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Buffer vs Tailwind

What To Choose in 2024?


Grow your audience on social and beyond


The Tool That Feels Like a Marketing Team

What is Buffer?

Buffer is a well-known social media management tool that is popular for its ability to simplify and streamline the management of multiple social media platforms. Buffer is a social media management platform that was created to meet the demands of marketers, entrepreneurs, and small company owners.

Buffer’s strength resides in its simple scheduling and publishing features. Users may easily organize and schedule material, including adding photographs or videos and selecting optimal posting times. Buffer also has social listening features that allow customers to monitor brand mentions and relevant conversations across social networks, which is important for proactive engagement and strategy refinement.

Users frequently commend Buffer for its streamlined approach to social media management. The scheduling feature, in particular, is a major draw, allowing for advanced planning and a consistent online presence. Despite its strengths, Buffer does have limitations, particularly in real-time engagement and platform-specific functionalities.

As a result, some users may find themselves exploring Buffer alternatives that offer different features or more comprehensive solutions tailored to their specific requirements. These alternatives can provide additional functionalities that complement or exceed what Buffer offers, ensuring a well-rounded and effective social media management strategy.

What is Tailwind?

Tailwind, on the other hand, is a specialty tool laser-focused on Pinterest and Instagram marketing. From smart scheduling to detailed analytics and a unique tribe feature, Tailwind is tailored to elevate your Pinterest and Instagram game.

Another key feature of Tailwind is its extensive analytics capacity. It provides an in-depth analysis of performance data such as engagement rates, follower growth, and content reach. These analytics are critical for comprehending the impact of your social media strategy and making data-driven decisions to enhance and improve it. Tailwind analytics are more than just statistics; they provide actionable insights that may be used to improve your social media strategy.

Tailwind also introduces the distinct ‘tribe’ feature, a prominent feature that distinguishes it from other social media applications. This feature enables users to collaborate with others in their niche, forming a community or ‘tribe’ of like-minded people. Members of these tribes can share each other’s material, increasing their exposure across Pinterest and Instagram. This collaborative approach is especially advantageous for growing awareness and identifying new audiences.

However, while Tailwind offers these distinct features, exploring Tailwind alternatives can provide additional options and functionalities that may better suit diverse marketing needs or preferences. Such alternatives could offer different approaches or additional features that complement Tailwind’s capabilities, catering to a wider range of social media management requirements.


In the vast realm of social media management, Buffer vs Tailwind are both giants in their own right. Whether you’re a seasoned marketer or a budding entrepreneur, it’s crucial to know which platform aligns best with your goals. And who better to guide you through this than the experts at RecurPost?

Buffer vs Tailwind: User Rating

Rating Categories Buffer Tailwind
Star Rating (Out of 5) 4.6 4.7
Meets Requirements (Out of 10) 8.9 9.2
Ease of Use (Out of 10) 9.1 9.0
Ease of Setup (Out of 10) 9.3 9.2
Ease of Admin (Out of 10) 9.0 8.9
Quality of Support (Out of 10) 8.8 9.0
Business Partnership (Out of 10) 8.7 8.8
Product Direction (% positive) 88 90
Summary: Both Buffer and Tailwind are ‘neck to neck’ in user ratings. While Buffer is slightly ahead in ease of setup and administration, Tailwind has a slight edge in meeting user requirements and overall product direction.

Buffer vs Tailwind: Feature Comparison

Features Buffer Tailwind
Pricing (per month in USD) 15$ 14.99$
Free Trial Yes Yes
Platforms Supported Most Major Platforms Pinterest & Instagram
Bulk Scheduling Yes Yes
RSS feeds No No
Recurring Posts No Yes
Social Inbox No No
Advanced Analytics Yes Yes
Approval Workflow No No
URL Shortener Yes No
Team Management Yes Yes
Summary: While Buffer is a versatile tool for multiple platforms, Tailwind is an expert in Pinterest and Instagram management. Those targeting these specific platforms might find Tailwind’s specialized features more beneficial.

Pros and Cons of Using Buffer


  • Supports multiple platforms
  • Simplified scheduling and analytics
  • Budget friendly


  • Limited to basic features

Pros and Cons of Using Tailwind


  • Expert tool for Pinterest and Instagram
  • Comes with content suggestions
  • Unique tribe feature for collaborative marketing


  • Limited to Pinterest and Instagram

Buffer vs Tailwind – The Bottom Line

Buffer is ideal for those seeking a generalized, multi platform scheduling tool, while Tailwind is perfect for those dedicated to mastering Pinterest and Instagram.

RecurPost as an alternative to Buffer and Tailwind

RecurPost is emerging as a compelling alternative to more established social media management tools like Buffer and Tailwind. It offers a user friendly interface and robust scheduling capabilities, allowing individuals and businesses to efficiently plan, schedule, and analyze their social media content across various platforms. What sets RecurPost apart is its unique feature of content recycling, enabling users to maximize the value of their evergreen content by automatically reposting it at strategic intervals.

Feature RecurPost Buffer Tailwind
Pricing (per month in USD) $25 15$ 14.99$
Free Trial Yes Yes Yes
Bulk Scheduling Yes Yes Yes
AI Content Generation Yes No No
Advanced Analytics Yes Yes Yes
Team Management Yes Yes Yes
Platform Support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok Facebook, Instagram, Twitter, LinkedIn, Pinterest Pinterest, Instagram
Caption Customization Yes Yes Yes
URL Shortener Yes Yes Yes
White Label Reports Yes No No

Why RecurPost Is Better Than Buffer and Tailwind?

While both Buffer and Tailwind have their specialties, RecurPost is a dynamic platform that encapsulates the best of both worlds. With exemplary ratings and a plethora of features, RecurPost rises as the ultimate choice for holistic social media management.