Skip to content

Social Media Campaign Proposal Writing Essentials: Outline


Table of Contents

Did you know the social media advertising market is forecasted to cross $219.8 billion in 2024? Marketing agencies, managers, marketers and freelancers incorporate social media campaign proposals into the sales funnel to make their pitches more compelling for targeted clients. 

A proposal for a social media campaign is a formal document to elaborate strategic planning for a potential client’s social marketing. It gives in-depth information on aligning your marketing objectives, strategies, timelines, and KPIs with a client’s unique business goals. You can show your marketing expertise, work experience, and accomplishments in campaign proposals. 

Exclusive social media marketing proposals give prospective clients a clear idea of how you will add value to their business. Your potential clients will be encouraged to work together because of transparent conversation, strategic clarity, and personalized services. 

Explore the essential details of social media campaign proposal with us. We have also provided a template to help you create a customized social media proposal. 

Focal Points of A Social Media Campaign Proposal

Adding the following points to proposals for social media campaigns will ease your communications with prospects and build strong relationships. You will be able to develop individual marketing strategies for targeted client accounts. 

1. Client Goals 


The brand vision is the key point of proposals for social media campaign. Initiate video, audio, or in-person meetings with the key contact person to understand client requirements and future plans. You can send questionnaires/intake forms to new clients to get relevant information before creating a social media campaign proposal. 

Study their online activities on different social media platforms and analyze impact through metrics. Discuss social media requirements directly impacting their business growth, social media positioning, website traffic, and profit margins. 

Key questions to ask potential clients:

  • What is the unique identity of your brand?
  • Who is your target audience?
  • Who is your biggest competitor?
  • Which is your most effective social media marketing technique, and on which platforms?
  • Which marketing techniques have you tried, and what were the results?

Action: Provide them with a roadmap of structured social media goals that can speed up the process of achieving brand vision in social media campaign proposals. Mention your services to curate social engagement, content creation, post schedule, social media promotion, social selling, KPI reporting, monthly plans, etc., for achieving goals.  

2. Scope of Improvement


Ask potential clients about their limitations and marketing failures to recognize their marketing patterns. 

You have to spy on prospective clients’ social media activities, study industry requirements, and analyze their competitors’ social media marketing strategies. Identify client account’s speed breakers and address them with each client in social media campaign proposals, exhibiting your expertise in the marketing field. 

Action: Discuss areas of improvement and demonstrate how your social marketing will boost   their business. Your proposals for social media campaigns should mention detailed information on your value-added social media automation services that introduce creative marketing strategies, provide them with a competitive edge and polish their social media profile

3. SMART Marketing Strategy


Planning social media strategies becomes easy after understanding the client’s background, goals, and problems. Leverage SMART goals for setting your actionable social media campaign proposal plan. SMART stands for Specific, Measurable, Achievable, Realistic, Timely. The SMART approach will cut down unnecessary goals and filter out realistic targets. Deliver them a strategy overview to advocate your capabilities, but refrain from offering detailed information so they cannot replicate your ideas. 

Action: Your prospective clients will appreciate your solution-driven social campaign proposals. Sometimes, clients can’t describe their requirements; the SMART outline will force them to eliminate diversions and focus on key factors. Include platform-specific marketing ideas because it will gain their confidence in your services. Define your responsibilities, workflow model, and feedback process during this stage.   

Use this SMART template to plan marketing strategies for every client:

SMART QuestionsSMART Answers
SSpecific Who is the target audience?
Where do you want us to join forces?
What is the marketing goal?
When do you plan to achieve the goals?
Why do you want to achieve these goals?
M Measurable  How to measure progress?
What are the parameters for success?
AAchievable Are set goals attainable?
Can you attain set goals in an allotted timeline?
RRelevantWhat is the purpose of the set goals?
Are the set goals aligning with the brand vision?
How will the set goal increase your business?
TTimelyHow long will it take to achieve set goals?
What is the deadline for set goals?

