Pinterest is more than just a virtual pinboard – it is a dynamic platform that serves as a library for inspiration and a place for end users to feel creative and explore. It doesn’t really matter if one is a business owner, an influencer, or a leisure user, gaining followers on Pinterest improves your chances of performing well and helping increase traffic to your page.

Pinterest is an excellent marketing tool that can raise awareness of the brand, enhance the audience, and even close deals. As per various sources, 80-87% of Pinterest users make purchase because of Pinterest pins and content from the platform, and this indicates the level of the possible conversion that the platform offers.

The answer to “how to get followers on Pinterest” lies in these 15 simple hacks. By implementing them, you can turn your Pinterest profile into a follower magnet, boost engagement, and watch your account grow in no time.

Why do Pinterest Followers Matter?

Having a strong Pinterest following is essential if you want your content to reach a broader audience. Pinterest has more than 537 million users per month and is a great marketing platform to share ideas and content with audiences.

More surprising is the fact that there are more female users than men among those who follow Pinterest. Women make up more than 60% of Pinterest’s user base, and Pinterest users are highly engaged with content (sproutsocial).

Pinterest users per month_2025

The recent data also indicates that among the most active pinner users, 93% plan their purchases through it, and nearly 50% make a purchase after finding the product on Pinterest.

The more followers you get on Pinterest, the more likelihood there is for you to be shown in additional home feeds, which leads to high levels of engagement and traffic. And this traffic is directed to your site, which might increase your sales and conversions.

To put it simply, when you have more followers, you are offered better visibility and more chances for success.

How to Get Popular on Pinterest: 15 Effective Hacks

Hack 1# Optimize Your Pinterest Profile and Bio

Your Pinterest profile is your first impression, and it needs to be professional and relevant. Start by using a clear, high-quality profile picture and a username that reflects your niche.

Therefore, it is important that the username you select has relevant keywords that other users would be looking for. You can also take the next step and rewrite your bio into something more vivid and search engine-optimized.

Get Followers on Pinterest_bio

Pro Tip: You can include search-optimized keywords in your bio to help people find you easily. For example, instead of just “Lifestyle Blogger,” try something like “Lifestyle Blogger | DIY Crafts | Home Décor Tips.”

Hack 2# Create High-Quality, Shareable Pins

Being a visual platform first, Pinterest users look for and are most interested in well-designed and visually appealing pins.

As mentioned by Pinterest themselves, more than 80% of users have said that it is the graphics in the pins that encourage them to try new ideas.

Keeping this in mind, make your pins appealing by focusing on a clear and well-demonstrated design that explains the freebie or what the pin stands for. There will also be captions added; which make it easier to interpret the idea behind the pin.

Key Tips to Make Your Pinterest Business Pins Stand Out

  • Use a 2:3 aspect ratio (e.g., 1,000 x 1,500 pixels) for images and videos. Ensure videos are 15 to 60 seconds long for optimal engagement.

  • Place your product or service front and center in the image. Avoid abstract or lifestyle imagery that doesn’t clearly showcase your brand.

  • Include a subtle logo on every Pin, but avoid placing it in the lower-right corner, as it may get covered by product icons.

  • Add concise and clear text overlays to make your Pin stand out, especially for mobile viewers.

  • Use up to 100 characters for titles and 500 characters for descriptions to improve search discoverability.

  • If your Pin includes a link, make sure it is active, loads quickly, and matches the expectations set by your Pin’s creative.

Hack 3# Pin Consistently

Posting quality content on Pinterest is not a one-time job; rather it is a continuous process that needs a good timeline strategy in place. It is said that a combination of 5-15 pins is the most optimal in keeping your ideas and content visually appealing.

In contrast to the accounts that do pin as often, Tailwind states that accounts pinning around 15 or more times a day get 6x engagements. Post regularly to keep the account active and frequent in the feeds of other users.

Actionable Tip: RecurPost, the top Pinterest scheduling tool, lets you schedule pins at the best times for maximum audience engagement. With its user-friendly interface, you can easily plan and schedule pins in advance and automate your pins, saving time and effort.
As a powerful bulk scheduling tool, RecurPost also offers an AI-generated captions feature that crafts attention-grabbing descriptions to boost engagement. It's like having a smart assistant and a personal copywriter in one!
best-pinterest-scheduler_RecurPost

Hack 4# Use Rich Pins

Rich Pins are an advanced type of pin that provide more information across multiple pins than a regular pin, such as product prices or article descriptions. These pins offer a higher level of engagement, as users can see more relevant information directly from the pin.

According to Pinterest, Rich Pins lead to 50% more clicks than regular pins.

