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How To Post on Facebook: Complete Guide to Improve Reach

how to post on facebook

Table of Contents

Facebook is by far one of the biggest social media platforms with over 3 billion monthly active users. It is regularly among the top three most visited websites in the world, behind Google and YouTube. That is why its popularity cannot be predicted to be declining in the near future.

If you have come here to interact with your friends or simply to improve your companyโ€™s presence on the site, you need to understand how to post on the Facebook platform.

Are you new on Facebook and you are just creating your account? Considering trying out the various ways? For social purposes or business purposes, we offer you everything under one roof.

This guide will help show how to post on individual profiles, pages, and groups on Facebook. And, we will give you some advice on how to optimize your results with this form of social media.

Alright, letโ€™s get started and use Facebook to the fullest!

How To Post on a Facebook Profile

Are you new to Facebook and wondering how to share content on your profile? Here’s a simple guide for beginners:

Your Facebook profile is your personal space where you can share all about yourself. You can add your name, profile picture, cover photo, location, hometown, birthdate, workplace, and education. You also have the control to make this information, along with your posts, public or private.

To upload a post on your Facebook profile, follow the below steps:

1. Go to www.facebook.com This will open your Facebook News Feed if you’re already logged in. If not, enter your email address and password to log in to your account. 

2. Now, in the center of the screen, you will see a box saying โ€˜Whatโ€™s on your mind?โ€™. This is where youโ€™ll be creating your post.

what's on your mind desktop
To post text, pictures, videos, or links on Facebook, follow the straightforward process. Select the type of content you want to share: click "Write a post" for text, "Photo/Video" for images and videos, or "Share a link" for links. Add your content, and then click "Post" to share it with your audience. The method remains consistent, no matter what kind of content you're posting.

3. Click on it and a pop-up will appear. Here, you can add all the details of your post. You can write the caption, use emojis, add photos or videos, add a check-in location, tag people, or host a QnA session. You can also add a colored background to your text by clicking one of the color blocks below the text box. However, the colored background is only supported for text up to 130 characters

create post on facebook desktop

4. After adding all the details, simply hit the โ€˜Postโ€™ button, and your post will be uploaded. 

If you want to post on a specific upcoming date or time, you can easily schedule your post on your FB personal profile. Follow these steps to get started…

How To Post on a Facebook Page

Ready to take your business online and connect with a wider audience? Facebook Pages offer a powerful platform to showcase your brand, engage with customers, and drive growth.

This guide will prepare you with the best methods for posting on a Facebook Page and show you how to maximize the benefits of your posts for business growth. Learn how to create engaging posts that effectively communicate with your followers and drive more interaction.

1. Open Facebook and Navigate to Pages: From your News Feed, find the option ‘Pages‘ on the left-hand side panel and click on it.

 Open Facebook and Navigate to Pages

2. Select Your Page: You will see a list of pages that you manage. Choose the page on which you want to publish a post.

select your page on facebook

3. Create a New Post: On your page, you’ll see a box that says ‘Create Post’. Click on it, and a pop-up window will appear.

create a new post on facebook page

You will also get an option to promote this post and run an ad by clicking on the โ€˜Boost Postโ€™ button. After filling in your desired details and uploading media, click on โ€˜Postโ€™ to make your post live on your Facebook page.

4. Create an Event (Optional): If you want to create an event, you can do so here as well. For a detailed guide, check out How to Create an Event on Facebook.

5. Add Post Details: In the pop-up window, add all the details of your post, just like you would when posting on your profile. This includes text, images, videos, and links.

OptionDescription
TextType the main message or content of your post
Photo/VideoAttach images or videos to accompany your post.
TaggingTag other Facebook users or pages in your post.
LocationAdd a location to your post, including where it was created or is relevant to the content.
Feeling/ActivityAdd an emotion or activity to your post, such as feeling happy or attending an event.
Check-inCheck in to a location or event if applicable.
PollCreate a poll to gather opinions or feedback from your audience.
GIFAdd a GIF to your post to make it more engaging.
Audience TargetingCustomize who sees your post based on demographics, interests, or other criteria.
ScheduleSchedule your post to be published at a later time or date. Learn how to schedule posts
BoostChoose to boost your post to reach a larger audience by paying for promotion.
Post PrivacySet the privacy settings for your post, such as making it public, visible to friends only, or restricted to a specific audience.
CrosspostingIf you manage multiple Facebook Pages, choose to crosspost your content to other pages you manage.
CTA ButtonAdd a call-to-action button to your post, such as “Shop Now” or “Learn More”.
Branded ContentIf your post includes content created in partnership with another business or creator, tag them as branded content.

