How to Manage Multiple Social Media Accounts for Businesses?

Do you feel that it is exhausting to manage multiple social media accounts for your company every day? Whether you run a small business or manage social media for a major enterprise, you might be finding suggestions on how to maximize the effectiveness of your social media marketing efforts. Therefore, before understanding your social media marketing tools, it is crucial to first understand the pros and cons of social media.

Well, there are a lot of factors involved in managing and establishing a brand on social media, let alone numerous platforms. Maybe you are already handling one or two platforms and wondering if it would be worthwhile to add another to the list.

Despite the time and effort required, managing many accounts on various social networks could be beneficial in achieving business success. It all depends on how you coordinate your efforts and utilize the right social media scheduler to the fullest.

In this blog, we will walk you through the importance of having multiple social media accounts and how you can manage them like a pro without scratching your heads!

What are the Benefits of Having Multiple Social Media Accounts?

1. Build brand awareness

Particularly with the various social media platforms that are accessible for usage by businesses, social media is difficult to define. Most businesses simply select one social network because they believe their target market is most active there. But, you wouldn’t put all your eggs in one basket, right? Using the various social media platforms to build more brand awareness can help your brand become more known and recognized among a larger set of people.

2.Reach a wider audience

The most popular options for social media platforms are Facebook, Instagram, and Twitter, however, not all of your audience may just use those. People would also favor other platforms such as Pinterest, LinkedIn, YouTube, or other social media sites. Thus, having a presence on multiple social media platforms would ensure that you reach a wider audience. Also, ensuring that you write kick-ass captions for your social media posts to attract and engage more people.

3. Target different demographics

Targeting different demographics basically means to emphasize our specific marketing efforts on some particular groups from our target audience but of different categories like people of different places, age, education, income, culture, and so much more. It sure is an extravagant effort but it helps make the content a lot more personalized and hard-hitting, making sure to fetch more potential customers from that particular category of one’s target audience.

4. Offer better customer service

A negative reputation is the last thing any business wants, especially in the age of the internet, when rumors can spread like wildfire in an instant. Fortunately, you may rapidly extinguish these flames by being proactive and responding to critical remarks about your company, products, or services as soon as they are made. If you do receive unpleasant remarks or inquiries, answer by offering a resolution to the issue the consumer is experiencing. This will demonstrate to your audience that you want to help them with any problems they may have, transforming your bad reputation into a wonderful one.

5. Localize content

You’ve probably heard that “content is king,” and for good reason. Everything else that we plan or strategize for all our social media accounts mostly stems from the kind of content that we post. And if the content is localized, what better! Since the main purpose of content is for more people from our target audience to connect with us, localized content can do wonders if used smartly and effectively.

What are the Signs Your Business May Need Multiple Social Media Accounts

1. You are getting a lot of complaints/queries

More and more people are utilizing social media for getting in touch with businesses, and that’s good. However, it could be more advantageous to open a separate account for handling customer support issues if your social media team discovers that responding to complaints or monitoring online customer reviews takes up a lot of time on a general account.

2. You have multiple departments or store locations

It might be worthwhile for each department in your company to have its own social media account if they each have different target audiences. Similarly, customers can get the information that they need much more quickly with separate accounts. It’s acceptable for these accounts to share the same content, but make sure you cater to the particular requirements of customers in your region.

3. You offer multiple products or services

Larger businesses frequently offer a variety of goods and services that cater to various clienteles’ needs and handle various issues. So clearly, maintaining social media accounts for various goods and services helps simplify the purchasing process and reduce confusion. Everyone is aware of what they are getting into, and by producing engaging content, you can meet the shifting demands of various audiences.

Challenges faced due to multiple social media accounts

1. Maintaining a consistent posting schedule

Maintaining a consistent posting schedule for one social media account is difficult as it is, but the challenge can be more than ten fold if this schedule is to be followed for multiple social media accounts across various platforms. Plus, because every platform encourages different kinds of content, that becomes even more laborious to keep up with.

