Is Instagram Reels the new Tiktok? Well, it seems so! TikTok was being criticized for a long time for the kind of content people upload, for the breach of security, and for using people’s information. This resulted in the ban of TikTok in some major countries including India and the US, and other countries are planning to do that too. Instagram couldn’t just let this opportunity go and launched its own short video feature ‘Reels’, inside the platform itself. Overnight, Instagram users went crazy and started uploading 15-second videos on their profiles.
So, in this article, we are going to talk about what exactly the Instagram reels feature is and how it can be used to maximize your social media presence.
What is Instagram Reels?
Instagram Reels is a brand new way to create fun and interactive short video content from Instagram Stories. This feature is released by Instagram in more than 50 countries. The explore page icon is now replaced by the Reels section and users are able to discover all the content from that tab.
All Instagram users can record and edit 15 second video clips and share them on stories, feed, and the new reels tab on the profile. On your news feed, you will only see reels from people whom you follow. But in the discover section, you’ll be able to find popular reels from trending accounts on Instagram.
There are so many similarities that you’ll see between TikTok and Instagram reels. While the algorithm for reels has not been decided yet, it kind of feels similar to that of TikTok. You’ll be shown content on the basis of people you already know, the kind of content that you like, and your location. Again, like TikTok, if you see an audio clip that you like, you can use that audio in your content. You can also select music from a huge library or use your own audio.
Apart from the music selection options, there are also quite a lot of editing tools available to explore. There is a video countdown timer, the option to adjust your video’s speed, and a library of video effects to choose from.
For creating reels, you can shoot the video on the spot from the Instagram camera or choose a video from your device storage. Once you are done setting the clip and audio, you can use the text and drawing tools, or add stickers to your reels, just like Instagram stories.
How to create Instagram reels?
Read the below steps to know how to make Instagram reels:
- Instagram reels can be created straight from the Instagram stories menu. It is positioned either between the default Normal mode and Create mode or on the bottom menu next to “Story”.
- To use it, simply tap on the Instagram stories camera and click on the Reels option.
- Record the video or select one from your camera roll. While recording the video, you can start and stop the recording multiple times by pressing and holding the record button.
- Tap on the ‘Audio’ option – music icon to select the audio that you want to use in your reel.
- You can adjust the speed of your video by clicking on the ‘Speed’ option – play icon.
- You can choose how long your clips will be by tapping the ‘Timer’ option – stopwatch icon. When you set a timer, there’s a countdown before the recording starts.
- Select the ‘Effects’ option to add filters to your video clip. You can choose any previously saved filters and AR effects or you can scroll to the end and tap “Browse Effects”.
- Once you are done with all these options, you can edit your Instagram reels. Use the draw and text options to customize your video even more. You can also use the stickers available on Instagram, just like you do in stories.
- After editing, choose the cover photo from the gallery or from the video itself. Add the caption and hashtags just like you do while posting on your feed.
- Now it is the time to share your reel! You can share the Reel to your Stories, Explore Feed, and the new Reels tab on your Instagram profile.
When you share your first reel, the reel tab will appear on your profile. You will see all your drafts and published reels here.
When you are using a pre-recorded video for reels, you need to take care of the size. Instagram reels video size is 9:16. However, on feed, they appear in the ratio of 4:5.
Sharing Instagram reels
Reels can be shared with your followers as well as the entire Instagram community through the explore page. Your reels will be shown to specific people on the basis of whether you have a public or a private account.
- When you have a public account: You can share your reel with a dedicated space on Explore where it has the opportunity to be viewed and explored by the broader Instagram community. You can also share the reel with your followers by uploading it to your feed. When you share reels with specific songs, hashtags, or effects, your reel can also appear on the dedicated pages whenever anyone clicks on that song, hashtag, or effect.
- When you have a private account: Reels follow the privacy settings that you have made for your Instagram account. You need to share the reels on your Instagram feed so that your followers can see them. Anyone will not be able to use the original audio from your reels and they will also not be able to share them with people who don’t follow you.
When your reel is ready, switch to the sharing screen where you can save your reel draft, change the cover picture, add the caption and hashtags, and tag your friends and followers. If you post the reels on your feed as well, it will appear on your main profile grid, even though you have the option to remove it.
It doesn’t matter whether you have a public or private account – you can share reels to your Instagram stories, close friends, or through direct messages. This will make it act like a regular story – it will not show up on your reels tab and will disappear after the duration of 24 hours.
Finding reels to watch on Instagram
In order to find reels to watch on Instagram, there are basically four ways. Let’s have a look at them.
- From your feed: In order to see the reels by people you follow, you can scroll your normal Instagram feed. A Reels icon appears as a small clapperboard in the left-bottom corner of all Instagram reels. It is there to differentiate reels from the regular Instagram video posts.
- Explore page: Go to your Instagram explore page, and you will see reels right on the top. Select that video to watch it, and then scroll to continue watching reels from other popular creators. The reels that have the label of Featured are the ones that are selected by Instagram.
- Find reels that use particular audio or hashtag: Click on the name of the audio or hashtag at the end of the reel you’re watching, and you’ll see a list of other reels using the same audio or hashtags. If you like any audio track, you can select and use it to record your reel.
- Search for hashtags: In the search bar, search for a particular hashtag and you will see the reels that have used that hashtag.
Using Instagram Reels for Business
In 2016, when Instagram released the feature of Stories, it was mocked for being the clone of Snapchat. However, it was quickly adopted by Instagram users and surpassed Snapchat in the number of daily users. It has also become an effective feature for people to build their audience.
