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The Best Time to Post on TikTok in 2024 (& Worst)

best time to post on tiktok

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As per TikTok statistics for 2024, people spend 34 hours a month on TikTok on average. Since you are trying to find the best time to post on Tiktok, I presume that you want to grab a fraction of these 34 hours.

Whether you’re a budding creator embarking on your TikTok journey or an experienced maven aiming to refine your strategy, the quest for visibility is a shared challenge.

The secret ingredient to success on this dynamic platform might just lie in the timing of your posts.

We’ve also put together a simple method to help you find the personalized best time to post on TikTok. It takes a bit of work to get results, but it’s definitely worth it. The resulting spreadsheet can really make a difference in how many people see and interact with your posts.

We’ve conducted an analysis of over 10,000 TikToks per region, for each day of the week, to determine the best times to post on TikTok. Additionally, we’ve examined TikToks across various industries to understand the growth patterns associated with their posting schedules. This article presents a summary of our insights including the worst times to post.

By the conclusion of this article, I aim to equip you with the knowledge to:

  • Identify the prime time for TikTok posts throughout the week.
  • Understand the peak posting periods specific to your sector for enhanced engagement.
  • Discover the ideal posting times on tiktok for your geographical location to broaden your audience reach.
  • Uncover personalized optimal posting times with our spreadsheet technique.
  • Dig into native TikTok analytics to determine the most effective times for posting.
  • Recognize the worst times for posting on TikTok to steer clear of.

Let’s get started.

Best Time to Post on TikTok According to the week

When discussing the viral time to post on TikTok, not all days of the week are made equal. Some days are more suited for early risers while some see better engagement in the evening.

Generally, the ideal time to post on TikTok is Tuesdays at 9 AM, Thursday evening at 7 PM and Fridays at 3 PM. In this section, we will help you identify prime times for each day. Use these times next time you schedule TikTok posts.

The best days to post on TikTok are Tuesdays, Thursday and Fridays.

Best Times to Post on TikTok Global

Best Time to Post on TikTok on Monday

On Mondays, the optimal posting times on TikTok have been identified as 6 AM, 10 AM, and 10 PM.

This schedule strategically aligns with the daily routines of users, targeting them at moments when they are most likely to be active on the platform: early in the morning as they start their day, during a mid-morning break for a quick engagement, and late at night as they unwind.

By adhering to these specific times, you are positioned to maximize your engagement, tapping into the rhythm of your audience’s habits at the onset of the week.

Best Time to Post on TikTok on Tuesday

On Tuesdays, the prime times for posting on TikTok are at 2 AM, 4 AM, and 9 AM, strategically capturing a wide audience range.

These hours are designed to engage night owls who are still up during the early hours, at 2 AM and 4 AM, offering fresh content when few others are posting.

By 9 AM, the strategy shifts to catching early birds and those beginning their day, providing an opportunity for a morning engagement as users look for a fresh start to their routines.

This tailored approach ensures you can effectively reach your audience across different segments, maximizing visibility and interaction at the beginning of the day.

Best Time to Post on TikTok on Wednesday

On Wednesdays, TikTok sees its peak hours at 7 AM, 8 AM, and 11 PM, targeting users during key moments of their day.

Wednesday the hump day
Surviving the hump-day

The early morning slots of 7 AM and 8 AM cater to individuals seeking motivation or entertainment as they prepare to face the midpoint of the week. Who would have thought that posting on TikTok at night could get your those sleepy views.

This timing is crucial for capturing the attention of users looking for a boost to help them get over the week’s hump.

By posting during these hours, content creators tap into the mid-week mindset, effectively engaging users when they are most in need of a pick-me-up or winding down, thereby maximizing their reach and impact.

The late-night slot at 11 PM serves a different audience—those reflecting on the day or seeking relaxation before turning in.

Best Time to Post on TikTok on Thursday

On Thursdays, the ideal TikTok posting times are at 9 AM, 12 PM, and 7 PM, aligning with pivotal moments in a user’s daily schedule.

