Heard about Pinterest, but at a loss for how to get started? This guide will take you through the process of how to start with the platform, how to use Pinterest for business and blog through the platform.
How to use Pinterest – Joining the colorful world
Below are the steps to kick-start your colorful pinning journey on Pinterest.
1. Sign up for a Pinterest account
When Pinterest was first launched, it had just an invite-only sign up available. That means, you had to wait for an invite to join the platform. After some time, as the user-base increased, it became open for everyone to sign up for an account. You can just go to the Pinterest site and sign up using your email address.
When you first sign up, you will get the option of linking your Facebook as well as Twitter account to it. By linking other social accounts, it will be easier for you to find your friends, family members, and favorite blogs and brands to follow on Pinterest. If you prefer to start with just your e-mail address, you can always connect your social accounts later.
2. Create your profile
Have a look at your other social media profiles. Try to pick out a username which is used on other sites like Instagram or Facebook. It will bring consistency across your social profiles and will make it easier for people to find you everywhere. Also, set a profile picture in which your face is clearly visible. In case you are making an account for your business, you can set the company logo as the profile picture.
3. Dig into settings
We are talking about setting the email notifications for your Pinterest account. After you activate your account, you first need to check your e-mail settings. Fortunately, the e-mail choices of Pinterest are simple to grasp and clear. When you begin pinning, it is recommended that you keep all the notifications all for a while. This will help you in finding new people to follow by seeing who likes, comments, or repins ideas from your boards. You can turn them off afterward if they are filling up your inbox unnecessarily.
How to use Pinterest – Creating pins
When you are all done with the account creation process, it’s time to starting pinning and creating your own boards.
1. Install the ‘Pin it’ button
You can add the “Pin it” button to your web browser – the easiest way to add content from any website. Visit the “Goodies” page on Pinterest to learn how to install it on your Google chrome. You can also add pins via the “Pin It” button on your favorite sites. It will usually be close to the Facebook and Twitter share buttons.
2. Add a pin
Click the “Pin It” button on the bookmark bar or on the web site you are reading to add a pin to one of your boards. If there is more than one image on the page, a pop-up will ask you to select the image that you want to pin. After selecting the image you’ll get another window to create the pin.
On this window, you need to do two things – select the board in which you want to add the pin and write a description of the image. You can select the board by using the drop-down menu. In case you want to add the pin to a new board, you can create one directly from the drop-down menu. The description will be helpful in remembering why you created the pin.
3. Create new boards
While being on the main Pinterest page, click the “Add +” button in the right-hand upper corner. Select the option to create a board. Give a descriptive name to your board so people can get an idea of the kind of pins they’ll find in it. Category choices are set by Pinterest, so pick the one that is nearest or pick “other” for the wildcard boards.
The final thing to do before you create a board is to add another pinner to it. This ensures that they would be able to connect pins and other pinners to the shared board. However, they’ll not be able to edit the board or change its category.
4. Liking and commenting on other’s pins
Let’s say that you like someone’s pin, but not so much to insert it to one of your own boards. In such cases, you can simply like the pin. The original pinner will be able to see that you liked their pin, but it won’t be added to the feed of pins that your followers see. By using the comments option, you can also add comments to your pins or pins of your friends.
5. Upload a pin
If you have a picture that you want to upload to Pinterest from your camera roll, you can do so by using their upload feature. From your main Pinterest feed, click on the “Add +” button on the right-hand upper corner. From the pop-up window, you can create a new pin by selecting any picture from your device or by pasting any website’s URL.
6. Repin pins from your feed
If somebody whom you’re following has posted a pin you like, you can save it to one of your boards as well. Just hover over the Pinterest image and three buttons will appear — repin, like, and comment. To add that pin to your account, click repin and follow the same steps you would do to add a pin.
How to use Pinterest for business?
An average Pinterest user spends about 15 minutes pining images every time they log in. The half-life of a Pinterest pin is 1,600 times longer than a Facebook post. Since its launch, Pinterest is growing at rapid rates. As the shelf life of content is longer, Pinterest can prove to be a great platform to showcase your images. Imagine your content popping up in the feed of users after 2 or 3 months of posting. Isn’t that something worth working for?
Even after providing amazing results, people have got many misconceptions about Pinterest. Some of them include – Pinterest is used by females only, People pin content related to food and weddings only, or that their target audience is not present on Pinterest. Well, none of these are true. Any company can gain a captive audience with the right visual content on Pinterest. If you have a story to share and aspire to reach a whole new audience, then Pinterest is for you.
Here’s how you can successfully use Pinterest to market your business.
1. Find your target audience
Like any other social media site, concentrating on a niche community of highly dedicated users can yield much more results than targeting a large, unspecific audience. If you concentrate on sharing consistent content within your niche, people will begin to look to you as a continuous source of motivation and knowledge. Focusing on a target audience would also yield positive results according to the Pinterest algorithm.
2. Be patient and stick with your efforts
Unlike other social media platforms where engagement happens just within 24-48 hours, Pinterest takes days, weeks, or even months for content to show up on the feed. In that context, Pinterest is one of the strongest social media sites for long-term growth and consistent traffic for your website. A piece of advice given by the Pinterest team itself goes like “Be patient and stick with it. Publishing consistently over consecutive months is the best way to build a dedicated audience.”
3. Use eye-catching, unique vertical images
Images that stand out, are vibrant, exclusive, and say something concrete about what you have to offer will give you a big advantage over other content on this site. Any image that you use should be in high-resolution, as Pinterest is all about content that looks appealing. If your photos are pixelated, small, or vague, they will not catch the attention of users in the Pinterest feed.
The ideal aspect ratio for a vertical Pin is 2:3—600px wide x 900px high. Square images that are 600px wide x 600px tall, work well too. If your images do not have enough context on their own, the Pinterest team suggests adding a copy to the image to help you deliver your message.
4. Use well-searched keywords and hashtags
One of the keys things to ensuring that your Pins stay discoverable over a long period of time is to think about the Pinner’s thinking while they’re looking for content like yours, and then apply certain keywords directly to the title and description. Besides keywords, hashtags play an important part in improving the discoverability of your content. The Pinterest team suggests that individual Pinners and companies should use up to 20 hashtags to help users discover popular and meaningful content.
5. Always include relevant links
When people click on a pin, they expect to be redirected to a landing page so that they can learn more about the concept or knowledge you shared on your Pinterest profile. This means that you need to ensure that the content/image contains a relevant link to the original source every single time – even if the link does not lead to your own website.
To sum up,
If utilized properly, Pinterest can yield amazing benefits for individuals, bloggers, and businesses. It has a huge potential of driving genuine traffic to your website. In order to keep your Pinterest account consistently updated with fresh content, you can also try out a social media scheduling tool.
Now that you know how to use Pinterest effectively, go and begin your pinning adventure!