Do you want a free pass to more clicks, likes, comments, or reactions on your Facebook posts? Well, who wouldn’t?
If you learn how to repost on Facebook you have the pass with you! This method is simple, quick, and very easy to implement, and it will not require you to source or produce any fresh content. And most importantly, it is free of cost!
What is Content Reposting?
As per the research from Scoop.it, 34% of marketers repost their content several times on social media. In fact, most successful marketers continue to have a specific pattern of reposting content on their feed as compared to average content marketers.
Content reposting can be explained as re-sharing or posting an existing piece of content published by you on your feed. This is a practice that every content marketer should consider following because it will increase your returns on investment significantly.
Want to make your evergreen content work harder for you?
Try RecurPost and repurpose your best content for continuous engagement.
Many content marketers don’t know how to schedule Facebook posts & make the mistake of simply producing and posting a piece of content on by own, promoting it briefly, and then moving on to the next piece of content. They do not consider reposting or resharing their content on social media, and this can be a serious waste of resources if they think practically. A lot can be done with a single well-performing post.
How To Repost On Facebook At The Best Times?
A good portion of content publishers would choose to repost a Facebook post within 10 days of posting on an average basis. There is also a long queue of content publishers that repost on Facebook after multiple weeks of posting the original piece.
The question stands: what would be the best time to repost on Facebook?
The answer depends on factors like timeliness and the relevance of the content piece. For example, if your post contains a breaking news issue, it would become insignificant in a matter of hours. That is why you should repost it while it is still fresh on your audience’s feed.
Another way to get the best time to post on Facebook would be by using a Facebook automation tool like RecurPost. This tool will let you repurpose your content with its evergreen content libraries and give you the best times to re-share your content.
Now, let us learn about how you can repost on Facebook in different settings.
How to Repost on Facebook Story?
When Facebook added the stories feature to its offerings, it opened up doors for users to market their content in a creative style. If you are a Facebook user who wants to share a news feed post or reshare an existing post on a Facebook story, you can do so by following these steps:
- Firstly, you will have to open the Facebook app on your iOS or Android device.
- Next, you need to tap on the Share button that you will find below the post you want to repost from your news feed.
- Over there, you will have to choose Share to Your Story.
- The post will then appear as a preview in your story. You will have the option of changing the style, tap and hold to move it, or using two fingers to rotate it or change the size.
- If you want to add more information, you will have to choose Aa to add text, the sticker icon to add a sticker, or the drawing icon if you want to draw something.
- You have a Story Privacy option also, where you can select who can see your story – Public, Friends, or Custom. There is one more option to share your Facebook story on Instagram. Learn how to easily repost content on Instagram with our simple step-by-step guide!
- After updating the privacy you can finally share your Story by clicking Share.
How to Repost an Old Post to Facebook?
You might have a high-performing post on your feed that deserves a show-off again and that is why you would want to repost it. And social media scheduling tools can help you automate the process of reposting. Here is how you repost an old post to Facebook through different devices:
How to Repost on Facebook from a PC
- To begin, go to www.facebook.com on your PC and log in to your Facebook account.
- Next, look for the post you want to repost or share – you will have the option of reposting on another person’s timeline. You can also repost on a Facebook page.
- On the right side of the post below the post window, besides the Comment button, you will see an option saying Share, click on it.
- When you select Share, you will come across different share options.
- Then the post will appear in a popup window where you will be allowed to modify where it is shared, and its privacy. After modifying the post share details, tap on Share.
How to Repost on Facebook from the App
If you use Facebook App, here are steps to repost an existing post…
- Open up the Facebook App on your phone.
- Next, look for the post you want to repost.
- Scroll till you reach below the post and tap on Share.
- If you want to repost the post without making any changes, select Share Now.
- You can also modify the post before reposting it.
- The privacy of the post can be determined as well by clicking the Public drop-down.
How to Repost on Facebook Without a Share Button?
You can always repost on Facebook without a share button. Also, if you choose to schedule Facebook posts with RecurPost, you can repost easily without a share button. Let us see how.
If you want to repost on Facebook without a share button, here is how you can do it:
1. If you want to share a particular post from the Page, you need to go to the actual post by clicking on the date or time that it was posted.
2. Next, copy the URL from your browser.
3. After that, click Home or Logo from the top bar and commence a new status update.
4. Now, Paste your URL into the new status. You will have to wait until the image of the post gets uploaded and then get rid of the messy URL (the post will still link).
5. To end, write a brief intro or whatever you plan to post in front of it so that your audience understands the purpose of sharing. And click on Post.
To post on Facebook without a share button, you can utilize the “Write a Post” feature and select the privacy settings to restrict sharing. However, if you want to schedule Facebook group posts, you can use a tool like RecurPost, which offers scheduling options.