The 9 AM slot targets individuals during their morning routine, offering content as they prepare for the day ahead.

At noon, posts catch users during their lunch break, a perfect time for midday engagement when people are likely to seek a brief diversion or entertainment.

The 7 PM time frame is strategically chosen to engage users as they unwind and relax after work, making it an opportune moment to capture their attention with leisurely content.

These times are specifically chosen as the week begins to wind down, ensuring content creators can effectively reach their audience at times when they are most receptive to engaging with new posts, thereby enhancing visibility and engagement.

Best Time to Post on TikTok on Friday

On Fridays, TikTok’s ideal posting times are at 5 AM, 1 PM, and 3 PM, distinctively catering to the transition into the weekend.

The early slot at 5 AM targets the early risers, a unique approach not mirrored on other weekdays discussed so far.

The 1 PM posting aligns with Thursday’s strategy of engaging users during their lunch break.

Meanwhile, the 3 PM slot captures an earlier afternoon audience compared to other days, tapping into the mood shift as people begin to wind down earlier in anticipation of the weekend.

This Friday schedule offers a unique blend, with the morning post slightly earlier and the afternoon post uniquely positioned to capture the pre-weekend slack-off times, differing from the engagement strategies seen from Monday to Thursday.

Best Time to Post on TikTok on Saturday

Would people care for cat videos as they try to forget the week that just passed? Is Saturday a good day to post on Tiktok? Well, yes it is a good day even though people are not working.

On Saturdays, the recommended viral times to post on TikTok are at 11 AM, 7 PM, and 8 PM, reflecting a weekend pattern that diverges from the weekday schedules previously discussed.

The midday post at 11 AM is later than any morning time suggested for weekdays, fitting the more relaxed pace of weekends.

The evening posts at 7 PM and 8 PM are closely spaced, aiming to engage users during their leisure time, a contrast to the singular evening postings suggested for weekdays.

This strategy acknowledges the less structured nature of weekends, with the potential for higher engagement during these leisure hours as opposed to the more targeted morning and lunchtime slots seen from Monday to Friday.

Best Time to Post on TikTok on Sunday

You wonder if Sunday is a good day to post on TikTok, with Church and all, right?

On Sundays, TikTok’s ideal posting times are at 7 AM, 8 AM, and 4 PM, accommodating the unique rhythm of the weekend’s final day.

The early morning posts at 7 AM and 8 AM are designed for early risers, similar to Wednesday’s strategy but without a late-night slot, indicating an emphasis on capturing the morning audience.

The afternoon post at 4 PM is uniquely positioned to engage users as they relax and enjoy their leisure time before the week begins anew, a contrast to Saturday’s strategy which focuses more on evening engagement.

This approach for Sunday uniquely balances the need for morning engagement with the opportunity to connect with users during their relaxed, afternoon downtime, distinctively catering to the weekend’s slower pace and the audience’s varied availability.

Best Times to Post on TikTok According to the Regions

Continuing from our weekly insights, let’s now turn our attention to the global stage. Understanding regional nuances is crucial in determining the best time to post on TikTok.

Regions define cultures and cultures define habits. These habits define what works and hence geography plays a crucial role in the TikTok algorithm.

Whether it’s the dynamic pulse of Sydney the vibrant energy of Singapore, the historical depth of London, or the trendsetting pace of Los Angeles, each location’s time zone offers a unique optimal time for posting.

I’ll guide you through the ideal viral time to post on TikTok for each region, ensuring your content achieves its maximum potential.

