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How To Get Followers on Pinterest: 15 Easy Hacks

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Do you ever wonder how to get followers on Pinterest? Having a strong follower base on Pinterest can completely transform your business. Imagine having a massive audience eagerly waiting to see your pins and share them with the world. It’s like having your own personal army of brand advocates!

But without a solid follower count, your pins might not reach as many people as they should. It’s like throwing a fabulous party with no guests—pretty disappointing, right?

In this article, I am going to spill the beans on 15 super-secret hacks that will skyrocket your follower count on Pinterest. These cutting-edge strategies by a social media scheduler, RecurPost will help you attract followers like bees to honey. Get ready to unlock the full potential of Pinterest and become the star of the platform!

So, let’s discover the secrets to Pinterest success and watch your business soar. 

Why should you build followers on Pinterest? 

Importance of building followers- How to get followers on Pinterest

Ever thought about why having followers on Pinterest is so important? Well, let me break it down for you in simple terms. Building a solid follower base on Pinterest is like creating your own fan club! It’s a group of people who love what you do and can’t wait to see what you share next.

Here are a few reasons why having followers on Pinterest is a big deal.

  • Your followers are like your cheerleaders, supporting you every step of the way. Just imagine having a squad of fans who root for you and share your amazing content with others!
  • More Pinterest followers mean more eyes on your pins. It’s like having a giant billboard in Times Square, but way cooler!
  • When your pins get lots of repins and likes from your followers, they become more visible to other Pinterest users. It’s like a ripple effect that spreads your awesomeness far and wide!
  • Having a strong follower base helps build your brand and credibility. People trust popular accounts, just like they trust a famous superhero to save the day!

According to the statistics, Pinterest followers are increasing rapidly worldwide.

Pinterest statistics- Monthly increase of active users

Among Pinterest followers, there are more female users than men. This indicates that Pinterest is a preferred platform to showcase products and services that primarily target females.

Pinterest user statistics- Male vs Female users

Now, let’s see how to get followers on Pinterest and build your very own fan club. Here are 15 incredible hacks that will skyrocket your followers count.

Understanding the Pinterest Users

How to get followers on Pinterest- Know your users

Imagine you are in a virtual world called Pinterest. It’s like a treasure of ideas, where people from all walks of life share things they love. From recipes that make your taste buds dance to DIY crafts that unleash your creativity, Pinterest has it all! 

It’s like having a superpower to discover amazing stuff. 

But here’s the cool part. Pinterest isn’t just about exploring. It’s also a place where businesses shine. With a whopping number of users, it’s a goldmine for brands to connect with their dream customers. 

Know Your Target Audience

Before we dive into the exciting world of Pinterest followers, let’s take a moment to talk about something super important- your target audience. These are the awesome people who will be drooling over your pins and sharing them with their friends. 

So, who are they?

Picture this: Pinterest is like a giant treasure map, and your target audience is the treasure waiting to be found. They are a diverse bunch of people, spanning different ages, genders, and interests. There are crafty moms looking for DIY inspiration, trendy teens hunting for fashion tips, and even business professionals seeking valuable insights.

Now, here’s the secret sauce to get those precious followers whom you need to speak their language. Imagine you are a wizard, and your content is a magical spell. To cast it successfully, you have to wave your wand in the direction of your target audience’s interests. 

If you are into baking, share mouthwatering recipes and decorating ideas. 

If you’re a fitness guru, inspire your audience with workout routines and healthy recipes.

By aligning your content with what your target audience loves, you are creating a magnetic force that draws them in. It’s like becoming their trusted friend. They will follow you for more of that fantastic content you are serving up.

Get ready to tap into the magic of Pinterest by knowing your audience inside out. When you understand them well, you will unlock the key to an army of loyal followers.

Optimizing Your Pinterest Profile

How to get followers on Pinterest- Optimize your profile

Now, let’s talk about turbocharging your Pinterest profile! Optimizing your profile is like giving it a shiny makeover. It’s all about making a fantastic first impression and attracting followers like bees to flowers.