2. Staying active throughout all the social media platforms

In order to keep up constant engagement and activity, it is crucial to be active across the various elements of the platforms; be it through direct messages, stories, comments, or message requests; and that too across all the social media platforms, which again, can be very stupendous most of the time, and is not something one person can handle if they have other responsibilities of the brand as well.

3. Dealing with negative feedbacks

While social media opens up a whole new horizon of opportunities for direct communication with the clients, it also puts companies in a position where navigating these responses can be intense, with some angry customers taking the center stage. During such situations, it is best to address the situation immediately and in a way that does not hurt the sentiments of the customers while also protecting the brand’s image.

4. Exporting stats and analytical tools

With great power, indeed comes great responsibility! For, social media awards people with an opportunity to make a spontaneous growth, turning things around overnight. However, if one is not prepared for such an overwhelming response, it can be difficult to handle. But, by employing the right management tools, one can certainly lessen the intensity of these challenges if not eradicate them altogether.

Best social media management tools for multiple accounts

We won’t lie: It can be quite challenging to manage several social media accounts. When you use the same device to manage your personal and business accounts, things become especially perilous. You would not want to share something on the wrong stream and unintentionally cause a PR nightmare.

Attempting to maintain many social media accounts using various apps is also time-consuming and ineffective. Simply opening and shutting tabs takes time, and it adds up quickly. Fortunately, the correct tools may significantly make the process easier.

You can view RecurPost on different kinds of devices through the following links:-

1. Web
2. IOS
3. Android

You won’t be surprised to find that we believe RecurPost to be one of the top social media management platforms for managing multiple social media accounts free of errors. It is quite time-efficient to combine all of your social media activity into a single dashboard. Additionally, it keeps you organized and focused.

RecurPost allows you to:

• Curate, manage, and publish to several social media profiles across various platforms.
• Organize postings across accounts on an interactive calendar and schedule posts in advance.
• From a single unified social inbox, reply to messages sent to all of your social media profiles.
• Generate analytics reports that aggregate the data from all of your social media accounts.
• Based on your own analytics from the previous 30 days, know when to post on each social media platform.
• Instead of cross-posting the same content across many social media platforms, edit every social media post to make it unique for each social account.
• Use the Canva integration to design posts and schedule them within the platform.
• Invite team members to work in collaboration to manage your social media accounts.
• Create multiple workspaces for managing different accounts.

RecurPost also provides the best mobile app to manage multiple social media accounts if you frequently work on the go or on a mobile device. The software lets you create, modify, and post content to many social profiles from one location, much like the desktop version of RecurPost.

Additionally, from your single inbox, you can manage incoming messages and comments on all of your social media sites, as well as check and update your content calendar.

Best social media management tools for Businesses of all sizes

1. RecurPost
2. Buffer
3. SocialBee
4. SproutSocial
5. Later
6. ZohoSocial
7. Sendible
8. Agropulse
9. CoSchedule
10. eClincher

Note: To know more about this subject, you can read our blog on the Best social media management tools.

8 Tips to Manage Multiple Social Media Accounts Like a PRO

1. Use a social media management tool to manage multiple social media accounts

It is already clear why managing several social media accounts using different apps is problematic and time-consuming. Simply put, it saves a tonne of time to have everything on one social dashboard. There are a lot of social media management tools out there to choose from.

When you have to manage multiple social media accounts, the software that you choose needs to provide functionalities like easy collaboration, planning, and social media bulk scheduling. RecurPost’s social media scheduler allows you to connect all your major social accounts. It supports managing Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google my Business accounts. The dashboard is intuitive to use and you get access to dozens of features that will help you become more efficient and save time.

Apart from the classic scheduling features, you can do a lot with RecurPost – create a social media calendar, set up recurring posts, use the royal-fee images, see in-depth performance analytics, download white-label reports, add team members to your account, and much more.

2. Create a social media content calendar or all accounts

Make use of an editorial calendar in a document or in your preferred social media management software to make sure your social strategy is on track. Many marketers swear by it as a time-saver, especially if you’re managing multiple brands and platforms at once.