USA12 PM & 4 PM4 AM, 8 AM, 10 AM, & 3 PM.1 PM & 2 PM5 AM, 3 PM & 6 PM1 AM, 11 AM, 7 PM, & 9 PM5 PM1 AM, 2 AM, 1 PM, 2 PM, & 10 PM.
Australia10 AM – 12 PM, 8 PM – 10 PM7 AM – 9 AM, 4 PM – 6 PM6 AM – 8 AM, 5 PM – 7 PM9 AM – 11 AM, 7 PM – 9 PM7 AM – 9 AM, 9 PM – 11 PM8 AM – 10 AM, 8 PM – 10 PM10 AM – 12 PM, 7 PM – 9 PM
Philippines6 AM – 10 AM, 10 PM2 AM, 4 AM, 9 AM7 AM, 8 AM, 11 PMSame as Wednesday1 PM, 3 PM11 AM, 7 PM, 8 PMSame as Saturday
Canada10:00 PM9:00 AM7:00 AM7:00 PM3:00 PM11:00 AM4:00 PM
Europe10 AM, 2 PM2 AM, 6 AM, 8 AM, 1 PM11 AM, 12 PM3 AM, 1 PM, 4 PM, 11 PM9 AM, 5 PM, 7 PM3 PM, 11 PM0 AM, 11 AM, 12 PM, 8 PM
Singapore7 PM – 12 AM7 PM – 12 AM7 PM – 12 AM7 PM – 12 AM7 PM – 12 AM7 PM – 12 AM7 PM – 12 AM
UK11 AM, 3 PM3 AM, 7 AM, 9 AM, 2 PM12 PM, 1 PM4 AM, 2 PM, 5 AM12 AM, 10 AM, 6 PM, 8 PM4 PM12 AM, 1 AM, 12 PM, 1 PM, 9 PM
MalaysiaN/A9 PMN/A12 PM5 PMN/AN/A
Ireland6 AM, 10 AM, 10 PM2 AM, 4 AM, 9 AM7 AM, 8 AM, 11 AM9 AM, 12 PM, 7 PM5 AM, 1 PM, 3 PM11 AM, 7 PM, 9 PM7 AM, 9 AM, 4 PM
Indonesia6 AM, 10 AM, 10 PM9 AM, 12 PM, 7 PM7 AM, 9 AM, 4 PM11 AM, 7 PM, 9 PM2 AM, 4 AM, 9 AM7 AM, 4 PM8 AM, 12 PM, 3 PM
Best time to post on TikTok according to the regions

Best Time to Post on TikTok in The USA

Best Time to Post on TikTok in The USA

The best days to post on TikTok are typically Tuesdays,Fridays and Sundays.

The best times to post on TikTok are between 12 PM and 4 PM on Mondays, Friday nights at 9 PM, and Sunday mornings at 2 AM, 10 AM, 1 PM, 2 PM, and 10 PM.

In the USA, to maximize TikTok engagement, aim for 12 PM and 4 PM on Mondays, leveraging lunch breaks and the pre-evening wind-down.

Throughout the week, early mornings catch users seeking a start-of-day boost, while late evenings find them in relaxation mode, more receptive to engaging content.

Friday nights at 9 PM are particularly vibrant, as the weekend mood sets in, making it a prime time tiktok for content that kicks off the leisure period.

The worst days to post on TikTok are typically Mondays, Wednesdays, and Saturdays.

These strategic timings align with user habits, offering your content the best chance to captivate and connect. Posting consistently during these tiktok peak hours can significantly increase visibility and build a loyal audience eager for your next post.

After finding the best times to post on TikTok in the USA, it’s important to know who watches your videos. A study from June 2023 showed who uses TikTok in the United States. You can check it out statista. This info helps you make better videos that more people like.

Best Time to Post on TikTok in Australia

Best Time to Post on TikTok in Australia

In Australia, the best days to post on TikTok are typically Mondays and Fridays.

The best times to post on TikTok in Australia are typically around 12 PM during the day and in the late evenings around 8 PM.

The best times to post on TikTok are typically late mornings from 10 AM to 12 PM and late evenings between 8 PM and 10 PM.

In Australia, to tap into the pulse of TikTok activity, focus on late mornings from 10 AM to 12 PM and evenings between 8 PM and 10 PM, with Mondays being particularly key.

These windows align with Australians’ lifestyle, catching users during a mid-morning break and as they unwind at night, making these times optimal for maximum engagement.

