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When is The Best Time To Post on TikTok (and Worst): The Ultimate rundown

best time to post on tiktok

This short-video platform has allowed a lot of aspiring creators to make a living by creating content. However, to be able to reach the maximum number of people around the globe, it is necessary to know the best time to post on TikTok. 

With a vast audience of around 1 billion monthly active users and videos discoverable in any corner of the globe through the ‘For you Page,’ you need to pay extra attention to the time of posting by using social media scheduler. Optimizing your posting times will improve your content’s engagement and help you create a viral content marketing strategy. 

Thus, this blog will take you through all the important aspects you need to know about finding the best time to post on TikTok.

Did you know you can cross-promote TikTok videos?

Yes, read that right! RecurPost lets you schedule TikTok videos on all major social channels.

Here’s what you’ll learn:

Why does the best time to post on TikTok matter?

TikTok is no longer the new kid in the town. It is one of the fastest-growing social media networks. And the credit of increasing the popularity of video content on every social media platform rightly goes to TikTok. Thus, being popular on TikTok can help you create a successful video marketing strategy for social media. And just like TikTok, you can create short-video content for Instagram reels too.

If you’re already using TikTok, you might be aware of the ‘For You Page’, which displays an endless stream of videos that are selected by the algorithm on the basis of your past interaction with the app. This section has become the holy grail for creators, brands, and influencers.

The videos appearing in this section are selected on the basis of specific criteria, including user interaction. Videos that receive a considerable amount of likes, comments, and shares are most likely to be featured in this section.

But, if your videos don’t appear in the feed of your followers, how would you receive those likes and comments? That’s where knowing the best time to post on TikTok comes into play. By uploading content when your audience is the most active, the rate of engagement received increases, which ultimately leads to improved chances of appearing in the ‘FYP’ section.

So, let’s see the global best times to post on TikTok.

How to check your TikTok audience analytics?

Knowing when to post means figuring out who your audience is, and TikTok’s analytics function may help you do that. It is necessary to have a Pro Account, but the good news is that it is entirely free.

Here’s how you can check your TikTok viral times statistics:

  • In the TikTok app, go to your profile.
  • The Settings and Privacy menu can be accessed by touching the three dots in the top right corner.
  • See whether “Switch to Pro Account” is an option under “Manage Account.”
  • If you do, choose it and follow the on-screen directions. If you don’t, you’re already set up.
  • Return to the Settings and Privacy menu, then choose “Creator Tools” from the drop-down menu.
  • By tapping “Analytics,” you may see your statistics.

You may look at a variety of things in Analytics, but “Follower Insights” is the most important one to look at right now.

How to Effectively Use Multiple Best Times to Post on TikTok?

The TikTok algorithm, like any other social media network, is always changing. If you’re still having trouble deciding when to post your videos on TikTok, try experimenting with different time slots based on your audience’s activity and previous video interaction. Make a spreadsheet of the most active hours working on your content based on your analytics and previous high-performing video metrics. Now, schedule several videos in these multiple time slots to determine which one works best for you. Because you know your followers best, you can tweak and experiment with different time slots to gain better engagement and video views. But, don’t choose the worst day to post on TikTok. If you choose the worst day to post, it will give your video lesser views & will affect your TikTok viral time. 

When to post on Tiktok for more views and likes?

Yes, there is no one-size-fits-all, or should we say, one-time-fits-all solution when it comes to identifying the peak time to post on TikTok. This applies to all social media platforms. There are no two brands or influencers with the same target audience on TikTok. Similarly, each audience consumes material on the site for a different amount of time. For those looking for the greatest time to post on TikTok, there is some good news: the average best time to upload TikTok. The average best time data can be used to estimate the optimal time for you. The chances of these best times working wonders for you are relatively good. To sum it up, the best time to upload TikTok are between 6 am-10 am and 7 pm-11 pm, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.

When is the best time to post on TikTok?

To burst your bubble, there is no one-time-fits-all in the case of best time to post on TikTok. This applies to all social media platforms, and TikTok is no exception. It is because every influencer or brand has a different audience to target. 

