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11 Agency Growth Secrets Helping You to Grow Revenue Faster

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The agency business is tough. You need quality agency growth secrets to get to the top.

If you are starting from ground zero, it is going to take a lot of effort to work your way up to the top. You must find the right clients, close them, and continue to deliver results. 

But an agency business strategy that’s done right will help you bag mind-blowing returns and value.

What is an Agency Growth Strategy?

Different types of businesses can hire a business growth agency as a significant step to achieving their growth goals, recognizing it as a clear sign of commitment to their future success. The agency is typically responsible for enabling sales, marketing, technology, and growth hacking.

The agency is responsible for teaming up with the employing company’s own marketing and sales department to attain the best leads, then growing it, and assisting the company in closing.

11 Agency Growth Secrets That Will Help You Grow Revenue Faster

Running your own agency is no easy task. If you are an agency owner, you would know how challenging it could get to juggle the endless tasks and challenges that come your way. Ensuring success and growth in such challenging conditions can be tough.

Lucky for you, we have come up with 11 fundamental agency business growth secrets that you can use to grow your own agency earnings.

Okay, let’s jump to the secrets now!

1. Concentrate on Specialization – hottest agency growth secret

specialize agency growth strategy

Every business wants to cover as many services as it can. But the truth is, you cannot really win or be outstanding at a particular thing if you do that. When you specialize in a specific niche and do better than everyone else in that, you will make a better name for yourself in the market.

As per research, the most successful agencies always focus on one vertical. Most clients would opt for specialized full-service agencies and an expert area that helps you stand out in the market. 

By focusing on a specific niche, your agency not only excels in delivering unparalleled services but also creates specialized jobs that attract top talent passionate about this area.

2. Have Effective Project Management in Place

It is understood that most new agencies operate with a few resources in their initial day, but certain things are too important to neglect. Effective project management is on them. If your agency wants to focus its resources on growth, you will need someone who works continuously focused on making sure that every little aspect of client work goes through smoothly.

Having happy clients is important if you want repeat business and high-value referrals. Try to keep all your projects on track and do not think of agency growth secrets prices associated with that.

3. Stick to Your Profit Margins

Profit in agency growth secrets

It is not a smart idea to operate outside your margins because that could make your business go belly up. You must know your numbers well at all times. You might have the obvious temptation to enter the market with lower costs to take on the competition.

Or you could want to shed off your margins to take on a new client, but you will end up undervaluing your work this way. You will also set the mark very low which will make profit-making difficult for you in the future. Always try to add value through your hard work instead of lowering your margins. Make sure you cover agency growth secrets cost while you set margins.

4. Take on Strategic Partners to Fuel Growth – hottest agency growth secrets

One of the most common agency growth secrets used by successful agencies is sharing opportunities with strategic partners. You could get an already-established partner that will help you bridge the gap instead of trying to make your way into a new space.

Make a note of your weaknesses and get a partner who can deliver whatever your need is. Keep in mind that you must have something to offer to your partner as well. The partner relationship has to be mutually beneficial.

5. Have a Culture of Transparency 

Agency growth secrets- transparency

Dealing in secrecy or keeping things from your clients is a practice of the past and agencies do not do that anymore. By maintaining a culture of transparency, you can gain your client’s trust which will lead to more profit in the longer run.

You can be straightforward about your rates with your clients and your team can know about what your own agency is earning. Transparency will facilitate employee management.

6. Focus On Getting The “Right” Clients Instead Of More Clients – hottest agency growth secrets

A lot of agencies are prone to taking any and every client that comes their way, ignoring factors like their products and services, their monthly expenditure on ads, and the expected ROI from their ad campaigns. You should avoid doing this.

Don’t take on every client that comes your way. Some clients are just bad news, they will drain you by calling day and night to request changes repeatedly. Sometimes they do not even pay on time or pay at all.

Your digital agency might feel stuck around a nagging boss when such clients are around. If you want your business to grow and remain healthy, you should focus on taking on good-quality clients even though they are fewer in number.

7. Employ Some Trending And Effective Tools – hottest agency growth secrets

Trending tools for agencies

As a marketing agency owner, it is very important to stay updated with the latest trends and digital marketing agency tools in the industry just as staying updated with secrets, especially those specific to your niche, helps in increasing conversion rates. You can follow a trend sometimes to be successful and you can also be the initiator of a trend if you are an intuitive marketer. Also, you can use, online brand monitoring solutions to stand out.