Worst days to post on TikTok in Australia are typically Thursday, Wednesdays, and Saturdays.

This schedule leverages natural user behavior patterns, ensuring your content reaches viewers when they’re most likely to interact and engage, enhancing visibility and connection.

Best Time to Post on TikTok in Philippines

In the Philippines, TikTok sees its highest activity early in the morning, from 6 AM to 10 AM, and spikes again at 10 PM on Mondays.

This pattern highlights the Filipinos’ preference for starting their day with engaging content and closing it with a final check for entertainment or updates.

The consistent engagement in the early AM hours throughout the week suggests a habit of integrating TikTok into their morning routines, making these times ideal for capturing attention and maximizing interaction with your content.

Best Time to Post on TikTok in Canada

Best Time to Post on TikTok in Canada

The best times to post on TikTok are typically at 10 PM on Mondays, transitioning to early engagement at 9 AM on Tuesdays, particularly in Canada.

The best days to post on TikTok in Canada are typically Mondays and Tuesdays.

In Canada, TikTok users gravitate towards night-time activity, especially around 10 PM on Mondays, transitioning to early engagement at 9 AM on Tuesdays.

This pattern indicates a preference for winding down with content on Monday nights and seeking a quick TikTok catch-up the following morning.

Worst days to post on TikTok in Canada are typically Wednesdays, Thursdays, and Saturdays.

Targeting these specific times can help in reaching a wide audience when they’re most likely to be online and engaged.

Best Time to Post on TikTok in Europe

In Europe, TikTok usage peak hours from morning to midday, particularly at 10 AM and 2 PM on Mondays, signaling a strong start to the week with engaging content.

Throughout the rest of the week, Europeans engage in a blend of morning and late-night TikTok sessions, indicating a diverse pattern of activity.

This suggests that Europeans like to kick off their week with fresh content and continue to engage with TikTok at various times, making these periods optimal for reaching an attentive audience.

Best Time to Post on TikTok in Singapore

In Singapore, TikTok users prefer to scroll through content at night, particularly between 7 PM and midnight every day.

This pattern indicates that Singaporeans turn to TikTok during their evening leisure time, making these hours prime for reaching an audience actively seeking entertainment or information.

Targeting this time frame ensures your content aligns with the tiktok peak activity period, maximizing visibility and engagement among night-time scrollers.

Best Time to Post on TikTok in the UK

Best Time to Post on TikTok in the UK

In the UK, TikTok engagement peak hours among early risers, particularly at 11 AM on Mondays, indicating a strong start to the week with the platform.

Throughout the week, the British audience continues to prefer the morning hours for TikTok consumption, suggesting a routine of engaging with content as part of their morning rituals.

This pattern highlights the importance of posting during these early hours to catch the attention of viewers when they’re most likely to be active and looking for new content to start their day.

Best Time to Post on TikTok in Malaysia

In Malaysia, Tuesdays at 9 PM, Thursdays at 12 PM, and Fridays at 5 PM stand out as the prime times for TikTok creators to hit the publish button.

These specific times capture a wide range of activities: post-work relaxation on Tuesday nights, a midday break on Thursdays, and the early start to the weekend on Fridays.

Publishing during these hours aligns with the rhythms of Malaysian life, ensuring content reaches viewers when they’re most receptive and engaged.

Best Time to Post on TikTok in Ireland

In Ireland, the phrase “Irish eyes are smiling” takes a modern twist with TikTok, as users start scrolling early at 6 AM, indicating a preference for engaging with content as part of their morning routine.

A second peak occurs at 10 PM on Mondays, showing a clear preference for winding down the day with TikTok.

Throughout the week, this pattern diversifies into a blend of morning and night-time scrolling, suggesting that Irish users integrate TikTok both into the start of their day and their evening relaxation routines.

Targeting these times can help creators capture the attention of the Irish audience when they’re most likely to be active and engaged on the Tiktok platform.