Keeping that thing in mind, it will be an ideal option for brands to grab the opportunity and start creating Instagram reels. As reels have a place on the Explore page, your brand will have a huge chance to get exposed to new followers. So let’s see how you can use Instagram reels to build your brand on this platform.
1. Curate content that resonates with your audience
Instagram Reels are developed to be quick and enjoyable and stuffed full of special effects. That makes it very easy to create engrossing and authentic content. This is a great chance for businesses to show their human side and build genuine relations with the audience. Create raw and engaging content that your audience will love and get a chance to be featured on the explore page.
2. Reuse your old TikTok videos
If you were already using TikTok for creating videos, consider posting them as reels on Instagram too. By doing that, you’ll be able to show the same content to people who don’t follow you on TikTok, thus reaching new audiences.
3. Create educational content
These are the top favorite kind of videos that people actually watch. Create and share something that can provide value to your audience. Best 3 skincare routines, How to bake a cake in 5 steps, or 3 things to consider while buying a laptop. There are so many ways to create content that will help your followers in learning something new.
4. Upload BTS videos
Behind-the-scenes videos are something that people like to see too. They show the reality behind the picture-perfect feeds and lives portrayed on social media. People can connect with such videos instantly as they are personal. They’ll help in gaining trust and building personal relationships. You can share videos on how you select materials for your products, the day to day life at your workspace, the process of making products, and your brand’s unique story.
5. Showcase your products or services
As said earlier, Instagram reels are located on the Explore page, and even people who don’t follow you can see them. This is huge for brands trying to make their products reach new people. Make creative videos showcasing your products or services and then add caption and hashtags to increase the reach. For example, The automotive industry can use this well by showcasing their latest models and car rides. It is a good addition to an Automotive Marketing Strategy.
6. Make announcements
You can successfully use Instagram reels to make announcements about your upcoming products or services, discounts, sales, upcoming events, etc. This way, more people will become a part of your customer group instead of just being followers.
7. Share user-generated content
Sharing the content generated by your users works magically in improving engagement on your profile. It builds trust and makes people believe in what you share. You can get your audience involved by asking them to take part in certain giveaways or competitions and to use your brand-specific hashtags. Before sharing their content, make sure to ask for their permission as well.
Instagram Reels Vs. TikTok
Given the massive success of TikTok, it can be said that Instagram also took the advantage of short video content to grow its popularity even more. Even though your Instagram audience might be different from your TikTok fan following, the basic editing tools and features of Instagram reels are similar to TikTok.
Both Reels and TikTok let you start and stop recording videos at your own pace. However, the biggest difference is that you can upload 60 seconds of footage in a TikTok video as compared to only 15 or 30 seconds on Instagram reels.
There are slight and subtle differences in branding. They make Instagram look like a grown-up and more polished version of TikTok. Videos on Instagram reels feel more curated as compared to the raw videos on TikTok. Even while the format of both platforms is the same, the kind of content seen on both of them is entirely different.
Many TikTok influencers have started creating content on reels and build an audience on Instagram too. 44% of them said that they will be repurposing their TikTok content by uploading them on reels. However, a majority of them said that they’ll be focusing on both platforms and not just any one of them.
Instagram Reels vs. Stories
- Instagram reels are easy to share. In case of stories, you cannot share them unless you’re tagged in them. Also, you can’t share stories to your grid. So, being a creator or a brand, the reach of stories is limited to your followers itself as they cannot share your stories with others. Reels, on the other hand, can be easily shared by others on their stories.
- Just like an Instagram post, you can add up to 30 hashtags while uploading reels. This increases the visibility of your reels and they can also appear in some of the hashtags feeds.
- As reels are newly launched, they are not yet monetized by Facebook. Thus, you cannot run ads and promote your reels. However, you can use reels to enhance your advertising on Facebook and Instagram. Unlike Stories, reels can be used to create video views custom audiences for retargeting, which is a game-changer if you’re using Facebook and Instagram ads as part of your social media marketing strategy.
Pros and Cons of Instagram reels
When you are using Instagram for growing your own brand, it is essential to have engagement on your content. And Instagram reels will provide you with the engagement that you need. Because of reels, the visibility of your posts will increase. It provides Instagram users more ways to engage with your content and lets you reuse video resources.
A major advantage of reels is that it grabs the attention of more people than just your followers or audience. Your Reel goes under your Reels tab, shows up in your main profile grid, in Feeds, and under the Explore button. Thus, it gives you an opportunity to attract a new audience.
With the right hashtags, music, and effects, your reel can also appear on top pages in your niche. And as videos are the people’s favorite kind of content to see from brands on social media, reels have a huge potential of winning fans. Also, it is easy to repurpose long videos or user-generated content and convert them into short engaging videos. The only drawback is that when you post them on stories, they don’t appear in the reels tab and disappear after a period of 24 hours. There are no other disadvantages of using Instagram reels for building a brand. And if you are reading using IGTV or stories to upload videos, then getting started with reels will be a no-sweat thing.
To sum up,
Apart from creating appealing content, you also need to take care of posting it at the right time. It is crucial that your content gets uploaded when most of your audience is online and actively scrolling through their feeds. If you don’t know about the best and worst time to post on Instagram, don’t worry! We have a complete guide ready for you. Click here to read it and find your best and worst times.
Also, you can manage your Instagram accounts and other social platforms using RecurPost. It is a social media management tool offering an Instagram scheduler. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. Try out its 14-day free trial today!