Think of your Pinterest profile as your online billboard. You want to catch people’s attention and make them want to stick around. We will dive into tricks like choosing an awesome username and writing a captivating bio that shows off your personality. Your profile is your chance to shine and stand out in the Pinterest universe. 

Get ready to make a killer impression and watch those followers flock to your profile.

Create a Pinterest Business Account

Are you ready to take your Pinterest game to the next level? Then I have got a secret weapon for you, create a Pinterest Business Account. 

Now, you might be wondering, “What’s the big deal? Why should I bother with a business account when I already have a personal one?” 

Well, let me break it down for you. 

Having a business account unlocks a world of benefits that can supercharge your brand. You will gain access to awesome features like analytics, ads, and the ability to promote your products. It’s like having your very own marketing powerhouse right at your fingertips.

Let’s set up your Pinterest Business Account. 

  • Head to the Pinterest Business website.
  • Click on the “Join as a Business” button.
  • Optimize your account for maximum impact.
  • Choose a catchy username reflecting your brand.
  • Fill in a compelling bio description.
  • Pro tip: Include relevant keywords for searchability.
  • Embrace the incredible opportunities of a Pinterest Business Account.
  • Start today and watch your brand soar on Pinterest.

Craft an Irresistible Username and Bio

Let’s talk about creating a username and bio on Pinterest that will make your brand shine brighter than the sun. Having a cool superhero name, and a unique username can make you stand out from the crowd. 

Imagine being “CaptainCrafts” or “DesignDynamo” – pretty awesome, right?

So, here’s my first tip: think about what makes your brand special and capture that essence in your username. 

How about “CupcakeConnoisseur”? Or maybe you are all about adventure. “WanderlustWarrior” could be your perfect fit.

Now, onto your bio – this is your chance to introduce yourself to the world in a few short sentences. Think of it as your personal elevator pitch. Make sure to highlight what makes your brand unique and why people should follow you. 

Are you the go-to source for fashion advice? Let them know! 

Are you a DIY guru with a passion for upcycling? Share that excitement!

Your username and bio should reflect your brand’s personality and sets you apart. 

Be creative and authentic. Let your true colors shine through. When you craft an irresistible username and bio, you will attract more followers on Pinterest. So, go and make your Pinterest profile the talk of the town!

Utilize Rich Pins for Enhanced Engagement

You know the fancy pins that stand out with extra information. They are called Rich Pins, and, they can take your Pinterest game to a whole new level.

So, what’s the big deal with Rich Pins? 

Well, imagine this: you are scrolling through your feed, and you come across a pin that not only looks awesome but also has additional details that catch your eye. It could be a recipe with ingredients, a product with pricing, or even an article with a headline. 

But here’s the best part: Rich Pins can boost your engagement like crazy! When you enable Rich Pins for your account, your pins become more visible and attractive to users. Think about it like having a mega-sized billboard that everyone wants to check out. It’s like giving your pins a VIP pass to stand out in the crowd.

With Rich Pins, people are more likely to click through to your website, which is key to learning how to get followers on Pinterest. It’s like opening the door to a world of possibilities. You can showcase your products, share valuable information, or entice people with mouth-watering recipes in one pin.

Enabling Rich Pins is a piece of cake. Just follow a few simple steps. Your pins will transform into attention-grabbing superstars. So, don’t miss out on this golden opportunity to make your pins shine and captivate your audience.

Crafting Compelling Content 

How To Get Followers on Pinterest- Craft compelling content

The next step is, you want your pins to grab people’s attention and make them go. One trick is to use Pinterest’s latest feature called Idea Pins. They are like mini-stories that you can share with cool images, videos, and even text. Think of them as your secret weapon to stand out from the crowd. And don’t forget to add detailed descriptions to your pins. They give extra context and make your content even more interesting. So, get creative and start crafting those eye-catching pins that everyone will appreciate.

Leverage Pinterest’s Latest Features

Pinterest has rolled out some awesome new features that will take your engagement to the next level! One of the hottest additions is Idea Pins. They are a game-changer.

Idea Pins let you share more than just a single image. You can create captivating stories with multiple photos, videos, and text—all in one pin. It’s like having your very own mini-movie or a photo album that comes to life.