We’ll see how to find out your own unique best time to post on TikTok, however, for starters, you can consider the average best times. Here’s a study that reveals a few sweet time spots to post on: 

According to the above data, it can be said that, on average, the best time to post on TikTok is from 6:00 AM to 10:00 AM and from 7:00 PM to 11:00 PM.

The best TikTok posting times for each day varies in interesting ways:

  • The best time to post on TikTok on Monday:- 6:00 AM, 10:00 AM, 10:00 PM
  • The best time to post on TikTok on Tuesday:- 2:00 AM, 4:00 AM, 9:00 AM
  • The best time to post on TikTok on Wednesday:- 7:00 AM, 8:00 AM, 11:00 PM
  • The best time to post on TikTok on Thursday:- 9:00 AM, 12:00 PM, 7:00 PM
  • The best time to post on TikTok on Friday:- 5:00 AM, 1:00 PM, 3:00 PM
  • The best time to post on TikTok on Saturday:- 11:00 AM, 7:00 PM, 8:00 PM
  • The best time to post on TikTok on Sunday:- 7:00 AM, 8:00 AM, 4:00 PM 

The worst time to post on TikTok:

  • The worst time to post on TikTok on Monday:- 11:00 AM to 9:00 PM
  • The worst time to post on TikTok on Tuesday:- 10:00 AM to 12:00 AM
  • The worst time to post on TikTok on Wednesday:- 9:00 AM to 10:00 PM
  • The worst time to post on TikTok on Thursday:- 1:00 PM to 6:00 PM
  • The worst time to post on TikTok on Friday:- 4:00 PM to 4:00 AM
  • The worst time to post on TikTok on Saturday:- 12:00 PM to 6:00 PM
  • The worst time to post on TikTok on Sunday:- 5:00 PM to 6:00 AM

Note: All these timings are according to Eastern standard time (EST). Thus, in order to convert these timings according to your audience’s location, you can use a tool like ‘The time zone convertor.’

Look at the studies on:

And if your audience is based in multiple time zones, you can use a social media scheduling tool to schedule your posts ahead of time. When you schedule videos on social media, you can ensure that your content goes live at the right time without needing to log in at odd hours.

The Best Times to Post on Tiktok by Location

Unlike the best time to post on Instagram, which has been the subject of dozens of studies, there appears to be only one on TikTok at the moment. According to a study, this is what we found: The best times to upload TikTok by location are Tuesday at 9 am, Thursday at 12 am, and Friday at 5 am. Below are some places where you can find at what peak time to post on TikTok.

Best time to post on TikTok Australia.

In Australia, check out the peak time to post on TikTok videos and shorts along with the best days to post on TikTok. 

  • Mon: 6 am / 10 am / 10 pm
  • Tues: 2 am / 4 am / *9 am
  • Wed: 7 am / 9 am / 11 am
  • Thur: 9 am / *12 pm / 7 pm
  • Fri: *5 am / 1 pm / 3 pm
  • Sat: 11 am / 7 pm / 8 pm
  • Sun: 7 am / 9 am / 4 pm

Best time to post on TikTok Philippines

In the Philippines, check out the best time to upload TikTok videos and shorts.

  • Monday: 3:30 pm, 7:30 pm, and 7:30 am
  • Tuesday: 11:30 am, 1:30 pm, and 6:30 pm
  • Wednesday: 4:30 p.m., 5:30 p.m., and 8:30 a.m.
  • Thursday: 6:30 pm, 9:30 pm, and 4:30 am
  • Friday: 2:30, 10:30 pm, and 12:30 am.
  • Saturday: 8:30 pm, 4:30 am, and 5:30 am
  • Sunday: 4:30 pm, 5:30 pm, and 1:30 am

Best time to post on TikTok Canada.

In Canada, check out the peak time to post on TikTok videos and shorts along with the best days to post on TikTok. 

  • Mon: 6 am / 10 am / 10 pm
  • Tues: 2 am / 4 am / *9 am
  • Wed: 7 am / 8 am / 11 am
  • Thur: 9 am / *12 pm / 7 pm
  • Fri: *5 am / 1 pm / 3 pm
  • Sat: 11 am / 7 pm / 8 pm
  • Sun: 7 am / 8 am / 4 pm

Best time to post on TikTok USA

The following are the results in Eastern Standard Time.

