Heard about Pinterest, but at a loss for how to get started? This guide will take you through the process of how to start with the platform, how to use Pinterest for business and blog through the platform.
Pinterest is a highly visual platform that lets you ‘pin’ content that you like. You can create boards for different categories of images and also add descriptions to note why you created the board in the first place. A majority of these images (or pins) are linked back to a website where you can find more information associated with that pin.
Over 220 million people visit this platform to discover new products, recipes, vacation ideas, aesthetic images, articles, inspirational posts, trending fashion, and so much more. Pinterest has become one of the leading platforms to share ideas and find inspiration. So let’s see how you can start using this platform and use it for business purposes.
How to use Pinterest – Joining the colorful world
Below are the steps to kick-start your colorful pinning journey on Pinterest.
1. Sign up for a Pinterest account
When Pinterest was first launched, it had just an invite-only sign up available. That means, you had to wait for an invite to join the platform. After some time, as the user-base increased, it became open for everyone to sign up for an account. You can just go to the Pinterest site and sign up using your email address.
When you first sign up, you will get the option of linking your Facebook as well as Twitter account to it. By linking other social accounts, it will be easier for you to find your friends, family members, and favorite blogs and brands to follow on Pinterest. If you prefer to start with just your e-mail address, you can always connect your social accounts later.
2. Create your profile
Have a look at your other social media profiles. Try to pick out a username which is used on other sites like Instagram or Facebook. It will bring consistency across your social profiles and will make it easier for people to find you everywhere. Also, set a profile picture in which your face is clearly visible. In case you are making an account for your business, you can set the company logo as the profile picture.
3. Dig into settings
We are talking about setting the email notifications for your Pinterest account. After you activate your account, you first need to check your e-mail settings. Fortunately, the e-mail choices of Pinterest are simple to grasp and clear. When you begin pinning, it is recommended that you keep all the notifications all for a while. This will help you in finding new people to follow by seeing who likes, comments, or repins ideas from your boards. You can turn them off afterward if they are filling up your inbox unnecessarily.
How to use Pinterest – Creating pins
When you are all done with the account creation process, it’s time to starting pinning and creating your own boards.
1. Install the ‘Pin it’ button
You can add the “Pin it” button to your web browser – the easiest way to add content from any website. Visit the “Goodies” page on Pinterest to learn how to install it on your Google chrome. You can also add pins via the “Pin It” button on your favorite sites. It will usually be close to the Facebook and Twitter share buttons.
2. Add a pin
Click the “Pin It” button on the bookmark bar or on the web site you are reading to add a pin to one of your boards. If there is more than one image on the page, a pop-up will ask you to select the image that you want to pin. After selecting the image you’ll get another window to create the pin.
On this window, you need to do two things – select the board in which you want to add the pin and write a description of the image. You can select the board by using the drop-down menu. In case you want to add the pin to a new board, you can create one directly from the drop-down menu. The description will be helpful in remembering why you created the pin.
3. Create new boards
While being on the main Pinterest page, click the “Add +” button in the right-hand upper corner. Select the option to create a board. Give a descriptive name to your board so people can get an idea of the kind of pins they’ll find in it. Category choices are set by Pinterest, so pick the one that is nearest or pick “other” for the wildcard boards.
The final thing to do before you create a board is to add another pinner to it. This ensures that they would be able to connect pins and other pinners to the shared board. However, they’ll not be able to edit the board or change its category.
4. Liking and commenting on other’s pins
Let’s say that you like someone’s pin, but not so much to insert it to one of your own boards. In such cases, you can simply like the pin. The original pinner will be able to see that you liked their pin, but it won’t be added to the feed of pins that your followers see. By using the comments option, you can also add comments to your pins or pins of your friends.
5. Upload a pin
If you have a picture that you want to upload to Pinterest from your camera roll, you can do so by using their upload feature. From your main Pinterest feed, click on the “Add +” button on the right-hand upper corner. From the pop-up window, you can create a new pin by selecting any picture from your device or by pasting any website’s URL.
6. Repin pins from your feed
If somebody whom you’re following has posted a pin you like, you can save it to one of your boards as well. Just hover over the Pinterest image and three buttons will appear — repin, like, and comment. To add that pin to your account, click repin and follow the same steps you would do to add a pin.
Benefits of using Pinterest for business
You thought Pinterest is only for individuals? You got it wrong! Pinterest offers businesses an equal proposition like any other social media network. You can find influencers, business ideas, see the pins of your competitors, provide informational content to your audience, link your blogs, and much more on this pretty platform. Below are some benefits of using Pinterest for Business:
1. Engage with users easily
Unlike other social media platforms, Pinterest does not follow the game of getting followers or connections. The users here simply find stuff and share it amongst their small groups. The users here are actively interested in what’s trending. 70% of Pinterest users aren’t just visiting or scrolling their feeds, but they are actively engaged in taking actions like pinning images and visiting websites through images. Thus, you can easily engage with users as they are actively looking for some kind of information.
2. Increase your brand authority
When you create a Business account on Pinterest, you get a few additional features that normal accounts don’t have. You will get:
- A header full of your own branded pins
- Add links to your website
- Number of people who viewed your pins
These features help you increase your brand authority and build a good online presence. The information that you provide on your boards will be trusted by users more.