Now, here’s the best part. Idea Pins have superpowers when it comes to engagement. They grab people’s attention like a catchy tune, making them more likely to click, save, and share. It’s like having a magnetic force that draws people in.

But how do you create killer Idea Pins? 

In the next section,  will share some creative ideas and best practices that will make your Idea Pins shine like stars in the night sky. So, buckle up, and let’s explore the exciting world of Idea Pins. Your Pinterest game is about to reach new heights.

Captivate with Stunning Visuals

Picture this: You are scrolling through Pinterest, and suddenly, a captivating image catches your eye. It’s like love at first sight! You can’t help but click on it, repin it, and share it with everyone you know. 

Now, imagine if that eye-catching image was YOURS. How awesome would that be?

Let me tell you the secret to creating stunning visuals on Pinterest. It all starts with high-quality, visually appealing images. The power of a great picture is mind-blowing.

Here’s the scoop: Use bright colors, crisp details, and beautiful compositions to pop your images. Think of them as little works of art that tell a story. But don’t worry, you don’t need to be Picasso to create jaw-dropping visuals.

Try these tips: Use simple photo editing tools to enhance your images. Play with filters, adjust brightness, and crop them to perfection. Practice makes you perfect. Experiment with different styles and find what works best for your brand.

So, get ready to captivate the Pinterest world with your stunning visuals. It’s time to let your creativity shine and watch your follower count reach new heights.

Strategic Use of Text Overlay

Picture this: you are scrolling through Pinterest, and suddenly, a pin catches your eye. Because it has an attention-grabbing text overlay. Adding text to your pins can make them stand out from the crowd and boost your chances of getting noticed.

Here’s the deal: text overlay helps convey your message and captivate your audience. It’s like sprinkling magic words on your pins to make them irresistible.

So, how can you create text overlays that pack a punch? 

Here are some cool techniques for you. 

  • Keep it short and snappy—think of catchy phrases or intriguing questions. 
  • Choose fonts and colors that match your brand’s personality
  • Make the text easy to read
  • Experiment with different text placements—whether it’s at the top, bottom, or even overlaid on an image. 
  • Mixing things up can add an extra dash of creativity to your pins.

Adding text overlay to your pins is like adding a splash of excitement. So go ahead, get creative, and watch your pins steal the show!

Optimizing Your Pin Descriptions and Boards

How To Get Followers on Pinterest- Optimizing Your Pin Descriptions and Boards

When it comes to Pinterest, description is the key. Let me spill the secret sauce on how to optimize your pin descriptions and boards. Think of pin descriptions as little sparks that ignite curiosity and make people want to click. 

Be descriptive, use relevant keywords, and let your creativity shine. And don’t forget about your boards—they are like organized treasure chests. Give them catchy names and categorize your pins so people can find what they are looking for and you can easily find followers on Pinterest for your brand. It’s like creating a magical library where each book has its unique place. The advantage is that you can also make your Pinterest private to prevent it from phishing attacks or cybercrime.

Now, get ready to turn heads and make your pins pop!

Harness the Power of Keywords

Let’s talk about the secret sauce to boost your Pinterest game of keywords. These little gems can work wonders for attracting the right audience to your pins.

Your first task is to do some detective work by searching for the most relevant keywords. Look for words and phrases that relate to your pins and are popular among Pinners. This way, you will know exactly what people are searching for.

Once you found those golden keywords, sprinkle them like magic dust in your pin descriptions and board names. It’s like giving your pins a special superpower to show up in search results.

Here’s a pro tip: long-tail keywords are like laser-guided missiles. They target specific audiences who are super interested in what you have to offer. It’s like having a secret handshake that only the cool kids know!

So, put on your detective hat, dive into the world of keywords, and watch your Pinterest presence explode with popularity.

Utilize Topic Tags and Hashtags

Let’s talk about topic tags and hashtags on Pinterest! They might seem like small things, but, they can work like magic for your discoverability.

Topic tags and hashtags are like secret codes that help people find your awesome pins. It’s like putting up a giant sign that says, “Hey, check out my amazing content!” So, the more relevant and catchy your tags and hashtags are, the more likely people will stumble upon your pins.