Types of Rich Pins

  • Recipe Rich Pins

Recipe pins automatically display details like the title, serving size, cook time, ratings, diet preferences, and a list of ingredients for recipes saved from your site. You can also create idea Pins to share recipes in detail, including ingredients and instructions.

  • Article Rich Pins

Article pins highlight the headline, description, and author of blog posts or articles from your site, helping readers easily identify your content.

  • Product Rich Pins

Product pins showcase real-time updates on pricing, availability, and other key product details directly on your Pin, keeping your audience informed.

Hack 5# Target Keywords for Better Visibility

Just like any other search engine, Pinterest requires one to optimize the content using certain keywords. Research by Statista shows that Pinterest is a web traffic powerhouse with 1.3 billion visits in March 2024, making it one of the most-visited websites online, proving the importance of keyword optimization.

Use Pinterest’s search bar to identify popular keywords and use them directly into your board names, pin descriptions, and titles to increase the probability of your pins appearing in popular categories like “Popular on Pinterest,” “Today’s Inspiration,” or “Ideas from Creators.

Target Keywords for Better Visibility

Additionally, explore related searches to discover complementary keywords and further optimize your Pinterest content for greater visibility and engagement.

Target Keywords for Better Visibility

Hack 6# Leverage Pinterest Boards Effectively

To ensure you attract Followers, it is important that you categorize your content into appropriate boards. Based on Pinterest data statistics, themed boards receive re pins about 10x compared to people who don’t create content on such boards.

Categorize your pins into ‘Home Décor Ideas,’ ‘Hairs’, ‘Shoes’, ‘DIY Crafts’ and ‘Healthy Recipes’ to allow users to look up what exactly they want.

Get Followers on Pinterest_board

Pro Tip: Create group boards with other creators in your niche to expand your reach and make fresh content to attract new followers.

Hack 7# Cross-Promote Your Pinterest Account on Other Platforms

Pinterest marketing on social channels remains highly effective in expanding your user base. Promoting your Pinterest profile on other social media platforms such as Instagram, Facebook, TikTok, or your blog will help you to reach a new audience.

Over 83% of marketers believe that cross-promoting content on different social media sites and channels drives more engagement and creates a new user base.

Cross promote your Pinterest account on Other platforms

Pro Tip: Add a call-to-action (CTA) such as, “Follow me on Pinterest for daily inspiration!” to your social media posts to drive more traffic to your profile.

Hack 8# Join Group Boards and Collaborate

Group boards allow multiple users to pin content to a shared board, helping to expand your reach. As per Pinterest, utilizing group boards means that you could reach up to 10 times the amount of pinners as participating with single Pinterest boards.

Actionable Tip: Use websites like Pingroupie to find active group boards related to your own boards and interests, and contribute valuable content to those relevant group boards to gain more Pinterest followers.

Hack 9# Follow Relevant Accounts

Engaging with people whose accounts are within your niche makes you visible to them. If you like others’ pins, comment on them, and re-pin them, you show them that you are an active user, which can encourage them to follow you back. One of the best ways to gain followers on Pinterest is by engaging in other users’ content.

Hack 10# Analyze What’s Working with Pinterest Analytics

Pinterest Analytics is a greatly helpful tool when it comes to measuring the effectiveness of your pins. It provides insights into how your pins perform, and what content works for you by seeing the number of impressions, saves, clicks, and more.

According to Pinterest’s own data, businesses that made use of analytics experienced an increase of about 20% in user engagement.

The analytics overview page on Pinterest provides a quick snapshot of your Pinterest performance, offering insights into your top pins, boards, and key metrics with various filters.

Pinterest algorithm highlights your overall performance, tracks engagement trends over time, and showcases your best-performing boards and Pins from the last 30 days.

To view your analytics:

  1. Open the Pinterest app on your device and log in to your Pinterest business account

  2. Tap your profile picture at the bottom-right to go to your profile

  3. Tap the chart bar icon at the top-left corner

  4. Select Analytics

Hack 11# Run Pinterest Ads to Accelerate Growth

Did you know that approximately 78% of people using Pinterest agree that content created by companies and advertisements tends to speak to their interests?

What is more interesting is that they actively seek that kind of content and plan to continue doing so. This poses Pinterest as an effective tool for businesses to reach out to users looking to enhance brand perception.

If you want to speed up your growth and gain Pinterest followers quickly, consider running Pinterest Ads. Paid promotions can help you reach a larger, targeted audience, leading to more engagement and follows. Statistics show that,

  • 61% of Pinterest users have purchased after seeing a sponsored pin.

