Getting the right Facebook post sizes prevents awkward cropping of images and videos, which creates unprofessional, looking posts that fail to engage audiences and wastes Facebook marketing efforts. Worse still, poorly formatted ads may not even be approved by the Facebook algorithm.
Choosing the correct Facebook post dimensions ensures your content appears polished across platforms. Optimizing Facebook post sizes in pixels and maintaining proper aspect ratios guarantees visuals display correctly on both mobile and desktop.
This guide provides up-to-date dimensions for all Facebook content types, ensuring posts display professionally across all devices, from image posts to ads and stories.
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Facebook Post Sizes Overview
Facebook post sizes determine how content appears on the platform. Facebook algorithms and layouts change frequently, requiring marketers to stay updated on recommended dimensions.
Here’s a breakdown of the ideal Facebook post sizes for various types:
Facebook Image Posts
The recommended Facebook square post size measures 1080 x 1080 pixels (1:1 aspect ratio). For optimal display on both desktop and mobile devices, Facebook landscape posts require 1200 x 628 pixels, which is the standard social media image size for link sharing. Vertical posts need 1080 x 1350 pixels (4:5 aspect ratio). Following these social media image sizes ensures your content displays properly across all platforms without unexpected cropping.
The standard Facebook post size ratio is 1.91:1 (1200 x 628 pixels) for link posts and landscape images. Square posts use a 1:1 ratio (1080 x 1080 pixels), while vertical posts follow a 4:5 ratio (1080 x 1350 pixels).
Facebook Link Posts
When sharing a link on Facebook, the ideal image size is 1200 x 628 pixels. This size helps your link preview stand out in the News Feed, attracting more clicks. Make sure that the image you choose is relevant to the content of the link to drive social media engagement.
Facebook Video Posts
Facebook video posts require specific dimensions based on orientation. Square videos need 1080 x 1080 pixels, landscape videos use 1280 x 720 pixels (16:9 aspect ratio), and portrait videos (Facebook reels) require 1080 x 1920 pixels (9:16 aspect ratio). The Facebook video cover measures 820 x 312 pixels. These dimensions eliminate black bars and prevent unexpected cropping.
Facebook Carousel Ads
Carousel ads display multiple images or videos in a single ad unit. Facebook multiple image posts require 1080 x 1080 pixels (1:1 aspect ratio) for consistency and seamless user experience.
Facebook Stories
Facebook stories require 1080 x 1920 pixels with a 9:16 aspect ratio. This size fills the vertical full-screen format without cropping. Facebook stories display interface elements at the top and bottom that may cut off text placed in these areas. For more effective use, consider these Facebook Stories tips & tricks to make sure your visuals are optimized and nothing important gets cut off.
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Facebook Profile & Cover Photo Sizes
Not all Facebook visuals appear in the feed — some define your page’s identity and first impressions. Use these recommended sizes to ensure your profile elements look crisp and professional:
- Profile Picture: 170 x 170 pixels (appears as 128 x 128 on desktop with circular crop)
- Page Cover Photo: 820 x 312 pixels
- Group Cover Photo: 1640 x 856 pixels
- Event Cover Photo: 1920 x 1005 pixels
These dimensions help keep your branding consistent across personal profiles, business pages, groups, and events.
Best Practices for Facebook Ads
Effective ads require more than correct Facebook post sizes. They need compelling content, text, and design to stand out. Key practices to follow:
Facebook Image Ads
Facebook feed ads require 1080 x 1080 pixels (1:1 aspect ratio) and appear directly in users’ News Feeds. Facebook ads should limit text to under 20% of the image area to maintain visual appeal, though this rule is no longer strictly enforced.
Facebook Video Ads
Facebook video ads need minimum resolutions of 1080 x 1080 pixels for square videos and 1080 x 1920 pixels for vertical videos. Videos must capture attention in the first few seconds and run between 15 and 30 seconds to maintain engagement as users scroll through feeds.
Facebook Carousel Ads
Carousel ads require 1080 x 1080 pixels per card and support up to 10 cards. Each card showcases different products or service aspects. Maintain consistent size and quality across all cards for professional presentation.
Right Column Ads
These ads appear on the right-hand side of the desktop version of Facebook and should be 1080 x 1080 pixels. Because they’re smaller and less prominent than feed ads, the visual elements need to be even more striking to capture attention.
