examples

A. Best practices for maximizing the impact of templates on Reels content

  • Embrace Authenticity: While templates provide an excellent framework, don’t forget to infuse your unique personality and style into your Reels. Authenticity is the key to building a genuine connection with your audience, so be yourself and let your creativity shine through!
  • Craft a Captivating Opening: The first few seconds of your Reels are crucial for capturing your audience’s attention. Use the template’s design to create a visually striking and engaging opening that hooks viewers right from the start. Tease them with what’s to come and leave them curious to watch more!
  • Keep it Snappy and Concise: Reels are all about quick, bite-sized content that keeps viewers engaged throughout. Use the template’s structure to deliver your message succinctly and avoid lengthy explanations. Snappy content ensures viewers stay tuned until the end!
  • Utilize Eye-catching Transitions: Templates often come with pre-designed transitions that add a professional touch to your Reels. Experiment with various transition styles to create a seamless flow between clips, keeping the visual interest high and the audience engaged.
  • Sync Music and Visuals: Music is a powerful tool in Reels content creation. Sync the template’s visuals with the beats of your chosen background music to create a captivating audio-visual experience for your viewers. This synergy will leave a lasting impact on their minds!
  • Experiment with Text and Captions: Templates often have designated spots for text and captions. Use these areas creatively to deliver your message, add context to your content, or engage with your audience through thought-provoking questions or call-to-actions.

B. Template examples 

Below is a creative travel reel template example:

View this post on Instagram

A post shared by raye of happiness (@rayeofhappiness)


View this post on Instagram

A post shared by ALBERT VICENTE (@albertvicente)

Time-Saving Strategies: How Instagram Reels Templates Optimize Content Creation

A. Using templates for consistent posting schedules and content themes

  • Time-efficient Batch Creation: With templates, you can create multiple Reels in one go, saving time and effort in the long run. Batch creation allows you to plan ahead and stay consistent with your posting schedule. You can then use tools like RecurPost to schedule content in batches and ensure that your reels go out on your accounts consistently. 
  • Aligning with Content Themes: Templates can be tailored to suit your content themes or series. This alignment strengthens your brand identity and provides your audience with familiar and expected content.
  • Quick Repurposing: Have an existing Reel that performed exceptionally well? Repurpose it using a template with a different design to extend its impact and reach new audiences.
  • Cohesive Visual Language: By using templates with consistent design elements, your Reels present a cohesive visual language that establishes your brand’s identity and differentiates you from others. You can also use an Instagram reel cover template provided by third-party apps to give your feed a good look.

B. Template examples

instagram reels templates examples

instagram reels templates examples

Boosting Engagement: Interactive Instagram Reels Templates

A. How to create shareable and comment-worthy Reels using interactive templates

  • Keep it Entertaining: Interactive templates are meant to be fun and entertaining! Embrace your playful side, and create content that brings a smile to your audience’s faces. The more enjoyable your Reels, the more likely they are to be shared and spread like wildfire.
  • Encourage Storytelling: Use interactive elements to weave stories or mini-narratives within your Reels. Capture your audience’s imagination, and they’ll be eager to comment and share their thoughts on your storytelling prowess.
  • End with a Call-to-Action: Always end your interactive Reels with a clear call-to-action. Whether it’s encouraging viewers to tag a friend, share their thoughts, or participate in the challenge, a compelling CTA prompts your audience to take action and boost engagement.
  • Respond to Comments: Engage with your audience by responding to their comments. Show appreciation for their participation, answer their questions, and keep the conversation going. When your audience sees you actively engaging with them, they’ll be more likely to share and comment on your future Reels.
  • Make it Shareable: Optimize your Reels for shares by creating content that resonates with your target audience. Shareable content is relatable, inspiring, or humorous, and it’s more likely to be passed on to friends and followers, expanding your reach organically.

B. Template examples

View this post on Instagram

A post shared by Betiana Hurtado (@betianahurtado)

View this post on Instagram

A post shared by Shannon McKinstrie | Social Media Mentor, Trainer, + Speaker (@shannonmckinstrie)

Showcasing Brand Identity: Templates for Maintaining Visual Consistency

A. Tips for using templates to reinforce brand messaging in Reels

  • Craft Engaging Captions: Use the template’s space for text overlays to convey your brand’s messages effectively. Craft compelling captions that align with your brand voice and tone, reinforcing your messaging.
  • Storytelling with Purpose: Use the templates as a storytelling tool to communicate your brand’s story, values, and mission. Engage your audience emotionally and connect with them on a deeper level through meaningful narratives.
  • Highlight Brand Features: If your brand has unique features or products, use the templates to showcase them creatively. Incorporate your products or services seamlessly into the Reels content, making them an integral part of the storytelling.
  • Showcase Brand Culture: Take viewers behind the scenes with templates designed for showcasing your brand’s culture, team, and working process. This fosters a sense of authenticity and transparency, strengthening your brand’s relationship with the audience.
  • Maintain Consistent Posting: Use templates strategically to maintain a consistent posting schedule. Consistency reinforces your brand’s presence in your audience’s feeds, and they’ll come to expect and anticipate your Reels content.