Best Time to Post on TikTok According to the Industries

To succeed on TikTok, it’s important to know both when and where your audience is most active. Each industry has its best time to post on TikTok for user engagement, highlighting different audiences’ varied interests and routines. 

Also understanding peak timings can inspire TikTok Video Ideas that resonate with audiences at the right moment.

Below is a quick guide on the ideal viral times for various sectors to post on TikTok to enhance their strategy.

IndustryBest Times to Post
Fashion and BeautyThursdays and Fridays, 3 PM – 6 PM
Fitness and SportsWeekdays, 5 AM – 8 AM and 6 PM – 9 PM
Food and BeverageDaily, 11 AM – 1 PM and 5 PM – 7 PM
Entertainment and MusicFridays, 8 PM – 10 PM and Saturdays, 2 PM – 4 PM
Tech and GamingWeekdays, 7 PM – 9 PM
Best time to post on TikTok according to the Industries
  • Fashion and Beauty: Aim for late afternoons to early evenings on Thursdays and Fridays, around 3 PM to 6 PM, when people are planning their weekend outfits and looks.
  • Fitness and Sports: Early mornings from 5 AM to 8 AM and evenings from 6 PM to 9 PM on weekdays capture those looking for workout motivation before or after work.
  • Food and Beverage: Catch the meal-prep crowd and foodies by posting around 11 AM to 1 PM for lunch ideas, and again from 5 PM to 7 PM for dinner inspiration.
  • Entertainment and Music: Fridays from 8 PM to 10 PM and Saturdays around 2 PM to 4 PM are when users seek entertainment for their weekend downtime.
  • Tech and Gaming: Posting from 7 PM to 9 PM on weekdays can engage users looking for the latest tech and gaming as they unwind in the evening.

While you are looking for the best times to post on TikTok, don’t miss out on our other studies:

Our Secret Weapon to Find YOUR best time to post on TikTok

While I have outlined the best times to post on TikTok according to different categories, the most effective strategy is one that’s tailored to you.

Don’t worry; you’re not left to guesswork. With this tried and tested method, you can dive deep into your TikTok performance and discover the best time to post on TikTok for your unique audience.

Let’s walk through these steps to unlock your personalized schedule for maximum engagement.

Step 1: Switch to a TikTok Pro account or Business Account on TikTok to access advanced analytics.

Switch to Pro account to get access to the analytics for best time on TikTok.
  • Step 2: Look at your analytics to understand what times are working for you. TikTok analytics is your friend here. If you don’t have many videos in your history, you can also look at your competitors account to see what is working for them.
  • Step 3: Create a spreadsheet to record the performance of each video. Include columns for the time of posting. Use the template given in the post below. A link to the spreadsheet is given below. You can make a copy for yourself.
Create a spreadsheet with days of the week and hours and conduct an experiment for the best time.
  • Step 4: For every hour that your videos perform well, add a point to that time slot in your spreadsheet. Conversely, subtract a point for times when videos perform poorly.
  • Step 5: Keep this routine going for a month or two. Consistency is key to gathering meaningful data.
  • Step 6: After the experimental period, analyze your spreadsheet. Look for patterns and times with the highest scores, these represent your best times to post.
Spreadsheet Representation of best times.

Here, the dark green shade represents the best time, while the lighter shade represents the worst time.

To make this process easier, I’ve provided a template spreadsheet. Make sure to create a copy for your use, as the original is non-editable.

Note: If you’re starting and looking to experiment with general timings on TikTok, consider focusing on Tuesdays, Thursdays, and Fridays. Here are the optimal times:

Days of the week Timings
Tuesday9:00 AM
Thursday7:00 PM
Friday3:00 PM
General best times to post on TikTok

However, keep in mind that these times are subject to change and may vary based on audience and behavior. For the most tailored approach, dive into your own TikTok analytics as mentioned in the previous tutorial to find the best time to post on your TikTok profile.

Bonus: Consider Special Occasions

While I’ve stressed the importance of discovering optimal daily and weekly posting times, it’s equally crucial to recognize the potential impact of special occasions, such as holidays, on your TikTok engagement. 