6. Boost Your Post (Optional): If you want to promote your post, click on the ‘Boost Post’ button. This option allows you to run an ad to increase your post’s reach.

7. Publish Your Post: After filling in all the desired details and uploading any media, click on ‘Post’ to make your content live on your Facebook page.

For more tips and resources on managing your Facebook Page, check out these helpful blog posts:

How To Post on a Facebook Group

Posting on a Facebook group is similar to posting on your Facebook page. Follow these steps to post in a group:


1. Open Facebook and Navigate to Groups: From the left-hand side panel of your News Feed, select โ€˜Groupsโ€™.

Open Facebook and Navigate to Groups

2. Select Your Group: On the next screenโ€™s left-hand side menu, you will see a list of groups that you manage/administer and the groups that you are a member of. Select the group in which you want to publish a post.

Select Your Group on facebook

3. Create a New Post: Click on the box that says โ€˜Write somethingโ€™. You can either create a post, start a chat room, or start a live video from here.

create a new post on facebook group

4. Choose Post Features: Click on the box and youโ€™ll see all the options of features that you can include in the post. Here are some extra options available in groups:

  • Ask for Recommendations: Get suggestions from group members.
  • Create a Poll: Gather opinions or feedback.
  • Create or Tag an Event: Promote or tag an event relevant to the group.
  • Write a Prompt: Engage members with thought-provoking prompts.
  • Upload Multimedia: Add photos or videos to your post.
  • Add GIFs: Make your post more engaging with GIFs.
  • Add a Check-in: Share your location with the group.
  • Create a Room: Start a chat room for live discussions.
  • Start a Live Video: Broadcast live to group members.
  • Describe a Feeling/Activity: Share what youโ€™re feeling or doing.

5. Add Post Details: Include all the necessary details and content in your post.


6. Publish Your Post: After adding all the details, click the โ€˜Postโ€™ button to make your post live in the group.

For more tips on managing and utilizing Facebook groups, check out these helpful resources:

How to Post on Facebook Using Your Phone

Posting on Facebook using your phone is quick and convenient, allowing you to share updates, photos, and videos on the go. Whether you’re sharing a moment from your day, promoting your business, or staying connected with friends and family, the Facebook mobile app makes it easy.

Follow these simple steps to create and share posts directly from your phone.

1. Open the Facebook App: Tap the Facebook app icon on your phone.

Open the Facebook App

2. Log In: Enter your email/phone number and password, then tap ‘Log In’.

log in to facebook account

3. Create a New Post: Tap on the text box that says “What’s on your mind?”

create a new post on facebook app

4. Write Your Post: Type your message in the text box.

write your post on facebook app

5. Add Media: Tap the camera icon to add photos or videos, or tap the tag icon to tag friends.

add media on facebook app

6. Set Privacy: Tap the audience selector to choose who can see your post (Public, Friends, etc.).

set privacy of post on facebook app

7. Post: Tap ‘Post’ to share your content.

tap post on facebook app

Need more help?

For more detailed information on posting on Facebook using your phone, check out these helpful resources:

Do you want to Post on several Facebook pages & groups at once?

RecurPost has made it easy to schedule & reply to comments from a single platform

How To Delete a Post on Facebook

Sometimes, you might want to remove a post from your Facebook profile, page, or group. Deleting a post is a straightforward process. Follow these steps to delete a post on Facebook:

1. Open Facebook: Log in to your Facebook account on your computer or mobile device.

2. Find the Post: Scroll through your profile, page, or group feed to find the post you want to delete.

3. Click on the Three Dots: On the top-right corner of the post, click on the three dots (ellipsis) to open a dropdown menu.

click on the three dots to delete post

4. Select โ€˜Move to binโ€™: From the dropdown menu, select โ€˜Move to binโ€™. On mobile, this option appears as an icon that looks like a trash can.

select move to bin

5. Confirm Deletion: A confirmation prompt will appear. Click โ€˜Deleteโ€™ to confirm and remove the post from your profile, page, or group.

confirm deletion

These posts will be stored in the recycle bin for 30 days. You can restore them if you want before that time span completes. After that, the posts will be permanently deleted from Facebook. You can also move posts to the archive section if you donโ€™t want them to disappear after 30 days. That way, you will be able to see and recover them whenever you want to.