  • Mon: 6 am/10 am/11 pm
  • Tues: 2 am/4 am / *9 am
  • Wed: 6 am / 8 am / 11 am
  • Thur: 9 am / *12 pm / 7 pm
  • Fri: *5 am / 1 pm / 3 pm
  • Sat: 11 am / 7 pm / 9 pm
  • Sun: 7 am / 8 am / 4 pm

Best time to post on TikTok Germany.

In Germany, check out the peak time to post on TikTok videos and shorts along with the best days to post on TikTok. 

  • Mon: 6 am / 10 am / 10 pm
  • Tues: 2 am / 4 am / *9 am
  • Wed: 7 am / 8 am / 11 am
  • Thur: 9 am / *12 pm / 7 pm
  • Fri: *5 am / 1 pm / 3 pm
  • Sat: 11 am / 7 pm / 8 pm
  • Sun: 7 am / 8 am / 4 pm

But, how do you know where your audience is based? Let’s find out.  

Did you know you can cross-promote TikTok videos?

Yes, read that right! RecurPost lets you schedule TikTok videos on all major social channels.

How to find your own best time to post on TikTok?

The average best times listed above are a great place to start, but if you’re using TikTok for a while, it’s time to find your best time to post on TikTok to get more views on TikTok. You can do that by digging into the analytics section of your account. 

For deciding your best time to post on TikTok, you need to get answers to the following questions:

  1. Where is your audience located?
  2. When are they most likely to be on TikTok?
  3. At what time are your followers most active?
  4. Which of your posts received good engagement? 

Suggested Read: Looking for a free HootSuite alternatives that doesn’t burn a hole in your pockets? Check out RecurPost.

Let’s take you through the entire process of finding these answers step-by-step.

1. Switch to a TikTok pro account

In order to access the TikTok analytics and figure out your best time to post, you need to switch to a Pro account. Follow the below steps to do so:

  • Click on the three dots in the upper right corner of your profile page and go to ‘Manage my account’ section.
  • Click on ‘Switch to a pro account’.
  • Choose a category for your account and click on ‘Done’.

A dialogue box will appear welcoming you to your pro account. You will now be able to see the option of ‘Analytics’ in the settings menu.

Now, let’s jump into analytics. This section will be divided into 3 parts: Overview, Content, and Followers.

2. Find out where your audience is located

When you create content for a global audience, it is very important to know about your audience’s location. To check out where your audience resides, go to the ‘Followers’ tab and scroll down to the section of ‘Top territories’. 

In the above example, it is clear that a majority of the audience is located in the U.S., followed by Australia and the U.K. The downside of TikTok’s analytics section is that you can’t see the cities from which your audience belongs in a particular country. 

3. See at what times your followers are most active

Now, this is a metric that can provide you with golden information. Even though you can’t find the exact cities from where your audience belongs, you can see the timings when they are most active. 

Go to the ‘Followers’ tab and find the section of ‘Followers activity’. Here, you will be able to see the days and hours at which your followers are active on the platform. 

By looking at this data, you can zero down on the best time to post on TikTok as well as best time to post on YouTube and post the right content at the right time. Note that these timings are in Coordinated Universal Time (UTC). Thus, you have to convert it according to your audience’s time zone by using a time convertor tool. 

4. Measure your content performance

Having a look at your content performance is also necessary to decide on the best times to post. Go to the ‘Content’ tab in the analytics section. Here, you will be able to see the performance of your posts in the past 7 days.

In the ‘Trending videos’ section, you will see your posts arranged according to the likes received. You can tap on a post to see more details about it. 

You’ll see total views, average watch time, traffic source time, as well as where in the world your views came from. First, take a look at the number of views, comments, and shares. Then, see the date and time when it was posted. Note these details for each of the posts and notice if there’s any connection between the time of posting and engagement. 

For example, if all your high-performing content is posted on Monday and Thursday between 10:00 AM to 3:00 PM, then you just found your best time to post!

5. Track your performance over time

Keep a track of all your data in a spreadsheet as TikTok shows the data of the past 7 days only. Also, the data is deleted after 28 days. Thus, it can be a bit challenging to find the accurate best times. You need to put in some guesswork too in this process. 