  • Pinterest’s ad revenue is projected to exceed USD 5.2 billion by 2027.

  • Advertisers on Pinterest have the potential to reach over 200 million users.

Hack 12# Engage with Your Pinterest Audience

Engagement is critical whilst nurturing an audience on Pinterest. For instance, make sure to reply to comments made to your pins, repost users’ posts, and interact with your followers frequently to establish connections with them.

Sprout Social recently reported that 63% of users are likely to follow brands that engage with them. Over 91% of consumers believe that social can connect people and 78% wish brands to use social to bring them together.

Pro Tip: Host contests or giveaways to encourage interaction and increase your follower count.

Hack 13# Share Your Pins, Repin Other’s Content

In order to create a niche, it is important to first share and re pin content that has been generated by other people. When you mix relevant personal re-pinning, you reach out to other users and demonstrate to your audience that you are active within your niche. It further helps to maintain the variety of your boards and add diversity for your followers.

Pro Tip: Create a mix of original and re-pinned content, aiming for around 70-80% of your pins to be original, and the rest can be re-pins from other users. This balance can keep your feed diverse and interesting.

Hack 14# Make the Most of Infographics

Infographics rank among the most sharable content on Pinterest. They are visually appealing, and at the same time, they contain valuable information which makes them useful for increasing the number of Pinterest followers. Infographics are (57%) 3x more likely to be shared than other types of content.

Get Followers on Pinterest_use of infographics

Pro Tip: Design infographics that provide actionable tips, statistics, or how-to’s. Infographics not only increase engagement but also establish your authority in your niche.

Hack 15# Use the Right Hashtags

Hashtags are equally crucial for Pinterest as they are for other social media platforms since they provide the ability for other people to see your content. In other words, hashtags enable the users to narrow down the visual search engine down to only the relevant pins they are looking for.

Leverage the Right Hashtags

Pro Tip: Use 3-5 hashtags per pin and focus on high-performing, niche-specific hashtags. For example, for DIY projects, use only relevant hashtags like #DIYHomeDecor, #CraftIdeas, or #HomeImprovementTips. Avoid overloading your pins with too many hashtags, as it can look spammy and affect your pins or your account reach.

Take Action and Grow Your Pinterest Followers!

Utilizing these 15 Pinterest hacks can take your Pinterest account to the next level, increasing its follower count as well as engagement. All you need is to be consistent as well as strategic with the process while being rather creative. Get started immediately and see your Pinterest account become a follower’s dream!

Ready to get started? Start implementing these Pinterest hacks today, and don’t forget to use a scheduling tool like RecurPost to save time and keep your pins consistent!

Frequently Asked Questions

1. How do I get more Pinterest followers?

Increase your followers on Pinterest by improving your profile, regularly posting high-quality pins, and incorporating catchy phrases into the pin titles and descriptions for SEO. Interact with other users, subscribe to group boards, and share your Pinterest profile on other social media networks.

2. Why can’t I see my followers on Pinterest?

If you can’t see your followers, check if you are signed in with the correct account and if your Pinterest app is updated. There is a possibility that you are also experiencing some glitches on the application and do have some privacy settings that hide your followers.

3. How do you get famous on Pinterest?

To become popular on Pinterest, focus on producing highly creative and useful content, target a particular audience, and maximize your concentration with the help of Pinterest analytics. Work with some influencers, have rich pins, and use Pinterest ads.

4. How do you get followers on Pinterest without posting?

Gaining followers without posting can be possible if you engage more by following people, liking and commenting on their pins, and even enjoying group boards. Promoting your Pinterest account on different platforms can also help you gain followers.

5. How to get engagement on Pinterest?

Posting unique and attractive pins will significantly boost your engagement on Pinterest. Additionally, using relevant keywords and hashtags can draw more audience to your page. Engage your target audience by commenting on pins and enabling easy re-pinning. Hosting giveaways or creating engaging infographics are also effective strategies.

6. Why am I not getting followers on Pinterest?

A lack of followers could be due to inconsistent posting, low-quality content, or inadequate use of keywords and hashtags. It is best to assess your strategy on Pinterest and curate content that best fits your target audience while ensuring you are actively engaging with other users.

7. How to get 1,000 followers on Pinterest?

To reach 1,000 followers, focus on creating great visually appealing content, and begin using group boards you’ve noticed, trying to repin consistently will also help with follower count. Consider setting up keywords in your profile and advertising your Pinterest account on other social media sites.

8. How to approve followers on the Pinterest private account?

If your account is set to ‘private’, there is no need to manually approve followers since no one can access your boards. However, it is possible to share your private boards by inviting specific users.