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Pro Tips for Following Correct Facebook Post Sizes
- Always preview your posts on both mobile and desktop to ensure they look great across devices.
- Use A/B testing to determine which Facebook post sizes and formats work best for your target audience.
- Keep text to a minimum on images, focusing instead on strong visuals that can stand alone.
- Don’t forget to incorporate popular hashtags on Facebook.
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Technical Guidelines for Facebook Media
Along with using the correct post sizes, your files need to meet Facebook’s technical requirements to avoid issues with uploads, compression, or playback:
- Maximum image file size: 8MB
- Maximum video file size: 4GB
- Maximum video length: 240 minutes
- Recommended resolution: 72dpi
- Facebook post size in pixels should not exceed 2048 pixels (maximum dimension displayed)
- Maximum dimension displayed: 2048 pixels
- Minimum image width: 500 pixels
Meeting these specs ensures your content loads quickly, looks polished, and performs optimally across all devices.
Tools for Facebook Posts & Ads
Resizing images and videos manually can be tedious, even with detailed guidelines. Several tools can help automate this process:
- Canva: Canva offers pre-sized templates for Facebook posts, ads, and stories. You can choose the template that fits your needs and customize it with your brand’s elements.
- Adobe Spark: Similar to Canva, Adobe Spark provides templates that are optimized for social media. It’s particularly useful for creating engaging visual content quickly.
- Facebook’s Image Resizer: Facebook’s own tool allows you to resize images according to their recommended dimensions, ensuring that your content is optimized for the platform.
- RecurPost: RecurPost enables you to schedule and automatically repost content. This is particularly useful for maintaining a consistent posting schedule without manual intervention, ensuring that your posts always look perfect and suggesting the best time to post on fb to reach your audience.
Conclusion
Following recommended Facebook post dimensions for images, videos, ads, and stories ensures professional content that engages audiences effectively. Staying updated on Facebook size guidelines and using appropriate tools prevents common display issues and maximizes reach and impact. A well-sized post improves both aesthetics and maximizes your reach and impact on the platform.
FAQs
1. What is the optimal size for a Facebook post image?
Facebook post images measure 1200 x 630 pixels, which displays properly on both desktop and mobile devices.
2. What is the ideal aspect ratio for Facebook post images?
Facebook post images use a 1.91:1 aspect ratio, which prevents cropping in the news feed.
3. How large can my Facebook post image be?
Facebook accepts images up to 2048 x 2048 pixels, though 1200 x 630 pixels provides optimal loading times and appearance.
4. Can I use square images for Facebook posts?
Square images measuring 1080 x 1080 pixels work well on Facebook and occupy more screen space on mobile devices.
5. What size should I use for Facebook event cover photos?
For Facebook event cover photos, the recommended size is 1200 x 628 pixels. This ensures your image is displayed properly across all devices.
6. Does Facebook compress images?
Facebook compresses images, especially large ones. Minimize quality loss by uploading recommended sizes in appropriate formats: PNG for text-based images and JPEG for photos.
7. How do Facebook image sizes affect ad performance?
Facebook ads that follow recommended image sizes and aspect ratios appear more professional and generate higher engagement rates.
8. What happens if my image doesn’t match the recommended size?
Facebook crops images that don’t match recommended sizes, potentially removing important visual elements. Resize images before uploading to control how they display.
9. Is there a difference between Facebook post sizes for desktop and mobile?
Images display differently on desktop and mobile despite Facebook’s automatic adjustments. Using 1200 x 630 pixels maintains visual consistency across all platforms. For optimal display on mobile devices, use square images at 1080 x 1080 pixels or landscape images at 1200 x 628 pixels.
What is the Facebook post size in inches?
While Facebook measures images in pixels, the standard Facebook post size of 1200 x 628 pixels would be approximately 4 x 2.1 inches when printed at 300 DPI (dots per inch). However, for digital display purposes, pixels are the only measurement that matters.
What is the Facebook post size in cm?
Facebook post dimensions are measured in pixels rather than physical units, but the standard 1200 x 628 pixels would be roughly 10.16 x 5.33 cm when printed at 300 DPI. For digital content, always focus on the pixel dimensions and Facebook post size ratio rather than physical measurements.
Ruchi Dhimar is a skilled content writer with 4 years of experience. She is passionate about crafting compelling narratives, specializing in writing content for different industries.