B. Template examples

Below is a candle brand that consistently uses brand color in its reels and posts to maintain brand identity.

instagram reels templates examples

Below is one of its reel templates you can use:

Exploring Different Formats: Instagram Reels Templates for Various Content Types

A. Showcasing products and services effectively with Instagram Reels templates

  • Product Highlights: Present your products in a visually appealing and concise manner using this template. Showcase different angles, features, or benefits of your offerings to entice your audience to learn more.
  • Testimonials Reel: Gather customer testimonials and feedback in this template to build trust and credibility. Highlight positive reviews and experiences to show potential customers the value of your products or services.
  • Product Comparison: Use this template to compare different products or variations side by side. Whether you’re showcasing different colors, sizes, or features, the comparison format helps viewers make informed decisions. 

B. Template examples

  • Add Your Unique Twist: Put your personality and creative touch into the trending templates. Whether it’s through your humor, storytelling, or editing style, infuse the template with your authenticity.
  • Align with Your Niche: Adapt trending templates to align with your content niche and target audience. Tailor the templates to suit your expertise, interests, and the type of content your audience expects from you.
  • Know Your Audience: Understand what your audience enjoys and responds to. Use trending templates that resonate with your followers, making them more likely to engage with and share your Reels.
  • Stay Consistent: While experimenting with trending templates, maintain visual consistency and adhere to your brand’s messaging. Consistency builds trust and helps your audience recognize your content in their feeds.
  • Monitor Performance: Keep track of how your Reels perform using trending templates. Analyze metrics like views, engagement, and shares to identify which templates work best for your content strategy.

B. Template examples

Enhancing Editing Skills: Using Templates for Creative Video Editing

A. Techniques for improving video editing skills through template utilization

  • Reverse Engineering: Dissect the templates to understand how they are structured and edited. By reverse engineering templates, you gain insights into effective editing techniques and transitions.
  • Practice, Practice, Practice: Regularly use templates to create Reels, even if they’re not intended for posting. Practicing with templates sharpens your editing skills and allows you to experiment with new techniques.
  • Seek Inspiration: Explore how other creators use templates creatively. Draw inspiration from their work and adapt their techniques to suit your style.
  • Mastering Transitions: Pay attention to how transitions are executed in templates. Practice creating smooth and seamless transitions to elevate the overall flow of your Reels.
  • Take Note of Feedback: Share your Reels with friends, peers, or online communities, and seek constructive feedback. Act on the feedback to refine your editing skills and produce more polished content.

B. Template examples


With the power of Instagram Reels templates at your fingertips, boosting content creativity has never been easier or more exciting! Remember, templates are not mere shortcuts; they are stepping stones to unleash your creativity and unlock new possibilities. As you experiment with templates, infuse your authentic voice, style, and personality into each Reel. Your unique touch will breathe life into the templates, transforming them into captivating stories that resonate with your audience.

So, go ahead, create, and inspire. Unleash your potential with these Instagram Reels templates, and let your content creativity take flight. And after you’ve created some eye-catching reels, don’t forget to automate them using RecurPost!

Frequently Asked Questions

1. How do I find templates for reels on Instagram?

To find templates for reels on Instagram, head to the Reels tab, tap the camera icon, slide to the “Templates” tab in the video editor, and choose a template you like by tapping “Use Template.”

2. How do you make a reel template on Instagram?

To create a reel template on your own, begin by tapping the plus button on your homepage, select “Reel,” and then customize the Reel’s duration, add music, photos, and videos to suit your desired format. Once you have finalized the content, write an engaging caption, select a cover, and enable the “Let others use as template” option in the Advanced Settings to allow others to use your reel as a template.

3. Do all reels have templates?

No, all reels don’t have templates. Note that templates are only available for reels that include music and at least 3 clips. The button ‘Use as template’ will appear on the reel if it has a template available for use.

4. What size is Instagram reel template?

Instagram reels layout has the size of 1080 pixels x 1920 pixels.

5. Which app is trending for reels templates?

Apart from directly creating reels on Instagram, you can use tools like Canva, Invideo, or Flexclip.

6. Why use Instagram templates?

Using Instagram templates saves time, enhances creativity, and boosts engagement by providing pre-designed layouts, animations, and effects that enable users to create visually appealing and captivating content effortlessly.

7. Can I edit a reel template?

It is not possible to change the song or add special effects while using a reel template on Instagram. You can re-order the clips but that will mess up the cuts on beats.


Schedule and Publish your posts on multiple social accounts, read and reply to incoming messages with social inbox, and collaborate with your team and clients with ease.