Later Vs Sendible
Which Platform Is Better in 2024?
What is Later?
Founded in 2016, Later began as a tool designed primarily for Instagram scheduling, but it quickly grew to support other visual platforms like Pinterest and TikTok. It’s all about simplifying the social media process by making it easy to plan, schedule, and analyze content, all in one place.
Who It’s Best Suited For:
After using Later for a few months, I found it particularly useful for managing Instagram and Pinterest accounts. If your strategy revolves around visually-driven platforms and you’re looking for an intuitive, budget-friendly tool, Later will suit your needs well. It’s especially good for solo marketers and small teams.
What is Sendible?
Sendible has been around since 2009, and its evolution has made it one of the most comprehensive social media management tools available. It is built for businesses that need to manage multiple social media accounts for clients or larger teams.
Who It’s Best Suited For:
In my experience, Sendible is ideal for agencies and larger teams managing multiple social accounts across various platforms. It offers more robust features that support everything from scheduling and automation to in-depth analytics and collaboration tools.
Other Sendible Comparisons
Overview
Managing social media efficiently is essential for businesses and individuals aiming to grow their online presence. But with so many tools on the market, choosing the right one can be overwhelming. After testing both Later and Sendible, I’ve gained firsthand experience with their features, benefits, and challenges. Whether you’re wondering which tool offers more comprehensive features, better automation, or simply a more user-friendly interface, this comparison aims to provide a detailed, hands-on look at how both stack up.
I’ll walk you through my personal experience using Later and Sendible, focusing on scheduling, platform support, analytics, and more. This comparison is designed to help you decide which tool best aligns with your social media strategy, whether you’re a solo entrepreneur, a small business owner, or part of a larger agency.
Later vs Sendible: User Rating
| Rating Categories | Later | Sendible |
| Star Rating (Out of 5) | 4.6 | 4.7 |
| Meets Requirements (Out of 10) | 9.1 | 9.3 |
| Ease of Use (Out of 10) | 9.2 | 9.0 |
| Ease of Setup (Out of 10) | 9.3 | 9.1 |
| Ease of Admin (Out of 10) | 9.1 | 9.0 |
| Quality of Support (Out of 10) | 9.0 | 9.2 |
| Business Partnership (Out of 10) | 8.9 | 9.0 |
| Product Direction (% positive) | 88 | 89 |
Sendible holds a 4.3/5 rating on Capterra. It’s praised for its multi-platform support and powerful analytics, but some users mention that the tool is a bit complex, especially for newcomers.
Later vs Sendible: Feature Comparison
| Features | Later | Sendible |
| Pricing (per month in USD) | 12.50$ | 29$ |
| Free Trial | Yes | Yes |
| Platforms Supported | Multiple Platforms | Multiple Platforms |
| Bulk Scheduling | Yes | Yes |
| Visual Content Focus | Yes | No |
| Content Suggestions | No | Yes |
| Social Inbox | No | Yes |
| Advanced Analytics | Yes | Yes |
| Approval Workflow | No | Yes |
| URL Shortener | Yes | Yes |
| Team Management | Yes | Yes |
a. Scheduling and Automation
When I used Later, I found its scheduling to be incredibly straightforward, especially with its visual content calendar. The drag-and-drop feature made planning posts a breeze, and I loved how I could see what my Instagram feed would look like before scheduling posts. Later’s Smart Scheduling feature also helped me post at optimal times, based on audience activity, which improved engagement. However, I did run into a challenge when trying to schedule content for multiple platforms at once. Later is great for Instagram, Pinterest, and Facebook, but if you’re managing a variety of accounts across less visual platforms, it feels limited.
Sendible, on the other hand, provides more advanced scheduling options that allowed me to create custom workflows for multiple clients. One thing I appreciated about Sendible was its ability to handle bulk scheduling, making it much easier to post across multiple platforms. However, I found the user interface to be slightly more complex, especially when setting up custom scheduling for different accounts. While it has a steeper learning curve, Sendible is perfect for managing a variety of platforms in one place, something that Later doesn’t do as well.
b. Supported Social Media Platforms
Later excels with platforms like Instagram, Pinterest, and TikTok, offering tools tailored to these platforms’ visual nature. I found the content management tools to be especially handy for planning and curating visual content. However, Later lacks support for some platforms, like LinkedIn and YouTube, which could be a dealbreaker if you need multi-channel coverage. I also missed integration with Google My Business, something Sendible offers.
Sendible, however, supports a much broader range of platforms. I used it for Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and more. This made Sendible a great choice when I had to manage diverse accounts across different channels. The ability to handle all these platforms from one dashboard was a huge plus, although managing so many accounts can sometimes feel overwhelming due to its crowded interface.
c. Analytics and Reporting
Later’s analytics dashboard is user-friendly but basic compared to Sendible’s. It provides the essentials: engagement, post performance, and audience insights, which are great for businesses or influencers focused on visual platforms. I found the analytics to be sufficient for Instagram and Pinterest, but if you need deep insights into multiple platforms, it’s lacking in comparison to Sendible.
