When is The Best Time To Post on TikTok (and Worst): The Ultimate rundown

best time to post on tiktok

This short-video platform has given a lot of aspiring creators an opportunity to make a living by creating content. However, to be able to reach the maximum number of people around the globe, it is necessary to know the best time to post on TikTok. 

With a vast audience of around 1 billion monthly active users and videos discoverable in any corner of the globe through the ‘For you Page’, you need to pay extra attention to the time of posting. Optimizing your posting times will not only improve the engagement of your content, but also help you in creating a viral content marketing strategy

Thus, in this blog, we’ll take you through all the important aspects you need to know about finding the best time to post on TikTok.

Here’s what you’ll learn:

Why does the best time to post on TikTok matter?

TikTok is no longer the new kid in the town. It is one of the fastest-growing social media networks. And the credit of increasing the popularity of video content on every social media platform rightly goes to TikTok. Thus, being popular on TikTok can help you create a successful video marketing strategy for social media. And just like TikTok, you can create short-video content for Instagram reels too.

If you’re already using TikTok, you might be aware of the ‘For You Page’, which displays an endless stream of videos that are selected by the algorithm on the basis of your past interaction with the app. This section has become the holy grail for creators, brands, and influencers.

The videos appearing in this section are selected on the basis of specific criteria, including user interaction. Videos that receive a considerable amount of likes, comments, and shares are most likely to be featured in this section.

But, if your videos don’t appear in the feed of your followers, how would you receive those likes and comments? That’s where knowing the best time to post on TikTok comes into play. By uploading content when your audience is the most active, the rate of engagement received increases, which ultimately leads to improved chances of appearing in the ‘FYP’ section.

So, let’s see the global best times to post on TikTok.

When is the best time to post on TikTok?

To burst your bubble, there is no one-time-fits-all in the case of best time to post on TikTok. This applies to all social media platforms, and TikTok is no exception. It is because every influencer or brand has a different audience to target. 

We’ll see how to find out your own unique best time to post on TikTok, however, for starters, you can consider the average best times. Here’s a study that reveals a few sweet time spots to post on: 

According to the above data, it can be said that, on average, the best time to post on TikTok is from 6:00 AM to 10:00 AM and from 7:00 PM to 11:00 PM.

The best TikTok posting times for each day varies in interesting ways:

  • The best time to post on TikTok on Monday:- 6:00 AM, 10:00 AM, 10:00 PM
  • The best time to post on TikTok on Tuesday:- 2:00 AM, 4:00 AM, 9:00 AM
  • The best time to post on TikTok on Wednesday:- 7:00 AM, 8:00 AM, 11:00 PM
  • The best time to post on TikTok on Thursday:- 9:00 AM, 12:00 PM, 7:00 PM
  • The best time to post on TikTok on Friday:- 5:00 AM, 1:00 PM, 3:00 PM
  • The best time to post on TikTok on Saturday:- 11:00 AM, 7:00 PM, 8:00 PM
  • The best time to post on TikTok on Sunday:- 7:00 AM, 8:00 AM, 4:00 PM 

The worst time to post on TikTok:

  • The worst time to post on TikTok on Monday:- 11:00 AM to 9:00 PM
  • The worst time to post on TikTok on Tuesday:- 10:00 AM to 12:00 AM
  • The worst time to post on TikTok on Wednesday:- 9:00 AM to 10:00 PM
  • The worst time to post on TikTok on Thursday:- 1:00 PM to 6:00 PM
  • The worst time to post on TikTok on Friday:- 4:00 PM to 4:00 AM
  • The worst time to post on TikTok on Saturday:- 12:00 PM to 6:00 PM
  • The worst time to post on TikTok on Sunday:- 5:00 PM to 6:00 AM

Note: All these timings are according to Eastern standard time (EST). Thus, in order to convert these timings according to your audience’s location, you can use a tool like ‘The time zone convertor.’