However, it’s essential to understand that holiday posting comes with distinct considerations. During festivities like Christmas and New Year’s, individuals often prioritize spending time with loved ones, leading to a potentially low chance of engagement. Here’s how to navigate this:

  • Craft Holiday-Themed Content: Tailor your TikTok content to resonate with the holiday spirit. Develop videos that encapsulate the essence of the season, utilizing holiday-related hashtags for increased discoverability.
  • Live Streaming on Holidays: Going live on TikTok during special occasions provides an opportunity for real-time connection with your audience. You can engage in live Q&A sessions, share holiday traditions, or simply spread festive cheer.
  • Strategic Holiday Campaigns: To maximize engagement during holidays, plan specialized campaigns well in advance. These may involve giveaways, challenges, or collaborations with fellow TikTok creators. Building anticipation before the holiday can generate excitement.
  • Analyze Previous Holiday Performance: Reflect on how your content performed during past holidays. Recognize effective strategies and areas for improvement. This data-driven approach will help refine your holiday content strategy.
  • Balancing Act: While it’s tempting to reduce your posting frequency during holidays, maintaining some level of consistency can keep your audience engaged. You don’t need to post as frequently, but a complete break may decrease visibility.

Remember that the impact of holiday posting can vary, so it is advised not to rely exclusively on it. Some TikTok creators may experience increased engagement, while others may encounter challenges. 

By strategically planning and adapting your content, you can make the most of special occasions and create memorable TikTok moments for your audience.

Be wary of the worst times to post on TikTok

Yes, during our research we did found some of the worst times to post on TikTok, which can negatively impact your engagement if practiced. Here is a table that carries the data for the worst time to post on TikTok:

Days of the week Worst times to Post
Monday11:00 AM to 9:00 PM
Tuesday10:00 AM to 12:00 AM
Wednesday9:00 AM to 10:00 PM
Thursday1:00 PM to 6:00 PM
Friday4:00 PM to 4:00 AM
Saturday12:00 PM to 6:00 PM
Sunday5:00 PM to 6:00 AM
Worst time to post on TikTok

Worst day to post on TikTok: Sundays generally see lower engagement.

The worst time to post on TikTok is Thursday at 1:00 PM


Uncovering the optimal posting times involves a blend of data-driven analytics, creative content crafting, and strategic foresight. This journey isn’t merely about TikTok posting times; it’s about sculpting a path towards successful TikTok endeavors.

Commence your exploration, dip your toes in, and vigilantly observe the outcomes. Allow the data to steer your choices as you meticulously refine your posting timetable. With each upload, your strategy evolves, and with every interaction, you draw nearer to your TikTok aspirations.

Embrace this opportunity, harness the potency of timing, and await with eager anticipation as your engagement scales to remarkable heights.

Still Find it difficult to figure out the best time?

Let RecurPost Help You

Frequently Asked Questions:

Does it matter what time you post on TikTok?

Timing is crucial because it determines when your target audience is most active on the Tiktok platform. Posting during peak hours increases the likelihood of your content being seen and engaged, leading to higher visibility and potential virality. Learn how to post video on TikTok to get viral with these essential steps!

Is sunday a good day to post on tiktok?

Sunday is generally not considered a good day to post on TikTok, as indicated by the provided table showing lower engagement times on Sundays.

Is saturday a good day to post on tiktok?

Saturday is not considered a good day to post on TikTok due to lower engagement times, resulting in potentially less visibility and interaction with your content compared to other days.

Is posting too much on tiktok bad?

It’s recommended to review your posting schedule regularly, at least once a month. TikTok trends and audience behavior can change, so staying adaptable and making data-driven adjustments is key to maintaining engagement.

Is it good to post on tiktok at night?

Yes, posting on TikTok at night can be beneficial, especially during peak engagement hours, such as late evenings or early mornings, when users are more active on the Tiktok platform.

Debbie Moran

Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.


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