Sendible, however, impressed me with its advanced analytics. It offers detailed reports on audience behavior, post performance, and ROI. I especially liked how I could generate white-label reports for clients, which helped me present clear, actionable insights. Sendible’s ability to provide granular data on individual posts and broader trends across all platforms was a game-changer, especially for businesses that need to track multiple campaigns at once.
d. User Interface and Experience
Later’s interface is clean and intuitive, which I found really helpful as a solo marketer. Navigating through different features like scheduling, analytics, and media management was effortless. I didn’t encounter many issues while using Later, except for occasional glitches when switching between accounts. Overall, Later’s simple design makes it easy for beginners to dive in, though it’s less customizable compared to Sendible.
Sendible’s interface, while powerful, can feel a bit crowded. With its multiple features—like bulk scheduling, analytics, and team collaboration tools—there’s a lot going on. I found myself needing a bit more time to familiarize myself with the layout and settings, especially when managing multiple accounts for different clients. While it’s more powerful, the interface isn’t as streamlined as Later’s, which might be a challenge for users who prefer simplicity.
Pros and Cons of Using Later
Pros
- Simple, intuitive interface
- Great for Instagram and Pinterest management
- Affordable pricing for small businesses
Cons
- Limited platform support (no LinkedIn, YouTube)
- Basic analytics
Pros and Cons of Using Sendible
Pros
- Supports a wide range of social platforms
- Advanced analytics and reporting
- Ideal for team collaboration
Cons
- More expensive for small businesses
- Complex interface for beginners
Ideal Use Cases
Later is perfect for solopreneurs, small businesses, or influencers who primarily use visual platforms like Instagram and Pinterest. If you don’t need advanced analytics or multi-platform support, Later is a simple and cost-effective solution.
Sendible shines in situations where you need to manage multiple social media accounts across various platforms, especially for agencies or businesses with larger teams. It’s ideal if you need advanced reporting, bulk scheduling, or are working with multiple clients.
Conclusion of Later vs Sendible Comparison
After using both tools, I found that Later is best suited for smaller businesses or individuals who primarily focus on visual content and need an affordable, easy-to-use tool. Sendible, on the other hand, is a more powerful option for agencies or businesses that need multi-platform support, advanced reporting, and team collaboration features.
If you’re managing visual content on platforms like Instagram and Pinterest and have a smaller budget, Later is your best bet. However, if you need more robust features for managing multiple clients, platforms, and in-depth analytics, Sendible is the more comprehensive choice.
If you find that neither Later nor Sendible fully meets your needs, RecurPost could be a great alternative. With a balance of affordability, multi-platform support, and features like content recycling, RecurPost ensures that your social media efforts stay active and engaging.
RecurPost Vs. Later Vs. Sendible
| Feature | RecurPost | Later | Sendible |
| Pricing (per month in USD) | $25 | 12.50$ | 29$ |
| Free Trial | Yes | Yes | Yes |
| Bulk Scheduling | Yes | Yes | Yes |
| AI Content Generation | Yes | No | No |
| Advanced Analytics | Yes | Yes | Yes |
| Team Management | Yes | Yes | Yes |
| Platform Support | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok | Instagram, Facebook, Twitter, Pinterest, LinkedIn | Instagram, Facebook, Twitter, Pinterest, LinkedIn |
| Caption Customization | Yes | No | Yes |
| URL Shortener | Yes | No | Yes |
| White Label Reports | Yes | Yes | Yes |
| Visual Content Calendar | No | Yes | Yes |
Choosing between Later and Sendible ultimately depends on the size of your team, the scope of your social media strategy, and your specific platform needs. Here’s a quick breakdown of when each tool shines:
Later is perfect if you’re focused on Instagram and Pinterest, with a simple, easy-to-use interface. It’s a great choice for small businesses or individual marketers who need a budget-friendly solution for scheduling posts, especially if your social strategy revolves around visually-driven content.
Sendible is better suited for agencies or businesses that manage multiple social media accounts across a variety of platforms. It’s the go-to tool if you need advanced analytics, team collaboration features, and support for a broad range of platforms like LinkedIn, YouTube, Twitter, and Facebook.
RecurPost stands out as a great middle ground if you want the flexibility of multi-platform support, affordable pricing, and advanced features like content recycling. For businesses or individuals who need both affordability and comprehensive social media management, RecurPost offers a lot of value, especially for those looking to optimize their content strategy across multiple platforms without breaking the bank.
While both Later and Sendible provide solid solutions for social media management, RecurPost offers more affordable pricing, multi-platform support, and powerful features like content recycling and advanced analytics, all with a user-friendly interface.
If you’re a small business owner, agency, or solo marketer looking for an affordable, feature-packed tool to streamline your social media management, RecurPost stands out as a better alternative to Later and Sendible.