In case you are not, do not worry. You can still be in control of the process improvement and the concept by upgrading your toolkit. There are social media schedulers to help you get trending patterns of content. Some of the most popular for Facebook, Instagram, and Twitter are Hootsuite and Buffer

8. Follow The Correct Timing

As an agency, you should be mindful of the timing to conduct your activities online. For example, you have just launched your new program and you actively promote it[ on social media at 3 in the morning. It is a very odd time to be on social media and nobody will share your content at that hour, you won’t get the scope to share UGC then.

Therefore, you should always pick the best time of the day, the best day of the week, and any specific eventful periods to post. Knowing when to post content is crucial for a positive impact. You can also take up social media bulk scheduling for pre-scheduling and planning all your posts as per the best times.

9. Client Relationships And Referrals Are Important

Agency growth strategy- referrals

Another one of many agency growth secrets that you should know is having solid client relationships is going to be a stepping stone toward success. The reason for focusing on building client relationships is referrals.

Most agencies report that referrals are the major instigator for new clients and not high-quality content and social media marketing. The industry still operates on trust-lasting relationships. Therefore, networking and referrals combined are very important for getting new clients.

10. Become Your Own Client

It is necessary that you first put in the effort to make yourself better before you help your clients with it. Be sure to update your own blogs and content regularly. You will be able to attract new clients, portray your expertise, and learn new skills by becoming your own client first.

Remember that you need to upskill yourself just as much as you help your clients upskill. Good Google reviews for business are always an asset for you as an agency.

11. Have a Brand Personality

Agency growth secrets

The importance of conventional branding has still not faded. Having a distinct brand personality is a significant sign to your audience that your agency is not just another player in the industry but a pioneering leader with a unique voice, and exceptional service. If you develop your brand persona, you will beat most of the competition from low-priced service providers.

According to research, 80% of marketers consider branding of utmost importance when ranking up. You can use Pinterest for creative branding RecurPost is a great Pinterest scheduler to get started with it.

What Makes The Best Marketing Agency?

When you think of how to grow your marketing agency, you can use the agency growth secrets mentioned by us above, which will also help you get more clients for your agency. Let’s not forget that the role of any good agency is to build a well-coordinated and effective brand, bring companies closer to their audience or potential customers, and drive sales by spreading awareness. 

Numerous agencies provide all of these and organizations will be vigilant in picking what suits their needs the best. So, if your agency wants to cut, you will have to be the best. Here are 5 traits that make the best advertising agency:

1. Very Good Staff

One very direct rule that applies to any agency’s success is that its personnel should have the right skills to succeed. Your team members need to be capable of working well together, understand each other’s roles, and have trust in each other that every role will be fulfilled and met. If your staff has varied talents and abilities, your agency will be able to meet diverse client needs. 

2. Creativity 

Any digital agency will have to stand out at some point with its offerings to be successful. You will need a team capable of thinking outside the box and going beyond boundaries. Finding content marketing ideas that are fresh and original will always win the client.

Try different YouTube video ideas for consistent video creation that will help you grow your client’s business. So, if you have a team that is simply delivering what is needed, you have to bring in fresh talent.

3. Problem-solving

Marketing campaigns are full of challenges. In such an environment, your ability to deal with problems as they come is more important than the ability to avoid them. Your team must be able to spot problems in time and churn out solutions for them to make sure that deadlines are met.

4. Data Expertise 

Using big data is an absolute must for marketing agencies that want guaranteed results. Your team should deeply understand data for effective project management to crack your client’s audience or customer needs.

This will certainly involve breaking down Google Analytics to spot areas in need of improvement, but it will also involve thorough industry and competitor research. You need to be prepared for questions that will be thrown your way. 

5. Fluency in Digital Platforms

Any client would have multiple content marketing needs like print, television, and social media. All of these areas will require a certain degree of digital knowledge and fluency. You should have mastered the latest technology while staying abreast with any technological updates as they come.

In case your team struggles to keep up every time there is an update from Google for its search algorithm, you might want to take some time and evaluate why you are constantly having to change your approach.

How Do You Measure Agency Success?

agency growth secrets-measure success

The best way to measure success is to quantify it. If you see growth experiments are unable to put it in numbers, you will never know if you are progressing for real. It is like taking a step ahead of knowing agency growth secrets.

For this, you need to identify the major KPIs that matter the most for the growth experiments of your company. When you focus on your key marketing metrics, you will be able to know the marketing channels that are generating the most valuable clients.

Here are 7 major KPIs that your agency partners and employees should measure to create and keep budgets to maintain financial health:

1. MRR

Monthly Recurring Revenue is the revenue that a business receives each month. This KPI will measure how good your client retention is and how well you measure business growth.