Here’s the deal: when choosing your tags and hashtags, be smart about it. Think about what your pin is all about and pick words that describe it perfectly. 

For example, if you are sharing a delicious cupcake recipe, use tags like #YummyTreats or #BakeWithLove. 

These tags will help you reach the right audience and make your pins stand out from the crowd. They are your secret weapon to conquer Pinterest and get your awesome content noticed by everyone. It’s time to tag it up!

Organize Board Sections

I have a secret weapon to level up your Pinterest game- board sections. These bad boys are a game-changer when it comes to keeping your pins organized and making your profile shine.

Let me break it down for you. When you use board sections, you are giving your followers an effortless way to navigate through your content. It’s like having different rooms in your virtual house, each filled with specific pins that suit their interests. 

So, whether they are into fashion, cooking, or cute animal pics, you got them covered. 

Here’s a tip: When creating board sections, consider them different categories in a library. You want to make it super easy for people to find what they are looking for. 

So, categorize your pins into sections like “Fashion Inspo,” “Yummy Recipes,” or “Adorable Animals.” It’s like having different shelves for different types of books.

When you organize your pins with board sections, you will be the superhero of Pinterest. Get ready to impress your Pinterest followers and make them come back for more.

Post at the right time

How To Get Followers on Pinterest- Post at the right time

Timing is everything! Posting at the right time on Pinterest can work wonders. It’s like hitting the bullseye with your pins, reaching the most people at the perfect moment. By choosing the best times to post, you can maximize engagement and capture the attention of your target audience. It’s like serving up your content when everyone is hungry for it. 

Schedule pins in advance

Imagine being able to plan your pins for days, weeks, or even months ahead. It’s like having a magical planner that helps you stay organized and saves you precious time. 

So, whether you are busy with other activities or enjoying vacation, your pins will still go live and reach a wide audience. No more last-minute stress! With scheduled pins, you are the master of your Pinterest kingdom, effortlessly sharing your creativity with the world. 

Let me introduce you to RecurPost – the ultimate sidekick for scheduling and posting on Pinterest at the perfect time. With RecurPost by your side, you can wave goodbye to the hassle of manually posting each pin.

RecurPost helps to maintain consistency in posting

RecurPost is a brilliant social media management tool. It lets you schedule pins in advance, ensuring they go live at the optimal moment. It’s like having a super-smart assistant who knows exactly when your audience is most active and engaged. You can set it and forget it, allowing RecurPost to handle the rest.

Not only that, but RecurPost also offers a user-friendly interface that makes scheduling a breeze. RecurPost is also a social media bulk scheduling tool. RecurPost’s AI-generated captions feature is a game-changer. It analyzes your pins and suggests captivating captions that will grab attention and boost engagement. It’s like having a personal wordsmith crafting compelling descriptions for you.

Maximizing Engagement and Promotion

How To Get Followers on Pinterest- Maximizing Engagement and Promotion

If you are thinking of how to grow followers on Pinterest, then make people excited about your pins. Show some love to other pinners by liking, commenting, and repinning their awesome content. Don’t forget to schedule your pins ahead of time so you stay active even when you are busy doing other stuff. These simple tricks will take your Pinterest game to the next level.

Engage with the Pinterest Community

Being part of the Pinterest community is like joining a cool club where you can make friends and grow your following. It’s super important to get involved and interact with other users. 

Show some love by liking, commenting, and repinning their awesome stuff. It’s like giving a virtual high-five to fellow Pinners. By engaging with them, you build connections, gain exposure, and attract more followers. 

Think of it as a fun game where you cheer for others, and they cheer for you. So go ahead, spread the positivity, and watch your Pinterest tribe grow. Another big advantage is that you can leverage Pinterest for blogging as well.

Cross-Promote Your Pins

Do you know what’s awesome? Cross-promoting your pins on Pinterest. It is like getting the word out about your amazing content and reaching even more people. Let me tell you how it can be done!

Imagine you have a website with excellent blog posts. Now, wouldn’t it be amazing if your readers could easily save your blog images directly to their Pinterest boards? Well, you can make it happen by adding those nifty Pinterest buttons to your website. It’s like giving your readers a shortcut to show off your content to the Pinterest world!