Look at the studies on:

And if your audience is based in multiple time zones, you can use a social media scheduling tool to schedule your posts ahead of time. When you schedule videos on social media, you can make sure that your content goes live at the right time without the need of logging in at odd hours.

But, how do you know where your audience is based? Let’s find out.  

How to find your own best time to post on TikTok?

The average best times listed above are a great place to start, but if you’re using TikTok for a while, it’s time to work on finding your own best time to post on TikTok. You can do that by digging into the analytics section of your account. 

For deciding your best time to post on TikTok, you need to get answers to the following questions:

  1. Where is your audience located?
  2. When are they most likely to be on TikTok?
  3. At what time are your followers most active?
  4. Which of your posts received good engagement? 

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Let’s take you through the entire process of finding these answers step-by-step.

1. Switch to a TikTok pro account

In order to access the TikTok analytics and figure out your best time to post, you need to switch to a pro account. Follow the below steps to do so:

  • Click on the three dots in the upper right corner of your profile page and go to ‘Manage my account’ section.
  • Click on ‘Switch to a pro account’.
  • Choose a category for your account and click on ‘Done’.

A dialogue box will appear welcoming you to your pro account. You will now be able to see the option of ‘Analytics’ in the settings menu.

Now, let’s jump into analytics. This section will be divided into 3 parts: Overview, Content, and Followers.

2. Find out where your audience is located

When you create content for a global audience, it is very important to know about your audience’s location. To check out where your audience resides, go to the ‘Followers’ tab and scroll down to the section of ‘Top territories’. 

In the above example, it is clear that a majority of the audience is located in the U.S., followed by Australia and the U.K. The downside of TikTok’s analytics section is that you can’t see the cities from which your audience belongs in a particular country. 

3. See at what times your followers are most active

Now, this is a metric that can provide you with golden information. Even though you can’t find the exact cities from where your audience belongs, you can see the timings when they are most active. 

Go to the ‘Followers’ tab and find the section of ‘Followers activity’. Here, you will be able to see the days and hours at which your followers are active on the platform. 

By looking at this data, you can zero down on the best time to post on TikTok and post the right content at the right time. Note that these timings are in Coordinated Universal Time (UTC). Thus, you have to convert it according to your audience’s time zone by using a time convertor tool. 

4. Measure your content performance

Having a look at your content performance is also necessary to decide on the best times to post. Go to the ‘Content’ tab in the analytics section. Here, you will be able to see the performance of your posts in the past 7 days.

In the ‘Trending videos’ section, you will see your posts arranged according to the likes received. You can tap on a post to see more details about it. 

You’ll see total views, average watch time, traffic source time, as well as where in the world your views came from. First, take a look at the number of views, comments, and shares. Then, see the date and time when it was posted. Note these details for each of the posts and notice if there’s any connection between the time of posting and engagement. 

For example, if all your high-performing content is posted on Monday and Thursday between 10:00 AM to 3:00 PM, then you just found your best time to post!

5. Track your performance over time

Keep a track of all your data in a spreadsheet as TikTok shows the data of the past 7 days only. Also, the data is deleted after 28 days. Thus, it can be a bit challenging to find the accurate best times. You need to put in some guesswork too in this process. 

After a month or two of tracking this data, you can scan your entire spreadsheet to find out which days and times brought you the best results. In your spreadsheet, track the following metrics:

  • Date and time of posting
  • Number of likes and comments
  • Number of shares
  • Video reach
  • Average watch time
  • Total video views 
  • Total play time
  • Traffic source
  • Audience territories (1st and 2nd)

Apart from finding the best time to post on TikTok, you can also find out the content that performs better than others. For example, if you notice that your funny content is receiving more engagement as compared to informative content, then you can focus more on creating funny videos to grow your following.

6. Check out other social media platforms

Do you create content on other platforms too? Do you have a similar kind of audience on Instagram or YouTube? If yes, you can have a look at their analytics too. If the target audience is similar, then you can take advantage of the audience’s cities mentioned on Instagram. Gather all the information that you find valuable and use them while deciding the best time to post. 