You can make a record of upcoming posts manually by using Google Sheets or Excel. Take note of the platform, publishing date, and time. Link to the image resources, note the copy, and use hashtags. Include the person’s email address who needs to approve posts in a tag. When you maintain social media accounts for various clients or companies, spreadsheet calendars are a cost-effective approach to organizing your content.

However, if you want to avoid the hassle of creating spreadsheets, most social media scheduling tools offer the feature of a social media calendar. It makes planning and organizing super easy and takes off all the pressure of doing everything manually.

3. Automate posting on all social media platforms

The act of actually uploading content to each social network can become fairly disruptive if done numerous times throughout the day. Creating content in bulk and scheduling it to go live automatically at the appropriate times is considerably simpler. Thus, the best way to manage multiple social media accounts is to actually create content in batches and schedule in advance. 

RecurPost allows you to categorize your posts into different libraries such as My Blogs, Advice Videos, Promotional Stuff, etc., and set one or more time slots for each library. You can keep track of the content that attracted attention and the ones that didn’t by using its Queue feature. It lets you see every post that has been published to your social media accounts.

Using RecurPost, you can bulk upload images, videos, GIfs, as well link posts. Apart from this, an amazing feature you get is the option to bulk upload posts using a CSV or excel file. For example, if you have created an excel file with all of your content information stored, you can simply upload it to RecurPost and it will fetch all the details! Additionally, make sure that the images and other media you use are of the right size for every social media platform. Here’s a complete social media images size guide for you to refer.

4. Post at the right times

We all know that one of the most important factors to get more social media engagement posts is posting at the right time. You need to identify the time when your target audience and followers are the most active and then upload your posts at that particular time. 

People on different platforms belong to different demographics and have different ways of using those platforms. Thus, every social media site has its own ideal posting times and frequency. Spending too much time generating content for any given platform is the last thing you want to do. Give people what they want, but don’t go overboard or you’ll scare them off.

To figure out the best times to post, you can start by using the in-built analytics of those platforms. Instagram and Twitter offer analytics through which you can determine when your followers stay the most active on the platform. You can then carry out A/B testing methods to find out the best time which is unique to your account.

Or, you could just let RecurPost’s social media management tool figure it out for you. It offers the option of ‘Auto-schedule for best time’ when you schedule your posts. When you select it, RecurPost will automatically figure out the time when your posts are most likely to be viewed by your audience, giving you increased activity on your social account and boosting the overall engagement received.

5. Repurpose evergreen content

Have awesome content that is so evergreen that it can be shared on your social media profiles again and again? Then repurposing it is one of the best ways to fill up your content calendar and gain engagement from time to time. According to Wordstream, Evergreen content is any search engine-optimized content that is continually relevant and stays “fresh” for readers for a longer period of time.

The best way to go about this finding a social media management tool that lets you create recurring schedules, and RecurPost is one of the few tools that provide this feature.

You simply need to create a library, fill it up with amazing content, and set a recurring schedule. RecurPost will then post all the content one by one, and when the list ends, it will start again from the beginning. Thus, your content masterpieces will be recycled to make sure it reaches more people.

This strategy is known as evergreen content marketing – a sure-shot way of getting more eyes on your content every time you post it. And with RecurPost at your hand, the entire process becomes as easy as pie.

6. Engage with your followers

Social media is a two-way street. Simply posting content and working on finding out the best time to post isn’t going to make the cut. You need to engage with your audience and followers by responding to their comments as well as messages promptly. A social media following must be maintained and built through engagement. 

Remember to allocate time each day to reply to comments, mentions, tags, and direct messages. Literally, block aside time each day in your calendar to add the “social” to your social network profiles.

Of course, it’s much quicker when you can manage your audience engagement from a single dashboard rather than switching between platforms. Additionally, by employing software to handle several social media accounts, you can be sure that you never miss out on important chances to interact with your audience.