MRR = Total number of paying clients x the average amount your users pay each month

2. MRP

Monthly Recurring Profit or MRP determines how much profit is your agency going to receive each month. 

You can generate the MRP by calculating the difference between revenue and spending for one-off sales as well as long-term effective project management.

3. Net Profit

If your agency wants to determine whether or not it is financially sustainable and healthy, it is important to determine the net margin.

You can calculate the net profit by subtracting total spending which would typically include marketing costs, overhead costs, advertising costs, and taxes from your total income.

4. CAC

Customer Acquisition Cost can be explained as the average cost that your agency would spend to acquire a new client.

CAC = Total marketing and sales expense/number of acquired clients

5. LTV

This measure indicates how long-term vision well you can retain a specific client over a certain period. It will help you determine your client’s value against your CAC.

LTV = Total revenue in the period length of client stay/length of client’s stay

6. MQLs and SQLs

These two KPIs are very important for determining your agency’s health.

Marketing Qualified Leads are usually acquired through marketing efforts like paid ads, email marketing, SEO, social media campaigns, and more.

Sales Qualified Leads include leads that have been allocated by the marketing team and closed by the sales team.

7. NPS 

Net Promoter Score will help to determine how likely your clients are to recommend your agency to their network. This is essentially used to gauge your client’s satisfaction and loyalty toward the brand. NPS can be measured with the help of a survey that asks your clients to rate your agency on a scale of 1 to 10.

What Is a Good Margin For An Agency?

A lot of digital agencies wonder about the profit margins that they should operate with. The net profit margin for any business will depend on a few key factors. The first one is the stage that your business is at. The second factor would be what your priorities are as a business.

If your focus is growth, you will be reinvesting a good part of your profit into customer acquisition tactics. However, there are some strict net profit benchmarks that you can set for your business. The finance and accounting people will have certain shortcuts that will help them set these goals. Here are three things you can do:

1. Apply The Rule of Thirds

As per this rule, for every 1 unit of revenue that you have, ⅓ should be the cost of your direct wages, ⅓ should be for your overheads, and ⅓ should be your profit.

So, as per this, mature service-based businesses should have about 30 percent as net profit. 

2. Calculate Your Gross Profit Margin

For service-based businesses, the calculation of gross profit is done as revenue, minus the wages of employees that are servicing clients. If you apply the rule of thirds to this figure, it will be implied that the gross profit generated from services done by your direct staff will be around 60 percent.

3. Improve Your Gross Profit Margin

After you get your margin, you might come up with a question asking how to improve it. Most accountants will advise you to reduce your expenses. But rather you should increase your services and prices. It is always a better way to make money and ensure that you are not undercharging and that you have good profit margins. Explore optimizing pricing strategy for your agency’s social media marketing services for further insights.


This was your comprehensive handbook to agency growth secrets that you can follow to manage budgets and create and scale up your revenues right clients. With this, we would also like to say that growing your marketing agency is challenging but if you employ the right strategies and techniques, you will be able to see results and reap rewards.

Along with the techniques or tips, we would also like to emphasize using a helping hand like a third-party tool that will ease up your tasks. Social media schedulers can go a long way in helping agencies achieve their own marketing goals when they are busy focusing on their clients. 

Do you have a advertising agency that needs some fueling to reach the top of its game? These agency growth secrets will help you on your way up! Pick yours as per your need and let us know in the comment section below!

Frequently Asked Questions

1. How do I grow my agency?

Having a marketing agency of your own can be challenging. If you want to grow it, you can use the agency growth secrets mentioned by us above. Every agency is different in its own way, so you can pick your techniques as per your business.

2. How do agencies get clients first?

One of the most direct ways to find your first potential customers is through cold emails. It is somewhat easy to get the email addresses of your prospects, and it is also easy to reach out to a high volume of customers via email.

3. What are the five types of agencies?

If you are an agency in the business of marketing, you can fall into these five categories – advertising agency, branding agency, digital agency, marketing agency, and PR agency.

4. How do I keep my agency client happy?

If you want to keep your clients happy and retain them, you should focus on establishing a good product fit, setting realistic expectations, having monthly reports, and implementing a lead management program.

5. What is agency efficiency?

Agency efficiency is the measure of the extent to which a firm arranges the exchange of goods in the vertical chain of production in order to reduce multiple costs.

6. What makes a great agency?

The greatest reason why clients stick with a particular agency is the kind of people who work for the agency. That’s right, great people make great agencies. Your personnel should be completely qualified to deal with clients.

7. What are agency skills?

There are 5 interpersonal skills needed for any agency: communication, flexibility, problem-solving, and time management.


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