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Buffer vs Tailwind – What To Choose in 2023?

In the vast realm of social media management, Buffer vs Tailwind are both giants in their own right. Whether you’re a seasoned marketer or a budding entrepreneur, it’s crucial to know which platform aligns best with your goals. And who better to guide you through this than the experts at RecurPost?

What is Buffer?

Buffer, in its essence, is a simplified social media scheduling tool. Designed for those who seek a streamlined approach to social media, Buffer ensures effortless post scheduling, comprehensive analytics, and direct engagement, all through one platform.

What is Tailwind?

Tailwind, on the other hand, is a specialty tool laser focused on Pinterest and Instagram marketing. From smart scheduling to detailed analytics and a unique tribe feature, Tailwind is tailored to elevate your Pinterest and Instagram game.

Buffer vs Tailwind: User Rating

Rating CategoriesBufferTailwind
Star Rating (Out of 5)4.64.7
Meets Requirements (Out of 10)8.99.2
Ease of Use (Out of 10)9.19.0
Ease of Setup (Out of 10)9.39.2
Ease of Admin (Out of 10)9.08.9
Quality of Support (Out of 10)8.89.0
Business Partnership (Out of 10)8.78.8
Product Direction (% positive)8890
Summary: Both Buffer and Tailwind are ‘neck to neck’ in user ratings. While Buffer is slightly ahead in ease of setup and administration, Tailwind has a slight edge in meeting user requirements and overall product direction.

Buffer vs Tailwind: Feature Comparison

Pricing (per month in USD)15$14.99$
Free TrialYesYes
Platforms SupportedMost Major PlatformsPinterest & Instagram
Bulk SchedulingYesYes
RSS feedsNoNo
Recurring PostsNoYes
Social InboxNoNo
Advanced AnalyticsYesYes
Approval WorkflowNoNo
URL ShortenerYesNo
Team ManagementYesYes
Summary: While Buffer is a versatile tool for multiple platforms, Tailwind is an expert in Pinterest and Instagram management. Those targeting these specific platforms might find Tailwind’s specialized features more beneficial.

Pros and Cons of Using Buffer


  • Supports multiple platforms
  • Simplified scheduling and analytics
  • Budget friendly


  • Limited to basic features

Pros and Cons of Using Tailwind


  • Expert tool for Pinterest and Instagram
  • Comes with content suggestions
  • Unique tribe feature for collaborative marketing


  • Limited to Pinterest and Instagram

Buffer vs Tailwind – The Bottom Line

Buffer is ideal for those seeking a generalized, multi platform scheduling tool, while Tailwind is perfect for those dedicated to mastering Pinterest and Instagram.

RecurPost as an alternative to Buffer and Tailwind

RecurPost is emerging as a compelling alternative to more established social media management tools like Buffer and Tailwind. It offers a user friendly interface and robust scheduling capabilities, allowing individuals and businesses to efficiently plan, schedule, and analyze their social media content across various platforms. What sets RecurPost apart is its unique feature of content recycling, enabling users to maximize the value of their evergreen content by automatically reposting it at strategic intervals.

Pricing (per month in USD)$2515$14.99$
Free TrialYesYesYes
Bulk SchedulingYesYesYes
AI Content GenerationYesNoNo
Advanced AnalyticsYesYesYes
Team ManagementYesYesYes
Platform SupportFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokFacebook, Instagram, Twitter, LinkedIn, PinterestPinterest, Instagram
Caption CustomizationYesYesYes
URL ShortenerYesYesYes
White Label ReportsYesNoNo

The Question Isn’t Buffer or Tailwind — It’s Why Not RecurPost?

While both Buffer and Tailwind have their specialties, RecurPost is a dynamic platform that encapsulates the best of both worlds. With exemplary ratings and a plethora of features, RecurPost rises as the ultimate choice for holistic social media management.