3. Find out trends
As compared to other social media platforms, Pinterest is a place where people share products, designs, and trends that they love. When you are actively using the platform, you will be able to find the current as well as upcoming trends in your industry.
You can follow industry influencers and connect with them to promote your business. Pinterest will also regularly curate content on your feed according to your searches, which further helps in finding out trends.
4. Drive traffic to your website
When you have a business account on Pinterest, you are able to add your website address in your profile. This is a great way to start driving people from Pinterest to your website. You also get access to Rich Pins – which is a type of Pin where you can include more information about your landing page as compared to a normal pin. Product pins can be created that show information about prices and features of the products. You can also post blog links that drive people to visit your website.
5. Dig into analytics
This is one of the greatest advantages of having a business profile on Pinterest. You get access to analytics where you can find out the data related to your pins, especially the ones that you have saved from your website.
You will be able to check out the views, impressions, engagement rate, clicks, and much more. It’s easy to filter this information according to date range. You can see the data for all pins or only the ones that you saved from your website. This data will help you find out which kind of pins are performing better and are liked by your audience.
6. Run paid ads
As you hold a business account, you can run ads and promote your pins on Pinterest, just like on Facebook or Instagram. It is possible to run targeted ads, which helps you in gaining more success for your Pinterest profile.
Choose to build ad campaigns for brand awareness, driving traffic to your website, or to get conversions, and you can also select hyper-specific interest targeting for your ads. Marketing on Pinterest through ads is also very affordable. Thus, if you have a visual product or service, you should definitely consider investing in this platform.
7. Inspire people to purchase
One of the most distinguished characteristics of Pinterest is that it reduces the number of steps that people take from discovering a product to making a purchase. It has the ability to convert leads into sales much faster than any other social media platform. After people see your product on Pinterest and find it interesting, they simply proceed to the website to find more about it and make a purchase.
How to use Pinterest for business?
Now that you know why to use Pinterest for business, let’s see how to use it. An average Pinterest user spends about 15 minutes pining images every time they log in. The half-life of a Pinterest pin is 1,600 times longer than a Facebook post. Since its launch, Pinterest is growing at rapid rates. As the shelf life of content is longer, Pinterest can prove to be a great platform to showcase your images. Imagine your content popping up in the feed of users after 2 or 3 months of posting. Isn’t that something worth working for?
Even after providing amazing results, people have got many misconceptions about Pinterest. Some of them include – Pinterest is used by females only, People pin content related to food and weddings only, or that their target audience is not present on Pinterest. Well, none of these are true. Any company can gain a captive audience with the right visual content on Pinterest. If you have a story to share and aspire to reach a whole new audience, then Pinterest is for you.
Here’s how you can successfully use Pinterest to market your business.
1. Find your target audience
Like any other social media site, concentrating on a niche community of highly dedicated users can yield much more results than targeting a large, unspecific audience. If you concentrate on sharing consistent content within your niche, people will begin to look to you as a continuous source of motivation and knowledge. Focusing on a target audience would also yield positive results according to the Pinterest algorithm.
2. Be patient and stick with your efforts
Unlike other social media platforms where engagement happens just within 24-48 hours, Pinterest takes days, weeks, or even months for content to show up on the feed. In that context, Pinterest is one of the strongest social media sites for long-term growth and consistent traffic for your website. A piece of advice given by the Pinterest team itself goes like “Be patient and stick with it. Publishing consistently over consecutive months is the best way to build a dedicated audience.”
3. Use eye-catching, unique vertical images
Images that stand out, are vibrant, exclusive, and say something concrete about what you have to offer will give you a big advantage over other content on this site. Any image that you use should be in high-resolution, as Pinterest is all about content that looks appealing. If your photos are pixelated, small, or vague, they will not catch the attention of users in the Pinterest feed.
The ideal aspect ratio for a vertical Pin is 2:3—600px wide x 900px high. Square images that are 600px wide x 600px tall, work well too. If your images do not have enough context on their own, the Pinterest team suggests adding a copy to the image to help you deliver your message.
4. Use well-searched keywords and hashtags
One of the keys things to ensuring that your Pins stay discoverable over a long period of time is to think about the Pinner’s thinking while they’re looking for content like yours, and then apply certain keywords directly to the title and description. Besides keywords, hashtags play an important part in improving the discoverability of your content. The Pinterest team suggests that individual Pinners and companies should use up to 20 hashtags to help users discover popular and meaningful content.
5. Always include relevant links
When people click on a pin, they expect to be redirected to a landing page so that they can learn more about the concept or knowledge you shared on your Pinterest profile. This means that you need to ensure that the content/image contains a relevant link to the original source every single time – even if the link does not lead to your own website.
To sum up,
If utilized properly, Pinterest can yield amazing benefits for individuals, bloggers, and businesses. It has a huge potential of driving genuine traffic to your website. In order to keep your Pinterest account consistently updated with fresh content, you can also try out a social media scheduling tool.
Now that you know how to use Pinterest effectively, go and begin your pinning adventure!
Amaiya Rathi is a content writer at RecurPost. She helps RecurPost communicate with their readers in their own language. Whether it is the web copy, social media posts or blogs, Amaiya has worked on all aspects of copywriting.