RecurPost’s social inbox consolidates all your notifications, messages, and mentions from multiple social media accounts and presents them to you on a single screen. You can see comment notifications, reply to them, delete, review, add to the library, or assign them to other members.

7. Make collaboration easy

Realistically, one person can not accomplish everything. The necessity of teamwork increases as your workload increases. When you have a people or a team who is responsible for managing your social media accounts, you definitely need a way in which all of them can collaborate easily and stay updated on the status of your social media calendar. 

RecurPost allows you to invite and add team members to your account. You can have complete control over who has access to which social accounts. With built-in approval protocols and password management, its social media dashboard facilitates cooperation by giving team members just the access necessary for their respective responsibilities.

It allows you to create unlimited workspaces to divide social accounts and libraries into dedicated spaces. You can then assign those workspaces to your team members to manage. The best part is that they don’t have to purchase any plan to manage your workspaces. Using this, you can assign dedicated team members the responsibility of managing the social media accounts of various clients. This makes RecurPost the best platform to manage multiple social media accounts.

8. Get your analytics in place

The outcomes of your social media plan should be evaluated against significant social media KPIs. Does one account perform better than another? How can you assist those that are falling behind? Does each account provide some kind of contribution to your brand?

Without looking into the platform metrics, you won’t be able to get the answers. Putting your plan into action while utilizing data-driven marketing to interpret the outcomes, learn what works, and fine-tune your social media marketing strategy to achieve the best results. Which is why, again, it is imperative to select a social media management tool that can give you an analytical report of all your social media accounts on one page itself.

RecurPost offers in-depth analytics for your social accounts on a single screen. All your data is sorted into charts and graphs such as funnel chart, Sankey chart, and world map chart that showing engagement by platform, engagement by library, audience insights, likes, comments, mentions, and more. You’ll also see the top 5 updates from all social media accounts together and then separately for each platform.

These reports  can also be white-labeled with the logo of your choice and downloaded for reporting purposes. This saves you a lot of time, especially while dealing with multiple clients.

Conclusion

Managing multiple social media accounts takes a lot of time, especially when you want to keep your brand voice constant. But, the chance for success is always within reach with smart planning, wise investment, commitment on the part of your social media group, and high-quality content online. By automating your social media accounts, you can save more than 6-8 hours a week on manually uploading posts. And social media management tools like RecurPost can help you do just that. 

Remember what we said at the beginning of this article? Getting a tool that serves as your social media command centre will prove invaluable in addressing the majority of social media challenges you may encounter. Using only one tool and one subscription, you can publish, moderate, and analyze content for a variety of social network accounts and platforms. It’s as if you simultaneously get numerous additional sets of hands, eyes, and hours in a day!

And if you haven’t tried any tool yet, RecurPost won’t disappoint you! Also, did we forget to mention that RecurPost pricing is something you can’t ignore? Starting at just $12.5 per month, this tool can make you an expert in managing multiple social media accounts! Take the 14-day free trial today!

Frequently Asked Questions

1. How many accounts should a social media manager have?

This entirely depends upon your audience and social media goals. You can connect with a huge audience even by posting on two or three major social media platforms. The most popular sites that businesses use today include Facebook, Instagram, Twitter, and LinkedIn. Additionally, YouTube and Pinterest are also commonly used by a large number of social media managers. 

2. How many social media accounts does the average person have?

The typical user utilizes 6 to 7 social platforms monthly. They log onto social media for 2 hours, and 27 minutes every day.

3. How do companies manage multiple social media accounts?

The only one way to manage multiple social media accounts like a boss is by using a comprehensive social media management tool like RecurPost. It will allow you to connect multiple accounts, maintain a calendar, schedule posts, monitor messages, and see the analytics all from one place.

4. How do I link all my social accounts together?

Select a social media management tool that allows scheduling and managing posts on all the social media platforms of your choice. You will then be able to connect and link all your social media accounts together in a single interface and post on them without having to jump from one platform to another.