After a month or two of tracking this data, you can scan your entire spreadsheet to find out which days and times brought you the best results. In your spreadsheet, track the following metrics:

  • Date and time of posting
  • Number of likes and comments
  • Number of shares
  • Video reach
  • Average watch time
  • Total video views 
  • Total play time
  • Traffic source
  • Audience territories (1st and 2nd)

Apart from finding the best time to post on TikTok, you can also find out the content that performs better than others. For example, if you notice that your funny content is receiving more engagement as compared to informative content, then you can focus more on creating funny videos to grow your following.

6. Check out other social media platforms

Do you create content on other platforms too? Do you have a similar kind of audience on Instagram or YouTube? If yes, you can have a look at their analytics too. If the target audience is similar, then you can take advantage of the audience’s cities mentioned on Instagram. Gather all the information that you find valuable and use them while deciding the best time to post. 

You can also cross-promote your TikTok content on other social media platforms. You don’t have to upload videos everywhere individually. Simply pick up a social media scheduler like RecurPost and schedule your content on all major social media platforms. Making it the perfect Socialbakers Alternative.

Read More: How to Go Viral on Tiktok?

Other ways to grow on TikTok

Even though we’ve explored the peak time to post on TikTok, there are other elements that influence the platform’s growth. Implementing the following guidelines will undoubtedly assist people who wish to achieve the highest possible growth on their TikTok account:

At least once a day: Consistency is key when it comes to growing a TikTok marketing audience. Maintaining a constant schedule will help you grow because more of your material will be available on the app, and it will also help you gain favor with the algorithm.

Stick to on content: While it may be tempting to explore, sticking to one content genre or specialty allows TikTok to promote your content better. If you haven’t yet found your TikTok niche, focus on providing passionate content or things you’re educated about if you haven’t yet found your TikTok niche.

Jump on trends as soon as possible: Due to their popularity and the reach you may acquire in return, trends are a sure-fire strategy to expand. This can be accomplished by including popular sounds in your videos or incorporating popular content styles at the time.

Increase your watch time: Watch time is a major factor in the algorithm’s choice to push certain videos, as it is on most social networking platforms. You should always be on the lookout for innovative ways to capture the interest of your audience. Keep it short, but make the audience want to watch more. If you 

upload the video at the best time to upload TikTok is more likely to recommend your videos if people watch them for a long time.

Learning from patterns: When making TikToks, it’s crucial to be creative and original. However, it’s just as crucial to keep doing what’s worked in the past. Pay special attention to your most popular videos and examine all of the aspects that contributed to their success.

What if you do not post at the best time?

As long as you make some thrilling content that people find compelling, you can go viral on TikTok. Your follower count does not limit virality. Even if you have no followers, your first video could go viral. A good piece of advice is to create and share what inspires you, fun or helpful videos (solve a pressing issue or challenge), and the rest will take care of itself. For those starting on TikTok, don’t worry about statistics, the number of followers, the best time to post your TikTok videos, or TikTok Viral Times—all of this will happen organically.

Did you know you can cross-promote TikTok videos?

Yes, read that right! RecurPost lets you schedule TikTok videos on all major social channels.

Final thoughts

As we already mentioned, there is no fixed best time to post on TikTok. You can use the average best times to start your TikTok efforts. However, after some period of time, you need to start paying attention to your analytics to get some solid information. Repurpose your content and be everywhere; that’s how you will achieve quick and long-lasting growth. Following the tips above will help you sort through the information required to find the best time to post. Also, keep in mind that this is not a one-time process. As you grow on the platform, there will be a shift in audience demographics and online behavior. So, keep tracking and adjusting your local online marketing strategy accordingly with the proper use of scheduling tools that help you post your content in advance with social media bulk scheduling

P.S. To promote your videos on other social media platforms at once, sign up for RecurPost. It will help in scheduling posts across multiple accounts together. Click here to know more about the best time to post on Reddit.