If you want to repost on Facebook with RecurPost, here is how you can do it:
- First, log into your RecurPost account, and you will enter the dashboard.
- On the panel towards the left, you will see all your added accounts. Select the Facebook page from the list you have attached with the app.
3. After you select the page, you will see two options on your screen saying “Queue” and “History”. Select “History”.
4. In this section, you will see all the posts you have scheduled on Facebook till date. Filter out the one that you want to repost by the date.
5. You will see an option saying Schedule Again for every post that you have scheduled. Click on it.
6. A window will appear on your screen where you can add the text for your caption, add any additional media or hashtags, and schedule it for posting later.
Challenges faced while Reposting on Facebook
Reposting on Facebook can be a great way to share interesting content with your friends and followers, but it comes with its own set of challenges. Here are some of the most common:
Visibility
- Reach limitations: Facebook’s algorithm prioritizes original content and interactions with the original poster. Reposted content tends to have lower organic reach, meaning fewer people will see it unless you engage with it heavily or boost it with paid advertising.
- Algorithm changes: Facebook’s algorithm constantly changes, and these changes can impact the visibility of reposts. What worked one day might not work the next.
- Duplicate content: Facebook actively works to demote duplicate content, including reposts. Posting the same content multiple times can hurt your overall reach.
Engagement
- Less engagement: People are generally less likely to engage with reposts compared to original content. They may have already seen it, or they may simply be less interested in something that isn’t fresh.
- Attribution issues: When you repost, the original poster gets the credit for the engagement, not you. This can be frustrating if you’re trying to build your own audience.
- Spammy appearance: Excessive reposting can make your profile look spammy, which can turn people off and hurt your reputation.
Copyright and permissions
- Copyright infringement: Always be sure you have permission to repost someone else’s content. Reposting copyrighted material without permission can get you in trouble.
- Missing credit: Give credit to the original creator when you repost. It’s the right thing to do and can help avoid accusations of plagiarism.
- Content restrictions: Some content, such as private messages or copyrighted material, can’t be reposted at all.
Other challenges
- Technical issues: Sometimes, there are technical issues that prevent you from reposting content correctly. This can be frustrating, especially if you’re trying to share something important.
For eg, while reposting by pasting the link of the post, the preview isn’t guaranteed as it depends on the original post’s privacy.
Here are some tips for overcoming these challenges:
- Add your value: When you repost, add your own commentary or perspective to make it fresh and interesting.
- Engage with the original post: Like, comment, and share the original post to help boost its visibility.
- Give credit: Always credit the original creator, even if it’s not required.
- Use relevant hashtags: Hashtags can help people find your reposts.
- Don’t overdo it: Don’t flood your timeline with reposts. Mix things up with original content.
- Be mindful of copyright: Only repost content you have permission to share.
By following these tips, you can make reposting on Facebook a more effective and enjoyable experience.
Conclusion
It’s about understanding your audience, creating engaging posts, and optimizing your strategy for maximum impact. By learning a complete guide to posting on Facebook, you can unlock the full potential of this powerful platform. One key aspect to consider is recycling your content to increase productivity and efficiency. If a particular piece of content has proven successful in the past, it’s likely to resonate well with your audience again. By repurposing and resharing such content strategically, you can extend its lifespan and continue to reap the benefits of its performance.
Want to make your evergreen content work harder for you?
Try RecurPost and repurpose your best content for continuous engagement.
Frequently Asked Questions
To repost a Facebook post, tap the Share button below the post and select “Share Now” or “Share to Your Story”. You can add text or modify the post before sharing.
To repost on Facebook with an iPhone, tap the Share icon, then edit the post if desired. Select privacy settings, choose where to share it, and tap “Share Now”.
When you share a Facebook post, comments and likes do not carry over. You can comment on the original post to bump it into your friends’ feeds.
When you repost something on your feed, you should include a line at the end of your post to tag the originator of that post out of courtesy. Make sure you give credit.
Facebook doesn’t have a repost feature for stories you’re tagged in. You can share the story you’re tagged into your own story.
To share someone else’s Facebook story, take a screenshot and post it with credit, tag them in your own story, or ask their permission first.
To copy and repost a Facebook post, copy the content, paste it into a new post, give credit to the original creator, and post it.
Reposts tend to get lower organic reach and engagement on Facebook. To boost engagement, add your unique perspective, engage actively with the original post, use hashtags, and mix in original content along with reposts.
No, private messages and copyrighted material typically cannot be reposted at all due to privacy restrictions or intellectual property rights. Make sure you have permission before reposting any content.
Avoid excessive reposting as it risks flooding your followers’ feeds and decreasing engagement. Most experts recommend reposting evergreen content every 2-4 weeks. Monitor engagement metrics to see ideal repost frequency.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.