But wait, there’s more! You can add those Pinterest buttons to your newsletters and social media profiles. That way, whenever someone reads your newsletter or visits your social media, they can effortlessly pin your awesome stuff. It’s like spreading Pinterest love across all your marketing channels.

So, cross-promote those pins and watch your Pinterest following grow like crazy. Get ready for more saves, more likes, and more people falling head over heels for your content.

Make users’ journeys exciting

Get ready for an adventure! Let’s talk about how Pinterest can make your online journeys super exciting.

How To Get Followers on Pinterest- Make users' journeys exciting

Run Pinterest content

Running a contest on Pinterest is like throwing a party that everyone wants to join. It’s a super fun way to engage with your followers and attract new ones. Imagine having people excitedly sharing your pins and competing for awesome prizes. It’s like being the coolest kid in school with everyone clamoring to be your friend. 

Additionally, contests can help you spread the word about your brand like wildfire. So, get ready to kick-start your Pinterest party and watch your follower count skyrocket.

How can Pinterest help in marketing your brand?

How To Get Followers on Pinterest & help in marketing your brand?

You have a brand, a unique identity that deserves to be seen and admired. But how do you get your brand out there?  That’s where Pinterest plays a role of a superhero. Pinterest is not just a platform for finding your next favorite recipe or planning dreamy vacations. It’s a goldmine for marketing your brand and capturing the hearts of your target audience. If you want to learn how to get followers on Pinterest, leveraging eye-catching visuals and engaging content is key to attracting and captivating your desired audience.

Millions of users actively searching for inspiration and ideas, just waiting to stumble upon your brand. It’s like having a storefront in the busiest shopping street. With Pinterest, you can showcase your products, share captivating visuals, and create a community around your brand.

Pinterest is all about discovery. People come here to find something new, something exciting. So, if you play your cards right, your brand can go viral in no time. It’s like having your own personal army of brand ambassadors, spreading the word about your awesomeness.

If you are wondering about how to get Pinterest followers for free, then optimize your profile, create compelling content, use relevant keywords and hashtags, engage with the community, and promote your pins through cross-promotion and sharing valuable content.

So, dive into the world of Pinterest, and let your brand shine brighter than ever!


You are now equipped with all the secret strategies to get followers on Pinterest. But, it’s not enough to just know them – you have to put them into action. So, start implementing these hacks and see if you got the answer to how to get followers on Pinterest.

Don’t wait for tomorrow; start today and witness the magic happen. Imagine the thrill of seeing your follower count grow rapidly, your brand reach new horizons, and your business soar to new heights – all because you mastered Pinterest.

So, go ahead, take charge, and let your Pinterest presence shine like a superstar.

So, dive into the world of Pinterest, and let your brand shine brighter than ever!

Frequently Asked Questions

How long does it take to gain followers on Pinterest?

The time it takes to gain followers on Pinterest can vary, but with consistent effort and effective strategies, you can start seeing results within a few weeks to a few months.

Do I need a Pinterest business account to attract followers?

Yes, having a Pinterest business account is essential for attracting followers as it provides access to valuable features and analytics to optimize your Pinterest presence.

Can I buy followers on Pinterest?

While it is possible to buy followers on Pinterest, it is not a recommended strategy. Authentic, engaged followers are more valuable for long-term success and building a genuine community.

What are some effective strategies to engage with the Pinterest community?

To engage with the Pinterest community, try commenting on and liking other users’ pins, repin content from others, and actively participating in group boards.

How often should I post on Pinterest to attract and retain followers?

To attract and retain followers on Pinterest, aim to post consistently. It’s recommended to share new content at least once a week to maintain an active presence and engage with your audience.

How important is it to use relevant keywords and hashtags in my pin descriptions?

Using relevant keywords and hashtags in pin descriptions is crucial as they increase the discoverability of your pins. They help users find your content when searching or browsing Pinterest.

Can I collaborate with other users or brands to increase my follower count?

To increase your follower count on Pinterest, consider collaborating with influencers or brands in your niche. Partner up for cross-promotion and guest pinning on each other’s boards to reach new audiences.

Debbie Moran

Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.


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