4. Timelines & Milestones


After establishing a social media marketing game plan, you have to design a strategic plan to effectively execute on different platforms. It’s important to explain to potential clients the best time to post on social media to keep them in the loop and reach optimal results. 

Giving them some platform-specific tips in proposals for social media campaigns will inspire them to know more about your services. Breakdown targets in achievable milestones for both parties to keep track of progress reports. 

Action: Your social media marketing proposal must incorporate visual data, such as monthly planners, content schedules, and social timetables, for a better understanding of platform marketing. Seamlessly align client expectations with a social media calendar, including your workflow chart in social media campaign proposals. 

RecurPost is a robust software that seamlessly helps you plan your social media calendar. Our social media management tool is capable of serving your digital marketing requirements across platforms. As a centralized marketing tool, RecurPost automation features allow you to schedule posts for multiple social media platforms.  


5. Proof of work


Multiple agencies must be approaching your targeted clients. Your prospective clients must see you as a thought leader and a vital competent to expand their business. Therefore, your social media campaign proposal should prove you as the best among the rest with seamless marketing services. You can implement unique tips to get clients for your digital marketing agency

Action: Demonstrate how your unique and out-of-the-box ideas supported businesses with similar goals in climbing the ladder. Make your potential clients aware of your experience through testimonials of happy clients and case studies to show your marketing skills. You can also leverage Google Business Profile(GBP) reviews and customer recommendations to support your claim as an expert.

6. Terms of Agreement


Incorporate necessary payment, expectations, and workforce details in your social media campaign proposal to avoid future confusion. The agreement policies ensure everything is in legal order. You can either hire a lawyer or use online tools to generate terms and conditions that work best for both parties. 

Action: Clearly specify social media service charges, payment methods, workforce model, communication channels, termination process, contract duration, kill fee, project legalities, NDA, and other essential details in your social media campaign proposal. You can have your potential clients sign the papers to forward the deal.

7. Next Step


Finally, what is next after reviewing the social media campaign proposal? How to seal the deal? What if clients want to make some changes? What if clients wish to discuss specific details? Who will initiate the next step? You need to be quick to sort queries and grab opportunities before anybody else. 

Action: Your marketing proposals must mention the next steps to officiate the deal. Ensure to mention the process of modification, mode of contact, offer duration, availability hours and days, etc. Clarify who will be contacting whom. 

Free Social Media Campaign Proposal Template

Proposals for social media campaigns can be a powerful tool in account-based marketing. You can send prospects proposals after the first meeting or when you are confident of securing targeted clients. The length of the proposal depends on the size of the business you plan to collaborate with. You can send digital proposals, but be ready to present them in person if the client requests them. 

Our team has crafted a Social Media Campaign Proposal Template for your ease or our Template Generator will help you craft customized proposals.

Final Thought

Personalized social media campaign proposals demand marketing expertise. Visually appealing and structured marketing proposals are quick to gather attention. Do proper client research, ask the right questions, invest adequate time, and pay attention to the details. At the end, our social media proposal template is ready to help you. Now it’s your turn to ace writing proposals for social media campaigns. 


1. What is a social media campaign proposal?

It’s a business format to outline strategic planning for a client’s social marketing.

2. Why is a social media campaign proposal important?

Proposals highlight marketing strategies and explain how your marketing services can add value to a prospective client’s business.

3. What should be included in a social media campaign proposal?

Client goals, improvement scopes, marketing strategies, timelines, milestones, proof of work, and terms of agreement are key factors in proposals.

4. How does a social media campaign proposal benefit the client?

Proposals provide personalized strategy and roadmap, enhancing transparency and fostering a stronger partnership with potential clients.

5. How often should a social media campaign proposal be updated?

Update a proposal as required to align client goals and market dynamics.

Ruchi Dhimar is a skilled content writer with 3+ years of experience. She is  passionate about crafting compelling narratives, specializing in writing content for different industries.


Schedule and Publish your posts on multiple social accounts, read and reply to incoming messages with social inbox, and collaborate with your team and clients with ease.