Tired of scrambling to post on Instagram at the perfect time? Whether you’re building a personal brand or running a business, staying consistent on social media can be overwhelming. That’s where automation steps in to lighten the load—saving time while keeping your feed active and engaging.
With RecurPost’s Instagram for Business integration and Zapier’s smart workflows, you can set up direct Instagram posting in minutes. This duo acts like a free Instagram automation tool, helping you schedule posts, connect apps like Google Drive for media, and maintain a smooth, stress-free content routine.
Stick around to learn how this integration can transform your social media management with two of the best Instagram tools.
What is RecurPost?

RecurPost is a social media scheduling tool that allows you to schedule your content ahead of time on multiple social media platforms.
It lets you plan your content by creating content libraries and scheduling them at specific intervals. Using its Instagram post scheduler, it is very easy to plan, organize, and upload content on the go. When it is time for your scheduled post to go live, RecurPost will send a push notification through the app. You just need to click it to upload your post. This is a mandatory step that needs to be followed by every social media management tool.
But, if you have a business profile on Instagram or are looking for some RecurPost Instagram for business integration, you can skip the notification part and directly post on your account with the help of Zapier Instagram integration. It will save you from the hassle of clicking on the notification to make your posts live.
Also, read about the best apps for planning Instagram.
What is Zapier?

Zapier lets you connect one app to another using ZAPs that help in automating the workflow to a huge extent. It takes care of all the Instagram integrations and operations. Thus, your team doesn’t have to worry about any kind of coding and development. You can use it to build workflows and automatically achieve simple tasks.
Using Zapier to automatically post on social media makes managing your accounts a breeze by connecting various apps and automating tasks. With the RecurPost Instagram for business integration, Zapier allows you to create workflows that handle everything from scheduling to posting.
Whether it’s a single image or a batch of content, the process is seamless. By setting up a Zapier post to Instagram, you can automate your posts and ensure consistent updates. This powerful combination offers Zapier Instagram automation to save time, reduce manual work, and keep your Instagram strategy running smoothly.
Common Zapier Terms
- ZAP: The automated workflow between your apps is known as a ZAP. Think of it as the entire process that will be undertaken. In our case, the ZAP will be the workflow for posting updates from RecurPost to the Instagram business profile. A ZAP will have at least two parts: A trigger and an action.
- Trigger: Triggers are events that activate a workflow within a single piece of software. What’s important here is that once you have set it up, Zapier will actively search for them. So, for Instagram, it will always look for new updates created in the selected RecurPost library.
- Action: The action is the step taken by a ZAP, such as uploading a post on Instagram when any new update is made in RecurPost’s library. Depending on the plan that you are using, ZAPs can take multiple actions and even work in multiple programs off the same trigger.
- Task: A Zapier Task is how the company tracks your actions. Each time a zap accomplishes one of its “Action” moves, Zapier counts this as a task. In our case, if Zapier uploads 10 posts on your Instagram business profile from RecurPost’s selected library, it will be counted as 10 tasks.
Step-by-Step Guide to Posting on Instagram Using RecurPost and Zapier
Automating Instagram posts with RecurPost and Zapier is a straightforward process that saves time and effort while ensuring a consistent posting schedule. Here’s a step-by-step guide to setting up this integration.
Below are the steps for posting on Instagram using RecurPost and Zapier:
1: Set Up Your RecurPost Account
Start by creating an account on RecurPost and connecting your Instagram account. With the RecurPost Instagram for business integration, you can manage multiple accounts, schedule posts, schedule reels on Instagram, and organize your content in advance. This integration lays the foundation for automation with Zapier.
2: Connect RecurPost to Zapier
Sign up for a Zapier account if you haven’t already. Search for the RecurPost Instagram app within Zapier and connect it. This step allows Zapier to access your scheduled posts from RecurPost and prepare them for publishing.
3: Create a Zap (Workflow)
In Zapier, create a new workflow known as a “Zap.” Select RecurPost as the trigger app and Instagram as the action app. You can also integrate additional tools, such as Google Drive, for seamless Instagram Google Drive integration. This allows you to pull images or videos directly into your posts.
4: Customize Your Posting Workflow
Within the Zap, define how and when posts will go live. Whether you’re focusing on regular posts, Zapier Instagram reels, or even sending Zapier Instagram direct messages, Zapier provides flexibility to match your needs. Additionally, you can manage tasks like replying to comments with the Zapier Instagram comment feature.
5: Automate Posting
Test your Zap to ensure the workflow runs smoothly. Once set up, Zapier will automatically trigger your scheduled Instagram auto-poster from RecurPost, making the Zapier post to Instagram an effortless process. This Zapier Instagram automation is an Instagram posting strategy that helps businesses maintain consistency without manual effort.
How Zapier Works
Zapier is a powerful automation platform that connects your favorite apps and automates repetitive tasks. For businesses managing their social media, integrating RecurPost with Zapier provides a seamless way to schedule and publish content effortlessly. Through the RecurPost Instagram for business integration, users can connect their accounts, create automated workflows, and simplify the process of posting to Instagram
RecurPost Triggers in Zapier
Triggers in Zapier are events that start an automated workflow called a Zap. The RecurPost Instagram for business integration allows the following triggers:
Zapier is a powerful automation platform that connects your favorite apps and automates repetitive tasks. For businesses managing their social media, integrating RecurPost with Zapier provides a seamless way to schedule and publish content effortlessly. Through the RecurPost Instagram for business integration, users can connect their accounts, create automated workflows, and simplify the process of posting to Instagram
- New Scheduled Post: Whenever a new post is scheduled in RecurPost, it can automatically trigger actions like publishing to Instagram or other platforms.
- Post Published: When a post is published via RecurPost, Zapier can trigger additional actions, such as notifying a team member or logging the post in a spreadsheet.
These triggers help ensure that Zapier post to Instagram workflows are timely and accurate, eliminating manual efforts and keeping your content strategy on track.
RecurPost Actions in Zapier
Actions in Zapier are the tasks performed after a trigger is activated. With RecurPost, you can set up the following actions:
- Add New Content to RecurPost: Automatically add new posts from other platforms or apps, such as Google Drive, into your RecurPost library. This is ideal for Zapier’s Instagram automation workflows.
- Schedule a Post: Use Zapier to schedule a post in RecurPost directly, ensuring content is ready to go live at the right time.
These actions streamline your content management and make it easier to automate workflows, such as Zapier posts to Instagram or other social platforms.
Posting on Instagram Business Profile from RecurPost through Zapier
The process of posting directly on your Instagram Business account with RecurPost and Zapier integration through a ZAP. This integration will enable you to upload single image posts and link posts directly to your Instagram business account.
Managing social media can get overwhelming, especially when juggling multiple platforms. With RecurPost’s Zapier automation, you can simplify your workflow and take control of your scheduling process. By connecting RecurPost with over 5,000 apps through Zapier, you can automate repetitive tasks, schedule posts, and even integrate tools like Google Drive for seamless content sharing.
Automating your Instagram Business Profile posting with RecurPost and Zapier is a simple process that takes only a few steps. Here’s a brief guide to getting started:
1: Go to your Zapier account