Following these steps will permanently delete the post from Facebook. If you change your mind, remember that deleted posts cannot be recovered.

How To Post on Facebook To Get The Maximum Engagement

1. Post Informative, Entertaining, or Inspirational Content

post informative content on facebook

Content is definitely the king in the internet world. The kind of content that you put out on your social media will affect the kind of engagement that you receive. People scrolling their Facebook feeds are generally interested in something funny/entertaining, informative/educational, or motivating/inspirational.  

People will engage with content that makes them smile, think, or affect their lives in a positive way. When you consistently put out such content on your feed, your engagement rates will keep on increasing. 

2. Learn About Your Audience and Their Interests

post audience interest on facebookr

Youโ€™re clear with the kind of content that you want to post, but you also need to know the needs of your audience. What you find entertaining or inspiring will not always be relevant to your audience. When you know about your audience, you will be able to create content that resonates with them. And analytics is just the right place to find that out.

Facebook provides its own insights where you can see the demographics of your audience, their age range, gender, city, country, language spoken, and interests. Study this information carefully and look for information that can help you create meaningful content and build connections with your target audience.

3. Post at Times When Your Audience is the Most Active

best time to post on facebook

Thereโ€™s no point in creating great content if thereโ€™s no one actually to see and engage with it, right? Since Facebook runs on an algorithm, posting the right content at the right time is one of the major keys to increasing engagement. And Facebook says you are more likely to see engagement when your audience is online. 

Either you can conduct A/B tests and find out your best time, or you can use a social media scheduler like RecurPost that provides the option of scheduling posts for the best time, making it one of the perfect meetedgar alternatives and free hootsuite alternatives in the market.  

4. Engage with Your Audience

post on facebook to engage with audience

Social media is a two-way street, especially for social media in sports. You canโ€™t just post and expect your audience to always engage with your content. Make your audience know you. Engage with them, like and comment on their posts. Whenever someone leaves a comment on your posts, reply to them as soon as you can. Respond to every single DM that you receive. 

No one likes to be ignored, and people who engage with your posts want you to engage in return. To initiate engagement yourself, you can consider using interactive elements on FB stories. Conduct a poll, do a QnA session, ask for feedback, or start a Facebook Live. 

5. Become Active on Facebook Groups

post on facebook groups to become active

Facebook groups are a great way to engage with people who are not already in your connections. More than 1.8 billion people use Facebook groups. Interactions that take place in groups can lead to increased engagement on your accounts. You can create your own group or join your industry’s already-established relevant groups.

Here are some tips to make the most out of Facebook groups:

  • Post Frequently: Regular posting keeps you active and visible in the group, helping you stay top of mind with group members.
  • Build Credibility, Relevance, and Trust: Share valuable content, answer questions, and engage in discussions to establish yourself as a trustworthy and relevant voice in the group.

RecurPost supports social networks on top of Facebook

RecurPost supports scheduled posting on Facebook

Brand building is an efficient way to grow your business online. Posting regularly on social media is the quickest way to do it. RecurPost is a great social media tool that allows you to create, schedule, and analyze the outcomes in a few easy steps. 

Wrapping it up,

Facebook is a platform where you are bound to be active, whether you wish to stay connected with your friends/family or you want to grow your business. And by using profiles, pages, and groups, you will be able to grow your presence in no time. Since now you know what to create and how to post, start uploading amazing content right away!

Do you want to Post on several Facebook pages & groups at once?