Frequently Asked Questions

1. How to get more views on TikTok?

Here are 8 ways to get more views on TikTok:
– Create high-quality and informative content that your audience can relate to. 
– Find out the right and relevant hashtags and use them in the video description. 
– Engage with your audience continuously. Reply to all comments and DMs regularly.
– Collaborate with other popular creators in your niche.
– Find out trending sounds and effects and create videos using them.
– Upload your content when your audience is the most active at the best time.
– Create short and crisp videos of 30 seconds or less.
– Cross-promote your content on other social media platforms.

2. How many TikToks should I post in a day?

According to the ‘Golden rule of TikTok’, you should post at least once per day. It will establish consistency, let your audience know that you exist, and give them a reason to follow you. 

However, if you want to grow on TikTok, you should consider posting more. If it is feasible, you can start posting 3 videos a day. The more frequently you post, the better you’ll grow. Being regular will bring more engagement and followers to your profile. 

3. What is the best time to post on TikTok to get the most views?

The best time to post on TikTok are as follows:
– The best time to post on TikTok on Monday:- 6:00 AM, 10:00 AM, 10:00 PM
– The best time to post on TikTok on Tuesday:- 2:00 AM, 4:00 AM, 9:00 AM
– The best time to post on TikTok on Wednesday:- 7:00 AM, 8:00 AM, 11:00 PM
– The best time to post on TikTok on Thursday:- 9:00 AM, 12:00 PM, 7:00 PM
– The best time to post on TikTok on Friday:- 5:00 AM, 1:00 PM, 3:00 PM
– The best time to post on TikTok on Saturday:- 11:00 AM, 7:00 PM, 8:00 PM
– The best time to post on TikTok on Sunday:- 7:00 AM, 8:00 AM, 4:00 PM

4. Is it better to post in the morning or at night on TikTok?

According to the study on the best time to post on TikTok, the average best times to post are from 6:00 AM to 10:00 AM and from 7:00 PM to 11:00 PM (EST). While the days with the highest engagement are Tuesday by 9:00 AM, Thursday by 12:00 PM, and Friday by 5:00 AM. This depicts that you can experiment with posting both during morning and night. 

Go through your audience analytics and find out when your audience is the most active. Note those timings and conduct A/B tests to see at what time you receive the highest engagement. 

5. How do I get FYP on TikTok?

‘For you page’ (FYP) is a space where all the trending videos are displayed. It is a curated feed of videos from people you might not follow, but might be interested in. TikTok analyses your past interactions with the app and shows you content on this page accordingly.  In order to get on this page, you need to create content that your target audience will relate to.

Also, post during the best times so that you can get the maximum likes, comments, and shares. The more people interact with your content, the more are the chances of getting on the FYP section. Try to create more videos using trending audio and effects. 

6. How do you go viral on TikTok?

In order to go viral on TikTok, take care of the following points:
– Create quality content consistently.
– Follow trends and use trending songs and effects in your videos.
– Kick your video off with a strong opening to stop people from scrolling. 
– Don’t forget to add CTAs at the end of the video and in the caption.
– Create short and eye-catchy content of less than 30 seconds.
– Always use relevant hashtags.
– Master the art of storytelling
– Be authentic and original

7. When to post on Tiktok for more comments?

TikTok is a video platform that caters to a global audience. The best times to post on Tiktok for maximum comments are: 5:00 am In Los Angeles, 8:00 am in New York, 1:00 pm in London, and 10:00 pm in Sydney.

8. Is posting too much on TikTok bad?

It is possible to have too much of a good thing, as it is with most things in life. That is your TikTok content. If you publish too many times in a short period of time—for example, one hour or one day—you risk various people watching different movies.

9. Does it matter what time you post on Tiktok?

Yes. TikTok publishing times are crucial for triggering the algorithm and increasing the number of views on your films. TikTok’s algorithm selects whether or not to push a video based on the amount of watch time, views, and engagement it receives.

10. Is Sunday a good day to post on Tiktok?

Yes, Sunday is a good day to upload TikTok. The best time to upload TikTok is on Sundays at 7:00 am, 8:00 am, 4:00 pm.

11. Is there a bad time to post on Tiktok?

Yes. Below are some of the worst day to post on TikTok, along with the worst times to post on Tiktok:
– Tuesday:- 10:00 AM to 12:00 AM. 
– Wednesday:- 9:00 AM to 10:00 PM.
– Thursday:- 1:00 PM to 6:00 PM.