Log in to your Zapier account or create a new one if you’re new to the platform. Once you’re in, search for RecurPost Instagram for business integration to connect your RecurPost account. This connection ensures that your scheduled posts in RecurPost can be automated for Instagram.
2: Creating a Zap
A “Zap” is an automated workflow. To create one:
1. Click on the “Create Zap” button in Zapier.

2. Choose RecurPost as the trigger app and Instagram as the action app.

3. Set up triggers such as a new post scheduled in RecurPost to automate a Zapier post to Instagram.

4. For extra functionality, you can integrate tools like Google Drive for Instagram Google Drive integration, where media files are pulled from your storage.

3: Start Posting
Once your Zap is set up, test it to make sure it works. When everything is configured correctly, Zapier will take care of publishing your posts automatically. This Zapier Instagram automation ensures your content goes live on schedule without requiring manual intervention.
Note:
- Zapier will check for new data from your trigger every 1 to 15 minutes in order to start your Instagram Zap, depending on your pricing plan. So, if you’re on their free plan, it will take up to 15 minutes to share a post.
- You will keep receiving Instagram publishing reminders from RecurPost (only push notifications on your mobile device); you can ignore them, but don’t ignore the ones for your personal Instagram account.
- Please do not ignore the Instagram story ideas publishing reminders regarding the Video and Gif posts that you have scheduled or published from RecurPost.
- Make sure to set the time zone in your Zapier account. From your dashboard, click on the profile icon in the top-right corner. From the drop-down menu, select “Settings.” In the “My Profile” section, there will be the option to select your time zone. Also, cross-check it with the time zone set in your RecurPost account. It should be the same at both places for scheduling according to time on Instagram stories.
Conclusion
Automating your Instagram posts doesn’t have to be complicated. By using Zapier to automatically post on social media, you can save time, stay consistent, and focus on creating great content. When using RecurPost’s integration with Zapier for Instagram, managing your social media becomes effortless. Whether you’re scheduling Instagram posts from desktop or mobile or connecting other tools, this setup ensures your Instagram stays active without the hassle.
Frequently Asked Questions
Automating Instagram posting with tools like Zapier Instagram automation saves time, ensures consistency, and allows you to focus on creating engaging content while eliminating manual posting tasks.
You can automate Zapier Instagram Reels by setting up workflows that schedule and publish Reels directly from RecurPost, ensuring timely and consistent updates to your audience.
The Zapier Instagram direct message feature helps businesses connect with customers automatically by responding to inquiries, sending updates, and maintaining prompt communication, enhancing engagement and customer satisfaction.
Zapier social media management simplifies workflows by automating tasks like posting, responding to comments, and connecting apps, making it easier to handle multiple platforms from one place.
Reshare or repost on Instagram by using the paper plane icon to share a post to your Story. For feed reposts, use third-party apps like Repost or download and credit the original creator. Always get permission before reposting someone else’s content.
To share a post on Instagram to your feed, tap the “+” icon, select the photo or video, and hit “Next.” Add a caption, tags, and location if needed. Finally, tap “Share” to publish it to your feed.

Shubham Agrawal is a passionate content writer, with over a year of experience in this field. He excels in creating content in informative and creative way that aligns with readers. He juggle with words to create an engaging content.