You can also cross-promote your TikTok content on other social media platforms. You don’t have to individually upload videos everywhere. Simply pick up a social media scheduler like RecurPost and schedule your content on all major social media platforms. 

Frequently Asked Questions

1. How to get more views on TikTok?

Here are 8 ways to get more views on TikTok:

  1. Create high-quality and informative content that your audience can relate to. 
  2. Find out the right and relevant hashtags and use them in the video description. 
  3. Engage with your audience on a continuous basis. Reply to all comments and DMs regularly.
  4. Collaborate with other popular creators in your niche.
  5. Find out trending sounds and effects and create videos using them.
  6. Upload your content at the best time – when your audience is the most active.
  7. Create short and crisp videos of 30 seconds or less.
  8. Cross-promote your content on other social media platforms.

2. How many TikToks should I post in a day?

According to the ‘Golden rule of TikTok’, you should post a minimum of one time per day. It will establish consistency and let your audience know that you exist and give them a reason to follow you. 

However, if you want to grow on TikTok, you should consider posting more. If it is feasible, you can start posting 3 videos a day. The more frequently you post, the better you’ll grow. Being regular will bring more engagement and followers to your profile. 

3. What is the best time to post on TikTok to get the most views?

The best time to post on TikTok are as follows:

  • The best time to post on TikTok on Monday:- 6:00 AM, 10:00 AM, 10:00 PM
  • The best time to post on TikTok on Tuesday:- 2:00 AM, 4:00 AM, 9:00 AM
  • The best time to post on TikTok on Wednesday:- 7:00 AM, 8:00 AM, 11:00 PM
  • The best time to post on TikTok on Thursday:- 9:00 AM, 12:00 PM, 7:00 PM
  • The best time to post on TikTok on Friday:- 5:00 AM, 1:00 PM, 3:00 PM
  • The best time to post on TikTok on Saturday:- 11:00 AM, 7:00 PM, 8:00 PM
  • The best time to post on TikTok on Sunday:- 7:00 AM, 8:00 AM, 4:00 PM

4. Is it better to post in the morning or at night on TikTok?

According to the study on the best time to post on TikTok, the average best times to post are from 6:00 AM to 10:00 AM and from 7:00 PM to 11:00 PM (EST). While the days with the highest engagement are Tuesday by 9:00 AM, Thursday by 12:00 PM, and Friday by 5:00 AM. This depicts that you can experiment with posting both during morning and night. 

Go through your audience analytics and find out when your audience is the most active. Note those timings and conduct A/B tests to see at what time you receive the highest engagement. 

5. How do I get FYP on TikTok?

‘For you page’ (FYP) is a space where all the trending videos are displayed. It is a curated feed of videos from people you might not follow, but might be interested in. TikTok analyses your past interactions with the app and shows you content on this page accordingly.  In order to get on this page, you need to create content that your target audience will relate to.

Also, post during the best times so that you can get the maximum likes, comments, and shares. The more people interact with your content, the more are the chances of getting on the FYP section. Try to create more videos using trending audio and effects. 

6. How do you go viral on TikTok?

In order to go viral on TikTok, take care of the following points:

  1. Create quality content consistently.
  2. Follow trends and use trending songs and effects in your videos.
  3. Kick your video off with a strong opening to stop people from scrolling. 
  4. Don’t forget to add CTAs at the end of the video and in the caption.
  5. Create short and eye-catchy content of less than 30 seconds.
  6. Always use relevant hashtags.
  7. Master the art of storytelling
  8. Be authentic and original

Final thoughts

As we already mentioned, there is no fixed best time to post on TikTok. When you start with your TikTok efforts, you can use the average best times. However, after some period of time, you need to start paying attention to your analytics to get some solid information.

Following the tips above will help you sort a great deal of information required to find your best time to post. Also, keep in mind that this is not a one-time process. As you grow on the platform, there will be a shift in audience demographics and online behavior. So, keep tracking and adjust your strategy accordingly. 

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