RecurPost has made it easy to schedule & reply to comments from a single platform

Frequently Asked Questions

1. How do you post something on Facebook?

To upload a post on your Facebook profile, follow the below steps:
– Go to www.facebook.com. This will open your Facebook News Feed if you’re already logged in. If not, enter your email address and password to log in to your account.ย 
– Now, in the center of the screen, you will see a box saying โ€˜Whatโ€™s on your mind?โ€™. This is where youโ€™ll be creating your post. Click on it and a pop-up will appear. Here, you can add all the details of your post. – You can write the caption, use emojis, add photos or video, add a check-in location, tag people, or host a QnA session.
– After adding all the details, simply hit the โ€˜Postโ€™ button, and your post will be uploaded.

2. How do I post on Facebook?

To post on Facebook in the latest version, follow the below steps:
– Log in to your Facebook account and go to your news feed.
– Click on the rectangular box saying โ€˜Whatโ€™s on your mind?โ€™
– A pop-up window will appear where you can add all the details you want to include in the post. write the caption, use emojis, add photos or video, add a check-in location, tag people, or host a QnA session.
– When youโ€™re done, click on the โ€˜Postโ€™ button to make your post live on your timeline.

3. What is the best way to post on Facebook?

Facebook provides a lot of options for creating a post that you can use to strike up engagement with your target audience. To create an awesome Facebook post, you can use the following ideas:
– Use multimedia – include photos, videos, memes, GIFs, infographics, etc. in your posts.
– Strike a conversation by hosting a QnA session.
– Go live and interact with your followers.
– Create informative and valuable content like tutorials or links to an interesting article.
– Focus more on sharing positive, funny, and inspirational content.

4. How can I increase my post reach on Facebook?

To increase your reach on Facebook, here are some tips and best practices:
– Work on your content formatting and craft unique captions. Avoid posting only external links or needless hashtags. Include a call to action or ask a question in the caption to strike a conversation.ย 
– Be consistent with your content. Post regularly so that your target audience can notice you and see your posts on their feed. Tools like RecurPost will help you schedule posts to stay consistent. This will let – Facebook’s algorithm know that youโ€™re active and will improve your reach.
– Find out your own unique best time to post and upload your content during that time.
– Run targeted Facebook ads to reach a massive audience in a short span of time.ย 

5. How to post on Facebook from your phone?

To post on Facebook from your phone, follow the below steps:
– Log in to your account from the Facebook app.
– On the top of the screen, youโ€™ll see a box saying โ€˜Whatโ€™s on your mind?โ€™. Click on it and youโ€™ll see all the options that you can use.
– Write the caption and upload photos/videos. You can also upload reels from your phone. Additionally, there are options to start a live video, host a QnA, create layouts, and upload a check-in.
– After adding your choice of details, click on โ€˜Postโ€™ and youโ€™re done.

6. How to post on Facebook business page?

To post on Facebook business page that you run, follow the below steps:
– From your News Feed, find the option of โ€˜Pagesโ€™ from the left-hand side panel.ย 
– Click on it and youโ€™ll see the list of pages that you manage. Choose the page on which you want to publish a post.
– Here, you will be able to manage everything related to your page. Here too, you will see a box saying โ€˜Create Postโ€™. A pop-up window will appear where you will be able to add all the details of the post, just like you can do while posting on your profile.

To post on a Facebook page that you visit;
– Search for the Page you’d like to post on, then select it from the dropdown menu.
– Click โ€˜Create Postโ€™ at the top of the Page and write your post.
– Click โ€˜Postโ€™ and youโ€™re done.

7. How to post a video on Facebook?

To post a video on Facebook, follow the below steps:
– Log in to your account and click on the ‘What’s on your mind’ button on the top of your newsfeed.
– Click on the green image icon and choose a video from your device.
– Select your audience and then click on ‘Post.’

8. How to post pictures on Facebook?

Follow the below steps to post a single picture or multiple images on Facebook:
– From the top of your News Feed or timeline, click on Photo/Video.
– Select the photos that you want to share from your gallery.
– Next, if you wish, you can add location, tag your friends, or add a feeling/activity.
– Click on ‘Post’ to make it live.

Dr. Dinesh Agarwal is a research scientist turned entrepreneur. He is fascinated with the social media world and has been working in the industry since 2013, where he built his first social media management tool that got acquired a few years later. He likes sharing his experience on podcasts, conferences and via his articles.

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